Now that it's in the past, I can safely admit my addiction to the TV show Lost. I could go weeks and months without watching anything else, but Lost had me from "hello". The drama, the scenery, the puzzles, the characters . . . I couldn't bear to miss a single episode. And didn't dare to, since each one held out the promise of a clue to help me figure out just what these writers were up to. They proclaimed from the beginning that the characters weren't dead, that the thing wasn't a dream, that all would be explained and that the explanation would make sense.

As noted earlier, I confuse easily. The latest example comes from a Shared Responsibility Study put out by Cone, LLC (whose service mark is "Building Brand Trust"). A summary of the study is free upon registration at their website.