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A Centrist Approach to Sports Reform

May 24, 2005

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It's not as if the Knight Foundation Commission on Intercollegiate Athletics was a firebrand group in its first incarnation 15 years ago; it was, after all, headed by the presidents of the University of North Carolina and Notre Dame, William C. Friday and the Rev. Theodore M. Hesburgh, old school gentlemen if there ever were.

But established as it was amid a growing sense that big-time college sports were veering out of control, the panel of college presidents, corporate leaders and others had a clear mission: putting pressure on the National Collegiate Athletic Association to clean up its own act before Congress stepped in to do it for them. And with a set of reports in the early 1990s, the commission had a significant effect, helping to motivate a series of changes in the NCAA's academic and other rules over the past decade.

Ever since it announced its return to the scene in 2001, though, the commission has struggled to find a voice. As it met Monday for the first time under its new leader, Thomas K. Hearn Jr., the former president of Wake Forest University, the panel still seemed to be searching for its appropriate role in an era in which the NCAA is led by a former college president and has made progress -- exactly how much is widely debated -- on some issues central to the commission last time around, particularly the comparatively poor academic progress of athletes in football and, especially, basketball.

Throughout its daylong meeting -- which included a private session with Myles Brand, the NCAA's president, and a public discussion with the commissioners of several major conferences -- and in a news conference afterward, the panel's leaders made clear that they see it collaborating with rather than challenging the NCAA, given what Hearn called the "marked change in the atmosphere" within the association. 

"This is a time of transition for the Knight Commission," said Hearn, who during the 1980s and early 1990s stood out among college presidents as one of the most vocal and passionate proponents for meaningful change in big-time college sports. "We are seeking to put ourselves in a place where we could be maximally useful to the plans that the NCAA has." 

The commission's relatively upbeat assessment of the current status of big-time college sports was particularly notable during the discussion with the conference commissioners, several of whom said they believed that sports officials had received too little credit for progress they had made in tackling some of the bigger problems of a decade or more ago, like excessive rule breaking. 

"The enterprise has not really gotten the credit it needs to get for what we've done in terms of compliance with regulations," said Jim Delany, commissioner of the Big Ten Conference, who appeared along with Britton Banowsky of Conference USA, Carolyn Schlie Femovich of the Patriot League, Michael Slive of the Southeastern Conference, and John Swofford of the Atlantic Coast Conference.

Several Knight Commission members joined Delany in self-congratulation. "I am so weary of people complaining about the fact that reform is not working," said Peter Likins, president of the University of Arizona. "We need to celebrate our ... accomplishments more than we do," added Michael F. Adams, president of the University of Georgia.

Neither the league commissioners nor the Knight commissioners implied that they believed college sports doesn't still have its problems, and substantial ones at that. But in general, they seemed to coalesce around the centrist approach of what Delany called "incremental change" rather than "seismic, earthquake-like" reform. 

The Knight panel "set an aggressive agenda in the early '90s," Delany said in an interview. "Now it seems like it's going to be more collaborative -- more like a think tank with ideas and concepts."

Brand, the NCAA president, credited the Knight panel's "ground-breaking report" in 1991 with prodding the NCAA to firmly entrench college presidents atop its administrative structure and taking other steps to try to restore academic and financial integrity to the enterprise. "Now its role has changed," Brand said. "Because we have a robust reform movement, this can become a group that supports and is actively engaged in supporting that movement, which still raising hard questions when necessary."

Brand said the commission could play a useful role both in taking on those groups that actively oppose efforts to rein in the excesses of big-time sports and in providing a more realistic and balanced counterpoint to faculty critics like the Drake Group -- which the NCAA chief termed "radical" -- that he said has the goal of "dislodging intercollegiate athletics from higher education."

The danger for the Knight Commission is that one person’s "realism" is another’s toothlessness.
Carol A. Cartwright, president of Kent State University and a member of the Knight panel, seemed to recognize that danger. “The outside pressure that the Knight Commission brought to bear in the past caused a number of groups to take seriously issues like presidential control, and now that they have, there’s no point in taking the position that outside pressure has to be kept up at the same level as before.

“When we have a shared agenda,” she added, “we want to be cooperative. But the commission will be taking on new issues as we see them, and it may be that we have to take on that pressure-point role again. We’re reserving that right for ourselves.”

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Comments on A Centrist Approach to Sports Reform

  • Co-opting the Knight Commission
  • Posted by Frank G. Splitt , Dr. at Northwestern University on May 25, 2005 at 1:56pm EDT
  • Co-opting the Knight Commission

    Some 15 years ago, when big-time college sports were veering out of control, the Knight Foundation Commission on Intercollegiate Athletics, led by the presidents of the University of North Carolina and Notre Dame, William C. Friday and the Rev. Theodore M. Hesburgh, had a clear mission -- putting pressure on the National Collegiate Athletic Association to clean up its own act before Congress stepped in to do it for them.

    As Doug Lederman says, the commission had a significant effect -- helping to motivate a series of changes in the NCAA's academic and other rules over the ensuing years. But to what effect? Big-time college sports are now out of control and the commission, now chaired by Thomas K. Hearn Jr., the former president of Wake Forest University, seems to lack the power to put on the brakes. Worse yet, the commission is at risk of being co-opted by the multibillion dollar college sports entertainment colossus led by the NCAA. It is now time for the Congress to step in. Let me explain.

    As Lederman opined, the Knight Commission seems to be searching for its appropriate role at a time of transition wherein Hearn believes there is a "marked change in the atmosphere" at the NCAA, now led by Myles Brand, a former college president himself. Apparently, this belief has been fortified by Brand's claims that the NCAA is making great progress on some issues central to the commission, particularly on the comparatively poor academic progress athletes in football and, especially, basketball.

    As I understand, the commission made clear that they see it collaborating with rather than challenging the NCAA. Hearn's statement, "We are seeking to put ourselves in a place where we could be maximally useful to the plans that the NCAA has," was worrisome to say the least. So too were Lederman's comments on the commission's relatively upbeat assessment of the current status of big-time college sports and the fact that several Knight Commission members joined Big-10 Commissioner, Jim Delaney in self-congratulations.

    Delaney hinted at co-opting the Knight Commission with his call for "incremental change" -- rather than "seismic, earthquake-like" reform -- and a collaborative role for the commission, "more like a think tank with ideas and concepts." Brand apparently took it upon himself to totally co-opt the commission when he said: "Because we have a robust reform movement, this (the Knight Commission) can become a group that supports and is actively engaged in supporting that movement, which still raising hard questions when necessary," and went on to say the commission could play a useful role both in taking on those groups that actively oppose efforts to rein in the excesses of big-time sports and in providing a more realistic and balanced counterpoint to faculty critics like the Drake Group (which the NCAA chief termed "radical" with a goal of "dislodging intercollegiate athletics from higher education."}

    Sad to say it is becoming increasingly apparent that the Knight Commission on Intercollegiate Athletics is being used as a tool of the NCAA cartel. Perhaps they have already been co-opted by the NCAA as the above comments suggest The experience of the NCAA's well-intentioned tripartite alliance partners -- the Coalition for Intercollegiate Athletics (COIA) and the Association of Governing Boards (AGB) -- would be worth reviewing in this regard.

    The commission meetings now seem to have devolved to the point where they are used as a platform for the NCAA cartel's PR messages and a forum for their "top brass" -- with no "room" for critical review and comments. In the end, with the exception of commission member Carol Cartwright, president of Kent State University, who seemed to recognize danger, the commission seemed to buy into the NCAA's story. All of this should not be surprising when you consider the huge amount of money and high-paying jobs that would be at risk if the representatives of NCAA cartel were not penultimate masters of the illusion of reform and progress.
    The Drake Group works on the premise that college sports aren't themselves evil, but rather, it's the related academic corruption that should be exposed and eliminated.
    Since NCAA President Myles Brand continues to label the Drake Group as radicals, it is well to remind him, his NCAA colleagues, college and university administrations, boards, boosters, fans, the media, and government officials, that education and maintaining academic integrity, not sports, should be the university's number-one priority; and, athletic departments and the NCAA should not be setting the agenda for, or, imposing the values of the entertainment industry on our colleges and universities.

    We in the Drake Group believe that it is only by confronting the hypocrisy of the big-time college sports entertainment business that its stranglehold on our institutions of higher education can be overcome. It is a demanding challenge, an impossible one without help from others, particularly the media, the government, and an independent Knight Commission on Intercollegiate Athletics.

    Also, as was pointed out on the May 19, 2005 program, CBS 2 Chicago WBBM-TV: Players Left Behind?, many young men and women are exploited for their free labor then turned out with no degree and no meaningful improvement in their life skills -- a very real human tragedy and a national scandal. Academic disclosure is a way to stop this exploitation having the power to gain widespread support via a visceral connection with the public. Even rabid fans come to care about their players -- fans that really don't understand just how many of their beloved players end up as "used-up" entertainers to be discarded at the end of their eligibility. This, while the administrators and coaches in the NCAA cartel's college sports entertainment business make more than comfortable livings. If the Drake Group "radicals" and the media don't work to expose what's happening to these young people who will?

    The Drake Group plans to press on with its congressional initiative on disclosure and work to have Congress enforce a quid pro quo -- making the continuation of the NCAA's nonprofit status contingent upon the implementation of specific reform measures that would assure that college athletes are really legitimate, degree-seeking students.

    Finally, I would encourage members of the Knight Commission and other concerned parties to read Murray Sperber's Myles to Go at the NCAA, John Lombardi's Preserving the Audience: The NCAA and the APR, and my Why the U.S. Should Intervene in College Sports and "Expanding Commercialism in College Sports: Where is the Outrage" -- including Congresswoman Schakowsky's appended remarks for the Congressional Record.

    Frank G. Splitt is the McCormick Fellow of Telecommunications at Northwestern University's McCormick School of Engineering and Applied Science, a member of the Drake Group, and author of "Reclaiming Academic Primacy in Higher Education" and "The Faculty-Driven Movement to Reform Big-Time College Sports."