Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

July 11, 2017 - 3:00am
Proving the power of strategic public relations
July 6, 2017 - 3:00am
Three oft-overlooked tasks to optimize your marketing collateral and channels.
June 27, 2017 - 3:00am
Three ways to better integrate social efforts across your team, process, and strategy.
June 22, 2017 - 3:00am
High education's mission demands we work together to achieve our goals. 
June 20, 2017 - 3:00am
Overcome these obstacles to ensure positive relationships and results
June 15, 2017 - 3:00am
New analytics tools that can mine thousands of social media posts for patterns begin to show us how valuable engagement can be.
June 13, 2017 - 3:00am
Sacrilege? Or smart branding?
June 8, 2017 - 3:00am
How to align the various constituencies at your institution so you're working toward the same goal.
June 7, 2017 - 3:00am
Mara Zepeda shares the most common pitfalls of marketing measurement, and how to overcome them.
June 6, 2017 - 3:00am
At Duke Magazine, an evolution from formulaic announcements to storytelling focused on alumni.


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