Who are the readers of Inside Higher Ed?

They’re the faculty and administration with a passion for higher education.

Read what our readers and advertisers have to say about Inside Higher Ed by clicking here.

The 500,000+ readers* of Inside Higher Ed aren’t people who spend time hunting through job boards. They’re the forward-looking educators who read our news every weekday, to stay on top of the trends and issues affecting higher education. IHE’s readership covers the full spectrum in academe**:

• 40% of our readers are academics — that’s everyone from grad students to department chairs.
• 30% of our readers hold administrative titles in admissions, development, student services, business affairs, financial aid, and other areas
• 20% of our readers are at the executive level (deans, VPs, presidents and other senior officers).
• The remaining 10% of the readership comprises parents, politicos, reporters, and others with an interest in higher education, but no affiliation with a specific institution
• 15% of our readers work at community colleges.
• We have readers in all 50 states and about 10% of our readers are international

On Inside Higher Ed, your postings don’t just reside in our career section. They’re displayed to our full readership, linked to every editorial article and opinion piece.

* Unique monthly users, measured by google analytics.

** Analysis of job titles of daily e-mail subscribers.

Diversity

We estimate that 20% of our readers are members of underrepresented minorities:

• ~10% are African American
• ~5% are Asian
• ~3.5% are Hispanic
• ~1.5% are Native American/Hawaiian/Alaskan
• ~45%/55% men and women.

Our understanding of the demographics of our audience comes from our e-mail subscriber survey and the information users provide when they create a profile for our credentials bank.

The best candidate pool

The readers of Inside Higher Ed are the mobile, dynamic higher education professionals you want to hire — in fact, 46% have been in their current jobs for three years or less.

About 10% of our readers say they’re on the job hunt, but 33% of them say they do take a look at the jobs when they’re on the site to keep an eye on what’s happening in their field. And ALL Inside Higher Ed readers are seeing your open jobs as they read the articles and comment on the topics discussed on the site.

When they are in the market for new jobs, 92% say that they look at jobs online vs. only 36% who do so in print.

And among our readers, Inside Higher Ed is their top choice for searching for jobs. Only 37% use HEJ.com and not even half use The Chronicle of Higher Education.

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