May 24, 2005

Donald Trump Founds ‘University’

Once you’ve done real estate, casinos, an airline, and reality television, what’s left? For Donald Trump, there’s always higher education.

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On Monday Trump unveiled his own “university,” which will sell CD-ROMs and offer online courses in real estate and business. No credit or degrees will be offered, although baseball caps and shirts with the university logo may be purchased ($21.95 for a cap, $39.95 for a golf shirt).

The courses? “The Wealth Builder’s Blueprint” ($396) is the kickoff home study program, featuring CDs on such topics as “how to master the mysteries of money” and “how to soar to the top of your career.” Online courses ($300) are being offered on entrepreneurship, marketing and real estate.

The Trump U. faculty consists of: Jack Kaplan, a businessman and an adjunct professor at Columbia University’s business school; John Lounsbury, a professor of psychology at the University of Tennessee at Knoxville; Don Sexton, a professor at Columbia’s business school; and John H. Vogel, Jr., an adjunct at the Tuck School of Business at Dartmouth College.

While the university’s Web site boasts of these professors’ qualifications, this university doesn’t want you to forget for a minute its ultimate source of knowledge: “We have distilled and incorporated the insights, experience, and practical know-how of Donald Trump himself.”

— Scott Jaschik

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