Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

May 26, 2016 - 3:00am
A Q&A with Jay Baer
May 12, 2016 - 3:00am
What are colleges and universities really selling?
May 10, 2016 - 3:00am
Higher ed marketers must uncover their “why” stories to be effective.
May 6, 2016 - 3:00am
How higher ed marketers can practice a more honest form of the trade
May 5, 2016 - 3:00am
Don't blame the marketers alone for the lack of differentiation in higher ed.
April 28, 2016 - 3:00am
Institutions considering a name change should keep these three things in mind.
April 26, 2016 - 3:00am
Creating and telling great social stories keeps higher education relevant for our audiences across media and channels.
April 21, 2016 - 3:00am
Growing in popularity, podcasts offer benefits other forms of communications don’t.
April 19, 2016 - 3:00am
Joel Pattison shares examples of innovative ways institutions use content to reveal their brands.
April 14, 2016 - 3:00am
Just because we can measure it, does it mean we need to?


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