--How come I did not know about Yale's Paul Bloom and was surprised to come across his beautiful book, How Pleasure Works: The New Science of Why We Like What We Like?

--When am I going to find the time to watch his Introduction to Psychology Class on the Open Yale Courses site?

--Who else in my learning and technology world is also reading this book, and how can I connect with them to discuss and share ideas?

--Why is it that Audible.com has such terrible social networking features around their audio books, not letting me see who else has downloaded "How Pleasure Works" and the books in their library?

--Does writing a book like How Pleasure Works that popularizes and synthesizes cutting edge academic research, much of which is done by the author, contribute to the academic career and reputation of the writer as much as a book aimed at a narrow scholarly audience?

--If reading "How Pleasure Works" provides so much pleasure (and I think opportunities for authentic learning), how come popular nonfiction academic books like this one are rarely features on course syllabi?

--What is the factor that determines if a nonfiction book will have an audio version, where other books I'd like to read, are available only in paper or e-book format?

--Where will the next great academic who can write for a popular audience come from and what are the conditions that encourage their development?

What are you reading?