Download our online advertising specifications in PDF form - click here
Story Level Page
Standard Run-of-Site Advertising – Launch your campaign to a captive audience of 1.2 million unique monthly visitors on our home page and story-level pages. Two banner ad sizes are required: 160x600 pixels and 300x250 pixels.
Advertisers are required to provide their ad in both sizes for maximum delivery
Impression and click-through reporting provided on all campaigns (we use DoubleClick)
Most third party ad serving accepted
Creative is due five business days prior to start of campaign to guarantee launch date
Cost: Standard rate: $50 CPM (cost per thousand impressions delivered); nonprofit rate: $45 CPM; university presses: Contact Trish Sabino for rates.
Story Level Page
Premium Run-of-Site Advertising – Along with the two standard ad positions listed above (300x250 and 160x600) include the highly visible leaderboard message to your campaign mix. Our leaderboard ad runs across the top of every article page. The ad is 728x90 pixels and your three ads rotate randomly throughout the editorial portions of the site for maximum penetration with our highly engaged readers.
Cost: + $5 CPM (cost per thousand impressions delivered)
Roadblock Run-of-Site Advertising -- a premium run-of-site campaign that includes all three elements -- 300x250, 160x600 and 728x90 ad sizes -- appearing at the same time, taking over the site and allowing your campaign 100% share of voice whenever your ads appear. Cost: + $10 CPM (cost per thousand impressions delivered)
Print-This-Page Sponsorship – Great opportunity for 100% share of voice on a high-performing location - the preview page for any page of the website as it gets printed by a reader. Leaderboard ad size (728x90 pixels) generates about 20,000 impressions per month. Cost: Standard rate: $4,500; nonprofit rate: $4,000
Geo-targeting– For a small additional charge you can tell us which geographic areas you'd like to target for your run of site campaign. Must be purchased with a larger run-of-site campaign. Contact your account manager (see Contact Us tab) for more details.
Premium Targeted Topic Index Page Positions – For a small premium charge, include a targeted topic page position that's relevant to your message and receive a high-impact 300x600 (or 300x250 depending on the topic) banner ad that's featured exclusively on each page view, providing 100% share-of-voice when it appers on the page. Positions are limited to five sponsors per month offering 20% share-of-voice over the course of a month. Targeted topic pages include: Admissions, Books, Technology, Community Colleges, Diversity, Teaching and Learning, International, Assessment & Accountability and Student Aid & Loans. Must be purchased as part of a larger run-of-site campaign. Contact your account manager (see Contact Us tab) for availability.
Premium Blog Sponsorships – Include a blog sponsorship position that’s relevant to your message and receive a 300x250 (or 300x600) banner ad that’s featured exclusively on each page view. Positions are limited to five sponsors per month offering 20% share-of-voice. Contact your account manager (see Contact Us tab) for availability.