News, Views and Careers for All of Higher Education
Aug. 16, 2006
Sandy Saldana, dean of student success at Morton College, outside Chicago, is at work a little late.
It’s 11 p.m. on Friday night, but she’s still gaining steam. “This is unbelievable,” she said. “It’s like somebody turned on a faucet.”
And out poured hundreds of people to register for courses at Morton. Perhaps they heard Saldana on local radio advertising the event, or maybe they saw the signs up on local streets. Then again, maybe they just came to check out the search lights sweeping through the sky. “We’ve had maybe 500 people,” Saldana said. “We’re thinking this is our highest enrollment day ever.” And there are still 14 hours to go, until the rave ends on August 12.
It’s Morton’s round-the-clock “registration rave.” Some people are there for the music or the Sno-Cones, some so their kids can play the carnival games, and others to take placement tests and meet with academic advisers.
Brent Knight, president of Morton College, didn’t get the inspiration for the 24-hour — or 29-hour, in this case — registration days from his experience in higher education.
Knight used to work as vice president of Meijer Inc., a “big-box” retailer in the Midwest; like a “super Target,” as Knight puts it. “They were open 24-hours,” Knight said, “and they were busy at midnight. It’s about being customer-service oriented to meet the needs of students.” And many prospective Morton students need registration and advising — all bilingual for the town of Cicero’s large Hispanic population — at hours that don’t interfere with work or family obligations. “We’re not the water department, we’re service oriented,” Knight added.
Knight first organized an all-night registration in 2001 at Baton Rouge Community College, where he was vice chancellor.
Edwin Litolff, then director of enrollment services at Baton Rouge, said that his first reaction to Knight’s idea was that “it was just a political stunt. We’d get some press out of it and that would be it.”
Litolff, now associate vice president of institutional research and enrollment management for the University of Louisiana System, said he changed his mind when a man who got off work at a casino at 2 a.m. came by to register. “We advised him, and then he registered,” Litolff said. “Then I said, ‘it serves a need.’”
Baton Rouge started using all-night registration every semester. Litolff said that some people who hadn’t taken classes for years felt comfortable stopping by in the wee hours for advising, because they didn’t have to wait in line, and weren’t rushed.
Jerry Sue Thornton, president of Cuyahoga Community College, the largest community college in Ohio, talked with Knight at a conference and decided to try the all-night registration last year.
“We have a lot of waiters and waitresses,” Thornton said, many of whom can have a spouse take care of the child at night so they can register. “It was an acknowledgement of our students’ needs and lifestyles. More and more people are not 9-5 people.”
Like Ray Garcia, 33, who works in information technology, and, as he worked with an academic adviser at Morton around 10:30 p.m., said that he needed to be able to get advising about computer science courses without having to guess how long the line might be. With plenty of Morton employees volunteering for over-night service, Garcia got what he needed. “I feel welcome,” he said. It probably didn’t hurt that he won White Sox tickets in a raffle that night.
Beatrice Martinez, 29, graduated from Morton in 1999 and went on to the University of Illinois at Chicago. She’s had children since then, so she showed up late on the night of the registration rave to sign up for the first aid classes she wanted to take.
For Saldana, there was something else special happening beyond just registration. She looked around at over a dozen administrators as midnight neared. Some of them, she said, were hugging each other. “When does this happen in higher ed?” she asked.
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I think it sounds like a good time. I doubt if parents that work the evening shift bring their children to work—they usually have a spouse or baby-sitter at their home...so snow cones probably don’t apply to those folks’ children. Adults like snow cones, too don’t they? I know first-hand as I was a waitress for many years until I finished my undergraduate work and a “rave” sounds like a great way to meet people who are attending school like I did. It’s a real community-builder!
Linda Kvamme, at 8:35 am EDT on August 16, 2006
I completely agree with the previous commenter. Unless classes are offered in the middle of the night to serve the same students who were available in the middle of the night, how are the students going to succeed? Also, isn’t it a bit of trickery to create a party atmosphere when education, although it can be fun, is serious business.
Also, the article included the word “orientated” I believe the correct word is “oriented.” Come on!!!
Steve Schwarz, Assistant Professor at Raritan Valley Community College, at 8:40 am EDT on August 16, 2006
I must respectfully disagree with both JBM and Steve Schwarz on this. I can see many people who are coming off of shifts at minimum-wage jobs, dropping by out of curiosity. How many gave up? How many decided that they would never have access to education? Just because someone registers at 3 a.m. (call it the end of a shift) does not mean that the course must be at that same hour. If people work 8 hours, sleep 8 hours, and live daily life (including attending school) 8 hours, they can make time for courses at the other end of the schedule.
Community colleges are here both for non-traditional and transfer-bound students. The first part of that equation is precisely who this kind of event is all about.
I say that anything that exposes more students to the world of education and the doors it opens is a good thing. No, they won’t all graduate or transfer, but we have no data right now to say they will do either better worse than those who came in to register at more traditional hours. To suggest that this strategy is doomed to failure, along with the students it attracts, makes a startling display or presumption.
Yes, the word is “oriented,” but to have changed the quote would have been irresponsible.
Andrew Purvis, at 9:30 am EDT on August 16, 2006
The CC president, Brent Knight, now will certainly be wooed by other colleges and head hunters. This rave registration is a brilliant strategy by administration standards. Whether or not the rave students are motivated to study as well as party, as long as they pay their fees the administration gets much of what it needs. Like it or not, making money (or at the very least, losing less money) is a critical factor in the success or failure of every college and university.Brent is to be applauded for doing his job well, and with creativity and enthusiasm.
Mary McKinney, Ph.D., Clinical Psychologist & Academic Coach at http://www.SuccessfulAcademic.com, at 9:30 am EDT on August 16, 2006
That people who work shifts would show up in the middle of the night to enroll or register for classes is not surprising: there is a whole world of such people and there are services and industries that schedule to accommodate them. I have thought and advocated that higher ed also accommodate them for the longest time. Unfortunately, many in higher ed either have never worked outside that rather small world and cannot conceive of offering not only services such as admissions, registration, financial aid, advising, etc., outside the usual hours, but also courses when there is good reason to do so. For example, nurses and police officers (and other shift workers) typically get off work at hours like 7a.m., 3 p.m., and 11 p.m. If you wanted to offer degrees, or simply coursework — whether for credit, non-credit professional development, or CEUs — for such people, why not offer it when they get off work? Even, in their workplace? Whether through face-to-face instruction or via technologically-assisted instruction, there is no reason why that is not feasible today.
We in higher ed, it seems to me, all too often expect everyone else to accept our terms for how, when, and by whom higher ed opportunities can be accessed. I ask, “Why should they?”
diane, at 9:50 am EDT on August 16, 2006
First, ‘Oriented’ is the preferred use in the US while ‘Orientated’ is the preferred use in general British use. This should not detract from the article.
Also, I completely agree there needs to be programming in place to support these students, but let’s not assume there isn’t. After all, these students who now registered were able to also receive advising and choose courses that would fit her/his schedule.
This was a remarkable persistence effort that you might find in for-profit education. If traditional educational institutions want to compete in this growing market, sometimes students need to be treated with the respect of a consumer.
Jerry, at 9:50 am EDT on August 16, 2006
Sounds like a cool idea!
rk, advisor, at 9:50 am EDT on August 16, 2006
I think JBM’s comments exemplify the gulf between the attitudes encountered at more traditional institutions and the reality facing many adult learners in higher education today. By the time most people hit their mid-20’s, the window opening to a traditional four-year undergraduate experience has closed, and returning to school means overcoming the logistical hurdles of full-time jobs, young children, location, transfer-credit, and financing. These problems are so stressing that most adult learners don’t have the time or energy to develop expectations of an intellectual experience or academic quality prior to enrollment; they are thrilled simply to find a school that can help solve these simple logistical problems that most conventional institutions take for granted.
At NLU, we find that our adult learners are often thrilled by the intellectual engagement and academic experience that awaits them once these logistical issues have been addressed. While our faculty are still learning to accept the notion that our “front end” marketing and enrollment practices need to emphasize accessibility and convenience for working adults, there is plenty of opportunity for faculty and student to have an enriching academic experience, regardless of how the relationship with the institution is conceived. This article illustrates how more adult student-centered institutions might have their cake, and eat it too.
Bela Barner, Cat Herder at National-Louis University, at 11:45 am EDT on August 16, 2006
For the first time, I am offering a nighttime core course — it’s filled with non-traditional students who otherwise had to leave work on certain days to make it to the 2pm classes (the latest offered for this core course.) It should be interesting to see how this works out, but hey, if people want to offer late-night classes to accommodate people who keep late-night hours due to work commitments, we might see a real difference in the education of our workforce. Also, I think that such students may well have a positive effect on our traditional 18-22 year olds. People holding full-time jobs AND taking classes at the same time don’t hold the same “pity-parties” as traditional students who have never experienced a workforce that is able to can a person at any time due to “absence of job skills” or “position is now redundant.” Such people may well provide the “can-do” attitude that many of our traditional students sadly lack. I want to see how my experiment works out!
Hanna, assoc. prof., at 12:50 pm EDT on August 16, 2006
In so many ways, students, both traditional and non-traditional, residential and commuter, want choice in their learning experiences and choice in how services are offered and delivered. It seems to me that Morton College (and at least two others)found an innovative, creative and successful method of offering a different choice to enrollment and advising services not typically offered in a non-prime time format. Read non-prime time as in timeframes not usually associated with a typical staff/faculty workday.
The fact that 500 students participated over the course of the 24-hour event seems to support the interest and need by students who wanted to get all registration processes taken care of at a time that was convenient for them. And if the environment was engaging so be it. Education is serious, but we can also make it enjoyable. I too, would debate why the assumption that retention and graduation rates would be any different for students based on their choice of registration hour. In fact, I would argue that the students who chose to participate in this service event, demonstrate a commitment to their education that is admirable. The student demographic of community colleges is so diverse that the people who showed up for Rave likely included career changers, recent high schools grads, and even people with earned bachelor’s degrees. To presume that only one ‘type’ of student population was served is presumptuous as is the assumption that these students would not do well in classes offered during the typical school day, or that classes must be offered during non-typical hours in order for the students to succeed. Have we forgotten about on-line educational course delivery as an option?
Maybe we should be asking the inviduals who participated in Rave how they benefited now that they’re ready to begin their classes this fall. It is all about the students isn’t it?
EBurdick, VP Enrollment and Student Services at Concordia University, at 2:15 pm EDT on August 16, 2006
Even at schools where classes are offered in the evenings, all too often registration and advising are only available during ‘business hours’. This is a great idea, to offer the advising that can help people take the leap to return to school.
Lisa, at 4:40 am EDT on August 17, 2006
To follow up on Lisa’s comment, this “rave” offered placement tests. That is often the worst bottleneck in the new student’s progress toward complete registration.
Andrew Purvis, at 8:20 am EDT on August 17, 2006
I was there around 10:30 pm that night, and believe it or not, it wasn’t because there were going to be prices, games or food given away, I didn’t even know they were going to be doing all these things, except being open for registration. I was there because I have a full time job and a family. I love to spend as much time as possible with my family, and because I had the opportunity to go and register when our kids were already asleep, I didn’t feel guilty about leaving them. I felt that having all the entertainment that night was a way to keep everyone waiting, happy. I waited an hour or hour and a half, but it didn’t really feel like it with all the entertainment going on. I got all the questions I had answered in one place, without having to go to different buildings at different times or dates.
For me, it was the convenience to just pick a time to go and register, it could have been 7 pm or 3 am; I knew I could get my registration done, and not have to wait a long time to talk to all the necessary people to complete my registration process, if I didn’t want to.
It was awesome. I hope Morton keeps doing this every year.
Rey Garcia, at 3:20 pm EDT on August 18, 2006
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Retention and graduation
I wonder what the retention and graduation rates are for students who register at 3:00 a.m. for the SnoCones and hugs. What happens when kids like that must attend class regularly (not in the middle of the night) and surrender work for review? This looks like a way to get tuition dollars in, not to attract serious students looking to secure essential intellectual training.
JBM, at 7:30 am EDT on August 16, 2006