Advertise on Inside Higher Ed

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Reach the most engaged minds in higher education – the faculty and administrators who read Inside Higher Ed every day:

• Over 500,000 unique monthly users*
• More than 1.7 million page views per month*
• More than 65,000 opt-in subscribers to our daily email news update.

Find out what our readers and advertisers have to say about us by clicking here.

*Audience measurement by google analytics.

Get your message out across all levels in higher education:

• More than 40% of our readers are academics: anyone from graduate students to department chairs.
• 30% are administrators in key institutional areas such as development, student services, financial aid, and business affairs.
• 20% of Inside Higher Ed’s readers hold executive level titles – deans, vice presidents, presidents and chancellors.

Join a dean’s list of advertisers:

Recent advertisers include publishers such as The New York Times, McGraw-Hill, Jossey-Bass, and Harvard University Press; education groups like ETS, College Board, ACT, SCUP, ACE, AACRAO, and MLA; corporate clients including HP, Datatel, BlackBerry, Cisco, Fidelity Investments, and Adobe; consultants such as Lipman Hearne, Noel-Levitz, and Widmeyer Communications; and institutions including Walden University, Capella University and Drexel eLearning.

New to online advertising? Get answers to basic questions here

Web Site Advertising

Download our online advertising specifications in PDF form — click here

Three banner ad sizes are available: 130 x 195, 190 x 260 and 160 x 600 pixels (160 x 600 ad size only available to advertisers who purchase 100,000+ impressions). Effective December 1, 2008, the only available ad sizes will be 160x600 and 300x250.

• Advertisers are asked to provide their ad in at least two sizes for maximum delivery.
• Impression and click-through reporting provided on all campaigns (we use Doubleclick Dart).
• Most third party ad serving accepted.
• Creative is due five business days prior to start of campaign.

Banner ads rotate throughout the site for maximum exposure to our audience.

Flash ads are accepted, although animations or loops must not run longer than 25 seconds and a total of three rotations. Url links should be hard-coded into flash ads.

We accept Gif, animated Gif, jpeg, tiff and swf files. Maximum file size is 40k. Flash files should be version 7 or earlier.

No interstitial, pop-up or pop-under ads are accepted. Complete online advertising specifications are available in PDF form — click here

COST: $45 cost per thousand (CPM) for commercial clients; $35 for publishers, nonprofit associations, and colleges and universities.

Daily Subscriber News E-mail Advertising

Click to view sample issue of newsletter: ( Plain Text | HTML )

1. Banner ads — three available at 180 x 150 pixels, no flash or animations.

Cost:

• $3,500 per week

2. Text ad — two text ad spots available — 25 words of text, including a linking URL.

Cost:

• First text ad: $2,900 per week
• Second text ad: $2,400 per week

All rates are quoted gross. Inside Higher Ed offers a 15% agency discount to recognized advertising agencies.

All first-time advertisers must prepay for their initial insertion.

Click here to download a PDF of the display advertising rate sheet.

For more information, Contact Laura McFarland, Vice President of Sales, at 202-659-9208, ext. 102 or laura.mcfarland@insidehighered.com

Looking to post a job instead?

Click here for our current rates for posting a job.