Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

June 15, 2017 - 3:00am
New analytics tools that can mine thousands of social media posts for patterns begin to show us how valuable engagement can be.
June 13, 2017 - 3:00am
Sacrilege? Or smart branding?
June 8, 2017 - 3:00am
How to align the various constituencies at your institution so you're working toward the same goal.
June 7, 2017 - 3:00am
Mara Zepeda shares the most common pitfalls of marketing measurement, and how to overcome them.
June 6, 2017 - 3:00am
At Duke Magazine, an evolution from formulaic announcements to storytelling focused on alumni.
May 30, 2017 - 3:00am
Donna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best.
May 25, 2017 - 3:00am
Lessons for managing leadership transitions.
May 23, 2017 - 3:00pm
If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.
May 18, 2017 - 3:00am
For marketers, preparation for the arrival of a new group on campus involves supporting IT and curricular initiatives as well as optimizing websites and other marketing channels.
May 16, 2017 - 3:00am
These three strategies will ensure a strong partnership. 


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