Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

October 11, 2018 - 3:00am
Few of the nation’s campus communities are not talking about their threatened futures. Decision makers are well-advised to understand the forces of “creative destruction” and “disruptive innovation” as they play out in the new business enterprise that is higher education in America.
September 20, 2018 - 3:00am
Three considerations for higher education out-of-home advertising
September 6, 2018 - 3:00am
Helping others help you communicate will go a long way toward consistent and effective messaging.
August 30, 2018 - 3:00am
The term rebranding can be misleading. Cosmetic changes don’t change who we are.
August 28, 2018 - 3:00am
Tips to advocate for your team
August 23, 2018 - 3:00am
Unless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater.
August 20, 2018 - 3:00am
There’s a growing disenchantment with social media, especially Facebook and Twitter, as more people become aware of the shortcomings of these platforms.
August 16, 2018 - 3:00am
Follow these five practical steps to make your institution’s website more accessible.
August 14, 2018 - 3:00am
Four Things to Consider When Planning a Marketing Research Project
August 7, 2018 - 3:00am
Tips for securing opinion pieces for your president and faculty


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