Getting to Green

Getting to Green

An administrator pushes, on a shoestring budget, to move his university and the world toward a more sustainable equilibrium.

June 22, 2011 - 4:15pm
Changing behavior, culture, expectations, perceptions is selling. As a sustainability wonk, selling might not be what comes naturally, but it's still a big part of the job. Off campus, the selling of the green that's most obvious takes place in the market for environmentally preferable products (real or imagined). Those of us who are amateurs at this game can, I hope, learn from the professionals.
June 21, 2011 - 3:30pm
The Union of Concerned Scientists today released their interactive global Climate Hot Map. Icons on the map correspond to locations where the effects of global warming are already evident -- the geographic distribution is pretty wide.
June 17, 2011 - 1:16pm
Ever have one of those days where you wake up smarter than you went to sleep? Well, maybe not smarter in an abstract sense, but knowing more?
June 16, 2011 - 6:45pm
For quite a while now, I've been experiencing a heightening sense of conflict relating to my job duties. While I've sensed the general pattern for a while, the specifics are only now becoming clear in my mind.
June 13, 2011 - 9:15pm
A lot of us in the sustainability community have gotten hung up on global scale. Maybe not all the time, but much of it. After all, it's global warming. Global climate change. Greenhouse gases emitted anywhere in the world affect the climate everywhere in the world. National interests conflict with global well-being, so national interests must be suspect. All of that's still true, but increasingly irrelevant.
June 8, 2011 - 9:30pm
Sustainability, to the extent that it's achieved, will be achieved regionally. This is fairly easy to understand, if we look at what are called "GHG emissions offsets".
June 6, 2011 - 5:15pm
Last week, Springfield, Massachusetts got hit by a tornado. Four people were killed.
June 2, 2011 - 11:45pm
I was struck, this week, by two announcements in the news. First came the statement that the US government is moving towards considering cyber-attack, at least in some instances, as an act of war. Second came the news that Google's Gmail (email) system had succumbed to cyber-attack.
June 1, 2011 - 5:00pm
So here it is, the first of June (already!). I often lose track of time in late May, because life gets so crazy. Students finishing off their projects is the least of it. Additionally, there are all the summer campus (re-)construction projects to get started, end-of-fiscal-years concerns to attend to, use-or-lose leave to take (or somehow defer), and preparations for next Fall to make.
May 26, 2011 - 8:00pm
The Coca-Cola Company has just appointed a Chief Sustainability Officer. Her name is Bea Perez, and she's currently Chief Marketing Officer for North America. Previously, she was involved in Coke's NASCAR and (more generally) sports-related marketing programs. I have to admit that my first reaction was "oh, great! a sales weenie, with tie-ins to gratuitous fuel consumption! just what we need!!" But I was wrong.



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