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More Than a Penny Saved

Cost of a brand new introductory chemistry book at New Jersey’s Camden County College: $270.

Good will generated by the college’s new plan aimed at lowering the price of textbooks: infinite.

On Thursday, the two-year college announced a multifaceted effort to dramatically reduce the cost of textbooks for students. The lynchpin of the plan asks that professors use the same books for at least six consecutive semesters. After the first term, students would be able to purchase used books at a savings of up to 70 percent off the cover price of new texts.

The college will also begin offering several books in e-book form, so that a student can purchase a password — that can be used on only one computer — to access his or her readings online. The more than 1,700 students who are scheduled take introductory psychology courses at the institution this fall can, if they choose, save up to 40 percent by using the e-book option.

Camden County administrators have also worked with campus bookstore officials to reduce the markup of the wholesale cost of all new textbooks from 25 to 20 percent, and have requested that professors order fewer bundled book packages, which often come with CDs and answer books that are seldom used in classes.

“We believe that we need to get a handle on the total cost of higher education,” said Melissa L. Hopp, vice president for administrative services at the college. She estimates that most students will be able to save about $100 each semester as a result of the new measures.

Hopp noted several studies that show textbook prices to be wildly increasing. The Government Accountability Office, for instance, recently reported that college textbook prices have risen at twice the rate of annual inflation over the last two decades. The College Board has estimated that the cost of books and supplies for the 2005-6 academic year ranged from $801 to $904 depending on the type of institution a student attended.

Student reactions to the Camden County plan have been overwhelmingly positive, and professors, too, seem optimistic. “This is an awesome way to try to reduce the financial burden on students,” said Teresa A. Smith, chair of the chemistry department at the institution. “Prices have been escalating just way too much.”

Smith said that if professors feel that new materials must be offered before a book has been used for six semesters, they could easily do so by providing supplemental readings online. She also said that much of the material taught in introductory classes tends to stay the same year after year.

Hopp said that no professor would be required to use texts that they feel are out of date. “We will not be impacting the quality of the teaching,” she said. “It’s education first.”

The administrator added that Barnes & Noble College Bookstores and the Follett Higher Education Group, which operate the bookstores on the college’s three campuses, have worked diligently to help the plans materialize. “They certainly understand our priorities,” she said. The college has already worked the cost-saving measures into their contracts with the companies.

Officials who work directly with college booksellers were also happy to learn about the developments. “This initiative is an excellent example of the collaborative effort necessary to address student concerns about the rising costs of course materials,” said Ed Schlichenmayer, executive vice president of the National Association of College Stores. “It is a positive step forward, and is especially meaningful because of the faculty commitment to adapt to this plan.”

Cynthia D’Angelo, vice president of association services of the college stores group, said that she has not seen many similar efforts at other institutions. “In the past, college faculty have been resistant to limit their academic freedom by agreeing to adopt a textbook for several terms,” she said. “That action alone, however, will greatly help the availability of used books on any particular campus along with supporting the implementation of textbook rental programs.”

D’Angelo said that she expects more institutions to “seek creative ways to lower costs for their students as the cost of higher education continues to rise.”

“We definitely hope that it’s an idea that other colleges will want to copy,” said Hopp.

Rob Capriccioso

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Comments

textbooks

This is a good idea, but publishers might not agree— ours changes the edition every couple of years, sometimes so that the assignments will differ by a page or two throughout the book and workbook. We’ve been using the same book for 20+ years, but are on the eighth edition; in recent years the rapidity of new editions has greatly increased, with the seventh lasting exactly two years (4 semesters). We theorize it is because of the used-book phenomenon. At least in some areas of study, this idea will be impractical because of publishers refusing to keep an edition in print.

LM, at 7:00 am EDT on August 14, 2006

Somebody makes money

So, the big winner in this is the bookstore. They buy the chemistry book once from the publisher at 200, then resell it 6 times for 60 or more per time. The resale is pure profit, after paying the student almost nothing for it. So, with the potential to make 500 a book, why not. Of course, the author and the team that wrote all those support materials get nothing after the first round. The publisher gets nothing also.

What happenned to encouraging the student to keep the textbook? That alone would drive hte price down by ending the edition cycle that is driven by books that sell 70 percent of their total in the first seveal months of the edition, and then have dramatic drop-off until no one is buying it within 18 months.

Quality products cost money, someitmes to cover what amounts to a second hand market of profiteers.

mdg, at 8:25 am EDT on August 14, 2006

Pedagogical Concerns

As a parent of one child just finished college and another about to start, I understand the desire—need—to save money. Still, renting and reselling books and providing e-book options present significant pedagogical problems—not just ideological and economic concerns but PEDAGOGICAL problems.

When students rent or plan to resell their textbooks or use readings provided online, they frequently don’t use them in the most educationally beneficial ways. They don’t want to mark up their books, because that can bring down their resale value or void their rent contract. And they don’t want to print the chapters or readings from the online text sources, because that costs them and the message being sent by the e-book option is that it won’t cost them; thus, they don’t bring their assigned readings to class. E-book systems may work fine at institutions with computer terminals in every classroom. And they may be “fine” for classes where the professor merely lectures at students, not asking students to use the readings for the class. But for those professors who want students to really engage—intellectually, emotionally, even physically—with the texts they are reading and teach in less technologially advanced environments, hard copy that the student feels no pressure not to mark up is crucial.

Jerry Nelms, Associate Professor at Southern Illinois University Carbondale, at 9:25 am EDT on August 14, 2006

Question for current faculty/students in chemistry: Is this price typical? $270 for a textbook sounds completely absurd to me. I was in graduate school 8 years ago, and bought high-end engineering books (i.e. books with very low print runs), and even they were in the range of $75. I just can’t fathom an introductory chemistry book costing that much. What’s the background story?

Steve

Steve, at 9:45 am EDT on August 14, 2006

During a quick search on amazon.com I could not find a general chemistry text for more than $161. Used for 2 semsters, that is $80 per semester, or $5.34 per week, where a semester is 15 weeks long. For around $1 per day a future doctor can use the book at her leisure. It seems like a good investment to me.

EF, at 9:50 am EDT on August 14, 2006

priorities

I just saw a story on a survey from the National Retail Federation that says college bound students plan to spend 34 Billion dollars in merchandise for college. A publisher told me the market for textbooks for an entire year is around 5 billion dollars. Seems there is money to spend. Jen

Jen, at 10:10 am EDT on August 14, 2006

I have mixed feelings regarding E-books. On the one hand, they do save students money. On the other hand, reading a text online is more cumbersome than reading a printed version. Furthermore, some companies like SafariX only allow access to course texts for a limited time. Printing out the entire book isn’t a great option either since either the student or the college is going to be responsible for the cost of the printed pages.

Considering that many publishers update their texts every two years, there’s no way the same book can be used for six years. I teach in the computer science department and the differences between editions is typically so minute, it doesn’t matter which one I bring to class. However, once an edition goes out of print, there’s no way for the bookstore to order it from the publisher.

Regarding the comment that students should be encouraged to keep texts, I have to say that all the encouragement in the world won’t make an ounce of difference if the student wants to earn a few dollars by unloading their course texts. Even if bookstores weren’t encouraging students to sell back their texts, students can still sell the books on their own using 1/2.com or Amazon.

Steve S., Assistant Professor, at 11:35 am EDT on August 14, 2006

RE: Textbook costs

I would be concerned about the older editions for some textbooks — 6 semesters seems to be dated for some fields of study. One suggestion: some textbooks offer access to article databases that the students have access to through the campus library’s web page. This can also help reduce the cost of a textbook.

Karen, at 12:15 pm EDT on August 14, 2006

Yeah it’s all well and good, but honestly, how many undergrads actually USE their textbooks?

AC, at 9:40 am EDT on August 15, 2006

An excellent place to start

As the average cost of textbooks continues to rise, it is becoming essential that institutions and alternative publishers develop low-cost options for students.

Camden County College’s new plan to lower textbook prices through the sustained use of books and free supplements is one more great example of a creative approach to combat publishers’ relentless cycle of new edition and expensive bundled features.

As long as the faculty is included in these initiatives to ensure that students receive the best, most up-to-date education possible, this seems like an excellent action plan that will have almost immediate benefits for students. I’m certain other institutions will be monitoring the results.

This demand to get the best for less is more than a trend in higher education; more and more used books systems, free textbooks, and low-cost providers are emerging in response to high textbook costs. Perhaps the textbook industry will increasingly feel the pull of low-cost options in the market, and feel compelled to answer their consumers’ rising call for affordability.

Sabrina Case, Coordinator at Affordable Textbook Campaign, at 11:46 am EDT on August 15, 2006

Textbook prices and usage

I am a professor of chemistry and think that first of all the student at Camden was being taken if s/he paid $270 for one book. Secondly, the 6-semester/book plan is no big deal — at least in introductory chemistry courses.

The text I will be using can be found online for $135 and the lab manual for $75. So the total cost is $210 for a full one year cost. $105 for a course/semester is not outrageous, although it could be less and I would prefer it to be so. I will comment on this later.

Yes, I order some materials to be bundled with the text since I think they are useful for the students and the bundle is cheaper than buying the items individually. I do not have students buy everything which is available but have all free items bundled and also those items which I think will help students in their studies.

In introductory chemistry the publishing cycle is 3 years — which means a new edition comes out every six semesters or so. We typically use a book for the length of its publishing run. The cycle used to be longer but now because of resales by students publishers must recover their costs in 2-3 years at most.

Personally I would prefer that students kept (or burned their books) rather than resell them. If this were the case then the publishing cycle could be extended. Assume that publishers had 4-5 years to recover costs. Then the price of texts could drop significantly and everyone, including students would be better off.

There is a special problem with lab manuals, which are often tear out books. These should not be sold back and bookstores should not buy them back unless they are guaranteed to be TOTALLY unused (student bought the wrong book). I have frequently had students buy a lab manual online only to discover that the experiments they will be using it for are missing!

One other comment. My remarks do not apply to monographs or other specialized texts needed for specialized or advanced courses. Often material in these types of books changes very rapidly and the publishing cycle must therefore be short. Also press runs are much smaller but costs are not similarly reduced so these materials do tend to be expensive. However, purchasers of these materials almost invariably keep them.

Finally, I have all the texts I used as a college student. They were carefully chosen by caring faculty. I still sometimes use them as references since because I studied them so carefully I know what is there and can find information quickly.

Stephen Goldberg, Professor of Chemistry, at 12:25 pm EDT on August 17, 2006

Basic knowledge

The basic and core knowledge that most students will learn outside certain sciences like biology where the intro-level material is itself changing constantly could be obtained entirely from books written long enough ago that they no longer have copyrights valid — they could then be posted completely free of charge on the college website.

Kevin, Undergraduate, at 3:05 pm EDT on August 18, 2006

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