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Reach the most engaged minds in higher education – the faculty and administrators who read Inside Higher Ed every day:

• More than one million unique monthly users*
• 3.1 million page views per month*
• 92,000+ opt-in subscribers to our Daily News Update e-mail

*Audience measurement by Google Analytics

Find out what our readers and advertisers have to say about us by clicking here

Find out where Inside Higher Ed will be in 2012 by clicking here

Get your message out across all levels in higher education:

• More than 40% of our readers are academics: anyone from graduate students to department chairs
• 32% are administrators in key institutional areas such as development, student services, financial aid, and business affairs
• 14% of Inside Higher Ed’s readers hold executive level titles – deans, vice presidents, presidents and chancellors

Join a dean’s list of advertisers:

Recent advertisers include publishers such as McGraw-Hill, New York Times, Jossey-Bass, AcademicPub, and Harvard Education Publishing; education groups like ETS, Blackboard, ACE, AACRAO, and CAEL; corporate clients including Pearson, Dell, Microsoft, Datatel, Higher One, Fidelity Investments, and Sonic Foundry; consultants such as Huron Consulting, Simpson Scarborough, and Widmeyer Communications; and institutions including Northeastern University, Texas Tech, Texas A&M University, New Mexico State University, Northwestern University, American University and University of Maryland University College.

New to online advertising? Get answers to basic questions - click here

Website Advertising

Download our online advertising specifications in PDF form - click here

Run-of-Site Advertising – Launch your campaign to a captive audience of more than one million unique monthly visitors on our home page and story-level pages. Two banner ad sizes are required: 160x600 pixels and 300x250 pixels.

• Advertisers are required to provide their ad in both sizes for maximum delivery
• Impression and click-through reporting provided on all campaigns (we use DoubleClick/Dart)
• Most third party ad serving accepted
• Creative is due five business days prior to start of campaign to guarantee launch date

 Cost: $50 cost per thousand (CPM) for commercial clients; $45 CPM for university presses, nonprofit associations, and colleges and universities

Article Tools Print-This-Page Sponsorship – Great opportunity for 100% share of voice on a high-performing location - the preview page for each page of the website as it gets printed by a reader. Leaderboard ad size (728x90 pixels) generates about 35,000 impressions per month. 

Cost: $4,500 for commercial clients; $4,000 for university presses, nonprofit associations, and colleges and universities

Premium Contextual Targeting – For a small premium charge, Inside Higher Ed will strategically place banner ads in articles that provide the most suitable target audience and editorial environment for your message.  Inside Higher Ed’s articles are tagged by the target audience and selected topics, including:  Administrators, Assessment & Accountability, Books & Publishing, Community Colleges, Diversity, Faculty, For-Profit Colleges, International, Institutional Finance, Student Aid & Loans, Teaching & Learning, Technology/Administrators, and Technology/Faculty. This option must be purchased as part of a larger run of site campaign - contact your account manager for more details. 

Geo-targeting – For a small additional charge you can tell us which geographic areas you'd like to target for your run of site campaign. Contact your account manager for more details.

Premium Targeted Index Page Positions – For a small premium charge, include a targeted index position that's relevant to your message and receive a high-impact 300x600 (or 300x250 depending on the page) banner ad that's featured exclusively on each page view, providing 100% share-of-voice on the page. Positions are limited to five sponsors per month offering 20% share-of-voice over the month. In Focus index pages include: Admissions, Assessment & Accountability, Books and Publishing, Community Colleges, Diversity, For-Profit Higher Ed, Health Professions, International, Retirement Issues, Student Aid & Loans, Teaching & Learning, and Technology. Must be purchased as part of a larger run of site campaign. Contact your account manager (see below) for availability.

E-mail Newsletter Advertising

Download our online advertising specifications in PDF form - click here

Daily News Update – Click here to view sample issue of newsletter

Higher education's best-read daily news summary, now delivered to more than 92,000 registered opt-in subscribers each weekday.

Banner Ads – Three ads are available at 300x250 pixels, static ads only. Specific positioning is not guaranteed. Cost: $6,000 per week for commercial clients; $5,000 per week for university presses, nonprofit associations, and colleges and universities

Text Ads – Two text ad spots available - 25 words of text, including a linking URL. Cost: $3,500 per week for commercial clients; $3,000 per week for university presses, nonprofit associations, and colleges and universities

Insider Update – Click to view a sample of the Insider Update

This monthly e-newsletter is sent to the entire 92,000+ opt-in subscriber base for our popular Daily News Update and offers an inside peek at the inner workings of Inside Higher Ed. Full of newsy tidbits, links to hot stories, and fun features, the Insider Update has been a hit with Inside Higher Ed's readers.  A single 160x600 skyscraper ad offers one advertiser 100% share of voice. No Flash ads or animations. Cost: $4,000 per insertion for commercial clients; $3,500 for university presses, nonprofit associations, and colleges and universities.

Diversity Insider – Click to view sample of the Diversity Insider

Diversity is a crucial topic in higher education and the Diversity Insider is a compelling read for our controlled circulation of 14,000 human resource and diversity professionals, as well as presidents and provosts, at higher education institutions nationwide. A single 160x600 skyscraper ad gives one advertiser 100% share of voice each month. No Flash or animations. Cost: $1,500 per insertion

Mobile Advertising

Reach Inside Higher Ed's readers on the go with an exclusive 320x50 mobile apps banner ad. This high-performing placement is only available when purchased as part of a larger run-of-site campaign and is limited to one sponsor per month offering 100% share-of-voice. Cost: $2,500 per month (in addition to a run-of-site campaign)

Advertising Webinars

Inside Higher Ed now offers advertisers the opportunity to promote interactive Webinars. Advertisers are responsible for selecting the topic content, moderator and guest speakers. Inside Higher Ed will arrange for the registration and hosting services and promote this event to its readers on a timely basis to ensure maximum participation. This package includes the following digital media placements for a flat monthly (30-day) rate that will be presented by your representative:

• Run-of-site banners on both the home page and the News & Views pages
• Premium Targeted Content position banner ad
• Premium Blog Sponsorship banner ad
• Daily News Update e-mail newsletter placements
• Monthly Insider Update e-mail newsletter placement
• Mobile apps banner ad

Download our online advertising specifications in PDF form - click here

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All first-time advertisers must prepay for their initial insertion.

Click here to download a PDF of the 2012 general display advertising rate sheet

Download our online advertising specifications in PDF form – click here

FOR MORE INFORMATION:

Corporate clients can contact Bill Baird at bill_baird@sbcglobal.net and +1-818-879-0140

Associations, publishers, university presses, consultants, marketing firms, fellowships, and graduate programs – contact Fiona Wright directly at fiona.wright@insidehighered.com and +1-202-448-6139

For all other advertising questions please contact Laura McFarland, Vice President of Sales, at +1-202-448-6131 or laura.mcfarland@insidehighered.com