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Out of Control Admissions Hype

April 12, 2006

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“It’s not all in your head. It is harder to get in to college this year,” begins a recent Washington Post article. It’s one of many articles appearing of late in major publications that inform kids and parents just how steep the hill ahead is.

Anecdotes of little Suzy and her 4.2 GPA getting rejected from Princeton aside, however, admissions experts say that, for the vast majority of students, thinking that college is harder to get into this year is, in fact, “in your head,” or at least your headlines. And many say that they are worried that these headlines can discourage students who may not be aiming for Princeton, but who need to find a good college fit.

The Washington Post article focuses mostly on the acceptance rates at some of the most selective institutions in the country, like Dartmouth College and Yale University. “The media often covers the most selective, expensive institutions where the odds of getting in are the smallest,” said Barmak Nassirian, associate executive director of the American Association of Collegiate Registrars and Admissions Officers. A Nexis search of The New York Times for the last 60 days turns up 379 uses of “Harvard,” and 122 uses of “Staten Island.” “It can have an adverse impact in terms of the general impression, by osmosis, for people for whom it’s a non-issue.”

And experts say it is a non-issue for most students. Of around 3,500 nonprofit colleges in the country, only about 150 accept fewer than half of the applicants they receive. Some admissions personnel worry that the admissions hysteria is trickling down and could be discouraging some students and parents.

Nassirian wants students to know that “the Ivies are the exception, not the norm.” One recent New York Times article, entitled “To Land a Top College, Students Cast Wider Net,” reports on “a significant number of students” who “apply to many, many more” colleges sometimes because they’re nervous that they might not get any acceptance letters.

The article cites research from the Cooperative Institutional Research Program at UCLA, which found that 17.4 percent of college freshman surveyed in 2005 applied to at least seven colleges, whereas only 1.8 percent had done so in 1967. Joyce E. Smith, executive director of the National Association for College Admission Counseling, said that one factor in that statistic is that students apply to more places now because of the ease of online applications, and the use of the Common Application, which started in 1975, and can be filled out once and sent to any of 276 participating colleges. Additionally, she said, students tend to be more mobile, so their potential choices have expanded geographically.

The Times article adds, from the CIRP survey, that the proportion of students who applied to 12 or more colleges increased by 50 percent from 2001 to 2005. The article does not go on to note that the 50 percent increase brought the percentage from 1.4 to 2.1. Most of the students who are using such strategies, and who turn up in such articles, are from a relatively elite background, educationally and financially.

Kevin Carey, research and policy manager at the think tank Education Sector, pointed out that the statistic would have been far less intimidating had it been presented instead as a 0.7 percent decline in the number of students who didn’t apply to at least 12 colleges.

“To me that’s a pretty good example of how you see all these stories that really only apply to a small percent,” Carey said. “For the majority, this whole phenomenon means nothing.”

Carey said that acceptance rate at the most elite institutions are down about one percentage point, but that even at those colleges it’s hard to tell if it’s truly more difficult to get in. Because more applicants in that pool are applying to more places, it could just be that there are just more applications, not more applicants. If that is the case, “it’s not harder to get in, it just seems harder,” Carey said. “It’s not that there are many more students going to college. It’s going up a bit.”

Smith added that stories about lengthy waitlists are striking fear into the hearts of some applicants, even though it doesn’t mean a college has gotten particularly more selective. Smith said that, as students are applying to more colleges -- sometimes even putting down more than one deposit -- it’s becoming harder for institutions to predict their yield, so they often rely on a long waiting list.

Nassirian pointed out that most students don’t have to wait and worry about mysterious admissions procedures, if they simply check out a college’s official information. “Most places articulate exactly what it takes to get in on their Web site,” he said. “You have to have X years of math and X years of English, and at least, say a 2.2 GPA, and if it’s lower, even that may be subject to remedies.” It’s only at institutions where you have "1 spot for 10 applicants that” a college “begins to dole out rough justice.”

Bari Meltzer Norman, a former Barnard College undergraduate admissions counselor turned private admissions counselor, said that one of the first things she often hears from a client is: “I’m not going to get in anywhere.” Her advice to anxious students and families is to take the anecdotes with a barrel of salt. She said that some students might hear terrifying rejection stories and not apply to particular colleges. But the stories are “like a game of telephone,” she said.

In effort to quiet all the admissions noise, Dickinson College, in Pennsylvania, has an admission information page that includes blogs where high school kids can read entries by current Dickinson students. “We wanted to ease their concern and show them that these are real people who put their pants on one leg at a time,” said Robert Massa, Dickinson’s vice president for enrollment management.

Nassirian did say that there is some reality to the admissions crunch in some cases other than with Ivies. He said that, as public institutions have tried to become ever more elite, there has been a backlash against remediation that has reached all the way to community colleges, where, Nassirian said, some students in need of remediation are instead excluded from college altogether.

Massa said that students can miss out on the best fitting institution by falling for the hype. “All good marketing campaigns are made around concern and worry in people,” he said. “We’re made to worry, so all of the SAT prep classes are filled, and all of the colleges have so many applicants so they can reject a lot, and the media plays on this. Of course,” he added, “how difficult a college is to get into has absolutely nothing to do with the quality of learning at that institution. That’s been shown time and time again by studies.”

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Comments on Out of Control Admissions Hype

  • refreshing article
  • Posted by Devon on April 12, 2006 at 9:00am EDT
  • It's nice to see an article represent some more balanced perspective when it comes to the admissions hysteria. While I don't doubt that applicant numbers are in general increasing and that at many competitive (and even some second-tier) institutions, admit rates are looking even impossibly smaller, the media obsession with these elite schools is not necessarily constructive.
    I'm happy to see an attempt to deconstruct some of the statistics being quoted, it's a healthy part of the conversation. I'm sure that the Common App, for example, has helped many students by simplifying the application process, but how much as it led to students making a less deliberate decision about applying to more schools than they would actually feel comfortable attending?
    Ultimately, I'm sure that as long as admissions is ultra-competitive, media (such as NYTimes, Washington Post, WSJ) that serves this minority of affluent families, with children competing for spots, will continue to draw interest from reporting on their own sons and daughters' quest for the most elite education.

  • Out of Control Admissions
  • Posted by Ellis Simon on April 12, 2006 at 9:00am EDT
  • Based on anecdotes I am hearing from parents, relatives and friends of my daughter, high schools seniors this year are receiving more rejections and settling for schools further down on their lists. For example, an "A" student we know from Jericho High School on Long Island with stellar extracurriculars will, in all likelihood, be enrolling at Hofstra this Fall, even though her heart was set on going to an out of town school. By comparison, my daughter, who graduated last year from Oceanside High School with a B+ average was accepted at six of the nine schools she applied to and wait listed at a seventh.

  • Finally!
  • Posted by Bob on April 12, 2006 at 11:10am EDT
  • We're finally hearing some reaction from higher education leaders who know the truth behind all of this mis-guided and mis-informed hype about getting in to college. Certainly, those 150 most selective or most sought-after institutions are in positions to select their incoming classes, however, for the vast majority of smaller private colleges and universities across the country, they are counting enrollment deposits on a daily basis, hoping they will achieve their enrollment goals for the fall. What is most disappointing about all of this hype is that for many students, these small, relatively unknown colleges and universities provide students with far more meaningful educational experiences than the name brand places and often at a more affordable price point. Thank you for raising the issue IHE!

  • Cooking the Books
  • Posted by David on April 12, 2006 at 11:10am EDT
  • In 1995, the Wall Street Journal ran a story reporting the various "top tier" schools that were manipulating numbers to appear more selective. The practice has grown considerably. here's one way it works: If a student fill out only the first part of a two-part application, or submits only portions of a required, completre application, colleges have and continue to "deny" these applicants, rather than cal them what they are: incomplete. It is misleading, unethical, but many are forced to do it to stay in the US News rankings, or in the case of Hamilton College in NY to get back into thre top 50 in that survey. Others believe doing so is necessary because they think that is an important measure of their prestige and parents and students correlate prestige with future success. Nothing can be further from the truth, as prestige has been shown to be a false prophet. Get with it, America! It's the "FIT" between college and student that always has, and always will matter. In the case of many of these so-called top-tier college, Groucho Marx once said, "Sometimes there's less there than meets the eye!"

  • Nothing bad happening
  • Posted by Larry on April 12, 2006 at 11:40am EDT
  • I really don’t see what the problem is. Admissions hype is part of marketing, and schools are able to play it all too well. I think they should be congratulated. Of course they are
    “manipulating” numbers. But, if the people want to be manipulated, they will be.

    Devon, I don’t really think that admissions is as “ultra-competitive” as the marketers make it out to be. Instead, there is a bizarre race amongst people to appear smart and intellectual when we all know that as soon as they get to college they will gravitate towards easy courses, frats, and drinking.

    Ellis, I am sorry that your daughter has to go to Hofstra. Perhaps she should have worked harder or maybe she should have applied to schools with less of a reputation for being havens for rich underachievers.

    What I wonder about is why students that saw high school as a game, and were never really devoted to learning for its own sake, expect to be treated seriously as academics. In my book, if a student drank in high school, they shouldn’t complain, and it is only a matter of luck what schools they get in to or not.

  • Admissions Hype
  • Posted by Bill Barrett , Executive Director at AICAD on April 12, 2006 at 1:05pm EDT
  • Larry wrote: "I don’t really think that admissions is as “ultra-competitive” as the marketers make it out to be."

    This is exactly the [point of the article; they aren't competetive, except at a less than 5% of the colleges. The point is that this hype is ruining students and causing them needless anxiety.

    I find your other remarks cynical and way off-base. Sure some kids goof off and drink in HS and college. I doubt those are the ones panicing about whether they'll get into Princeton.....

  • "Ancedotal reports" are not the same as hard numbers
  • Posted by Carolyn Lawrence on April 12, 2006 at 2:15pm EDT
  • Thank you for this article. This is a refreshing and important message that has been lost in all of the media hype and biased reporting.

    If you or your child has had disappointing results, it is easy to fall into the trap of believing "ancedotal reports" that seem to confirm this has been a worse admissions year than ever before for ALL students across the board. I could give you plenty of "ancedotal reports" of the many kids I know who are quite happy with their results this year, and who are, in fact, having a hard time choosing between their many good options. But that wouldn't prove that this was a particularly good year either because, again, it is only ancedotal evidence, not hard data.

    Likewise, the media continues to seize on "ancedotal reports" - both from a few individual students and a few individual colleges - as if they were hard data about how the millions of students who applied to the thousands of colleges in the US fared this year compared to years past.

    So, here is a bit of hard data. Every year, the Higher Education Research Institute at UCLA conducts an annual survey of incoming college freshmen. The survey for this year's freshmen included interviews with over 263,000 freshmen. According to the results, 73.9% of this year's freshmen said they applied to FOUR or fewer schools last year. Yet, 69.8% said they were attending their first choice school and 21.2% said they were attending their second choice. (And, just because they're attending their second choice school, one shouldn't assume that means they didn't get into their first choice: many factors, including financial affordability, go into the final decision).

    I personally can't buy into the idea that the numbers changed all that radically from this year across the board until I actually have the data from this year in hand. I could be proven wrong when the 2006 survey comes out next year, but until I have hard data in hand, I'll try to avoid using "ancedotal reports" to evaluate how things went this year. It would be nice if the media did the same.

  • Oh the humanity
  • Posted by Carl on April 12, 2006 at 2:45pm EDT
  • So a good student will have to "settle" for a "second-rate" school like Hofstra. Oh the humanity! Sorry for that bit of cynicism there, but, really, Hofstra is a great institution and she'll probably be very happy there. I understand the perfectly reasonable desire to get away from home, and if she truly is unhappy, there will always be the option to transfer.

    Just like the article mentions, there's no correlation between the difficulty of admission and the quality of the education.

    I think the real issue is this belief that the name on your diploma is more important than the education and experiences it represents. I went to one of those "second-rate" schools, had great professors who gave me a fantastic education, all in a fun and relaxed campus environment. And the best part... I came out the other end with two degrees and zero debt.

    From one 'A' student to another, I say, congratulations and have fun! You're going to college, stop stressing!

  • Posted by Lawrence on April 12, 2006 at 11:40pm EDT
  • Larry-

    If you're going to comment on someone's post, read it more carefully. Ellis wrote that someone she knows will probably have to settle for Hofstra, while her daughter was admitted to six of the schools to which she applied, not the other way around.

  • Posted by Lisa on April 15, 2006 at 1:20pm EDT
  • Our local papers are full of stories of students with 33 ACT scores and 3.8 GPAs from highly competitive high schools being rejected by our state university--which has also seen dramatic increases in the number of students applying.

    Anybody who thinks that this is only an ivy issue is kidding themselves.

  • Posted by Larry on April 16, 2006 at 7:00pm EDT
  • Lisa, Perhaps those students didn’t take challenging courses. It is easy to fill papers with these claims, but the fact is that just about anyone that wants to go to college can. We would need a lot more specifics, and probably some disclosure of the students’ actual grades and test scores to make an informed judgment.

    Although schools are reluctant to disclose the actual specifics of applications, admits, and acceptances, we really can’t get a good picture until schools release a lot more data. Whatever the case, everyone seems to get into college some way or other, regardless of whether their parents whine to the local paper.