July 24, 2006

The J-School Boom

“Declining circulation.” “Weaker ad revenue.” “Fewer jobs.” “Dinosaur.”

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Why then, are some institutions cheerfully touting the creation of new journalism programs? The answer, they say, is that the writing and information gathering skills taught to journalism students are an entrée to an increasing number of jobs, both journalism and marketing, as the media comes to include both magazines and Webzines, both broadcasts and podcasts.

“Journalism students see their options as much more diverse” than traditional print and television, said William Rainbolt, director of the State University of New York at Albany’s new journalism major, announced last month.

Indeed, students, fewer of whom are reading newspapers than ever, are not deterred by the industry doom and gloom. A 2004 survey of journalism and mass communication graduates by the James M. Cox Jr. Center for International Mass Communication and Research at the University of Georgia reported that enrollment in the nation’s journalism programs grew almost 30 percent between 1999 and 2004. And, after a dismal few years, the survey showed that, in 2004, about 70 percent of journalism undergraduates had a job offer upon graduation, up about 5 percentage points from the previous year.

Albany has had a journalism minor for decades, but the new major will allow students to, for example, focus in digital media or public relations and other types of advocacy communications. “Our goal is to make student versatile and adaptable,” Rainbolt said, adding that “it still begins with reporting and writing.”

Numerous institutions are adding or revamping journalism programs. The City University of New York is opening a Graduate School of Journalism. In Texas, Brazosport College is adding two journalism courses this fall to the one it previously offered.

In December, Northwestern University’s Medill School of Journalism, to the dismay of some journalism purists among its alumni — and to mixed reactions from current students — appointed its first dean from the marketing side of Medill, and announced that marketing would become a larger part of a Medill education.

In 2000, just before the economy took a turn for the worse and journalism students started having trouble finding jobs, the University of Wisconsin at Madison revamped its undergraduate journalism program to make sure students learned both traditional journalism skills and media marketing, before separating to focus on one or the other.

SUNY-Stony Brook announced this month that it would open an undergraduate School of Journalism in the fall. Not all of the curriculum details are worked out, but Howard Schneider, former editor of Newsday and dean of the new school, said that students will all have to work in both traditional formats, such as print and television, and new media, such as the Web.

Several journalism professors interviewed said that journalism is simply a decent major for students who aren’t necessarily looking to be reporters, but who want a broad education with a lot of writing. Faculty members and deans said that journalism is a very popular undergraduate major for students looking toward law school.

Schneider said that part of his school’s mission will be to educate news consumers. To that end, the school will have a news literacy course required of all students, and open to any student at the university. “We want to educate the next generation of journalists, but we want to educate the next generation of consumers too,” Schneider said. He added that, with the historically unprecedented amount of information now available at the click of a mouse, the only way credible news outlets can thrive is if readers are trained to separate the wheat from the chaff.

Schneider said the class might talk about, for example, the reports of murders and rape in the Superdome in the wake of Hurricane Katrina. “When you analyze it, you see they were based on uninformed eye witnesses who are unidentified, and the coroner never confirms them,” he said. “That should raise a red flag.”

Stony Brook’s j-school will offer areas of concentration for students – science and environment, for example – and Schneider hopes to bring in faculty from other departments. Business professors, he said, might eventually work with students on new media business models.

“As the mainstream business models collapse,” Schneider said, “we’re inevitably going to see new ways to transmit news, report news, and make money.” He added that he thinks the current revolution of communications bodes well for the future market for journalism students. “I’m very bullish long term. The mainstream media is cutting jobs, but Yahoo! is adding jobs,” Schneider said.

According to the Cox Center report, about 23 percent of 2004 communications bachelor’s recipients are writing and editing for the Web.

While they’re broadening the scope of journalism education in some ways, institutions are increasingly making room for students to gain specific area knowledge.

At the Columbia University Graduate School of Journalism, the first 27 students who did a second year
— and an additional master’s degree — learning about a discipline, like business or science, just graduated in May.

“There’s widespread perception that journalists, when dealing with complicated subjects, don’t often know what they’re talking about,” said Nicholas Lemann, dean of the Columbia journalism school. “If that’s a problem, it’s a problem that universities are ideally suited to solve.” Lemann said he’d like to see more journalism programs develop their own curricula to help students specialize, rather than simply outsourcing it to another part of the university.

Whether or not the nation needs more journalism programs, Lemann said, is a tricky question, because journalists don’t need credentials, like a lawyer, to practice in the first place. “The question is: Does it add value for the people who go?” he said.

Lee B. Becker, director of the Cox Center at Georgia, said that his students are well aware of the fear and loathing surrounding the future of the mainstream media, and yet their interest is unflagging. “What people don’t understand,” Becker said, “is that students don’t say, ‘oh gee, I read The New York Times is going to write shorter stories, I’d better go into chemistry.’” When he asks students why they’re studying journalism, Becker said, “‘because I like to write,’” he said they tell him, or “‘somebody told me I was a good writer.’”

— David Epstein

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Comments

Although I think that “journalists, when dealing with complicated subjects, don’t often know what they’re talking about,” besides Lemann, very few deans seem too eager to suggest or require that people get a second masters degree. Even fewer seem to want to demand that all journalism students enter the program with an advanced degree in a real, substantive subject that people want to read about. (I don’t think that an additional year learning about “science” really counts as having a respectful amount of substantive knowledge.)

Quite frankly, I think that journalism programs do students a disservice. Most specialists in an industry simply ignore articles written by outsiders, or have learned to troll journalists into conveying their messages to the lay people, because journalists simply don’t know better. (For example, most law firms, even those losing law suits have little trouble getting a journalist to print a press release conveying a legal position as “fact” even if a published disposition exists.)

Students should concentrate on understanding a substantive subject matter well, and, if they want to write for an audience (be it a segment of the population or the country at large) they can use writing skills taught in school to do it. If you want to run a newspaper, get an MBA.

Larry, at 6:30 am EDT on July 24, 2006

Are employment figures, to be disclosed on Day 1?

I went to school with a lot of journalism grads. Many are now postal workers, small business owners, and PR staff.

What I don’t recall them ever talking about, is how on Day 1 of their journalism programs, there was a frank, honest, and intelligent discussion about the journalism job market (e.g., actual openings, pay levels, working conditions).

Such a discussion was recently concluded on the Romenesko board —

http://poynter.org/column.asp?id=45http://poynter.org/forum/?id=letters

When are J-programs going to have those kinds of frank, honest, and intelligent conversations?

Art D., at 6:30 am EDT on July 24, 2006

budgets and journalism

Analysis of the news will always have a market and, therefore, a budget.

The real problem is how to finance investigative reporting. The field is tilted toward cover-up unless the legal profession joins the fray.

For example, three young people from Upstate NY have no business being the leading producers of fact about 9/11.

Where is the justice department — we know journalism at this moment is compromised by no money. Without a budget, no education has value. Particularly journalism in the form the government has imposed.

William Sumner Scott, J.D.

Judicial Equality Foundation, Inc.

wss@jefound.org

William Sumner Scott, at 8:05 am EDT on July 24, 2006

Art, For my money, since journalists pride themselves on research, any journalism student that satisfy himself with the adequacy of job prospects before entering school deserves to be poor if journalism schools don’t fleece him, someone else will. Whether these discussions are “intelligent” is another question. But, you raise a good point: students should know that salaries graduates are making and what they are doing.

Mr. Scott, I am trying to follow you here. Are you saying that there is no “market” or “budget” for “investigative” reporting? There seems to be plenty of it. Indeed, in most markets, a good investigative story would do better than a “human interest” story. I don’t know where you are getting your figures from.

Finally, can you explain how the government has imposed a form of journalism on people. I am very anxious to hear this theory, and perhaps you could point to the applicable regulations (likely found in the CFR) governing the content of news stories.

Larry, at 10:15 am EDT on July 24, 2006

Reply to William Sumner

William’s comments reflect a weakness that can only be described tax revenue addiction. Journalists have never had more access to the public, but they are in a changing profession. As a heavily unionized group, they are poorly positioned to adapt to that change. The loss of large numbers of journalists would leave the same hole you find when you remove your hand from a bucket of water. If they have value, others will pay for that value. If they do not, then the current profession is truly obsolete. This is a self-correcting problem.

GoFigure, at 10:30 am EDT on July 24, 2006

How Free is Journalism

Certainly more free than the legal profession.

Earl Warren’s JFK work has been totally discredited. It appears the 9/11 Commission is going to suffer the same fate.

But media is not free. Were it not for the number two person in the FBI leaking information against all laws in effect at the time, the Washington Post would have never had Watergate.

To explain how cover-up works, see the comments about Sibel Edmonds. Also, see the work titled “Into the Buzzsaw: Leading Journalists Expose the Myth of a Free Press by Kristina Borjesson (Editor), Gore Vidal (Foreword).

Nothing so obvious as published in the Code of Federal Regulations.

It is done by withholding information and lack of access. Then when the rules are disobeyed, the process includes blackball and slur.

For the Classic example of abuse see the North Central University treatment of Hope and Chuck Bahr at

http://www.insidehighered.com/news/2006/04/11/newspaper

Bill

William Sumner Scott, J.D.

wss@jefound.org

William Sumner Scott, J.D., at 11:01 am EDT on July 24, 2006

Journalism schools, degree requirements and job prospects

As an editor-in-chief of a national business magazine who has spent more than 20 years in the field, I must say I tend to agree with those who say many journalism major grads are ill-prepared for the journalism jobs that do exist, and often are not well prepared for other jobs that require strong communication skills.

In my experience, English majors are often a better bet, for some of the same reasons this major is a good one for pre-law students. While English majors often nly know how to write in stilted term paper style “out of the box,” as long as they have the smarts to learn journalism “techniques” (e.g. lead, deck, head writing, etc.), they can do very well in the medium term.

The key skill that is important to me is the ability to undertake interpretive writing. That is, to investigate a subject they may know very little about, synthesize facts from many sources and critically analyze both the source of the information and the implications the facts may have for specific audiences.

In hiring, I look for individuals who demonstrate insatiable intellectual curiosity, critical thinking and analytical skills as well as firm control of the English language. Today, it is important for journalists also to have a sound grounding in science and business/finance. Sadly, I find that it is common to find journalism grads that lack all of these.

Indeed, one challenge is that those who do have such skills are in demand in many other fields of endeavor; and most of these represent more lucrative job pursuits for the medium and longer term.

My comments should not be read as a “bad review” for j-schools generally, but as constructive criticism for the need to make the curricula more robust. Great journalists are great thinkers as well as great writers and reporters. It is in this regard that today’s journalism students need to be challenged more directly.

J Lawn, at 11:01 am EDT on July 24, 2006

Mr. Scott, As I see it you want journalists to uncover information that people want to keep secret, but at the same time you want unrestricted access to all information, in effect, no secrets. Ironically, if there were open access to all information, then there might be little need for journalists.

Perhaps you are arguing for an expanded (or strengthened) FOIA, or perhaps you are arguing for more creative uses of the First Amendment to uncover information. I don’t think that Columbia could do this on its own.

I am also curious as to why you keep stating that you have a JD. I mean, I do, too. Does it make me more credible? I don’t think so. Perhaps it is better to concentrate on one’s ideas than one own title. So perhaps you should stick to citation rather than titles.

J Lawn, Perhaps a better solution would be for journalism schools to provide one-year degrees to people with an advanced (or terminal) degree in a subject after all. Indeed, with the large number of PhDs who can’t find jobs in academe, many of them might be keen to do 24 credits or so (perhaps over 2 or 3 years), in to provide them with skills that might make them marketable to newspapers. But, such a degree would have to be challenging. It would have to teach real skills, and make people think that they really learned something.

Larry, at 11:30 am EDT on July 24, 2006

My college does not have an official journalism program; however, we have many journalism classes and students interested in journalism as a career. I am one of them. I am officially an English Writing major focusing on journalism, so I take a lot of our Business Communications writing classes (essentially journalism classes). I am also weighing my options for graduate school, where I wish to focus on journalism.

I’m not sure about other students and other institutions, but there is certainly no misconception here of the availability of jobs and the salaries of a journalist. However, a journalism background has proven for me to be extremely helpful in preparing me for a multitude of career options.

Just because one studies journalism doesn’t mean one is limited to being a newspaper reporter. There are so many different outlets at which a journalism student can apply their knowledge. And just because I am the Editor-in-Chief of my college newspaper does not mean that I have failed if I go into PR. I actually work in my college’s Marketing and Public Relations department, and my journalism training thus far has helped me immensely in understanding the field. Other than public relations, I could also go into the marketing field (both of which have decent salaries due to a high demand from, well, almost anyone who needs to get their name and purpose out there). When I graduate, I will have a well-rounded education that will make me look appealing to MANY employers, not just a newspaper.

And by the way, journalists aren’t limited to writing for a newspaper, or writing at all for that matter. While newspapers may be losing readers, magazines are still going strong, and magazines are a lot different regarding structure, style, tone, etc. In fact, the changes that many newspapers are making somewhat mirror the structure of magazines. And, like I said, journalists don’t have to even write. Any company that has words on their website, brochures, ads, or even in mass e-mails, needs someone who is trained in editing for grammar, style, readability, etc.—not something your average science or business major knows (or else why would huge corporate businesses need to hire copy writers and editors, marketing and PR professionals, etc.?)

So yes, newspapers may be downsizing, but that in no way makes a journalism education any less valuable. Just because journalism may not pay well does not mean there shouldn’t be programs to train people. Not everyone cares about money— it’s about passion. You should do what you love, not just what makes you rich. Money can’t buy happiness, and I’d much rather be a poor journalist doing something I love to do everyday than a well-to-do accountant pulling out my hair at work, day in, day out. If you don’t value journalism, fine, don’t study it. But don’t condescend us who do. You’re not better than us just because you have an MBA and make more money.

Jessie Merryman, Student and Editor-in-Chief of The Villager at Villa Julie College, at 12:50 pm EDT on July 24, 2006

I graduated with a journalism degree from Northwestern in 1996, and it was more of a liberal arts education with some journalism classes thrown in than anything else. Even though my first day at Medill was 14 years ago, I remember fondly the professors telling us that if we were in it for the money, then we should get out now. They also annually publish updates on their graduates, including jobs, salaries, etc. So, anyone who claims not to know the landscape for jobs out of that j-school didn’t do their research or were blinded by thoughts of being the next Katie Couric or Oprah or whatever.

Now, 10 years after I received my bachelor’s degree and having worked in the field for that time (3 years at newspapers, 6 years at a national magazine and one year as a freelance writer/editor), I am going back to get my master’s degree—not in some science field or in marketing, but in journalism. Why? Because the industry has changed vastly in those 10 years and the j-school I’ve chosen has recognized those changes and has adjusted its curriculum accordingly. Cross-disciplinary study is the key, I believe, not necessarily getting a terminal degree in some other field of study, but learning about different fields of study. It’s in the seeking, finding and conveying of relevant information that makes a good journalist. And being a good writer always helps.

Kimberly, at 12:50 pm EDT on July 24, 2006

It certainly took Albany long enough to establish a journalism program. When I attended Albany (about a decade ago) as an English major, there was exactly ONE journalism course — only other option was to work with the school paper, which I did. When I graduated, I still knew precious little about journalism or what to do next. My degree was good for nothing. So I enrolled in NYU’s graduate journalism program, and that got me to my first internship and then my first job. That NYU degree still is useful to me. I don’t tell people that I even went to Albany. Maybe if the Albany journalism program flourishes my degree there will become worth something.

albany alum, at 12:50 pm EDT on July 24, 2006

Yahoo may be hiring, but are they hiring reporters to go to find the news? No, they’re hiring people to rewrite what the newspapers have already uncovered, or they’re hiring online copy editors to edit the content provided by newspapers. If there are no newspaper editorial staffs, what will Yahoo do?

Ken Anderberg, at 2:55 pm EDT on July 24, 2006

Reply to Jessie

Jessie, we all want to embrace the effort of students to pursue careers. However, most academics don’t know beans about careers, even in the fields where they teach or the industry that they work in — at least not the full-timers. A bright person could learn how to write copy in a few weeks. The same person could go to do features over the period of a few months. They could learn investigative techniques and develop contacts over a few years. That would prepare you for the job that in an industry that is rapidly disappearing. If you really want to write, learn how to do something and then write about it.

GoFigure, at 4:00 pm EDT on July 24, 2006

Jobs after J-school

On this side of the Atlantic too journalism students are increasingly finding jobs online. By coincidence I also wrote about The jobs journalism students get today pointing to the numbers working on the web. But the competition is hard. One of my recent post graduate students was one of more than 500 who applied for a job writing entertainments news for a mobile phone contents provider. She got the job on the strength of her writing ability.

At the University of Westminster we continue to put a lot of emphasis on the core journalism skills while building and understanding and experience, through group projects, of online research, writing and editing.

From the jobs our students are getting in the face of fierce competition it is working but it is very difficult for journalism educators to anticipate the next demands of the industry. Yet, in such a fast moving environment we must stay on top of developments if we are to server our students well.

Andrew Grant-Adamson, Lecturer at University of Westminster, at 6:30 pm EDT on July 24, 2006

UAlbany Alum

To clarify a point for UAlbany Alum: in fact, a decade or so ago, UAlbany was offering about 8-10 sections of Journalism courses, not just one, in addition to internships. I regret that perhaps we did not publicize this fact to the student body as well as we should have. We now offer about 16-17 sections a semester.

William Rainbolt, Associate Professor at Univ. at Albany, at 8:00 am EDT on July 25, 2006

Reply to GoFigure

GoFigure-

Yes, it is possible for anyone who knows a lot about something to write about that something. That is a growing trend that I’ve already personally acknowledged. However, because jobs are so competitive, simply knowing something is not going to initially get you a job. You need to have a lot of writing experience, and a (good) institution should give you that (from classes, practicums, internships, etc.). J-school is not just studying journalism, it’s practicing it. It would take years of freelancing (which is no piece of cake) while working another job to survive in order to get enough writing experience that one would be required to have. Just as Andrew pointed out, his student got the job out of 500 other applicants because she was a better writer, no doubt from having plenty of practice.

Sure, one can be a decent writer without formal training, but, in journalism as well as many other professions, it really takes practice to perfect it— journalism is a lot harder than just writing facts. And not many publications, that I know of, have the time to teach someone they hire how to do their job. Employers are looking for someone who already knows what they’re doing, not just someone who knows a lot about something. Just because one is good at something does not mean that one is going to know how to write about it in a way that actually interests anyone else. And I could know plenty about music and also be an excellent writer, but before I could get a full-time job writing about music, I would need to fill a portfolio with published work in order to compete with the other 500 applicants. That’s not very easy to do if you do not have the training to know how to go about getting such opportunities. One’s best bet to go about writing about his or her expertise would be to study that something in undergrad, and then go to graduate school for journalism and learn how to write about it while gaining necessary experience.

I guess I am lucky because my college is very career oriented and we have mostly part-time teachers who work in the journalism field. I have already made contacts and gained a three-inch binder full of published writing samples (just from my journalism classes, not to mention the other binder full of press releases I’ve written for my co-op), and I’ve not even finished undergrad. Such experience has already pushed me above and beyond those people who just know something, but have no experience writing about it for an audience. Journalism is a form of entertainment as well as communication; no one is going to buy a newspaper to read someone’s informational essay.

Jessie Merryman, Student and Editor-in-Chief of The Villager at Villa Julie College, at 10:20 am EDT on July 25, 2006

and how do you know all this ?

Jessie, You have a slight credibility problem when you, as a journalism student apologize for journalism programs, and you don’t know how much they are really worth and how valuable their degree really is. (You can say the same for me, if I ever say that everyone will be objectively happy if they go to law school.)

Also, having no experience hiring people, I don’t know how you know what they are “looking for” in newly-minted journalism professionals. I suspect that you have read a couple of blurbs from your office of career development or attended a panel discussion, where people spout all sorts of strange stuff.

I don’t really know what “career-oriented” means. Does this mean that it is “anti-intellectual.” You seem to say that most of the professors lack tenure and are not full professors, which is actually quite damning of your program. What I would be interested to know, is what the job prospects are for a graduate of an undergraduate program that is less-well-known than, say, Yale’s might be? Likewise, are journalism majors really in more demand than say, a multi-lingual political science graduate with an MA in economics?

Larry, at 12:40 pm EDT on July 26, 2006

Larry, I wasn’t apologizing for journalism programs? Maybe I don’t quite understand what you mean by that...

If you read my post before the one you responded to, I had mentioned that my college does not actually have a journalism program, but more of a journalism focus among its business communications and English writing majors, and I am an English writing major with a focus on journalism. I did not mean that most of our teachers in general are not professors, but many of our journalism writing classes are taught by people who have been in the journalism profession (as opposed to academic professors who do not actually have a lot of journalism experience, as I believe someone had said in an earlier comment).

I am an advocate for getting a well-rounded education, which is why I believe that a strictly journalism program is best left for graduate school, after one has already studied a mulititude of subjects in their undergraduate career. And I feel it is valuable for the great experience that one can get without having to do the whole struggling-freelancer thing. By the way, by “career-oriented” I in no way mean “anti-intellectual.” Rather, along with general academic courses, many majors at my college have requirements to take an internship, we have an excellent career resource center (through both of which I’ve gotten my ideas of what prospective employers are looking for, although of course, like you said, I am not in charged of hiring anyone so I’m not completely sure, plus things change from person to person), and we have hands-on opportunities built into our curriculums.

I take plenty of intellectual classes (ranging from science, history and business, to classes about Critical Theory and 18th Century Race and Primitivism), but I also take a practicum which gives me hands on journalism experience working with the college newspaper, I have a co-op working in the PR Dept., and I am currently completing my required internship at a magazine. I get both the intellectual and hands-on experience aspects of an education.

I didn’t necessarily say it before, but I don’t believe one should enroll in only journalism programs, because yes, then I agree, you are missing out on a well-rounded education. But to get a well-rounded undergraduate education (while still getting some journalism experience to know that it is the right choice, as in my own case), and then go to J-school for a graduate program in order to master technical journalism skills, I believe is a great idea, and my plan. Maybe I’m not right, but regardless, I don’t think that journalism programs should be discredited, especially if they’re used correctly.

Jessie Merryman, Villa Julie College, at 3:30 pm EDT on July 26, 2006

Journalism Degree should that be a first choice

A professional Canadian journalist, Barbara Amiel, once said that a degree in journalism is the last thing a journalist requires. She believes that a journalist must have expertise in a specific area and of course must be able to conduct research and write effectively. A student could complete a double major however probably the better option would be to complete one or more degrees in your area of interest and then take a journalism diploma to learn the craft of being a journalist.

What she did not say is that there are any guarantees that one will become a journalist, regardess of interest and ability. The degree you earn should be one that will help you enter the field of work that is your second choice.

Victoria DriverCareer Practitioner

Victoria Driver, Career Practitioner at Calgary Board of Education, at 12:50 pm EDT on July 29, 2006

An English Major’s Plight

J. Lawn claims that English grads are better equipped to handle the obligations of journalism as opposed to j-school grads. If that is true, why won’t editors hire us?

I graduated last year from Ohio University with a B.A. in English, Pre-law—B average. My journalism track started after I graduated, so I don’t have any experience at a paper. But, I do have four years of writing research papers to show for my education. I have been on some interviews—it is very hard to get these interviews—and have been rejected because employers cannot be sure that I was trained to write following the “inverted pyramid” format. I can’t even get an internship.

So I am forced to get a masters in journalism. The fact is, no one wants to take a chance on someone with no journalism experience or educational training. While the market may be tough for j-school grads because they tend to not have a well-rounded education, people like me, who have studied art, philosophy, math and law in addition to writing and lit. classes, are punished for our lack of journalism specialization.

Until hiring practices change, and editors start to look at other writing qualifications besides published clips, people will continue to enter j-schools.

T. Khera, at 3:40 pm EDT on August 3, 2006

I enjoyed reading all i have read on the issue of journalism.

I am particularly of the opinion that whatever that is required to be done to make journalism the envy of our time should be done. The curriculum should be modified and standardised so that students will get the best and be able to compete favourably with their peers in other fields.

I encourage the authorities never to relent.

Bravo.

Innocent Nwokoafor

nwokoafor innocent osondu, at 3:05 pm EDT on September 29, 2006

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