It’s nearly finals time, and parents everywhere are worried for their children, who live so far away at university and are under such stress. Mom and Dad understandably want to do everything in their power to make sure their kids don't flunk out and wind up living at home next semester while they re-think their priorities, spending every night drinking beer in the kitchen with that Epperheimer kid.

Several companies have found a marketing opportunity in parents' concerns and sell care packages to help students through. One such company, Hip Kits, sells The Stuff Box, which was touted "Best Overall Care Package and Best Value!" by The Wall Street Journal. A breathless copywriter on the company's website says this is "The college care package students rave about. Snacks, treats, and uncommonly hip stress toys help your student ace their exams. Add 'Slang Flashcards' or a 'Juggle Kit' to ease some of the tension and help them relax with a good laugh."

Indeed. Sales are up across the land for prepackaged gift boxes that demand no more effort than pulling out a credit card. And since I'm an entrepreneurial fellow, I've developed my own line of care packages made from stuff around the house. Who better knows your kids than one of their teachers? Compare their product to mine, below, and the choice will be clear. Choose Churm!

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