The language of madness is beginning to creep into the commentary on Rutgers basketball coach Mike Rice, star of The Mike Rice Viral Video Show.  Narcissism, sadism, psychotic rage, all the terms we've learned from the psychiatrist's bible, the Diagnostic and Statistical Manual of Mental Disorders, now routinely appear, as sports writers and cultural observers express outrage that a mentor of young men at a respectable educational institution could inflict such sustained and intense punishment upon them.