News, Views and Careers for All of Higher Education
March 23, 2006
Starting this summer, Bellevue Community College in suburban Seattle will join the small but growing number of colleges that allow students to rent rather than buy textbooks. Students will pay a per-book fee that is significantly lower than the purchase price, and can apply the rental cost toward an eventual purchase if they choose.
“We’ve been getting complaints from students about the price of textbooks,” said Kristen Connely, manager of the college’s bookstore. “We warn them at the register that it’s going to cost a lot. We’re often caught between the publishers and the students.”
Recent studies by the National Association of College Stores and the State Public Interest Research Groups find that textbook costs are rising faster than the rate of inflation. The college store association’s report said tuition costs and other higher education expenses are still rising faster than book costs, however. The association pointed to a College Board study that found that students spent an average of between $770 and $870 on books and supplies during the 2004-5 acaedmic year.
The U.S. Government Accountability Office reports that textbooks are rising at an average rate of 6 percent per year, and that costs have nearly tripled from 1986 to 2004. A recent GAO report showed that the cost of textbooks and supplies as a percentage of tuition and fees varies for first-time degree-seeking students by the type of institution: 26 percent at four-year public institutions, 8 percent at four-year privates and 72 percent at two-year public colleges. Supplemental learning tools such as CD-ROMs and online workbooks that are packaged with textbooks often cause the overall price to increase, according to the agency.
Politicians in various states have begun to confront the rising textbook costs by sponsoring legislation that requires bookstores at public universities to work with professors to craft affordable options. In Florida, the House Colleges and Universities Committee unanimously passed a bill this week that would allow students to buy books without paying sales tax.
Programs in which stores buy books back from students have long been in place, but bookstores often pay only a fraction of the original cost. That’s why college bookstores across the country are taking a look at the financial feasibility of rental programs.
As of spring 2005, textbook rental services were offered by only 1 percent of the members of the National Association of College Stores. Bruce Hildebrand, executive director for higher education at the Association of American Publishers, estimated that about 20 full-fledged rental programs are in use across the country.
Southeast Missouri State University has one of the longest-running programs. When students there register for classes at the start of each semester, they pay a $17.75 flat fee per course to check out a book at the beginning of class and return it once finals are through. Professors are asked to abide by a campuswide code: All sections of a course are to use the same textbook. There should be one textbook per course. And all titles must be used for two calendar years.
“The administration has said, ‘We are a textbook rental school,’ ” said Janet Chisman, manager of the Southeast Bookstore, at Southeast Missouri State. “Once that message comes down from the top, the faculty sees it as school policy.”
And the university uses the program as a marketing tool. “They say our textbook rental is like a scholarship for every student,” Chisman said.
Publishers and bookstore operators cite several reasons why rental programs are still a relative rarity. The requirement that professors use the same textbook for two years can be a hindrance for faculty members, says Cliff Ewert, vice president of public and campus relations at Follett Higher Education Group, which operates many campus bookstores.
“As much of an upside there is in saving students money, the downside is a book has to be used for two plus years,” Ewert said. “If you hire a new faculty member, it’s an infringement on [the person’s] academic freedom.”
Another problem is the startup costs associated with the programs, said Jennifer Libertowski, a spokeswoman for the National Association of College Stores. It takes a few semesters of rental use before a store recoups its initial costs of purchasing the titles, she said. Libertowski pointed out that college stores don’t select much of their inventory; professors most often provide them with a list of titles.
Bellevue Community College’s Connely said that English professors at her college have been the least likely to agree to using one textbook for two years. Math, physics and business faculty have been the most amenable. She said it is more difficult for community colleges and smaller institutions to afford the initial cost of buying books for rental.
All of the California State University campuses are considering rental programs, according to Chuck Kissel, director of Titan Shops, at Cal State’s Fullerton campus. On his campus, 12 titles are available for rental, predominantly in entry-level courses. He is hoping to have that up to 25 titles by fall. Students are charged about 30 percent of the book price to rent. Kissel said about half of students at the university have indicated they want to rent.
San Diego State University’s bookstore is also trying out a textbook rental program starting in the fall. Two faculty members have expressed interest, said Todd Summer, director of course materials at the bookstore.
“We want to go forward with rentals, but we don’t think it will happen overnight,” Summer said.
Southeast Missouri State’s Chisman acknowledged that the university’s campuswide rental program isn’t for every school. And she acknowledges that it’s not the best set-up for everyone in the college textbook industry.
“Publisher reps are not on our campuses as much as others,” she said.
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When I was an undergraduate (many years ago), I discovered that some of my textbooks were in the U. library “on reserve.” I started going to the reserve room and signing a text out to read in the room. This way, my cost for several textbooks was $0.00. My dad was an underpaid school teacher and my mother made my clothes on her sewing machine, so I was glad to find a way to save them some expense. I’ve always wondered why I never heard of anyone else using that procedure to avoid the high cost (and weight!) of textbooks. Sometimes we look to others for solutions when we should be looking to ourselves for creativity.
Your devoted reader, Janet Philips
Janet O. Philips, Ph.D., at 8:45 am EST on March 23, 2006
A wording error in the original version of this story has been changed to reflect the accurate findings of the GAO survey. The first reader’s comments prompted the change.
Elia Powers, at 9:45 am EST on March 23, 2006
I can’t scientifically prove it, but I believe the cost of textbooks contributes to a small drop-off rate in my classes. The textbook package costs $100.
Sally, at 10:01 am EST on March 23, 2006
I teach a number of introductory courses where the life of a text should be at least 6 years. However, in these areas texts are revised (usually hardly at all) once every three years.
I believe that the major cause for this is the buyback policy of bookstores. Purblishers and authors are entitled to make a legitimate profit for their time and effort. When a book is bought back in large numbers its useful life for new sales as at best three, and probably only, two years. Therefore prices have to be set accordingly.
Doing a bit of simple arithmetic shows that if a book had a useful life of 6 years rather than 2 a text which sold for $120 now could sell for $40 and still provide the same return to authors and publishers. Perhaps to account for the fact that authors would get work less frequently the price might be set at $60.
When a bookstore buys back a text it originally sold for $120 the student does not get back $60. Assume the bookstore is very generous and buys the book back for $50. The net cost to the student was $70.
So which would be a better deal for the students — Not selling back a $60 book, or paying $70 net for selling back the $120 book?
Despite the logic of the above nothing will change as long as students students continue to sell back books and bookstores continue to buy them back. Given the current situation new?!! editions will continue to appear on a three year cycle whether they are really needed or not.
SG, Professor of Chemistry at 4-year college, at 10:05 am EST on March 23, 2006
I would hate to think that I did not have the ability to select the most appropriate textbook(s) for my course. To have a universal selection, including a 2-year minimum, would be difficult. Each year I look for the best text, and typically the copyright dates are within a year or two (this reflects the knowledge advances constantly ongoing within my discipline). Also, in upper division courses, I would hope students would keep the textbooks as a resource.
BB, at 10:21 am EST on March 23, 2006
I wonder if “rental” would mean that a residual would need to be paid to the author.
Henry Vandenburgh, at 10:21 am EST on March 23, 2006
I happen to agree with colleges and universities that have “textbook rentals".Please be aware that one of main reasons textbooks are so expensive, is that college students are the only people who purchase textbooks that are used in class. The market for textbooks are small and publishers are spending large amounts of money to print and publish these textbooks. Someone has to pay the cost of publishing these out of date books, and who better than college students. Because the faculty members get there copy for free.
Nathaniel Palmer, at 12:40 pm EST on March 23, 2006
Another way in which we are contributing to the dumbing down of American college students...at least in sociology, textbooks tend to present a de-intellectualized and patronizing view of the discipline, while readers and monographs allow students to develop capacities in critical analysis. If I could help it, I would never use a textbook, and so far, I never have.
I do everything I can to reduce the cost of books for my students. I always do my best to make sure all the readings are available on reserve. But the number one way to reduce textbook costs is to not use textbooks at all, and to rather use readers and monographs that are available in paperback, supplemented by some additional readings on the now-ubiquitous e-reserves systems. In fact, the most significant increase in cost I have seen over my years in academia is the increased fear of litigation that causes colleges to refuse to keep book chapters or articles available on reserve for more than one semester.
The single thing that would make the biggest difference in the money that students I know have to spend on books would be a liberalization of copyright law.
ML, Sociology Instructor at New York, at 12:40 pm EST on March 23, 2006
Just because a textbook is revised every couple of years by the publisher does not mean that faculty have to use the “new edition". A great deal can by saved by requesting old editions of books. These older editions just end up being thrown out — why not use them? In most cases, it won’t matter. I know that in some instances it is critical to have the newest edition but, for instance, basic history courses can be taught using an older edition as well as a new. ust a thought.
ML, at 12:40 pm EST on March 23, 2006
ML is absolutely right. Too many colleges insist on new additions that are little more than reshuffling the pictures in the last edition — which makes textbook purchases much more expensive for students.
Another great idea to take into consideration is trying to use more books for which the copyright has expired and then putting them online for your class instead of having the students buy from a publisher. (This for primary sources, not textbooks.)
Kevin, Undergraduate, at 1:35 pm EST on March 23, 2006
When I was a undergraduate back in the day, my parents gave me $200 per year to go to college. Fortunately, my way was paid by playing basketball and tennis ... and having a “workship” provided me with enough spending money to get along.
I recall my freshman literature professor telling me that any college student, at my stage in his educational career, should have a library of at least 200 books and should build on that for a lifetime. Impressionable person that I was, I believed him, during my four undergraduate years I spent my parent’s $800 on books, and I have fed that quite irrational habit until this very day. At the moment, much of my house strains under the weight of books ... and don’t get me wrong, I might be the last one to argue that owning books is a good thing. Some people are addicted to drink, others to golf, others to religion ... and then there is owning books. Damn them!
I am truly sympathetic to today’s undergraduates who routinely spend $500 -$1,000 per semester for books that have little value after they use them (my differential equations book – which I still have – cost $4.10 new). The publishers must accept major responsibility for this awful state of affairs for producing books with way more color and high-quality paper than is necessary, way more extraneous photographs and completely irrelevant graphical displays than they should, and far more substantive garbage than any thoughtful student should be forced to encounter. “This is a textbook in sociology for God’s sake, not a copy of ‘War and Peace.’”
Most revisions have no other purpose than to correct the errors of the previous edition and change enough of the important stuff in unnecessary ways to make the old editions (which are often difficult to find) “obsolete.” I teach mathematics and statistics, and I can’t tell you how many times I have adjusted a syllabus by wading through all the problems in the new edition to match them with the problems in the old edition (often with only the numbers changed) so my students can purchase and use old editions while I’m teaching from the new edition.
I make a point of choosing textbooks for my courses very early and advertising the choices as soon as possible. Then my students can purchase their books on-line, frequently at greatly reduced prices (often getting new “used” books for less than half the price of the book in the bookstore). Invariably, some international students will show up in class with some strange-looking tome that happens to be an exact copy of the text, but with an unrecognizable cover and flimsy paper ... and having only paid $25 for something the bookstore sells for $140. I shake my head, give them that stare over the top of my glasses, and go about my business (not feeling too good about myself for doing so).
In my opinion, most student government associations have little enough to do that is in the best interest of all students. Every college and university SGA should assume responsibility for requiring faculty to report book choices to a central web site, identify “best” sites for purchasing books, and organize a book exchange that works. This is one area in which a minimal skill in data base management and logistics goes a long way.
By the way, I have created such nice sets of hand-outs over the years I can fairly easily keep course materials down to one book per course. That’s the least we can do (at least in some courses).
RWH, at 4:10 am EST on March 24, 2006
At the University of Oregon, the bookstore and libraries are working together to provide cost-reducing options where possible and appropriate. See http://duckhenge.uoregon.edu/io/article.php?id=401for an overview.
The major strategies on the library’s side are a) putting textbooks on reserve, andb) as an alternative to coursepacks, helping faculty provide access to licensed full-text articles (usually via links on Blackboard), &/or paper or e-reserves. Our institutional libraries license a vast array of content at great cost, and we need to take full advantage of this investment. This strategy also helps expose more students to primary sources (digital or analog) and other library resources and services.
On the cost of textbooks, we’ve heard from the Bookstore that students don’t complain about expensive textbooks *if* they are fully used throughout the course. They really resent being required to buy a $100+ text, only to find that their professor only uses a few chapters.
Ultimately, these are faculty development and curricular planning issues. I encourage faculty to work collaboratively with their libraries and bookstores to keep costs down for our students without compromising instructional goals.
Andrew Bonamici, Associate University Librarian at University of Oregon, at 11:30 am EST on March 24, 2006
Are we talking about the same situation where students (and probably even some professors) will spend many times more on entertainment than on books?
Also, we should consider schools where textbooks are hardly used, such as St. John’s College.
Finally, I remember one article from a U of Chicago alumnus who took the “Great Books” courses in that school. Many of the books that he read used red leather covers. He didn’t think much of it then but is now very happy that he didn’t sell his books. He writes that he even has former classmates who are still looking for sets.
Ralfy, at 3:10 pm EST on March 25, 2006
While the idea of using a previous edition is a good one it is often not practical where there are large (or perhaps even moderate sized)classes. There is no centralized location from which students would be able to obtain the texts and although the internet might be a logical source there may or may not be enough of a particular book to go around. We have even had difficulty getting a previous edition to use once a new edition has come out (we use the same edition in the summer and for off-sequence fall courses so sometimes we are in fact using two different editions of a text). I would love to use Pauling’s General Chemistry which is available very inexpensively from Dover Press. However, I know that my student’s would be unable to understand it. Look at the level of writing in texts from 20-30 years ago and compare it with today.
SG, Professor of Chemistry, at 9:50 am EST on March 30, 2006
SG is right, it’s most often not possible to use an old edition because you can’t be sure you can get the required number. Let’s say your professor decides to use the old edition for a class of fifty. As the bookstore manager I start looking for the old edition and order 10 here, 15 there and another 5 somewhere else. All of a sudden I can’t find anymore and I have 30 copies that I can’t return and now the professor decides that since I can’t get enough, he’ll have to use the new edition. All the major used book wholesalers know 4 to 6 months in advance when a new edition is coming out and generally stop buying them long before the change, hence old editions can be very hard to get.
JS, at 4:40 pm EST on March 31, 2006
To what extent is this row about textbook prices really about publishers and professors? I have noticed that over the past five years or so, all manifestations of immaturity and anti-intellectualism among students has been on the rise. Late or nonexistent papers, demands for make-up exams, rampant absenteeism, absurd excuses, and other evidences of of sheer immaturity are pandemic. Is “refusal to buy the book” part of this trend, and not mere economics?
josh dilley, adjunct lecturer, at 12:00 am EST on January 28, 2007
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Is the fear of textbook costs dumbing down college?
We should be careful not to exaggerate the rising cost of textbooks. According to the College Board numbers (see http://studentloan.citibank.com/slcsite/fr_hswhat.asp?), tuition at 2-year colleges is $2,076 and books and supplies are $773. That means that books are about 27% of educational expenses, not 72%. (And transportation is a substantially larger expense for students.) Also the figures listed for book expenses typically don’t account for what students get back selling textbooks.
And we should be aware of the costs of textbook rental programs: discouraging professors from assigning multiple books, forcing adjunct faculty to use assigned textbooks they don’t like, preventing students from keeping textbooks for future use.
The best rental programs are limited to those faculty and students who choose them: if a professor plans to use a textbook for several years, students can choose to rent textbooks rather than buying them.
There are other, better ways to reduce textbook costs: give awards to faculty who keep down textbook costs without hurting intellectual quality; improve communication between faculty and bookstores; increase the proportion of tenure-track faculty who can plan in advance what textbooks they’re using; and have competitive grants for faculty to write textbooks (or update older textbooks) which can be posted on the web for free and produced in cheap paperback editions.
John K. Wilson, at 7:35 am EST on March 23, 2006