Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

November 1, 2016 - 3:00am
Debriefing after a crisis can help uncover new opportunities and improve your process.
October 20, 2016 - 3:00am
Most institutions consider prospective students to be the most important audience for their website. Given that reality, it essential to make sure that they can find the information they need when they’re shopping for their college education. 
October 18, 2016 - 3:00am
How communications can take advantage of the audience athletics draws to an institution.
October 13, 2016 - 3:00am
Donna Lehmann shares three things brand managers can do to help campus partners uphold brand compliance.
October 4, 2016 - 3:00am
Paul Redfern offers four signs you aren’t ready to be on the social platform -- and his advice for a Snap-strategy if you are.
September 29, 2016 - 3:00am
Work from the inside out.
September 27, 2016 - 3:00am
Lofty (yet unsubstantiated) claims of “high-quality teaching” or graduates who “go on to start amazing careers in a variety of well-known companies” don’t cut it for international prospects. Real evidence is needed.
September 22, 2016 - 3:00am
Susan T. Evans offers advice and examples of how to build your marketing governance plan organically.
September 15, 2016 - 3:00am
Making the case for faculty involvement in media relations
September 13, 2016 - 3:00am
Tim Jones reminds us that our audience isn’t “everyone” and shares ideas for better segmentation.

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