Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

July 9, 2015 - 3:00am
Lessons learned at the College Media Conference.
July 7, 2015 - 3:00am
Better understand your audiences and their preferences to jumpstart new campaigns and create a roadmap for navigating new environments. 
June 30, 2015 - 3:00am
Very few major gift stories appeal to journalists quite like Harvard’s recent $400 million donation, but you can make a media splash with gift news -- even when the sums are smaller.
June 25, 2015 - 3:00am
Authenticity has been and will always be valued. Guest blogger Donna Lehmann reflects on what it means to be authentic when communicating with future students.
June 23, 2015 - 3:00am
Audience fragmentation complicates the development of an integrated marketing and communications strategy. Mallory Wood offers insights and examples on how to overcome this challenge.
June 18, 2015 - 8:28am
Being aware that everything in your brand ecosystem is connected to everything else is an important insight for marketers.
June 16, 2015 - 3:00am
Communications professionals must advocate for telling the truth and be supported when they do so.
June 12, 2015 - 3:00am
No joke, humor can be a valuable part of your higher ed marketing strategy. Guest blogger Tim Jones shares insights on how to do it right.
June 10, 2015 - 3:00am
Getting campus buy-in for nontraditional marketing approaches can be daunting, but the rewards are often worth the challenge. Guest blogger Pam Hardy shares insights on how to convince faculty to think outside the box. 
June 4, 2015 - 12:32am
In an environment where we all must do more with less, it’s time to be more strategic. After all, media successes are not measured by the number of press releases issued.


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