When the Swedish Language Council released a list of words that are not in the Swedish dictionary but are used in common parlance, on it was “ogooglebar” which roughly translates as “ungoogleable” in English, and gave its meaning as “something that cannot be found with a search engine”. Google objected to that definition arguing the word Google is trademarked and therefore if it is ungoogleable it means that it cannot be found on the web by using Google. The interesting part of what is essentially a specific aspect of the internationalisation of language and knowledge transfer is that Google is claiming it has trademarked an activity as well as a company.