Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

March 1, 2018 - 3:00am
Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies.
February 27, 2018 - 3:00am
Five ways organic still has a place in a sea of paid
February 21, 2018 - 3:00am
Sweating your brand’s small stuff for consistency and credibility.
February 13, 2018 - 3:00am
Digital platforms and channels offer marketers jaw-dropping opportunity for efficiently targeting and managing your media campaigns. But are your approval protocols and business operations compromising your media strategy’s success?
February 7, 2018 - 12:00pm
But as a result of recent changes at Facebook, higher ed social media strategists will have to work harder for their content to reach stakeholders
February 6, 2018 - 3:00am
How, if and when to push good news during a crisis
January 30, 2018 - 3:00am
A good social listening program extends far beyond checking social to see what people are saying, or tallying vanity metrics to validate a particular approach to content.
January 25, 2018 - 9:00am
Do's and don'ts for announcing leadership changes .
January 25, 2018 - 3:00am
Your team is larger than it appears.
January 23, 2018 - 3:00am
A comprehensive review of your marketing communications efforts can strengthen your institution’s image and story.

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