Peer Institutions: About 80% of our readers work in higher education -- of these readers, 34% are faculty, 38% are academic or institutional administrators and 12% are senior executives
Off-Campus: About 20% of our readers don't work at colleges or universities - they're trustees, legislators, journalists, parents and students, college counselors or business people
Readers span every state, and nearly 10% are outside the U.S.
Half of Inside Higher Ed Daily News Update subscribers visit the site every day – and 90% visit at least once a week
More than half our readers never read The Chronicle of Higher Education (and barely 20% read it even occasionally)
More than 75% of Inside Higher Ed readers never read University Business, Campus Technology or Diverse Issues in Higher Ed
*All numbers from Inside Higher Ed 2012 Reader Survey or Google Analytics
Want to know more about our current clients and when they are buying? Click here to view our institutional branding client buying patterns overview.
Story Level Page
Standard Run-of-Site Advertising - Launch your campaign to a captive audience of 1.2 million unique monthly visitors on our home page and throughout the story-level pages. Ads are 300x250 and 160x600 pixels and ads run evenly throughout the site (home page, topic index pages, story-level pages). Both ad sizes are required to guarantee a standard run-of-site campaign delivery.
Cost: $45 CPM (cost per thousand impressions)
Story Level Page
Premium Run-of-Site Advertising - A premium run-of-site campaign includes all three elements - the 300x250, 160x600 and 728x90 ad sizes, rotating randomly to maximize your message's presence on the site. The 728x90 ad appears on the story-level pages (not the home page) while the other two sizes rotate throughout all of the editorial pages the site.
Cost: $50 CPM (cost per thousand impressions)
Story Level Page
Roadblock Run-of-Site Advertising - A premium run-of-site campaign that includes all three elements - the 300x250, 160x600 and 728x90 ad sizes, all appearing at same time, taking over the site and allowing your message to dominate the messaging for a set time period.
Cost: $55 CPM (cost per thousand impressions)
Geo-targeting (by state or region) is available at +$5 CPM for all run-of-site campaigns, and must be purchased as part of a larger campaign.
Daily News Update
Daily News Update Newsletter Advertising
- Higher education's best-read daily news summary, now delivered to more than 100,000 registered opt-in subscribers each weekday. Ads are purchased for the week and delivered each day for five straight days. Three banner ads are available, each 300x250 pixels, static ads only. Click here to see a sample of our Daily News Update.
Cost: Daily News Update banner ads - $6,600 per week ($7,200 to guarantee the top position)
To download our Institutional Branding rate card in PDF form, click here.
To download our online advertising specifications in PDF form, click here.
New to online advertising? Click here to download our online advertising FAQ.
For more information or to request a detailed advertising proposal, please contact Todd Thompson, Account Manager, Institutional Branding, +1 (202) 448-6137 or firstname.lastname@example.org
International advertisers (outside of the U.S. and Canada) please contact Svitlana Barnes in our London office at +44 (0)7746 184 945 email@example.com