Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

April 12, 2016 - 3:00am
It’s 2016 -- time to rethink how we talk about diversity and inclusion, and create marketing materials that resonate with students.
April 7, 2016 - 3:00am
What are the four characteristics of social content that achieves “viral status?”
April 5, 2016 - 3:00am
Starbucks’ marketing success can teach higher ed how to move past features and communicate the benefit.
March 31, 2016 - 3:00am
Blogger Deb Maue provides five lessons for higher ed marketers based on Apple’s iPhone 6 commercial.
March 29, 2016 - 3:00am
Short attention spans mean you need to up your game. Here’s how.
March 24, 2016 - 3:00am
In 2016, wise leaders speak carefully, after listening and thinking, to avoid disrupting their communities.
March 22, 2016 - 3:00am
Bring an extra measure of discipline to the art and science of higher ed marketing by creating messages that demonstrate these six features.
March 17, 2016 - 3:00am
It’s hard to work on the front lines of the emotional highs and lows of a situation, but keeping your head in the game and above water might just get you through your next foray into crisis.
March 10, 2016 - 3:00am
From understanding your audiences to building emotional connections, Megan Brenn-White explores marketing lessons to impact your recruitment.
March 8, 2016 - 3:00am
Show some love to forgotten web videos to maximize their impact

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