Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

March 3, 2016 - 3:00am
Can’t figure out why you didn’t land that pitch? There’s more to successful media relations than a well-crafted email. 
March 1, 2016 - 3:00am
Five strategies to keep in mind as you develop ways to support lead generation.
February 25, 2016 - 3:00am
Communication is key to navigating the relationship between marketing and enrollment management.
February 23, 2016 - 3:00am
Marketing and Advancement teams must work together to repurpose content and better serve constituents.
February 17, 2016 - 11:00pm
Strategic and human considerations when a leader’s health necessitates communications
February 16, 2016 - 3:00am
You may need to redesign your institution's website if it has one of these problems.
February 11, 2016 - 10:34am
Marquee events provide opportunities for institutions to run pricey advertisements, but is the risk worth the reward?
February 9, 2016 - 3:00am
Rachel Reuben shares strategies to evaluate new social channels.
February 4, 2016 - 3:00am
Maximizing marketing efficiency can’t be accomplished without these five essential understandings firmly in hand.
February 2, 2016 - 3:00am
What to do when the best interests of the president appear different than those of the university


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