Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

February 14, 2019 - 3:00am
When your institution’s scholarships and grants no longer hold a candle to those of some competitors, ideating new ways to show prospective students how much you care may pay surprising dividends.
February 12, 2019 - 3:00am
New research draws link between institutional social media content, brand alignment, and online visibility.
February 7, 2019 - 3:00am
The continuing bad news about Facebook may be eroding the confidence of consumers and regulators in the platform.
January 29, 2019 - 3:00am
Email marketing to alumni is effective, but we keep sending more and more. What’s the point of diminishing returns and how do we stem the tide?
January 24, 2019 - 3:00am
Decentralizing your website content contribution often means more content and demand for priority from content creators. Creating a web governance strategy is key to delivering an effective website experience for web visitors.
January 15, 2019 - 3:00am
How the tactics we’re using to improve email campaigns might be limiting their power.
January 8, 2019 - 3:00am
Here's how we can make prospective students feel like they matter.
December 14, 2018 - 3:00am
Higher ed marketers must work closely with fundraisers to ensure their institution’s success in the era of 24/7 fundraising
December 11, 2018 - 3:00am
Balancing the emotional and the rational in higher ed advertising
December 3, 2018 - 3:00am
Why civility between the media and PR professionals is more important than ever in the current political climate


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