Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

March 20, 2018 - 3:00am
Have we overlooked critical audiences for our brand strategy?
March 15, 2018 - 3:00am
Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes.
March 8, 2018 - 3:00am
I talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face it, everyone operates in an environment with limited resources – it’s important to spend time, money and energy on things that will contribute to business results.
 
So what is a marketing strategy? There are many definitions, but these are the elements that I include in a solid marketing strategy document: Objective What are you trying to achieve? The most powerful strategy documents state this as a measurable business goal. Some examples:
March 1, 2018 - 3:00am
Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels and devices, including social media, email, digital advertising, and landing page/form strategies.
February 27, 2018 - 3:00am
Five ways organic still has a place in a sea of paid
February 21, 2018 - 3:00am
Sweating your brand’s small stuff for consistency and credibility.
February 13, 2018 - 3:00am
Digital platforms and channels offer marketers jaw-dropping opportunity for efficiently targeting and managing your media campaigns. But are your approval protocols and business operations compromising your media strategy’s success?
February 7, 2018 - 12:00pm
But as a result of recent changes at Facebook, higher ed social media strategists will have to work harder for their content to reach stakeholders
February 6, 2018 - 3:00am
How, if and when to push good news during a crisis
January 30, 2018 - 3:00am
A good social listening program extends far beyond checking social to see what people are saying, or tallying vanity metrics to validate a particular approach to content.

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