Part of my job at Greenback U is to go around to other departments on campus and update them on the University's latest sustainability efforts. A portion of any update is often context setting -- sharing with folks why what we're doing improves sustainability, and pointing out some of the steps other universities have taken or new technologies now or soon to be available. Sure, we have a website, and send out an electronic newsletter, but there's nothing like face-to-face communication when you're trying to help people form an impression or an understanding.
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