Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

October 1, 2015 - 3:00am
By developing a solid foundation for online communications, higher ed marketers can be more nimble in responding to new technology and online services.
September 24, 2015 - 3:00am
Tips for taking advantage of opinion opportunities.
September 22, 2015 - 3:00am
Paul Redfern advocates for an integrated marketing solution when it comes to your academic department's social media presence.
September 17, 2015 - 3:00am
Faculty, staff and students should hear important news from campus leaders, not just the media.
September 15, 2015 - 3:00am
... Even in higher ed. Deb Maue shares fives ways you can improve your institution's customer service.
September 10, 2015 - 3:00am
Deciphering why your prospective students aren't yet engaged and tips for reaching them.
September 8, 2015 - 3:00am
Tim Jones shares five ideas to help you find better stories and improve your brand narrative.
September 3, 2015 - 3:00am
Reclaim the true meanings of these terms to avoid power dynamics and politics.
September 1, 2015 - 3:00am
If you think the cost of developing a shared brand across your campus is pricey, consider the opportunity cost of not doing so.
August 27, 2015 - 8:00pm
Keeping perspective is critical to effective media and marketing efforts.

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