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Report Criticizes Lack of Data on For-Profit Students

Finding accurate and up-to-date statistics about the completion and job-placement rates of students at for-profit career colleges is difficult and the information that is available suggests that the schools are falling short of their marketing claims, a consumer advocacy group said in a report issued Wednesday.

Officials of for-profit institutions blasted the study, with one leading lobbyist calling it “appallingly badly done.”

The National Consumer Law Center’s study, “Making the Numbers Count: Why Proprietary School Performance Data Doesn’t Add Up and What Can Be Done About It,” offers a bleak assessment of for-profit institutions, arguing that they serve a highly vulnerable group of students (many from low-income families), put their growth and profits above all else, and have a history of fraud and abuse. The center works mainly with low-income people.

Much of the report is a recounting of previously publicized charges — some now resolved — against some of the most visible for-profit higher education companies, including the Apollo Group, the parent of the University of Phoenix, and ITT Educational Services.

The newest information in the report is an assessment of whether for-profit institutions, and the agencies and entities responsible for overseeing them, are adequately reporting how successful the colleges are at helping students finish their programs and at placing their graduates in jobs.

Because students are increasingly turning to for-profit institutions and often going into debt to do so, the report says, “it is essential for prospective students to have access to as much information as possible about a school, especially prior to enrolling. Whether students can actually obtain this information and whether this information is useful and meaningful is the subject of this report.”

Its conclusion, derived “through a series of site visits, phone interviews, and other inquiries,” is that “prospective students do not have easy access to verifiable information about the success of proprietary schools,” it says. “The U.S. Department of Education statistics are incomplete and unreliable, state licensure processes differ in rigor and do not publicize results, and accreditation agencies guard the data they collect from schools closely, considering it private.”

The schools themselves, the report asserts, do not publish the information widely, and school officials reportedly declined to tell undercover investigators sent by the law center what their completion or placement rates were. The report also faults the career colleges for failing to report information about their many campuses to the Education Department and other entities that are potential repositories for collecting and distributing it.

And because those agencies do little or nothing to verify the information they do collect, the report asserts, “it leaves nearly absolute discretion in the hands of schools that have every incentive to inflate the numbers.” The report suggests that the Education Department’s latest four-year completion rates for several publicly traded higher education companies — 7 percent for the Apollo Group, 59 percent for Career Education Corp., and 47 percent for Education Management Corp., among others — are lower than the companies have led the public to believe.

A spokeswoman for the Apollo Group, Terri Bishop, said the law center had “seriously misrepresented the facts about the University of Phoenix.” The university, she said, primarily employs working adults, and as such “have never provided job placement services to students, nor have we ever made claims to do so.”

Bishop also said that the consumer group had “deceived the public” with the 7 percent figure it cited as Phoenix’s completion rate. “The number they pulled from the public [Education Department] database represents only those students who had no prior college experience, which represents less than 3 percent of the university’s student population.”

Nancy Broff, general counsel of the Career College Association, the primary trade association for for-profit institutions, said of the authors of the report: “They’ve come to this with an agenda and used an unfair and selective set of data to try to make their point.”

Broff said that the completion rates for for-profit institutions cited in the report, “while not as high as we would all like to see,” still “stand up favorably” to the graduation rates of many community colleges and public universities. She also noted that there is no federal requirement that colleges report their job-placement rates, except for programs that offer very short-term training.

Doug Lederman

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Flawed NCLC Report Paints Inaccurate Picture

Flawed NCLC Report Paints Inaccurate Picture — Why the NCLC Report Simply Doesn’t Add Up

The newly-published report by the National Consumer Law Center (NCLC) purports to be an impartial review of the accuracy and use of completion and placement data in the for-profit sector of higher education. However, the report is so riddled with inaccuracies, omissions, and failures to understand basic concepts relating to federal higher education law and regulations that it is apparent that NCLC reached unjustified conclusions before understanding the data. Some of the major flaws include: •Placement Rates: NCLC criticizes the five named public education company campuses for failing to use a federal methodology to calculate a placement rate and disclose that rate to prospective students. However, except for a small number of very short-term programs (which none of the campuses examined in the report provide), there is no requirement in federal law or regulation to calculate a placement rate. Calculating an accurate placement rate can be very difficult, especially considering that nearly three-quarters of students who enroll in for-profit colleges are employed while attending classes. This is most likely why the admissions representatives at the colleges visited by NCLC did not make representations about placement rates. Accrediting agencies do assess student outcomes as appropriate considering the mission of each college, and they have mechanisms in place to verify the accuracy of such information. •Graduation Rates: NCLC presents the NCES data for graduation rates for the five selected for-profit colleges in Massachusetts, and characterizes the rates as “strikingly low.” The failure to place these rates in context unfairly implies that for-profit institutions have low rates compared to the other sectors of higher education. As shown in the following chart based on six randomly chosen Massachusetts colleges, this is simply not true. COLLEGE SECTOR GRADUATION RATE Bunker Hill Comm. College Public, 2-yr 11.3% U. of Mass. – Boston Public, 4-yr 12.2% North Shore Comm. College Public, 2-yr 16.2% (28.4% transfer) Fisher College NFP, 4-yr 36.8% Framingham State College Public, 4-yr 42.0% Becker College NFP, 4-yr 46.6% Many for-profit colleges would agree with NCLC in its criticisms of the methodology used to calculate the official graduation rates. However, the calculation method is required by regulation, and applies equally to all sectors of higher education. •Recent Investigations: NCLC discusses a number of recent investigations and lawsuits against the for-profit companies, but fails to note that many of them have been concluded with no findings of wrongdoing by the companies. For example, the 18 month-old Department of Justice (DOJ) investigation of ITT is detailed, with no mention that the DOJ recently concluded that there was no evidence of improper activity by the corporation or its officers. Similarly, while NCLC notes that the whistleblower suit against University of Phoenix (UoP) was dismissed, the report states that the DOJ asked the court to reverse the dismissal, mentioning only in a footnote that the request was based on procedural issues and that DOJ specifically praised UoP in its filing. Similarly, of the actions specified relating to Career Education, several have been dismissed and another was denied class certification. •NCLC recommendations: The NCLC recommendations demonstrate a complete lack of understanding of the federal student aid programs. For example, NCLC suggests that any company with fewer than 75% of total eligible campuses reporting their completion rates should be placed on probation. However, the reason that many of the campuses criticized by NCLC did not report data to NCES is that they have not been in business long enough for their first cohort of students to have yet reached the 150% point in time at which rates are calculated. The idea of penalizing schools for not being in business long enough is ludicrous. The suggestion to include part-time students in graduation rate calculations omits any discussion of the operational difficulties in following a cohort that includes students who will reach the 150% point in time at different points. Similarly, the concept of requiring colleges to track the employment and tax records of all of their graduates would be an administrative nightmare, not to mention a potential invasion of privacy. Finally, the suggestion that any college that reports a graduation rate of under 35% should be automatically audited by the Department of Education would require a huge staffing increase at ED just to audit the many community colleges whose graduation rates are below 35%.Summary: The NCLC report could have provided helpful public policy suggestions if it had produced a fair, accurate, and balanced analysis of the consumer information available to students and parents. However, as shown by the examples above, NCLC lets its preconceived notions determine the outcome of its report. It is particularly ironic that NCLC aims its criticism solely at the for-profit sector, as only our sector has supported increasing the consumer information disclosures in HEA reauthorization through our proposed Institutional Report Card.

Career College Association, at 6:32 pm EDT on June 30, 2005

NCLC Report

We think it’s great that our report has sparked debate on this important topic. I would like to take the opportunity to respond to at least a few of the points raised by CCA in their e-mail. In general, the most common response I’ve heard is something like, yes there are serious problems with the way rates are calculated and the rates themselves, but the public sector has the same problem. It very well may be that problems exist in the public sector and we certainly have no problem with Congress and others taking a close look at this issue. However, we focused on proprietary schools for a number of reasons, including 1) The history of problems in this sector; 2) The recent problems and recent changes, including enormous growth, in the sector; 3) The heightened reporting and other data-related requirements for proprietaries; 4) The aggressive marketing by proprietaries, including statements about completion and placement; 5) And the enormous stakes for students when they attend these generally more expensive institutions and incur debt. I don’t think that the “others do it too” response is very productive. Second, CCA and others selectively choose which regulations to focus on. For example, they note the placement and completion standards for shorter-term courses, but fail to note that requirement that schools that advertise job placement rates as a means of attracting students must make these rates available. They also fail to point out that accreditation agencies should require schools to report job placement information as part of their evaluations of the schools. Even though the accreditors wouldn’t share this information, claiming it is private information, it should be one of the regularly collected types of information that schools provide to these agencies. CCA and others have not explained why schools do not disclose the information. One of the most serious findings in our report came from our site visits to area schools. These schools, with few exceptions, would not disclose placement or completion rates even though we specifically requested this information. I would note that most staff at these schools would also not tell us the cost of attending the school. There is simply no excuse for hiding this information. Apparently we all agree that the data is flawed, but it still must be disclosed where it’s required to be disclosed. Speaking of flawed data, CCA suggests inaccurately that we presented the data without noting problems with it. In fact, the main focus of the report is on the problems with the data. Apparently we all agree that job placement data in particular is difficult to calculate. Perhaps this is an area we can all work together to a) examine the current calculation methodologies (yes these do exist); b) examine the pros and cons of the calculations; c) explore to what extent schools are substantiating the data by for example, retaining documentation from employers, tax returns etc.. and d) ensure that the data is more accurate and then disclosed to the public. Schools that sell careers should be required to give out information about how realistic it is that a student who attends will actually get a job. I just got a unsolicited letter in the mail yesterday from one of the schools in our report. This letter is all about the careers I could be trained for and how this school helps people start new careers. I’m not actually looking for a new career at the moment, but the point is that if this school is in fact good at training people for new careers, why wouldn’t they want to share their performance information? Even more to the point, they are required to share this information. Again, we appreciate the comments we’ve received and hope that this will lead to improvements for students, presumably the goal that we all share.

Deanne Loonin, National Consumer Law Center, at 11:36 am EDT on July 1, 2005

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