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U. of Phoenix Loses in U.S. Court

September 6, 2006

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The University of Phoenix must defend itself against charges that it violated federal law by paying its recruiters based on how many students they enrolled, the U.S. Court of Appeals for the Ninth Circuit ruled Tuesday. The federal appeals panel's unanimous decision, which overturned a lower court's ruling in Phoenix's favor, had been eagerly awaited because of the for-profit university's high profile as one of the country's largest and because of the mammoth size of the malfeasance alleged -- billions of dollars could be at stake.

But the case is also important because it is the latest in a string of decisions in which federal courts have gradually expanded the grounds under which colleges can be sued under the federal False Claims Act, much to the consternation of some college and university lawyers and legal experts. In siding with the former admissions officials who sued Phoenix on the government's behalf, the Ninth Circuit panel leaned heavily on one of those earlier decisions, involving Oakland City University.

At issue in the Phoenix case is a provision in the Higher Education Act that prohibits colleges from offering bonuses or other incentive pay to admissions officers or recruiters based on specific enrollment goals, to discourage them from giving officials extra incentive to bring in any potential student, regardless of academic ability. Two former enrollment counselors at Phoenix, Mary Hendow and Julie Albertson, charge that the for-profit university paid cash bonuses and other gifts to them and to other recruiters based strictly on how many students they enrolled -- charges Phoenix has denied.

In 2003, Hendow and Albertson filed what is known as a qui tam lawsuit, which is filed under the federal False Claims Act by an individual who believes he or she has identified fraud committed against the federal government, and who sues hoping to be joined by the U.S. Justice Department. (The plaintiff then shares in any financial penalties, which can include trebled damages.) The women charged that the allegedly fraudulent behavior had put more than $1.5 billion in federal funds at risk, which set the value of a potential verdict in the case at several times that. The federal government declined to join the lawsuit as a third party, but the Justice Department did file a friend of the court brief in 2005 encouraging the court to rule against Phoenix.

A federal district court dismissed the women's lawsuit in May 2004, concluding that they had not put forward a valid theory for how Phoenix had defrauded the government under the False Claims Act.

But in its decision Tuesday, a three judge panel of Ninth Circuit appeals court concluded differently. Reinforcing and even expanding on last October's decision by the U.S. Court of Appeals for the Seventh Circuit in United States of America ex. rel. Jeffrey E. Main v. Oakland City University, the Ninth Circuit judges declared that the two former admissions officers (known in False Claims Act parlance as the "relators") had indeed offered two legitimate theories (known as "false certification" and "promissory fraud") for how the university had defrauded the government.

Without ruling on whether the women had actually proven their claims -- impossible without a trial on the facts of the case -- the court concluded that they had met the four requirements of filing a legitimate claim under the federal fraud law: (1) alleging that a defendant had made false statement or engaged in fraudulent conduct; (2) that the action had been taken deliberately; (3) that the act or statement played a direct role in money flowing out of government coffers; and (4) that the government did indeed pay out or forfeit money as a result. At its core, the Ninth Circuit ruled that the university had -- by participating in a several-step process to accept federal financial aid -- committed to abiding by a wide range of rules and requirements, including the prohibition on incentive compensation.

On multiple fronts, the court rejected arguments made by lawyers for Phoenix. To the suggestion -- which other college officials have echoed in fighting False Claims Act cases -- that "the incentive compensation ban is nothing more than one of hundreds of boilerplate requirements with which it promises compliance," as the appeals panel phrased it, the court wrote: "This may be true, but fraud is fraud, no matter how 'small.'

"The university is worried that our holding today opens it up to greater liability for innocent regulatory violations, but that is not the case -- as we held above, innocent or unintentional violations do not lead to False Claims Act liability," Judge Cynthia Holcomb Hall wrote for the court. "But that is no reason to innoculate [sic] institutions of higher education from liability when they knowingly violate a regulatory condition, with the intent to deceive, as is alleged here."

With that statement, the court seemed to clearly reject the arguments made by college officials that the federal courts' decisions in this line of cases are making colleges significantly more vulnerable to False Claims Act challenges -- even if they have violated federal law by simple mistake.

And Phoenix's assertion that the ban on incentive compensation is a condition on participating in the federal student aid programs, but not a condition on receiving payment from the government, "is a distinction without a difference," the court said. "In the context of Title IV and the Higher Education Act, if we held that conditions of participation were not conditions of payment, there would be no conditions of payment at all -- and thus, an educational institution could flout the law at will."

The Ninth Circuit's decision not to dismiss the lawsuit against Phoenix would send the case back to the lower federal court for a trial on the merits. But several other possibilities seem likelier at this point. The university could ask the entire U.S. Court of Appeals for the Ninth Circuit to review the decision of the three judge panel.

Or Phoenix's lawyers could appeal the Ninth Circuit's decision to the U.S. Supreme Court, on the hope that the nation's highest court decides to hear the case because it concludes that federal appeals courts have split on the issues in the case. But the Supreme Court declined in April to consider the Oakland City case, letting the Seventh Circuit's decision stand, which would appear to make it unlikely to hear the Phoenix case.

Timothy J. Hatch, a Los Angeles lawyer who represented Phoenix in this case, said that he and the university "obviously disagree" with the court's conclusions but had not yet decided how to respond to the ruling. Terri Bishop, chief communications officer for the Apollo Group, which owns the University of Phoenix, added in a statement that the decision "greatly expands the scope of False Claims Act liability beyond what Congress had intended or even what other courts have recognized." The company is "carefully reviewing the opinion in order to determine our next steps," she said.

The two California lawyers who represented the relators in the case, Nancy G. Krop and Daniel R. Bartley, were practically giddy on the telephone late Tuesday afternoon, and said they were eager to get the case before a jury. "The evidence is all sitting there waiting for a courtroom, and once we get a courtroom," Krop said, Phoenix "is in big trouble."

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Comments on U. of Phoenix Loses in U.S. Court

  • The first point that's been missed by most ...
  • Posted by Geoff on December 23, 2007 at 1:30pm EST
  • ... is that the lawsuit is about stealing government money. The lawsuit has nothing to do with educational ethics.

    The second point that's been missed is that the UoP entered into a settlement agreement with the DOE and has already paid the government back. This seems to be UoP's primary defense (go to their website and read the answer to the complaint).

    The third point that's been missed is that the UoP has not, from what I can see in the court filing, ever denied that it broke federal law by accepting government funds while having a compensation scheme prohibited by the government.

    The fourth point that's been missed is that there is nothing unlawful about UoP's recruiter compensation scheme (provided they do not seek government money under false pretenses).

    And the fifth point that's been missed is that there is nothing improper about the attorneys or parties' compensation for bringing the lawsuit. The simple fact is, without the assistance of employees who are willing to come forward and put their careers, families and reputations on the line only to be publicly attacked, the government would have little hope of ever recapturing money stolen under these circumstances.

    That's the whole point of the False Claims Act, which was enacted about 100 years ago to prevent just the type of misconduct alleged in the lawsuit.

    Moral: If you do not want to be sued for False Claims Act violations, don't take money from the government under false pretenses.

  • Giddy?
  • Posted by L.L. on September 6, 2006 at 8:05am EDT
  • " .. The two California lawyers who represented the relators in the case .. were practically giddy on the telephone .."

    Of course. How would anyone react if they were finalists in a multi-million-dollar lottery? That produced no jobs or work for non-lawyers, save income taxes?

  • false claims act
  • Posted by Larry on September 6, 2006 at 10:00am EDT
  • LL, I think you need to read the story again. These lawyers are proceeding under the “False Claims Act.” Essentially this allows private parties to sue in the name of the government – after giving the government a chance to sue, itself – for frauds committed against the government. If successful, the government will keep most of the money, and the lawyers will be paid, but only up to the rather low limits in 31 U.S.C. 3730(d)(1). I don’t know why you didn’t mention this. I know that you are a distinguished academic, so I am surprised that you didn’t pick up on this.

    There has been no trial. No verdict. Yet, somehow, you are very quick to repeat the rhetoric of my old firm: every loss is a “jackpot” for the other side. (We used this term regardless of the way damages were calculated. The public never questioned us.)

    Although I don’t really know what non-lawyers do, by spending money, and hiring people, lawyers produce jobs for others. Moreover, since the government will recoup most of the momey lost, I think your comment might be somewhat problematic.

  • stake in the heart of prop school marketing
  • Posted by SB on September 6, 2006 at 10:40am EDT
  • This is why Apollo and other prop schools can increase enrollments so quickly. Boiler room tactics and high pressure sales techniques (accompanied by high pressure sales incentives) get so called "admissions counselors" to make 100 calls per night and follow-up like "dogs on a bone". It is the fundamental difference between Proprietary recruiting and that at public and private universities....great for time shares...but it doesn't belong in college admissions. Phoenix should lose big on this if the courts are smart...if they aren't, then why not the other 2500 non-selective colleges in the country paying commission...it would become the wild, wild, west in admissions.

  • Phoenix U.
  • Posted by `Ronald Godwin , Ex. V.P. on September 6, 2006 at 11:15am EDT
  • If all higher educational institutions could, like the vast majority of all corporations in not only America but the entire Western World, actually pay sales people per unit sold, then college recruiting would become a "wild, wild..." vista? Sheer nonsense, unsupported by even a faint trace of historical fact!

    The truth is that higher education recruiting is already a highly competitive,
    in fact, aggressively competitive exercise. The myth upon which these federal regs are based is bad fiction needlessly creating a playing field tilted in favor of those institutions that are least willing to do what is necessary to be competitive.

    To claim that normal, pervasive, historically traditional, free market payment practices for sales personnel would turn higher education into a kind of lawless wild west is to stare into the face of redundant reality and perceive nothing but blind ideology.

  • This needs to be aired out
  • Posted by BB on September 6, 2006 at 11:50am EDT
  • I have some insight into the recruiting tactics used at "UoP" and can confirm that these tactics would make the auto industry blush. This needs to go to trial so that all can hear the stories that churn in the underbellies of the UoP machine. Then it will be up to the rule makers to decide if it's bad fraudulent practice or pure free market freedom.

  • No foul by Univ
  • Posted by Dr.P , Pulic Inst. Prof on September 6, 2006 at 12:25pm EDT
  • This situation is free market opportunity by the school. It is no worse than the under handed techniques used in main-stream athletics and the millions wasted on work study and other bogus programs. Higher education is full of corruption as noted in the recent article on this site about admissions bias.

  • Gross generalizations
  • Posted by Scott on September 6, 2006 at 12:45pm EDT
  • The fact that ignorance begets self-righteous authority is a continuing source of amazement. Comments to the effect that all proprietary colleges and universities are double-dealing hotbeds of worthless diplomas are simply the rhetoric of the uninformed. There is dramatic growth in this arena, and the range of quality varies considerably, as it does in the public/private not-for profit sector. Let me make this very clear - the American higher education landscape is cluttered with public and private institutions whose sole basis of continued existence is the Federal dole, in the form of financial aid entitlements. If these borderline institutions - and we all know of them - were to have to base their continued existence on the merits of their faculty credentials, the quality of their applicant pool, and most importantly, the measured intelligence of their graduates, there would be ghost campuses littering up every state in the country. Does this fact excuse unethical practices in the for-profit sector - of course not; but let's be honest about this, or would we prefer to sit back as many in academia are inclined to do and sanctimoniously joust with windmills?

  • Let's Not Forget the Students
  • Posted by kgotthardt on September 6, 2006 at 12:45pm EDT
  • It's easy to get bogged down in the legal and political rhetoric here, but has anyone considered the concrete, actual effects this kind of recruiting has on students? I've worked with students who have suffered financially, emotionally, and academically because they were actively recruited via such unethical techniques even when it was painfully obvious they could not succeed within that institution because the institution did not provide the kinds of instruction and services the students needed. And yes, the institutions did this regularly and with intent, with the bottom- line mentality driving admissions policy. There is absolutely no excuse for it, in any institution, no matter what sector. These practices rob students and tax-payers, and it is about time the U.S. Government opened their eyes to see how often they (and everyone else) have been RIPPED OFF.

  • Doesn't seem likely
  • Posted by Glenn Bogart on September 6, 2006 at 1:20pm EDT
  • As a federal student aid compliance consultant who labors in the proprietary school arena almost exclusively (not because they are bad schools, but because since they are more scrutinized by regulators), I can tell you all with some authority that every proprietary school that participates in the federal student aid programs is well aware of the prohibition on commissioned sales. They all know that violation of the ban would be just asking to be closed down. Therefore, it doesn't seem likely that Phoenix would have deliberately violated the provision. I hold no brief for Phoenix -- have never worked for them at all, and don't expect to -- but I just can't imagine that anyone in this business would be that stupid. I guess we'll find out eventually.

    Glenn Bogart

  • Case in point
  • Posted by GoFigure on September 6, 2006 at 1:50pm EDT
  • while I am not familiar with the details of the University of Phoenix incentive plan, if it is anything like most incentive plans, this case will not be that easy to win. It is likely that other performance variables are also included, muddying the waters as whether this was strictly based on headhunting. It is actually a good idea for a performance management plan, since it measures both productivity and impact on organizational success. If the plan documents requires only legitimately qualified candidates count toward "quotas", and other performance factors form the basis for eligibility of payout, this should be a bona fide incentive plan. The government itself offer incentives in the form of funding for recruiting protected classes and universities offer bounties for hiring minority faculty.

  • University of Phoenix
  • Posted by Allan Silberstein, MAEd , Adjunct Faculty at Nazarene Bible College on September 6, 2006 at 3:10pm EDT
  • I believe this story to have merrit. I was an Admission Counselor for the Online DEivision. No matter how they restructure the pay program the end result is always based upon numbers whether it is stated or not.

  • Read your PPA before signing!!!!
  • Posted by Glen McGhee on September 6, 2006 at 3:15pm EDT
  • The lesson here is that institutions should read their Title IV Program Participation Agreements more carefully before signing them. Until now, PPAs with their "hundreds of boilerplate requirements with which it promises compliance” could be treated lightly by institutions, and basically ignored. No longer. “This may be true, but fraud is fraud, no matter how ’small.'"

    My question is, which clause will next appear on the regulatory radar? Any ideas?

  • university of phoenix
  • Posted by sam dillon , education correspondent at the new york times on September 6, 2006 at 6:30pm EDT
  • I am an education reporter who would be interested in hearing from anyone who has personal experience with recruiting methods they think are worthy of comment, at the University of Phoenix or at any other university. E-mail me with contact information at dillon@nytimes.com
    Please put "recruiting methods" in the subject field. You may set the ground rules as to whether your comments are kept confidential or not. Thanks in advance.

  • University of Phoenix
  • Posted by Terri Bishop , Chief Communications Officer at University of Phoenix on September 7, 2006 at 6:40am EDT
  • I have worked for University of Phoenix and its parent company, Apollo Group for over 25 years and I now serve as its Chief Communications Officer. Obviously, this case is not a simple one and it contains unsettled points of law that could have a far reaching impact for all educational institutions. I applaud “Inside Higher Education” for fairly covering a very complex subject. However, on behalf of the many students, faculty and staff we serve, I feel it is important to clarify a few points.

    Our recruiter compensation plan has been revised many times over the past 30 years in order to keep in compliance with changing government regulations, but when we settled our dispute with the Department of Education two years ago, we were not required to change our compensation plan as part of our settlement agreement because we were operating within the law. We continue to operate within the law.

    Whether you approve of student recruitment or believe students should find their way through the morass of choices without them, the regulations do not ban incentive compensation for recruiters. Indeed, enrollment of students can be the most important part of a college recruiter’s compensation plan, simply not the sole criteria. University of Phoenix recruiters are compensated on a number of criteria in addition to enrollments, including retention, student services and adherence to policies. Hundreds of college and university recruiter compensation systems across the country operate similarly and legally.

    In addition, University of Phoenix has one of the lowest student loan default rates in the industry and also enjoys completion rates that are slightly higher than the industry average at public colleges and universities. These statistics alone suggest that students are being properly enrolled and are making satisfactory progress, even taking into account that we are an open enrollment institution whose mission is to provide access and opportunity to higher education, rather than to restrict it.

    Finally, University of Phoenix became the largest private university in the nation not because of what we do wrong, but because we do so many things that are right. We’re proud that our recruitment staff are among the best in the industry in providing students with information and encouragement to go back to school. At a time when our nation struggles to produce an educated workforce, we think it’s a worthy effort.

  • U. of Phoenix
  • Posted by J.E.Jackson on September 7, 2006 at 7:55am EDT
  • I took a course from U. of Phoenix in February. Does this mean that it would be a good idea for me to get a copy of transcript now?

  • Rules Don't Apply to University of Phoenix?
  • Posted by Daniel Robert Bartley , Whistleblower Attorney at Bartley Law Offices, Novato, CA on September 7, 2006 at 8:40am EDT
  • Along with Nancy G. Krop, I am one of the two lawyers representing whistleblowers in the UOP case.

    The polished damage control PR response from UOP is best read in conjunction with the REAL statements of policy made by UOP management over the years:

    John Sperling, Chair and CEO of the Apollo Group that owns UOP, bluntly declared: "This is a corporation, not a social entity. Coming here is not a rite of passage. We are not trying to develop their value systems or go in for that 'expand their minds' bullshit." ("Phoenix Ascending," Ana Marie Cox, In These Times, May 13, 2002.)

    UOP top management made clear that UOP's focus was "the numbers" - "asses in the classes," in the vernacular of one top UOP manager.

    Bill Brebaugh, head of UOP Corporate Enrollment, openly and repeatedly has boasted to UOP's top enrollment counselors that UOP masks its illegal compensation scheme through "smoke and mirrors," so that UOP can "fly under the radar" of the Department of Education. He always would accompany the "fly under the radar" comment with an extended thrusting arm gesture, simulating a plane flying under something. Mr. Brebaugh repeatedly emphasized to the enrollment counselors: "It's all about the numbers. It will always be about the numbers. But we need to show the Department of Education what they want to see."

    And, at UOP, once the smoke dissipates and the mirrors are broken, the evidence is that UOP's recruitment practices are STILL "all about the numbers."

    Though this may come as a surprise only to those who get their news from The National Enquirer, UOP did not become America's largest university as a result of academic excellence. UOP achieved - and maintains - such distinction as a result of violating the incentive compensation ban.

    UOP is entirely free to pay its recruiters like car salesmen - and compete in a truly free market for student tuition dollars - but ONLY if it elects not to feed at the federal trough. UOP may not have its cake and eat it too. If UOP wants Joe Taxpayer -rather than the free market - to finance UOP's operations and pay for its executives' $80 million jump-ship bonuses and $40 million palaces, then UOP must play by the same set of rules as law-abiding institutions.

    Daniel R. Bartley

  • UOP's Incentive Payment Scheme is No Accident
  • Posted by Mark Kleiman on September 7, 2006 at 12:50pm EDT
  • Glen Bogart's hope that no company would be so stupid as to do this intentionally flies in the face of the known facts about UOP -- and also in the face about corporate strategy.

    Just a review of the last few years shows: Enron. Health South. Boeing. Arthur Anderson. Not to mention the $2 billion the government has recovered in pharmaceutical fraud.

    There is no reason, especially in the light of the evidence turned up by Department of Education investigators, to think that the UOP management team was smarter. They may soon be wiser.

  • UOP Recruiter Compensation and Program Completion Rates
  • Posted by Nancy Krop , Attorney at Law Offices of Nancy G. Krop on September 7, 2006 at 6:30pm EDT
  • UOP represents above that the Education Department found UOP in compliance with the Higher Education Act ban on incentive cmopensation payments to counselors.

    An interesting representation, considering that September 2004, the Education Department issued a scathing 45-page report expressly finding UOP in violation of the law because it paid its recruiters based on enrollments.

    The Department interviewed UOP enrollment managers, directors and 60 counselors, and analyzed UOP compensation documentation.

    The Department concluded that UOP was in direct violation of the Higher Education Act prohibition on incentive compensation payments, because UOP:
    "• hires its recruiters with the promise of lucrative compensation for success in securing enrollments;

    • provides substantial incentives to recruit unqualified students and students who cannot benefit from the training offered; and

    • systematically and intentionally operates in a duplicitous manner so as to violate the department's prohibition against incentive compensation while evading detection."

    You may read the full Education Department report at www.kroplaw.com/uop.

    UOP also represents above that its program completion rates are "slightly higher than the industry average at public colleges and universities."

    June 2005, the completion rate for UOP's four year programs was 7% (National Consumer Law Center June 2005 Report, p. 1). That's right. 7%.

    UOP would not exist without your tax dollars in the form of Title IV grants and loans it obtains from the federal government. So, that's what your tax dollars are funding at UOP -- a program with a 7% completion rate.

    The completion rate at other proprietary institutions for 4 year programs: 31% at Corinthian; 47% at Education Management Corporation; 49% at ITT: 59% at Career Education Corporation (Report, p. 1)

    The report was unable to obtain verifiable completion rates for UOP's other programs. Notably, UOP represented to students that its 4 year program completion rate was 15% -- double the actual completion rate (Report, p. 34).

    The Report accordingly concludes that UOP completion rate representations face serious credibility issues, given that UOP doubled the 7% completion rate for the 4 year programs.

    The report furthermore noted that obtaining program completion figures was extremely difficult, as "no admissions representatives gave official copmletion rate statistics, even though they are required to do so by law and even thougth they were specifically asked for this information." (Report, p.1)

    You can read the full report at http://www.consumerlaw.org/news/ProprietarySchoolsReport.pdf

    Who is paying the price for UOP's scam?

    On one level,you--the American tax payers: "Schools that abuse the financial aid system . . . by enrolling ineligible students waste taxpayer money." (Report, p.7)

    But the biggest price of all is paid by students: "The ultimate tragedy is the shattering of student's dreams." (Report, p.7)

    Thank you for your attention to this very important issue.

    Nancy Krop

  • In response to biased opinions
  • Posted by jack on September 7, 2006 at 7:35pm EDT
  • With all due respect to both Mrs. Bishop and Mr. Bartley, while obvious, we all need to realize that both parties have a vested interest in swaying the court of public opinion. UoP is working to do damage control to avoid further harm to its already tarnished reputation, while the attorneys representing the plaintiffs are doing all within their power to preserve whatever financial gain they might ultimately claim. It would be naive for any observer to think that this is an altruistic matter of The Salvation Army vs. Erin Brockovich!

    What I find troubling is that while UoP has presented facts...that incentive compensation is acceptable and that the University maintains a lower default rate than its peers, the attorneys seem eager to use inflammatory rhetoric that appears damaging to the school's case on the surface. When one evaluates them based upon their merits as they relate to the case, however, they provide little substance to the argument that the school violated the law. Is it, after all, illegal for UoP, as Dr. Sperling put it, to be a corporation? And what institution of higher learning is not focused at least in part about "asses in classes". Lastly, while Mr. Brebaugh's statements are perhaps the most troubling, the zeal with which they are presented in this forum leads me to believe that court room theatrics akin to Johnny Cochran's "if the glove don't fit" spectacle are not far behind.

    Masking self-serving, rabble rousing language behind the persona of Robin Hood is nearly, if not more contemptuous, than the allegations being discussed.

  • Posted by RF on September 7, 2006 at 7:35pm EDT
  • Of course, the attorneys that pursue these cases are not out to stick their snouts in the trough. They do it just to make a better world.

    It reminds me of the old used car dealer that said, "We're not here to make money. We're just here to make friends."

  • Some of us still are...
  • Posted by kgotthardt on September 7, 2006 at 8:50pm EDT
  • ...altruists.

    And if you are one, you will understand that it is far worse to have your ideals and values stomped upon by unethical business practitioners than it is to have them take your money (though that is, admittedly, no treat at all).

    We might not be lawyers, but we are all tax-payers, and many of us are charter members of the "Ripped-Off Club."

    Just thought I would point that out.

    Sincerely,

    A Modern Altruist

  • University of Phoenix
  • Posted by Terri Bishop , Chief Communications Officer on September 8, 2006 at 4:30am EDT
  • My comments on this matter were not intended to be a “slick PR response” although I am indeed an official University of Phoenix spokesperson. As the founding director of our online campus, I managed recruitment staff and implemented enrollment policies and I bring this perspective to the discussion. That said, I also didn’t intend to engage in “he said, she said” in this forum with opposing legal counsel (as hard as it is NOT to respond to false allegations).

    I believe that the heart of what matters to academics is that certain values be upheld and on the issue of student recruitment there is broad disagreement about those values. To some, the purposeful recruitment of students for any type of financial gain – whether individual or corporate, will never feel right. Is it because when students are actively recruited and education is made available to the masses the value is cheapened? Is it because we don’t think adult students are capable of making good decisions when someone is trying to influence them to do a thing? Essentially, Universities build academic reputations by excluding the masses and preserving the best education for the best and the brightest - not all students are worthy (provocation intended).

    To others, the value of recruitment is recognized as a worthy effort – the more students engaged in the educational process, the better society for all of us and purposeful recruitment leads to greater numbers of students enrolled. So while we may differ widely about which values are right and good, I’ve never heard anyone argue about whether college recruitment should or should not be conducted ethically and legally. And you won’t find any person from University of Phoenix arguing about it either. The culture of University of Phoenix is indisputably unique among higher education institutions, but the people engaged in working here feel passionately about our social mission. It is true, even for-profit institutions can have social missions, beyond their profit goals.

  • It's about one thing---a fair playing field
  • Posted by sb on September 8, 2006 at 9:00am EDT
  • Let's face it. Most colleges are non-selective and try to enroll as many students as possible. Yet there are tactics like discounts ('touted as a scholarship") to give mom and dad something to talk about at the cocktail parties. It helps make a kid feel good about himself (I got a scholarship)....when they really got a coupon clipped from the discount bin. So that's a game most colleges play...some with real money from endowments and others with funny money. But everyone gets to play that game- (although it should be banned in my book). Paying counselors commission is against the rules so we don't do it. Simple. If UoP is doing it...they should be fined....or change the rules and open it up for all to pay comission....then maybe the admissions counselors will be able to dress as nice as the development officers....or the football coaches....

  • Response to Terri Bishop
  • Posted by kgotthardt on September 8, 2006 at 10:05am EDT
  • "To others, the value of recruitment is recognized as a worthy effort – the more students engaged in the educational process, the better society for all of us and purposeful recruitment leads to greater numbers of students enrolled."

    Terri, as an instructor, I believe this is true. In fact, a goodly part of good instruction must be dedicated to "selling" your subject to some extent. I teach writing classes, for example. Students want to know what is so important about writing, "what's in it for me?" I have no issue providing an answer to that question. I think it NEEDS to be answered. Answering that question might actually cause a student to show up to class when otherwise, he/she would not.

    From the perspective of an instructor, I would say I value the following in an admissions rep: integrity, sincerity, effort, and thought. If a rep has the best interests of the students in mind, and if the program is of benefit to the student, if the cost is fair, and if the school can do everything it actually claims to do for a student, if the school is reasonably willing to work with the students to help them succeed, then I don't believe instructors can logically take issue with that rep or with admissions departments that employ such reps.

    The problem with pay incentive like commission is that it encourages reps to recruit for reasons other than those listed above. And it dehumanizes students, reducing them to the same level as a sold automobile. Yes, reps must be paid, and they should be paid well. Yes, reps must be rewarded. But those rewards should be within structures similar to any other employee of the company. Rewards are governed by policy, and if the policy is consistent throughout the company, there should be fewer issues like these. When policy is inconsistent, what you get is the usual rift between the academic department and the admissions department. There ARE ways to overcome those rifts, and it starts with solid, internal policy.

    Sorry to have been so verbose here, but this is a subject I feel strongly about, having actually applied for an admissions position with UOP. No offense, but I am glad I was not called. The allegation that UOP operates illegally would have given me serious ethical issues. For all of us, I hope the allegation not true.

  • Posted by Larry on September 8, 2006 at 10:30am EDT
  • While I am not taking a position on UOP’s practices, the False Claims Act was passed to enable individuals who saw greed and graft to recover on behalf of the government. Naturally, they deserve to get paid for their efforts, though the amounts that they can be paid is somewhat limited by statute (which I cited above.)

    The attorneys motives are probably no better or no worse than the motives of a prosecutor or other attorney that is paid a salary to rectify fraud on the government. These lawyers get paid, too. In fact, if the DOJ was a law firm it would be bigger than all law firms in the county, and many of the largest put together. These lawyers cost money, and they have expenses, too.

    Whatever the case, should UOP be found to have committed a fraud, the government will get most of its money back. Taxpayers should be happy about this.

  • Motives
  • Posted by kgotthardt on September 8, 2006 at 11:25am EDT
  • I don't think motives are necessarily as important as actions and outcomes in something like this. The point is, if it's broken, fix it.

    Recouping tax monies is a biggie in my mind. Who cares if the lawyers have to do it? Who else is going to do it? And you never know.....there might be some altruistic lawyers out there. Maybe they just keep REALLY quiet about it. Or maybe when they DO admit to being altruistic (Nancy Krop), no one believes them because they are lawyers. Hmmmmm.....now that is a bad stereotype, isn't it?? You lawyers need to fight that image somehow. Start a public protest or something... Burn your briefcases.... (I'll shut up now.)

  • Posted by Larry on September 8, 2006 at 12:45pm EDT
  • kgotthardt,

    This isn’t about “altruism.” People need to make money to eat and drive acceptable cars. We both seem to agree that there is a need to enforce laws regarding government grants and funding. The question is whether it will be done “in-house” (in this case, by the justice department), by outside counsel, or a combination of two.

    Looking at the problem, Congress devised a hybrid system which allows the parties with the best access to damning evidence – the “whistleblower” – to pursue claims on behalf of the government (after giving the government a chance to take over) and be awarded something for their troubles.

    I don’t think lawyers have a bad public image. A few people complain, but without exception the people that complain spend quite a lot of lawyers. (In this generalization I don’t count felons or people making under $100,000 per year, because I don’t think that there views matter.)

    After making enough money to eat and send one’s kids to school, then one can be altruistic. Most of the time, lawyers prefer to divert their altruism to areas where there is no viable free market. In this case, there actually IS a free market in prosecuting some forms of fraud, so there is no need to be altruistic.

    Again, I take no position on UOP.

  • Altruism vs Capitalism
  • Posted by kgotthardt on September 8, 2006 at 3:45pm EDT
  • "(In this generalization I don’t count felons or people making under $100,000 per year, because I don’t think that there views matter.)"

    People who earn under $100,000 per year don't count, huh?

    Well, at least you own up to a blatant disregard for most of the population in the U.S. including many who work in higher education. I'm sure you fit in nicely with some of the politicians around here.

    If you want to know about lawyers' images, BTW, I can send you plenty of "lawyer jokes" and references from all socio-economic groups that recite the well-known mantra, "Lawyers are scum." I just don't happen to be one of them, since I believe in the possible existence of exceptions to the rule.

    No one told you not to eat or drive a nice car. But altruism goes beyond writing a check to a non-profit. Schools, even schools that are for-profit, CAN have a viable mission, stick to that mission, make money, follow the law, and provide true opportunity to students. Look at a proprietary school's catalog. Read their mission statement and tell me that statement is NOT altruistic. (YES, I read mission statements. Supposedly, they tell you what the place is "about," and what is the point of HAVING a mission statement if you don't intend to try to follow it?)

    Altruism and capitalism are not polar opposites. In fact, if we merged the two in plan and in action, we would come up with a more perfect state of being, including schools that operate ethically while making money, and students succeeding via those schools. So yes, Larry, this IS about altruism.

    And I'm not passing judgment on UOP either. I have no idea what their policies or procedures are. I'd LOVE to see them come out of this unscathed and give everyone hope that ethical business practices and the law are alive and well. I am just a realist is all. As a nation, we've been "dissed" by bad schools too many times. If the case made it this far, there is probably something to it.

  • Correspondence Schools
  • Posted by Dr. F. Gump on September 9, 2006 at 5:45am EDT
  • To all the above tit for tat, one can only respond: remember the correspondence schools of the early 1900s. Most of the "profit" came from the inevitable dropouts (who received little or nothing in the way of academic support).

    Cool. Drag in the applicants, take their money, send them a book, and like the big research universities - let them sink or swim. After a few weeks there will be fewer student consultations, fewer papers to grade, fewer instructor hours to remunerate.

    When the current pyramid of U.S. Commerce collapses, the debris will be so tangled that the politicians who allowed or encouraged it will get away by pointing fingers at the corporations. Slick.

    Parallels to Michael Dobbs "House of Cards" - or if most of us today don't read, it's available from the BBC in VHS or DVD.

  • Response to Wild West
  • Posted by Scott , Director of Admissions at Bryant & Stratton College on September 9, 2006 at 4:45pm EDT
  • Paying of recruiters may not lead to the "Wild West" in the world of higher education recruitment. It would, however, lead to a very slippery slope in regards to ethical recruiting practices. Working in recruitment for a private, for-profit school, it is possibly to motivate a recruitment team to reach goals without paying them for each enrollment. We have experienced a huge growth curve in our online enrollment and we require each applicant to take a placement test (they must pass in order to be admitted). We do this without a compensation plan. We just hire good people with strong work ethics that want to make a difference in other people's life through helping them gain access to new careers. That should be fulfilling enough.

  • “U. of Phoenix Loses in U.S. Court.”
  • Posted by UOP Employee at University of Phoenix Online on September 9, 2006 at 4:45pm EDT
  • As a former Enrollment Counselor (2002 – 2005) at University of Phoenix Online, I can only speak about my experience and my department.

    Enrollments are only a part of a counselor’s performance review. The other parts included: student retention (customer service), professional development, attendance and punctuality; number of daily phone calls, amount of daily talk time, teamwork, completeness of students’ applications, problem solving, product and procedure knowledge and compliance (including Title IV and FERPA regulations).

    In my department we were told

     We have an excellent product (education)
     We are to call our leads (people who have requested information about our courses and programs) and see if they are a good match (have a need for further education; have the appropriate educational background; have adequate computer and software to attend our online classes; have adequate computer skills, have the money or ability to pay, etc.)
     We should thoroughly explain how our online classes work and send emails and web links describing and demonstrating class procedures
     We should give prospective students a realistic estimate of the time involved to take a class (10-15 hours per week for undergraduates and 15-20 for graduate students) and the time to complete a degree (depending on the number of credits being transferred in – this is normally two to three years for undergraduates and two years for graduate students)
     Tell them what our tuition is (varies with program and campus) and give them options for payment (cash/credit card, employer reimbursement, loan and scholarship information).
     Assist them with the online application process
     Assist them when they are in class with questions about class procedures and problems or direct them to others who can help them – their instructor, technical support, academic and finance counselors, etc.

    I realize that this may be different from what is being alleged by the relators in this case, but this was my experience as an Enrollment Counselor.

    I also need to point out that whether you work for UOP or a large state university, community college or private, non-profit college, a recruiter’s job is to recruit students and present the institution in a favorable way.

  • Reply to UoP Recruiter
  • Posted by RJ on September 13, 2006 at 5:50am EDT
  • Hey! Thanks for sharing the performance review process at UoP. However, the issue at hand is compensation. You left that part out of your post. How were you compensated for your recruitment efforts? Were bonuses given?

  • How Credible is the "Online Enrollment Counselor"?
  • Posted by Nancy Krop , Attorney at Law Offices of Nancy G. Krop on September 13, 2006 at 4:20pm EDT
  • The "Online Enrollment Counselor" above, allegedly at the UOP Online campus from 2002 - 2005, writes that his/her experience is "different from what is being alleged by the relators in this case."

    The "Online Enrollment Counselor's" experience, however, does not just differ from the relators' allegations.

    The "Online Enrollment Counselor's" experience completely contradicts the experiences reported by the numerous enrollment managers, directors of enrollment and enrollment counselors interviewed by the Department of Education in 2003 concerning how UOP evaluates and pays recruiters.

    2003, during the "Online Enrollment Counselor's" employment, the Department went to the UOP Online campus (and other locations).

    The Department interviewed enrollment managers, directors of enrollment and 60 enrollment counselors.

    According to the Department's 45-page report, the persons interviewed confirmed that at UOP, compensation is based solely on getting "asses in classes," to quote UOP management. The ONLY factor that mattered for enrollment counselor performance review and compensation is securing enrollments.

    None of the performance evaluation factors cited by the "Online Enrollment Counselor" were mentioned by the enrollment managers, directors of enrollment and 60 enrollment counselors interviewed by the Department.

    Please see the Department's report at www.kroplaw.com/uop.

    On another note, thank you to the persons above defending attorneys devoting our lives and careers to doing good works. Despite all the attorney jokes out there, we do exist! "Public interest" attorneys, as we proudly refer to ourselves.

    And thank you again to all of you for your interest in this very important matter.

    Nancy Krop

  • RE;Let's not forget the students
  • Posted by lrich on September 14, 2006 at 6:00am EDT
  • It appears by your comments that you may not have attended any college. I have attended 3 and received more input at UOP than at any other institution.

    Colleges are not required to babysit their students. Students are responsible for their own academic success.

    University of Phoenix is the only institution that I am aware of that actually even follows up with their students to ensure they are academically and financially fit for their program.

    I think you might want to investigate the practices of traditional campuses before you speak out on this issue and do a little comparison.

  • Response to Irich
  • Posted by kgotthardt on September 14, 2006 at 2:20pm EDT
  • Irich, when I say "let's not forget the students," I am referring to the conversation at hand and to higher education as an industry, not specifically to students at UOP. Too often these discussions end up focusing on policy and law and neglect to mention how the policy and actions of institutions directly impact students. The statement was not intended to indict UOP or its students; rather it was an attempt to remind everyone why higher education is important and why what is done in higher education, including how reps are paid, matters.

    The students I refer to in my posting did not attend UOP. I am glad that as a student, you had such a positive experience at UOP, and I wish the same for every student in every institution. The reality is, though, not all experiences in every school are positive, as you admit in your posting.

    I hope that clarifies things for you.

  • UoP and what it offers students.
  • Posted by alfranco584 , Prospective Student on September 15, 2006 at 12:30pm EDT
  • The question of comensation is the legal matter, and someone who works at UoP states that the legal agreement a few years ago allowed UoP to keep their process unchanged. So, even though case law is now changing that fact, they were operating morally until last week, in my opinion.

    I'm commenting because I'm considering getting an online degree now, so I can answer as to why I'm considering UoP in spite of comments on this and similar sites. As stated in a previous posting, most UoP students have at least two years of college credits.

    I myself have more than two years of college credits. I last attended college in 2004 for one semester and one summer at a respected regional university. I returned to college then--at the age of 30--because I was in the midst of divorce proceedings, and I have full custody of my two young daughters. They were 2 and 4 at the time). I earned--I repeat, earned--four A's, three B's and 1 C during the Spring and Summer of 2004. I then had to withdraw due to daycare issues. I then returned to work.

    I am now a single father. I still have full custody of my two young daughters. I am responsible for baths, dinners, lunches, reading to the younger daughter and letting the older daughter read to me, help with math, laundry, dishes, grocery shopping, clothes shopping, entertainment and fun for the kids and more. All of that in addition to a tough work schedule that of course takes time, incudling commute time.

    I have always enjoyed learning. I strongly feel that education is the one factor in society that affects all other areas. I also feel--very strongly--that some level of education should be encouraged for all members of a society. Will we all attend Harvard? Of course not. But, that doesn't mean a single mother in a small town in southeaster Oklahoma shouldn't be afforded the right to an education. In my free time right now, I am studying a language and I'm starting to study the Middle East. Learning is worth making time in my schedule.

    So, I'm a person that feels that every person on earth is better off with an education than without it. If UoP is providing degrees mostly to people with 2+ years of credits, I assume that most of them are in a position similar to mine. Either their family responsiblities or their careers make it impossible for them to complete their education at a traditional university. (Most universities offer some classes online, but just try completing 1 1/2 years of classes for a degree!) I myself don't have the option to attend OU or OSU. Ideally, I would return to UC Berkeley (where I went after high school). I even talked to counsellors there in 2004, and it sounded promising. But I can't do that with children, a home and a career.

    UoP is an option for me. I'm looking into it now. Like any University (including U.c. Berkeley), the quality of education acquired is almost entirely dependent on how much time and effort the student puts into learning. In fact, a top rate program doesn't intend to create an "educated" person--that implies that the process of education is complete. They are simply providing a strong foundation from which the student may go on to continually improve themselves throughout their lifetime. Myself, I put in the time and effort to learn when not enrolled, and I'll certainly put in the time and effort when I am enrolled.

    Some issues that some of you may be able to address:

    * If a student applies himself, does UoP offer a quality education? (Is the opportunity there?)
    * Will a UoP degree be considered a plus by employers? (Agreed to there are some who don't give it merit. Any that do?)
    * For those of you down on UoP: what options do you see for a person such as myself who must earn a degree online, or not at all?

    alfranco584

  • I was a top performer
  • Posted by Christy Hoffman , Corporate Liaison at University of Phoenix on September 21, 2006 at 8:25pm EDT
  • I have worked for the University for 3 years. I was in enrollment for 2.5 of those and I was one of the "top performers" that this article and other comments speak of. From experience, I was NEVER once told it was all about the numbers. I always enrolled with intergrity as did the others who worked around me. We were always reminded about title IV funding compliance and were instructed to obey the rules- never break them. I think that every company has bad eggs and people who break rules- but the University of Phoenix has a ZERO tolerance policy for counselors who mess with title IV funding. I hope that this matter gets settled and people who are smart enough will make their own conclusions about the University and not beleive all the hype. Funny how the bad comments about the school come from people who had never worked a day there...

  • UOP recruitment
  • Posted by Elizabeth , Faculty at Baker College on September 30, 2006 at 12:45pm EDT
  • The assumption that UOP uses unethical means to increase student count runs counter to the basis of a capitalistic society. They, along with numerous other industries, sell a product. In this case, that is a quality online education. The emergence of online education has created the ability for many people to attain higher degrees - something a profit driven mentality saw as a need that could be met.

    The idea that UOP recruits soley based on numbers is limiting. In order to gain acceptance, the student must have prior course and work experience. In other words, there are limitations as to who qualifies as an admissible student. Only those who meet some very definate qualifications are accepted. In addition, students attend a pre-course which introduces them to the unique challenges of on-line education. If the student is unable to produce quality work, they do not meet the requirements to pass the class or attend additional UOP courses. This enables students to 'test' their fitness for online education.

    I think recruiting practices are appropriate for a profit seeking company. If this is an ethical problem, perhaps the question is really about whether education should ever be profit driven or not.

  • Help UOP
  • Posted by John Escobar on October 28, 2006 at 3:55pm EDT
  • What about the students!!!! I chose the UOP over other state schools because of its good curriculum and flexible schedule and now the government wants to step in and financially hurt the university. I am currently going to the university and I don't feel that I am being ripped off. It is a good program. If the government puts Phoenix in financial dire straits, then I am out a lot of money and lost time away from my family. If the UOP goes out of business because of this lawsuit, I will never forgive the government. Lastly, what is wrong with giving financial aid to students that deserve a shot to go to school? I don't think the violation of recruiting tactics deserves a billion dollar law suit. Some of us need this university. Sorry, we all don't have the time and money to go to an Ivy League school.

  • Counter Lawsuit
  • Posted by John Escobar on October 28, 2006 at 3:55pm EDT
  • So, how can the students of UOP counter sue Hendon and Albertson and also the Federal Government for lost time away from family and tuition cost? The students will need to if UOP goes out of business due to this lawsuit.

  • My Perspective
  • Posted by Mark on January 11, 2007 at 10:11pm EST
  • Having read all of the above posts, I truly believe, that people should use their brains, for their true intention!!! THINKING!!! I have been a student at the University of Phoenix since the summer of 2003. I am now 40 years of age, and have completed my Bachelor of Science in Business Management, and I am currently working on my Masters degree in Business Administration. I enlisted in the military following high school and proudly served for nearly 15 years. I used the experience gained in the military to get a skill labor job “blue collar” in the aircraft industry, working 60 and 70 hour work weeks on company mandated “mandatory” overtime, right up until the day before I was laid-off (including the 60 days I was on notice) because my job was being outsourced to the far east “China”, because the company I worked for could make a 6 for 1 advantage on their labor dollars, and receive large tax and duty concessions by moving this particular operation off shore. Business is business and that is how capitalism works.
    The University of Phoenix is a business, and a publicly traded one. That being said, their job is to make money, and increase shareholder value while offering a quality product to their customers. That product is an education, which in my opinion is something that they do well. I considered numerous local options in public and private colleges and universities, and having considered all of my options carefully, being nearly 40 at the time, working in skilled labor jobs “blue collar”, UOP was the best option for me. As for the education received, I have attended each of the three types of classes the university offers, on ground, flex net, and on line. The ability to have this flexibility was extremely helpful in allowing me, not only to complete my degree, but also to accomplish this in a timely manner, that minimized the negative impact on my family.

    So let us consider for a moment, did I get what I paid for? To that I would answer a resounding YES!!! Take for example my first course, GEN 101, my instructor was someone who actually cared about what he did, he was intelligent, he was diligent, he was helpful, he was tough “no free ride there”, and he inspired the students to learn. I may be under some type of false assumption, however, is that not what an instructor, or teacher is supposed to do? If anyone who takes the time to READ, and THINK about this, are these not the qualities that we seek in an educational experience or institution, both for ourselves and our children (for those of us who have them)? The funny thing is that this did not stop with the first class; I found that lasted throughout the entire degree program. I am not saying that I personally liked all of my instructors, because I did not, however I never encountered one that seemed that he or she was there just for the check.

    I have many friends who have business degrees from various public and private universities, and it always amazes me when we discuss the class that we have taken and the workload involved in completing those classes. None of my friends have completed the amounts of simulations or papers that I have had to, they do not have the personal interaction or communication with their instructors that I have had, or for that matter had the educational experience that I have come away with.

    I have seen articles, and heard people refer to UOP as a degree mill, this perception is unfounded. A large percentage of students in each of my classes, have either completed classes at, or have degrees from other “traditional” colleges or universities. The consensus among these is that the academic requirements of the classes are a lot more stringent at UOP, than they were in their previous schools, and that they have never had to complete the volume of papers that are required anywhere else. It has also been my experience that those in my Master’s level courses who received bachelor’s degrees from other institutions do not have the writing skills of those who graduated from UOP. If University of Phoenix’s programs were not quality programs, they would not have so many imitators. To those who have lingering doubts as to whether the university is a degree mill, I say enroll in a program, and see for yourselves. In the event that satisfaction is not received from this, then I might recommend trying Harvard, Yale, Princeton, Stanford or MIT. How much will that cost, and will the difference in the education received justify the expenditure?
    I read in the previous postings that the University of Phoenix has 15,000 employees, and I personally have the knowledge that they are the world’s largest private university or educational institution; there must be a reason why that is true. There must be something right with a corporation to be able to start from an idea, and maintain the growth that they have over the years that they have been in existence. If they are guilty of infractions of the law, they should not be excused, and should pay the price for their indiscretions, however, if those actions are a result of “some bad apples”, there are some of those in any major corporation, or for that matter, any large group, then those who are guilty should be the ones forced to pay the price. Proxy should not apply the laws of the United States of America; they should punish only the guilty, and not the entity that employs them.

    All employees in every company should be paid for their performance, whether it be enrolling students or building aircraft. Without performance based compensation there would be no need for these employees to do a good job. I do know for a fact that University of Phoenix enrollment counselors are NOT paid bonuses, but they are paid for their work. Do we really think people should work out of the goodness of their heart without receiving a salary/wage? If that were the case, all of our jobs would be in China. Those who work hard and do their jobs well should be rewarded. Those who don’t work hard and don’t do their jobs well should not. As long as there is a profit to be made in higher education, it will be made; whether it is NCAA Division I schools (which are for the most part taxpayer subsidized not only by Federal Title IV funding but by the taxpayers of the states) with their sports programs or for profit universities. Do you not think that they make money, and what about the large salaries of their administrators and sports staffs?

  • Polls and Surveys
  • Posted by SMP on January 27, 2007 at 11:21am EST
  • I find it amusing that the opposing counsel relies so heavily on surveys of former counselors, managers, and directors.

    Is there any tool in situations like this that are more deceiving than surveys and polls?

    When you base your case so heavily on them you're shwoing too much of your hand, and most people can see that you're bluffing. Surveys and polls can so easily be scewed to reveal the results that YOU WANT.

    I could very easily spend the next week interviewing counselors, managers, and directors and come up with results that are very similar to what "Online Enrollment COunselor" stated above. And if I REALLY wanted to, I could get results that match what Ms. Klop came up with.

    Will your surveys really hold up in a court of law? Surveys are effective...on Family Feud. Oh, and also for attempting to strengthen a weak legal case.

    I'm also amused by the use of the word "commission". It keeps getting thrown around so loosely. People comparing UOP admissions staff to "used car salesman." Please, everyone...if you don't know what you're talking about...don't talk about it. Commissions are clearly prohibited by the Department of Edication. UOP does not pay commission to anyone related to the admission and enrollment of students. This is a fact. Not a survey, or an opinion.

  • Posted by Mark on March 20, 2007 at 10:15am EDT
  • A UOP communications person said this above...

    "To others, the value of recruitment is recognized as a worthy effort – the more students engaged in the educational process, the better society for all of us and purposeful recruitment leads to greater numbers of students enrolled. So while we may differ widely about which values are right and good, I’ve never heard anyone argue about whether college recruitment should or should not be conducted ethically and legally."

    Is this case really about more or less education, or what is right and good in our society? Or is it about an institution, a school, systematically encouraging, maybe even requiring its sales people to be decietful?

    Of course education, to as many as possible is positive, but are we arguing that the ends justify the means?