Has it been more than a few years since your University updated their web design or content strategy? If so, there’s a good chance that it is now time for a major update.
Launching a new higher ed website is a lot like giving birth – with all its joys and challenges. Here are a few takeaways from someone who’s recently gone through the process.
There’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget.
The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges.
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