Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

August 16, 2016 - 3:00am
Tired of the constant disparaging of higher ed taglines? Rob Zinkan speaks up.
August 10, 2016 - 3:00am
Tips for media coverage, with or without athletes in the game.
August 4, 2016 - 3:00am
Changing the way you talk about your institution’s location for international audiences can have a big impact on recruitment.
August 2, 2016 - 3:00am
How knowing the news about the news can help inform strategy.
July 26, 2016 - 3:00am
5 things to know before your institution starts publishing on Medium.com
July 21, 2016 - 10:42am
Some thoughts about how institutions can establish brands that out-last a CMO or CEO.
July 20, 2016 - 3:00am
8 tips to increase access that will benefit everyone 
July 15, 2016 - 3:00am
Takeaways from the Harvard Business School study on the impact of negative media coverage on college admissions
July 12, 2016 - 3:00am
Maximize the efficiency and effectiveness of your marketing machinery by applying a few practical and proven principles of good musicianship.
July 7, 2016 - 3:00am
With a little strategy, it’s possible to say no, stay focused and still enjoy the benefits of saying yes.

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