Reach the most engaged minds in higher education – the faculty and administrators who read Inside Higher Ed every day:
- More than 1.1 million unique monthly users*
- 3.1 million page views per month*
- 97,000+ opt-in subscribers to our Daily News Update e-mail (sign up here to get your own copy)
*Audience measurement by Google Analytics
Find out what our readers and advertisers have to say about us by clicking here
Editorial Calendar requests – As a daily website covering higher education we do not set a calendar of topics that we know we are going to cover in advance - we report on what's going on in the community today and this week. However we do attend all of the larger conferences around the country - and many, many of the mid-sized and smaller ones - and we have coverage from the conference, making those dates attractive times to advertise if you are looking to reach the meeting's target audience.
Find out where Inside Higher Ed will be in 2013 by clicking here
Get your message out across all levels in higher education:
- More than 35% of our readers are academics: anyone from graduate students to department chairs
- 39% are administrators in key institutional areas such as development, student services, financial aid, and business affairs
- 12% of Inside Higher Ed’s readers hold executive level titles – deans, vice presidents, presidents and chancellors
Join a dean’s list of advertisers:
Recent advertisers include publishers such as Harvard Education Publishing Group, Project Muse, New York Times, Jossey-Bass and McGraw-Hill; education groups like ETS, ACE, AACRAO, and CAEL; corporate clients including Academic Partnerships, Hobsons, TIAA-CREF, Pearson Education, ETS, Higher One, Learning House, College Board and Fidelity Investments; consultants such as Huron Consulting and Inside Track; and institutions including Boston University, Texas Tech, Texas A&M University, New Mexico State University, Northwestern University and University of Maryland University College.
New to online advertising? Get answers to basic questions - click here
Download our online advertising specifications in PDF form - click here
Run-of-Site Advertising – Launch your campaign to a captive audience of more than 1.1million unique monthly visitors on our home page and story-level pages. Two banner ad sizes are required: 160x600 pixels and 300x250 pixels.
- Advertisers are required to provide their ad in both sizes for maximum delivery
- Impression and click-through reporting provided on all campaigns (we use DoubleClick/DART)
- Most third party ad serving accepted
- Creative is due five business days prior to start of campaign to guarantee launch date
Cost: Standard rate: $50 cost per thousand impressions (CPM); institutional branding rate: $45 CPM; graduate programs and nonprofit associations: $45 CPM; university presses: Call for rates.
Article Tools Print-This-Page Sponsorship – Great opportunity for 100% share of voice on a high-performing location - the preview page for each page of the website as it gets printed by a reader. Leaderboard ad size (728x90 pixels) generates about 35,000 impressions per month.
Cost: $4,500 for corporate clients and institutional branding advertising; $4,000 for graduate programs, nonprofit associations and university presses.
Geo-targeting – For a small additional charge you can tell us which geographic areas you'd like to target for your run of site campaign. Must be purchased with a larger run-of-site campaign (100,000 minimum run-of-site campaign). Contact your account manager (see below) for more details.
Premium Targeted Topic Page Positions – For a small premium charge, include a targeted topic page position that's relevant to your message and receive a high-impact 300x600 (or 300x250 depending on the topic) banner ad that's featured exclusively on each page view, providing 100% share-of-voice on the page. Positions are limited to five sponsors per month offering 20% share-of-voice over the month. Targeted topic pages include: Admissions, Books, Technology, Community Colleges, Diversity, Teaching and Learning, International, Assessment & Accountability, For-Profit Higher Ed, Health Professions, Retirement Issues, and Student Aid & Loans. Must be purchased as part of a larger run-of-site campaign. Contact your account manager (see below) for availability.
Premium Blog Sponsorships – Include a blog sponsorship position that’s relevant to your message and receive a 300x250 (or 300x600) banner ad that’s featured exclusively on each page view. Positions are limited to five sponsors per month offering 20% share-of-voice. Contact your account manager (see below) for availability.
E-mail Newsletter Advertising
Download our online advertising specifications in PDF form - click here
Higher education's best-read daily news summary, now delivered to more than 97,000 registered opt-in subscribers each weekday. Ads are purchased for the week, offering 485,000 total deliveries.
Banner Ads – Three ads are available at 300x250 pixels, static ads only. Cost: Standard rate: $6,600 per week; institutional branding rate: $6,000; university presses, graduate programs, nonprofit associations and university presses: $5,000. Banner ad positioning is not guaranteed.
Text Ads – Available to graduate programs, nonprofit associations and university presses only. Each ad contains 25 words of text, including a linking URL. Cost: Graduate programs and nonprofit associations: $2,000 per week; university presses: Call for rates.
Weekly News Update - Click here to view a sample issue of the newsletter
Offering a summary of the week's best-read articles, now delivered to more than 17,000 registered opt-in subscribers each Friday morning. Ads are available to graduate programs, nonprofit associations and university presses only.
Banners Ads – Two 300x250 pixel ads are available, static ads only, no Flash. Cost: $850 per week
This monthly e-newsletter is sent to the entire 97,000+ opt-in subscriber base for our popular Daily News Update and offers an inside peek at the inner workings of Inside Higher Ed. Full of newsy tidbits, links to hot stories, and fun features, the Insider Update has been a hit with Inside Higher Ed's readers. A single 160x600 skyscraper ad offers one advertiser 100% share of voice. No Flash ads or animations. Cost: Standard rate: $4,000 per issue; graduate programs, nonprofit associations and university presses: $3,500
Diversity is a crucial topic in higher education and the Diversity Insider is a compelling read for our controlled circulation of 14,000 human resource and diversity professionals, as well as presidents and provosts, at higher education institutions nationwide. A single 160x600 skyscraper ad gives one advertiser 100% share of voice each month. No Flash or animations. Cost: Standard rate: $2,000 per issue; graduate programs, nonprofit associations and university presses: $1,500
Reach Inside Higher Ed's readers on the go with an exclusive 320x50 Inside Higher Ed mobile app banner ad. This high-performing placement is only available when purchased as part of a larger run-of-site campaign and is limited to one sponsor per month offering 100% share-of-voice. Cost: $2,500 per month (must be purchased with a larger run-of-site campaign)
All first-time advertisers must prepay for their initial insertion.
Download our online advertising specifications in PDF form – click here
FOR MORE INFORMATION:
Corporate clients (or their ad agency representatives) should contact Bill Baird, Director of Corporate Advertising, at email@example.com or +1-818-879-0140
Institutional branding clients (U.S. and Canadian four-year colleges and universities looking to run a marketing campaign promoting their institution's brand) please contact Todd Thompson, Account Manager, Institutional Branding, at firstname.lastname@example.org or +1-202-448-6137
Associations, U.S. colleges and universities, publishers, university presses, consultants, and marketing firms looking to promote membership, conferences, publications, fellowships, consulting services, and graduate programs, please contact Trish Sabino, Display Advertising Manager, at email@example.com or +1-202-448-6141
International advertisers (outside of the U.S. and Canada) should contact Svitlana Barnes at firstname.lastname@example.org and +44 (0)7746 184 945
For any other advertising questions please contact Laura McFarland, Vice President of Sales, at +1-202-448-6131 or email@example.com