Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

April 18, 2019 - 3:00am
We launched a digital storytelling project. Here’s what we learned.
April 16, 2019 - 3:00am
Finding the right students for your institution demands marketing that conveys both facts and feelings.
April 9, 2019 - 3:00am
This week our team encountered a sustainability win for a major consumer brand, and an ironic fail for a respected higher education icon. The resulting inspiration is too good not to share.
April 4, 2019 - 3:00am
Marketing and communications staff can help to move their institutions toward embracing digital business thinking and practices
April 2, 2019 - 3:00am
Market forces dictate that we differentiate our institutions; at the same time, we all own the responsibility of advancing the larger story about the importance and value of higher ed.
March 28, 2019 - 3:00am
The first question we should be asking as professional communicators is “why?” 
March 20, 2019 - 3:00am
As March Madness begins, new research offers tips for shaping online conversations about athletics.
March 19, 2019 - 3:01am
A website content audit can sound overwhelming, but these three tips will make the process more manageable — and maybe even enjoyable.
March 12, 2019 - 3:00am
Three traits to look for when building a team that succeeds through failure.
March 8, 2019 - 3:00am
On International Women's Day, a call for more female voices from higher ed 


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