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Nonprofit Colleges as Takeover Targets

The conversation alone might send shivers down the spine of many a faculty member at traditional colleges. But at a time when the vast majority of attractive for-profit colleges have already been gobbled up by major publicly traded companies, a group of investors, college officials and financial analysts assessed the likelihood Tuesday that more commercial companies would try to buy nonprofit colleges in the coming years.

The answer, at a session of the 2005 Education Industry Finance & Investment Summit, was maybe. At least 10 such purchases occurred in the last year or so, said Neil Lefkowitz, a partner in the corporate and finance group of Dickstein Shapiro Morin & Oshinsky, which played a role in one of those deals, the sale of Salem International University this year. And the strong identities, regional accreditation and availability of many nonprofit colleges may make them attractive targets, he and other panelists said.

But they had caveats aplenty, including the likelihood of tough scrutiny from accreditors and state regulators, tax implications, and what was repeatedly and rather euphemistically referred to as “perception issues” and “cultural risks” — generally meaning opposition from faculty members, alumni and others worried that a profit motive will significantly alter and, they fear, damage the nature of the institution.

Critics point to institutions like Grand Canyon University, which has had seen significant job cutbacks and turmoil, and Post University, which said last month that it would eliminate its liberal arts majors a year after going for-profit, as cautionary tales.

It was taken more or less for granted by the group that if they had their druthers, anyone looking to invest money in higher education would choose to do so in a for-profit college. But the “actual population of good sized for-profit schools that are not already public is quite small,” said James A. Rowan, managing director of Stifel Nicolaus, an investment and research firm.

As the financial markets have rebounded and investors are looking for opportunities to put their money to work, it’s almost inevitable that they’d turn their eyes to nonprofit colleges. W. Britton Trukenbrod, a principal at William Blair & Co. — which was involved in DePaul University’s sale of Barat College to American College of Education, a for-profit company — said some nonprofit colleges would be attractive investments because they are well-established names in their communities, and they already have the regional accreditation that many for-profit colleges covet. He said there were about 125 nonprofit providers of career education that could be inviting for investors.

But the downsides can be significant, said Craig Pfannenstiehl, co-founder of Educor Capital Partners and president of Educor, Inc., which transformed the nonprofit Bay State College into Bay State College, Inc.

First, as a general rule, he said, nonprofits will consider being sold to a for-profit investor only as a last resort, typically when they are in “some sort of distress” because they’ve been losers rather than survivors in the increasingly competitive economic environment gripping higher education. “You’re not going to see Harvard or a well-endowed not-for-profit look at this option,” said Pfannenstiehl. (Michael B. Goldstein, Dow Lohnes, said that one twist on this truism can occur when a nonprofit institution has created “something they see as having value,” like a distance education program or other profitable enterprise, and consider selling it to a for-profit investor because they are “short on capital to build something that is already making money.”)

Pfannenstiehl and others ticked off a list of other reasons why investors might shun nonprofit colleges: a tendency to be more hidebound and less willing to consider “innovative” solutions to problems; overinvestment in real estate, which for-profit investors prefer to avoid; and the significant regulatory scrutiny that are likely to ensue from aggressive state attorneys general and accrediting agencies, among others.
None, though, was seen as more of an impediment than the backlash that can result from faculty members, alumni and/or students to what Trukenbrod called the “perception” that introducing a profit motive will inevitably result in the college betraying its educational mission. The opposition can be especially strong at institutions that have faculty unions, the panelists said.

Several participants in the discussion discouraged an overly simplistic view of a profit-minded company swooping in and buying a struggling, old-fashioned nonprofit college. Bruce McClintock said that his firm, McClintock & Associates, worked with several nonprofit colleges that “act like for-profits” and “just happen to be structured as nonprofits.”

And Deirdre Brekke, general counsel of the Cardean Learning Group, suggested more of a “grow your own” approach to nonprofit/for-profit collaboration. She described her company’s partnership with the nonprofit New York Institute of Technology in Ellis College, a distance learning enterprise that is now a branch of NYIT but is expected, under an agreement between the two, to become a freestanding campus owned by Cardean.

Doug Lederman

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Comments

syncretism

It will be very interesting to follow this process over the next year or two.

Both sides’ complaints about each other have merit. On the one hand, traditional schools tend to be top-heavy and financially inefficient; ‘hidebound’, as the author puts it. On the other hand, the for-profit sector tends to attract sleazy opportunists.

In an environment, in which faculty run the show, the servants run the manor. In an environment, in which retention is king, incentives to cut corners abound.

Trustees of traditional schools that are in trouble would do very well to hire administrators away from for-profit schools, long before things get so bad that they start entertaining buy-out offers from sharks in sheep’s clothing.

NW

Name Withheld, Associate Dean, at 6:57 am EST on December 14, 2005

In many ways, the higher education industry has parallels to the health care industry, once dominated by non-profit hospitals. The acquisition of colleges by for-profits in the future may prove inevitable as it once was for hospitals. Similar to health care, the increasing costs of higher education may not bring about “managed care” but it does bring to the surface the need for paradigm shifts at several levels.

First, as costs go up, tuition cannot. Instead, expense management will be requisite. Second, consumers of education will look for the key indicators of quality, which beyond a cost-benefit analysis will include access and customer service. Access will comprise multi-modal approaches for instruction – online and on-ground. As the price of education goes up, people tend to expect more value, not the same old same old.

While proprietary schools are not new, they bring performance metrics not found typically in non-profits. These include more practitioner faculty and pay for performance, all of which serve as incentives for the largest untapped customer of colleges: employers. Many incorporate tuition reimbursement for its human capital assets and solicit feedback on the coursework taken by their employees. There is an additional socio-economic benefit of proprietary schools as well. They pay taxes into the local economy.

The fortressing of campuses with extensive physical plant expansion and renovation is something non-profit hospitals believed would elevate competitive advantage. The result though was quite the opposite and over a short period, many could no longer afford the operational costs, without reducing staff and when staff became skeletal, the non-profits sought acquisition by the for-profits. From the largest non-profit hospitals and health systems in the country to the smaller hospitals of rural America, the acquisitions by proprietary hospitals continue. It behooves non-profit colleges to look at other verticals and make strategic choices.

Finally, I reviewed the IRS 990’s of several colleges over the past year, and believe the information shows early warning signs of implosion as time moves on. The proverbial bubble is on the horizon.

JW HUSSAR, Business Professor, at 8:08 am EST on December 14, 2005

Ellis College

I find the “Ellis College” model interesting, in which a distance learning programs was set up as a joint venture by a non-profit university, NYIT, and a for-profit company, Cardean Learning. Perhaps this is a way in which non-profits can take advantage of the efficiencies of the business world without sacrificing integrity on the altar of the bottom line?

Steve Foerster, Executive Director at Free Curricula Center, at 8:31 am EST on December 14, 2005

Be Very Afraid

How would you like to see a policy (in writing) that states professors must allow students to resubmit plagiarized work for a brand new grade and no penalties? How would you like to be told that, if a student does poorly on your exam, you need to provide extra credit so they can pass? Would you like to be in faculty meetings where the Dean and President openly laugh at the phrase “academic freedom” and tell faculty they will do exactly as they’re told if they want to keep their jobs? I have been an administrator at two of the most respected for-profit schools in the country, and the ethics and philosophies of these institutions are reprehensible from an education point of view—but very beneficial from a profit-incentive point-of-view, where students are customers, and the bottom line is all that really counts. Be afraid. Be very afraid.

Been There, Done That, at 1:19 pm EST on December 14, 2005

Be very afraid...

... these things are already happening at the two non-profit colleges I have taught at. In fact, at one of them, my dean implored me not to fail a student due to a worry that her wealthy parents would not donate.

Mike, assistant professor at in the south, at 8:52 am EST on December 15, 2005

When I sat on the Faculty Board for a private, not-for-profit college, the Board was told by the CEO of the College that “we (the College) were different from for-profit schools only in that we did not have to share the profit” I since have wondered in how many colleges that is the case.

JPL, at 5:13 pm EST on December 15, 2005

Sector Diversity

The for-profit sector is as diverse as is the not-for-profit sector in all ways, including their academic rigor as well as their ethical standards. Consider two things: the US Congress is considering regulating the governance of the not-for-profit higher education sector as it does the for-profit sector through Sarbanes-Oxley-type legislation because of recent events at the American University; and we continually read about academic fraud at branded universities to further their athletic programs. Should the not-for-profit sector be judged, as a whole, because of the actions of a few high profile institutions? I think not. The for-profit sector should be given the same considerations. And, by the way, I would posit that the not-for-profit sector is also not for loss.

Anonymous, at 7:20 am EST on December 16, 2005

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