Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

June 19, 2018 - 3:00am
What higher ed can learn from premium brands about gimmicks.
June 19, 2018 - 3:00am
The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges.
June 14, 2018 - 3:00am
Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.
May 31, 2018 - 3:00am
Make summer productive by taking proactive steps to ensure that students who have deposited enroll.
May 24, 2018 - 3:00am
Why devoting 20 minutes to your university’s 280 characters isn’t asking too much. 
May 24, 2018 - 3:00am
Creating an experience map of a problem provides a nuanced way of exploring your challenge and developing a dynamic model for addressing it.
May 17, 2018 - 3:00am
Following these eight simple steps will help you give your creative team valuable, constructive feedback.
May 3, 2018 - 3:00am
Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new directions.
May 2, 2018 - 3:00am
Strategies to inspire and retain creative staff.
April 24, 2018 - 3:20am
As the May 1 deadline nears, consider some quick new initiatives to boost your yield efforts. 


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