Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

October 18, 2016 - 3:00am
How communications can take advantage of the audience athletics draws to an institution.
October 13, 2016 - 3:00am
Donna Lehmann shares three things brand managers can do to help campus partners uphold brand compliance.
October 4, 2016 - 3:00am
Paul Redfern offers four signs you aren’t ready to be on the social platform -- and his advice for a Snap-strategy if you are.
September 29, 2016 - 3:00am
Work from the inside out.
September 27, 2016 - 3:00am
Lofty (yet unsubstantiated) claims of “high-quality teaching” or graduates who “go on to start amazing careers in a variety of well-known companies” don’t cut it for international prospects. Real evidence is needed.
September 22, 2016 - 3:00am
Susan T. Evans offers advice and examples of how to build your marketing governance plan organically.
September 15, 2016 - 3:00am
Making the case for faculty involvement in media relations
September 13, 2016 - 3:00am
Tim Jones reminds us that our audience isn’t “everyone” and shares ideas for better segmentation.
September 8, 2016 - 7:22am
7 ways to make the most of professional associations
September 6, 2016 - 3:00am
Two powerful reminders as the academic year begins

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