Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

August 28, 2018 - 3:00am
Tips to advocate for your team
August 23, 2018 - 3:00am
Unless you’re launching a brand new school or recovering from a cataclysmic institutional disaster, mounting a wholesale rebranding effort is likely overkill. Don’t throw out your school’s brand equity baby with the bathwater.
August 20, 2018 - 3:00am
There’s a growing disenchantment with social media, especially Facebook and Twitter, as more people become aware of the shortcomings of these platforms.
August 16, 2018 - 3:00am
Follow these five practical steps to make your institution’s website more accessible.
August 14, 2018 - 3:00am
Four Things to Consider When Planning a Marketing Research Project
August 7, 2018 - 3:00am
Tips for securing opinion pieces for your president and faculty
August 2, 2018 - 3:00am
If your social ROI clings to financials and tuition, you’re making a huge mistake.
July 31, 2018 - 3:00am
Has it been more than a few years since your University updated their web design or content strategy? If so, there’s a good chance that it is now time for a major update.
July 24, 2018 - 3:00am
Principles to make the most of every opportunity
July 19, 2018 - 3:00am
Launching a new higher ed website is a lot like giving birth – with all its joys and challenges. Here are a few takeaways from someone who’s recently gone through the process.

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