Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

June 8, 2017 - 3:00am
How to align the various constituencies at your institution so you're working toward the same goal.
June 7, 2017 - 3:00am
Mara Zepeda shares the most common pitfalls of marketing measurement, and how to overcome them.
June 6, 2017 - 3:00am
At Duke Magazine, an evolution from formulaic announcements to storytelling focused on alumni.
May 30, 2017 - 3:00am
Donna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best.
May 25, 2017 - 3:00am
Lessons for managing leadership transitions.
May 23, 2017 - 3:00pm
If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.
May 18, 2017 - 3:00am
For marketers, preparation for the arrival of a new group on campus involves supporting IT and curricular initiatives as well as optimizing websites and other marketing channels.
May 16, 2017 - 3:00am
These three strategies will ensure a strong partnership. 
May 11, 2017 - 3:00am
Brand-building efforts work best when everyone buys in. 
May 9, 2017 - 3:00am
If your recruiters’ and fundraisers’ presentations aren’t making their audiences choke up just a little, it’s time to simplify and re-script the expression of your school’s brand experience.



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