Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

July 16, 2015 - 3:00am
Pluto helped me realize social media is tightening the circles of influence in my life. 
July 14, 2015 - 3:00am
Paul Redfern from Gettysburg College makes the case for Chief Marketing Officers should make a commitment to digital-first thinking.
July 9, 2015 - 8:33pm
Sue Cunningham, president of the Council for Advancement and Support of Education, provides a shared definition for "advancement."
July 9, 2015 - 3:00am
Lessons learned at the College Media Conference.
July 7, 2015 - 3:00am
Better understand your audiences and their preferences to jumpstart new campaigns and create a roadmap for navigating new environments. 
June 30, 2015 - 3:00am
Very few major gift stories appeal to journalists quite like Harvard’s recent $400 million donation, but you can make a media splash with gift news -- even when the sums are smaller.
June 25, 2015 - 3:00am
Authenticity has been and will always be valued. Guest blogger Donna Lehmann reflects on what it means to be authentic when communicating with future students.
June 23, 2015 - 3:00am
Audience fragmentation complicates the development of an integrated marketing and communications strategy. Mallory Wood offers insights and examples on how to overcome this challenge.
June 18, 2015 - 8:28am
Being aware that everything in your brand ecosystem is connected to everything else is an important insight for marketers.
June 16, 2015 - 3:00am
Communications professionals must advocate for telling the truth and be supported when they do so.



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