Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

September 6, 2016 - 3:00am
Two powerful reminders as the academic year begins
September 1, 2016 - 3:00am
Appeal to the elephant and the rider.
August 30, 2016 - 3:00am
Prospective students — both teens and older students — are repeat visitors to the “academic program” pages on higher ed websites. Make sure that they can find them -- and that content meets their needs.
August 26, 2016 - 2:00am
Three common scenarios show us how
August 23, 2016 - 3:00am
Deb Maue shares six ways you can improve your marketing efforts for the upcoming school year.
August 18, 2016 - 3:00am
Stand out from the noise and attract the best students.
August 16, 2016 - 3:00am
Tired of the constant disparaging of higher ed taglines? Rob Zinkan speaks up.
August 10, 2016 - 3:00am
Tips for media coverage, with or without athletes in the game.
August 4, 2016 - 3:00am
Changing the way you talk about your institution’s location for international audiences can have a big impact on recruitment.
August 2, 2016 - 3:00am
How knowing the news about the news can help inform strategy.

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