News, Views and Careers for All of Higher Education
Feb. 7, 2006
“Vault is collecting successful admissions essays for top MBA programs, including Wharton — and will pay $40 for each main essay (main personal statement greater than 500 words), and $15 for each minor essay (secondary essay answering a specific question less than 500 words) that we accept for our admissions essay section.”
That message, recently sent out from a top company that helps students get into business schools, is enough to irk even the most experienced admissions officers at some the nation’s leading business schools.
“Some of our admissions counselors have gotten outraged,” says Thomas R. Caleel, director of MBA admissions at the Wharton School at the University of Pennsylvania. “We want students to be giving their real stories, not some ‘polished’ or even ‘over-polished’ versions of themselves.”
“Essays have to be meaningful per person,” he adds. “It might be helpful to see some successful essays, but in my mind, it might also be limiting. Someone might read one [of the consultant-produced essays] and think that their essays have to read the same way, in order to get in.”
Those sentiments are being expressed by an increasing number of business school officials who say that students shouldn’t have to pay exorbitant amounts of money to make themselves appear different than who they really are. While some officials plan to go on the offensive against firms that they find particularly egregious, others want to work more closely with consultants. Still others say that there is little they can do to prevent the phenomenon.
Deans at seven of the top American business schools are expected to address such issues at an upcoming gathering, according to a Monday report in The Boston Globe. In an effort to “remove the possibility of outside interference,” Derrick Bolton, director of admissions at the Stanford Graduate School of Business, told the paper that deans are considering making students complete their essays under supervision, providing different essays to students in the same applicant pool, and conducting more interviews and follow-up with references.
While the proliferation of admissions consultants of various sorts has frustrated officials in undergraduate admissions as well, especially at elite institutions, the steps being considered by business schools could amount to a much more aggressive stance against the application-consulting industry.
“Part of getting the best candidates is for them to be themselves during the admissions process,” says Caleel. “We really want to get to know the real person who is applying.” Wharton’s business school dean, Patrick Harker, is expected to be part of the group that will meet to discuss consultant issues.
While Vault officials could not be reached for comment on Monday, Alex Brown, a senior admissions counselor at ClearAdmit, in Philadelphia, says that not all consulting firms function the same way. “Some businesses are bad,” he says, “but the bulk of us, that’s not the way we operate.”
“There’s a myth out there that counseling services help students create a fictitious application that will get them into school,” says Brown, who worked in admissions at Wharton for 7 years prior to joining the firm. “The reality is that we guide people into making good choices and give them plenty of feedback.”
For the approximately 50 students Brown has counseled over the past year — who pay upwards of $200 per hour for his services — he says he “works with the ingredients.” Initially, students must complete a lengthy questionnaire, which helps him determine which institutions would be most likely to accept them. He then provides guidance and has them draft practice essays. “We don’t tell them, ‘you’ve got to use these three paragraphs to get in,’” he reflects. “They’ve got to create this themselves.”
Brown’s firm also offers several free services, including a blog and wiki, which list resources and ideas from students for success during the admissions season. He says that he realizes that every student can’t afford enhanced counseling services, which is partly why his firm has created the resources. “They also provide a good way to brand ourselves,” he notes. “I’m militant that they should remain free.”
Some consultants are excited to have received an olive branch of sorts from officials planning the Graduate Management Admissions Council meeting this spring in San Francisco. Along with Brown, Ricardo Betti of MBA Empresarial, Maxx Duffy of Maxx Associates, Graham Richmond of ClearAdmit and Linda Abraham of Accepted.com are expected to explain why they believe consulting services are beneficial for both students and institutions at the conference.
“We have a lot that we can do for business schools regarding consumer data,” says Brown. “And we plan on having dialogues with students to help them understand what we can — and can’t — do for them.”
Not all business school officials think that consultant firms are a phenomenon to be foiled or to be placated. “In my experience, it’s very difficult to tell when and why a consultant has been used,” says James Hayes, director of admissions at the Stephen M. Ross School of Business at the University of Michigan.
“We’ve seen some international students using them inappropriately, especially for essays,” he adds, “but this isn’t happening on a widespread basis.”
Hayes also adds that as a public institution, he would find it difficult to allocate resources into trying to determine which students were using a consultant. Hayes has a staff of six to sort through 2,500 to 3,500 applications each year. Students are not asked during the admissions process whether a consultant helped them prepare their applications unless something jarring occurs — like a student with a low TOEFL score turns in a brilliantly written essay.
“If used appropriately, I think they can be a good thing,” says Hayes. “They’re not always necessary, especially for $3,000, but I have no context for knowing whether it’s a good way for a student to spend money.”
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The farse is by no means limited to the MBA admissions process nor does the blame lie exclusively with the essay, interview and test-taking prep industries and hucksters. It’s not dissimilar to the drill with law school applicants. For those who score well on the LSAT [a truely meaningless hoop-jump due to its dismal predictive utility for estimating an applicant’s ability for or likelihood of success in the study of law.]for example, it is quietly understood and accepted that the applicant paid well if not exhorbitantly to attend a puzzle-solver course or tutorial on how to ’score’ on the test. What then might be the answer or even an improvement? It will take years to even reach consensus on the question(s) and definition of the problem. Meaningfull answere based upon a critical look at our true purposes and objectives, our standards of relevance, validity and the very large vested and manifest interests of the essay, interview and test-prep industries will take generations. No one should attempt to hold their breath. FJS
FJS, at 7:55 am EST on February 7, 2006
” .. as long as there are elite schools that select new students based on highly subjective measures ..”
It is amazing, how little is known about MBA admissions. Examples of those admitted: unionists, Peace Corps types, Democratic Party staff, a virtual UN of countries.
That is what is so buffoonish about those in soft-side academia professing “diversity” — except in their own ranks and classrooms. What hypocrisy!
Do essay companies help? Perhaps at the margins. But with at least four well-qualified candidates for each opening, it is still a crap-shoot.
The issue is class balance — gender, experience, geography, etc. If there are many applicants from Communist China — not good for them. Latina from Brazil — better odds.
If one is looking for a target to attack for lack of diversity — try medical schools ..
http://www.unmc.edu/Community/ruralmeded/birth_origins_articles.htm
When the number of qualified medical students from working-class backgrounds drops 50% over five years — that is a serious problem, throughout K-16. It indicates the stable family lifestyle that helps promote the sustained, committed level of learning required for medical school admission is most often found in <$100K/year households (e.g., married, both parents working, never divorced).
H.J., Former member at Top 20 MBA admissions committee, at 9:31 am EST on February 7, 2006
Why is it that every time private enterprise responds to a need, the focus is on them and not the appropriate villains?As Christine Sommers and her colleague, Sally Satel report in their critical analysis of the public school system, the theraputic emphasis on my poor baby’s “self esteem” and “getting in touch with my feelings” combined with making sure the 3% is overemphasized at the expense of the 97% assures that teaching the ability to write will be sacrificed and potential college material will be improperly prepared to meet the necessary international standards for competition.
One doesn’t have to look very far to see that this 60’s led theraputic “revolution” has created the “underserved” and improperly prepared candidates that require extensive remedial efforts at the college level. Here again traditional competitive efforts in private, charter and online schools recognize the need for teaching such things as “self-reliance” and stoic “suck-it-up-and-get-the-job-done” attitudes in our young people.
Will we come out of this theraputic approach to meet the world competition, or will we just try to “get the numbers of enrollees” into the classroom? Perhaps the U.S. may find it necessary to become a second rate nation to get its priorities straight?
Edward, A “retired” business professor, at 9:31 am EST on February 7, 2006
1. If “future” MBA students are willing to take the bait and plaguarize their personal essay to gain acceptance to MBA programs, what will they do when leading a corporation? I believe MBA schools would be thankful for this evidence to weed out future corruption before their allowed to serve the public/shareholder interests.2. The personal interview to gain acceptance to a prestigious school should be authentic and match what was written in the personal statement. I believe admissions offices will need to increase their intutive ability to “read” their applicants during the interview process immediately.
VRL, at 11:41 am EST on February 7, 2006
I don’t know why this shocks people. Even without for-profit essay companies, popular students would have their essays massaged by their friends and often by professors. If anyone is a victim, it is the students that think that having a nobody go over the essay will matter. Instead, the students should be concentrating on having people with “inside connections” put secret codewords into the essays that will convince a committee that they should admit an otherwise unqualified applicant.
FJS, I wonder why you say that the LSAT is meaningless? At a minimum it tests one’s ability to concentrate and apply some (but not nearly all) of the logical methods employed in law school. Indeed, the fact that everyone needs to take it, and everyone that want to get to a real law school needs to do well (165+) actually democratizes law school. Indeed, only the lesser law schools take essays seriously, because, they can’t choose from amongst highly qualified students. Also, the LSAT is probably a good predictor of one’s success in the study of law, simply because the “better” schools (that accept people with higher LSAT scores) have more grade inflation and therefore, their students appear to succeed more. I understand your distaste for standardized tests, but I think that your critiques of the LSAT are misplaced. Perhaps if you had explained why it wasn’t relevant to the study of law, I would be interested.
HJ, While I generally agree with you that there is more diversity in B-schools than people give them credit for, I would characterize the constant drone regarding “diversity” as not such much a position taken by “soft-side” academics (though many consider B-school to be pretty “soft”) but rather a political position regarding allies that one would like to have in a given program. So, for instance, if I say I want more “diversity” in my office, I really mean, “I want people that think the way I do, or do what I say, but, because they look different, might be able to convince shallow people to think the way I do.”
Edward, Strangely enough nobody I know that went to public or private schools ever had any emphasis placed on “self-esteem.” I suspect that “self-esteem” is something taught to the losers who wouldn’t go to college anyway, its teaching is an urban myth.
Larry, at 11:45 am EST on February 7, 2006
“It indicates the stable family lifestyle that helps promote the sustained, committed level of learning required for medical school admission is most often found in <$100K/year households (e.g., married, both parents working, never divorced).”
are you kidding?
I’m in daily contact with admitted students at two top-tier medical schools, and I have noticed that the vast majority of them come from high-income families- however, I’ve also noticed that hardly any of them show any aptitude at all for the practice of medicine, despite the thousands of hours they have spent sitting in test prep classes or memorizing exam questions.
I’ve also spent most of the past ten years in daily contact with pre-med undergraduates from all sorts of backgrounds (true diversity in the academy, if you can imagine that). Among the multitudes of whiners and grade-grubbers, there are many of highly qualified students, again, from all backgrounds, with impeccable grades, good MCAT scores, and strong records of service and professional interest. And yet it remains true that year after year, the entering classes of the elite medical schools are populated by the sheltered, largely helpless young residents of just a handful of wealthy ZIP codes.
There is something very, very wrong with medical school admissions- but the implied moral failings of those who have to work for a living do not even rank among the unlikeliest causes.
dan, at 12:40 pm EST on February 7, 2006
VRL,
I don’t want to break it to you, but personal statements are a testament to how well one can write a personal statement. Indeed, if people put their “true thoughts” into a personal statement, life would quite interesting. Personal statements would include the fact that most individuals are lazy, watch TV, have one-night stands, are emotionally imbalanced, use drugs, have problems with alcohol, beat their wives, and wet their beds. But, in the real world, personal statements are a way that people signal to others regarding what they want others to think about them. Someone with a lot of social skills (like me) knows that others want to hear, and subtly hints that they are that kind of person. We leave out all our bad points.
Likewise, we can convey these same false sentiments in interviews. Socially skilled people (like me) are good at it, and can fool many people into thinking that we are just like them.
When people are “leading” corporations, their good and bad points shine through. Life still goes on.
Larry, at 12:41 pm EST on February 7, 2006
“.. are you kidding?”
No, I’m not. Did you look at the data of R. Bowman, M.D.? His point, which is clear from his data, is that the % of MD students from working-class backgrounds (i.e., less than $100K) is going DOWN and that is NOT good for “diversity.”
That is congruent with what you appear to be stating. I AGREE with Bowman for a lot of reasons — notwithstanding, being working-class myself, pal. I’m proud of being working-class (bookkeepers), and so are my friends (K-12 teachers).
OK? Chip off the shoulder, now? Go over Dr. Bowman’s data — I think you’ll find it engaging. Have a nice day.
H.J., at 4:51 pm EST on February 7, 2006
Omigod, I can’t believe Larry has been sucked into this discussion.
For years, I have been describing undergraduate business training – it’s a misnomer to even think about characterizing it as education – by plagiarizing, “A mind is a terrible thing to waste.”
The difference between the typical BBA and the typical MBA is nothing more than the arrogance of the latter. Larry, would you be surprised to learn that a fairly recent analysis of the success of MBA students at a top-five business school revealed that those with undergraduate degrees in engineering significantly outperformed those with undergraduate degrees in Arts and Sciences who did slightly (but statistically significantly) better than those with undergraduate degrees in Business. That proved nothing to me beyond the fact that the BBA graduates must have thought it was really difficult to take all of those courses over again (with only the numbers changed).
In any event, as tempting as it is to take all of this seriously, the process has been wonderfully – and accurately – captured by the experience of Thornton Melon (Rodney Dangerfield) in “Back to School.”
So, Larry, give yourself a break, check out “Back to School” (1986) at Blockbuster, crack a beer, and learn everything that’s worth knowing about business “education.” Unfortunately, in my forty-five years of experience, I found very few profs in the academy who could hold a candle to Sally Kellerman.
RWH, at 5:35 pm EST on February 7, 2006
” .. the difference between the typical BBA and the typical MBA is nothing more than the arrogance of the latter ..”
IMHO, based on research on the education of MDs, JDs, MBAs, MBA education has historically involved —
* First MBA year — basically, the BBA in one year. (In fact, the MBA developed at Dartmouth and Harvard as a post-BA degree — neither has a BBA program.) More importantly, develop interpersonal and groups skills, and higher-order thinking (well, hopefully).
* Second MBA year: advanced courses that prepares them for big-dollar work (e.g., trading desk, national brand management).
I’m amused by how “outraged” the MBA schools are about the essay companies. A five-minute interview, over Internet videoconference, should reveal if someone is a BS artist. Today, some employers make job candidates do on-the-spot presentations from the CVs. The BS artist is just wasting his money with an essay company — that’s the case with 99.9% of applicants.
BTW: HBS newspaper already has a book of successful admission essays —
http://search.barnesandnoble.com/...DQ2Dn2&isbn=0312334486&itm=1
R.A.S., at 8:55 pm EST on February 7, 2006
R.A.S. is right ... for the most part, MBA programs did not sprout from existing BBA programs.
Let’s see, Late 19th century —-> Programs in bookkeeping —-> Programs in accounting —-> The MBA is born —-> MBA programs are neither academically rigorous nor practically relevant —-> World War II —-> The BBA is born —-> MBA programs clean up their act around 1960 —-> Around 1975, every two-bit college and university in the country that was primarily in the business of training teachers suddenly discovered it was eminently qualified to train businesspeople.
Two notes:
Wharton, the first collegiate school of business in the world, arrived on the scene in 1881.
An old friend of mine at the University of Michigan told me that during World War II, there were very few MBA students anywhere in the country (and, of course, women were not welcome). Since buildings, faculty, resources, etc. were just sitting around gathering dust, it inspired the creation and growth of BBA programs. No need to change anything ... just repackage two years of the same ol’-same ol’ as a four-year program and get used to teaching younger students with no business experience.
The tail wags the dog.
RWH, at 4:35 am EST on February 8, 2006
RWH, I don’t think I took a position on what is actually taught in business schools here. Nor did I claim that there were an extension of undergrad programs. (My own position is somewhat nuanced, but it comes down to this: people in tracks other than finance are losers that utter platitudes and can’t handle math. that utter platitudes and can’t handle math.)
RAS, I don’t see what your point has to do with MD, and JDs. However, med school and law school curricula are fairly well-know, and with pretty much the same any where you go. (With a couple exceptions not relevant here.)
Anyway, on a daily basis people try to put on false fronts. It has been going on for many years. Apparently it predates Jesus. But some people are so good at it, that a 5-minute interview won’t give it away. Sometimes it takes two or three election cycles. Indeed, in many circumstances interviewers just lack the background – or time to prepare — to expose a fake.
Larry, at 6:20 am EST on February 8, 2006
Trouble with Larry is he does his research in libraries and on-line.
I have already told him to watch “Back to School” (with Rodney Dangerfield) if he want to know “how it’s done” in American business schools. If I’m not mistaken, Thornton Melon (who was already a very successful businessman) paid Kurt Vonnegut to write a term paper for him. I mean, isn’t that how it’s done in the REAL business world?
Now Larry writes, “Indeed, in many circumstances interviewers just lack the background – or time to prepare — to expose a fake.”
Well I guess he didn’t see “Risky Business” (with Tom Cruise) either.
In that flick, Mr. Rutherford, the unflappable Princeton recruiter (oops, they don’t have professional schools at Princeton, do they?), learns everything he needs to know about Joel Goodsen ... and under really stressful circumstances. I think Larry is grossly underestimating the skill and tenacity of those interviewers.
Anyway Larry, get off line for awhile, polish up your Blockbuster card, and check out “Back to School” and “Ricky Business” this weekend. While you’re at it, check out “Legally Blonde.”
RWH, at 8:55 am EST on February 8, 2006
Can’t you just see Larry sitting up there on the witness stand, getting red in the face and shouting, “You can’t handle the Math!!!”
Anyway ...
RWH, at 9:01 am EST on February 8, 2006
RWH, I don’t watch many movies (despite being related to a semi-famous producer and appearing briefly in one). However, I am keenly aware that movies distinct from reality and are generally a bad source of material on which to base public policy decisions. Indeed, I am told that anyone can put idea or set of facts into a movie they want, and through the magic of special effects and obedient actors, anything can be portrayed.
Since most movies are made to sell tickets, usually pleasing ideas are conveyed. Some common themes include: 1) the ability of people that don’t work hard to triumph by showing “spunk”; 2) triumphs of the “underdogs”; 3) true love; 4) athletic agility. Rarely do movies portray people failing because they never worked hard in their lives; failing because they just are not sophisticated enough to succeed; people marrying for money; or people doing boring things that they learned in school to make an acceptable (but not extravagant) amount of money. Also, I did notice that in all the Star Trek movies, not once is someone portrayed using a toilet.
Indeed, I might suggest that you view the “Crimson Permanent Assurance” (which is included with “The Meaning of Life”) which proves, beyond a doubt, that 1) the world is flat (I bet you didn’t know that); and 2) young B-school grats are all cutthroat scallywags.
So, although I didn’t see legally blonde, I should probably tell you how things work in real life; 1) there are many ex-sorority girls at HLS and other elite law schools; 2) people that goof off though college rarely get into elite law schools unless they know how to engineer their grades and classes to look smart. For the most part, however, most students at elite schools can point to some track record of excellence, and will keep their distaste for their fellow students to a minimum. HLS students do have the opportunity to “party” quite a bit, however. Also, clinic students don’t represent criminal defendants charged with murder, and most people on trial for murder are convicted.
Larry, at 11:55 am EST on February 8, 2006
When Larry starts telling me “how things work in real life,” I know we’ve strayed from the subject (paying someone to “help” you with your business school application materials).
If his “real life vs. movies” remarks reveal anything at all, they certainly confirm his boast that he spends very little time in front of the silver screen.
Let’s see, “usually pleasing ideas are conveyed [in movies].” I think it’s obvious Larry hasn’t seen the quite wonderful “Kill Bill” movies, he hasn’t seen “Million Dollar Baby,” and he apparently missed innumerable other truly terrific flicks I could name that could not even remotely be classified as encompassing “pleasing” themes.
Yep, I did know the world is flat. I learned that back in 1884 when I read a first-edition copy of Edwin A. Abbott’s classic, “Flatland.” And I had those ideas reinforced when I read Thomas Friedman’s recent book, “The World Is Flat.” Of course I’m a card-carrying member of The Flat Earth Society (http://www.alaska.net/~clund/e_djublonskopf/Flatearthsociety.htm).
Since, unlike Larry, I have seen Legally Blonde at least twice – and am an accomplished executor of the bend and snap procedure — I have also seen the trailer on the DVD on which more than a few students at the Harvard Law School admit that there are soft spots in the hearts of HLS students when it comes to Reese Witherspoon’s performance.
Despite all of that, I’m grateful that Larry took time to describe the culture of elite law schools to me. Until then, everything I knew about the legal profession I learned by watching episodes of Boston Legal.
Now I can boast that I’m an expert on yet another subject.
RWH, at 4:30 pm EST on February 8, 2006
I would recommend that admission offices avail themselves of turnitin.com’s services. It may not catch everything, but it could be a very effective tool for identifying the cheats.
Cheater Hater, at 4:25 pm EST on February 17, 2006
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You just don’t fit in
This is nothing new.
The sons and daughters of wealthy alumni have help getting into school. Fraternities and sororities keep term papers on file. Students and applicants hire ringers to take tests for them.
The difference now is that the Internet democratizes access to this long-standing corruption.
As long as there are elite schools that select new students based on highly subjective measures, like 500-word statements of purpose, there will be incentives to game the system.
Chydenius, Senior Fellow at Free Curricula Center, at 7:30 am EST on February 7, 2006