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Oct. 27, 2006
This fall, as Randolph-Macon Woman’s College’s Board of Trustees prepared for a vote that would allow men to enroll, the office of admissions had its own pressing concern: what to do about a likely name change that would render its brochures and promotional materials useless.
The answer came in the form of a small yellow sticker. Before the September 9 vote, in which trustees approved the coeducation plan, all college material included the name Randolph-Macon Woman’s College with “...and Men?” stickers placed above the third word.
After the vote, “...and Men?” became “...and Men!” and “Now Enrolling Men. New Name Coming Soon!”
The question is how soon. While college officials had hoped to announce the new name this month, they have extended the deadline to submit entries until November 10. Many have already come in, from the serious to the humorous, such as “The College Formerly Known as Randolph-Macon Woman’s College.” The final decision will likely come in December, said Brenda Edson, a college spokeswoman.
The name change underscores one of the many logistical problems at Randolph-Macon, which is set to enroll men starting next fall.
“We need a name to go forward with intense fund raising and advertising,” Edson said. “We’re in a holding pattern at the moment. Once we have a new name, we’re going to attack.”
For the past few months, a share of the college’s alumnae have been on the attack, trying both before and after the vote to convince trustees to reconsider the plan to admit men. Students held campus protests, and nine students this month sued the college, alleging a breach of contract because they were recruited to attend a women’s college.
Some opponents of the coeducation plan say the real issue is that the college has mismanaged its endowment. Trustees and Randolph-Macon’s president have said repeatedly that the college had to make the move because there aren’t enough women who want to attend a single-sex college to keep the institution financially viable.
Enrollment has long been a concern for the college, which has seen a downward trend from nearly 900 students in the 1960s to 712 this fall. Eight students have transferred out since the fall term began, but Edson said none indicated that it was for reasons having to do with the board’s decision.
“Students don’t come just because it’s single sex,” Edson said, and most of those who leave do so to attend a coeducational institution. “We fully expect to have students transfer mid-year or at the end of the year. But we’ve had that problem for quite some time.”
Randolph-Macon’s retention rate is about 63 percent, according to Edson.
Still, some women’s college colleges are preparing for Randolph-Macon students who don’t want to give up the single-sex setting. Agnes Scott College, a woman’s institution in Georgia, received enough inquiries from Randolph-Macon students that it decided to create a page on its Web site devoted to potential transfer students.
Stephanie Balmer, dean of admission at Agnes Scott, said the inquiries started in August.
“We told them, don’t make a hasty decision; wait until after the vote,” Balmer said. “The interest continued after the vote, so we were in a position to provide help to those students.”
Agnes Scott is encouraging Randolph-Macon students who have expressed an interest in transferring to visit an open house there next month. The college will consider students who want to enroll as early as January. While students normally must complete 64 credit hours at Agnes Scott to graduate from there, the college is considering relaxing that rule for some Randolph-Macon students.
Balmer said the college takes about 40 transfer students a year but can accommodate a few more under these circumstances.
“In these cases, students fell in love with the idea of a woman’s college, and in their mind, they need to stay in that environment,” Balmer said.
Sweet Briar College, a single-sex institution in Virginia, is also making exceptions to its 60 campus credit-hour rule for students considering a transfer from Randolph-Macon. Jennifer McManamay, a college spokeswoman, said about six Randolph-Macon juniors have already contacted Sweet Briar, though the college doesn’t anticipate having to use the option.
“We aren’t soliciting transfers, and this is a temporary thing,” McManamay said.
Between 30 and 40 Randolph-Macon students have either called or already applied to Hollins University, another woman’s college in Virginia, said Rebecca Eckstein, dean of admissions and financial aid. One former Randolph-Macon student, who barely beat the fall deadline, is already enrolled at Hollins.
Eckstein said she has received several “very emotional calls” from potential Randolph-Macon transfers.
Meanwhile, Randolph-Macon is focused on its immediate future, which centers on the name game. The majority of suggestions have involved the words “Randolph” and “Macon” in some way, or are to keep the name the same. But a task force assembled to consider changes said using forms of the original name isn’t feasible, largely because it wants to eliminate the confusion between the institution and the existing Randolph-Macon College, which enrolls men and women.
Colleges changing their names is nothing new. Five years ago, what was Beaver College became Arcadia University. Texas Woman’s University has gone through a number of permutations — including Girls Industrial College, College of Industrial Arts and Texas State College for Women.
Men have been admitted at Texas Woman’s College since 1972, but the name didn’t change because of the student body makeup. “Our intention never was to be fully 50-50, so the change wouldn’t make sense,” said Amanda Simpson, a college spokeswoman.
The college, which has more than 10,000 students, is 92 percent female.
Mississippi University For Women, which has admitted men since 1982, remains 85 percent female and also decided to stick to its name.
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Every student at RMWC made a contract with the college when she enrolled. Those who are suing would argue that among the many things implicit in that contract, indeed one of the selling points that attracted them to the school in the first place, is single-sex education. If the college switches after the current crop graduates, future students wouldn’t seem to have a claim.
reader, at 10:46 am EDT on October 27, 2006
Having attended R-MWC, and having one of my roommates transfer out after sophomore year, men are not the reason why so many leave. The majority leave for one of two reasons. First, the fact that they can not get a degree or classes in the area they wish to study. And second, they have problems dealing with the level of work required by professors and have low grades.
Don’t blame students leaving R-MWC on there not being men. The number of my classmates met their husbands while attending the college.
Cheri Friedman, at 11:51 am EDT on October 27, 2006
OK, forgive the pun — it is early here on the West Coast. But, beyond the substantive debate involving coeducation, my experiences with institutional name change suggest that RMWC ought to gird for any number of issues. One will be finding a name that has legs, as they say in the branding biz. There was consensus in the late 60s that the name of one of Cornell’s colleges — “Home Economics” — was badly dated. Unfortunately the successor choice — “Human Ecology” — became almost as dated in just a few years. More than three decades of frustration has ensued, sometimes overshadowing the fact that the college itself has experienced laudable modernization and success.
Then, too, folks in charge of such things at RMWC should inventory the bricks-and-mortar evidence of the existing name and plan to celebrate rather than deny them. When LIU ordained that its C. W. Post unit should henceforth be a “center” or a “campus” but not a “college” in the name of institutional unity, the old name remained in very large letters on Post’s main gate. “It is very hard,” I counseled the president, “to edit wrought iron.”
Ed Hershey, at 12:06 pm EDT on October 27, 2006
Contrary to the continuing stream of misinformation coming from the adminstration of R-MWC, the college’s woes are not caused by its status as a woman’s college. The college is in strong financial shape, even though it is suffering the fallout of years of poor management and marketing decisions. The evidence is very clear that a good management plan and better marketing can solve the issues facing the college without admitting men. A committed group of alumnae have joined together to get this vote reversed. See the documents “20 Reasons Why the Trustees Should Change Their Vote” on our web site at www.PreserveEducationalChoice.org.
Be clear: none of us has anything against men. We just know the advantages that are gained by attendance at a woman’s college, and we want to preserve that option for future women. Why does every college have to be a cookie cutter of every other small liberal arts college? Why can’t there remain the diversity of single-sex options if it financially feasible? And be clear: it is financially feasible for R-WMC to remain a woman’s college, and there are sufficient women to fill its incoming classes. Moreover, with the exception of a few boom years in the early 1960’s, the college’s enrollment has remained remarkably stable at around 700-730 students since the mid-1980’s. There has been no recent “decline” in enrollment numbers.
The U.S. Dept. of Education just released rules allowing primary and secondary schools to provide single-sex options in classrooms, or even whole schools. Additionally, studies have shown that men are in short supply in college applicant pools, and their numbers are projected to dwindle even further in the coming years. It’s the wrong time to moving away from single-sex education for women!Our group and other like us have begged to be allowed to speak to the entire Board of Trustees to present our evidence, but have been ignored, or have only been allowed to speak to small groups of hand-picked trustees, both before and after the vote. The board has also refused to allow anyone to examine the whole set of data upon which the decision was based. What is so secret about the data upon which this vote was based that it cannot survive the light of day?
We have collected the support of former Presidents of the College, a former Admissions Director, former Trustees, major donors, and thousands of alumnae who recognize the 4-page “strategic” plan for what it is: a plan whose only “plan” is to form committees to decide what the plan entails AFTER the plan was approved. See the “plan” at www.rmwc.edu. Compare it to the strategic plan prepared by Mount Holyoke College.
It is clear that Sweet Briar College, Hollins College, and other women’s colleges are experiencing increased enrollment and lower discount rates. That can happen at R-MWC, too, with the right marketing and management plan. Please look deeper than the gratuitous comments coming from the college. The tuition discount rate, the main reason the Board cited for its inability to survive as a woman’s college, will be no better in the coed model. And, the college’s own projections call for an infusion of cash of $115 million in the first year. The only place that can come from quickly is the sale of precious works of art from the college’s famed American art collection, which would bring censure upon the college and its museum, and would ensure that no donor will consider giving valuable and important works of art to R-MWC again.I hope that anyone interested in preserving the option of women’s education at women’s colleges will join us in our fight to “Preserve Educational Choice.” See our web site for more information.
Diane Montgomery, at 5:06 pm EDT on October 27, 2006
I’ve only heard good things about RMWC, but I cannot resist offering this as the new name for the school:The Derek Zoolander University for Kids Who Can’t Read Good and Want to Do Other Stuff Good Too
Ken, at 10:00 am EDT on October 28, 2006
RMWC is my first choice of a name for this college. If men don’t want to enroll because of the word “Woman” in the name, direct them to Liberty University, where they should feel very comfortable with the 3000 year old dinosaur bones in the Jerry Falwell Museum. Isn’t this the 21st century?
HOWEVER, my second choice, if the name does change, is to make it Carter College. A college for women and men named after Jimmy and Rosalynn Carter would be a powerful message to students interested in global studies, peace, sustainability, and functioning communities.
If only Jimmy and Rosalynn would agree!
Robert Schmidt, at 3:55 pm EDT on October 28, 2006
Several of the above comments responding to this article are simply wrong: Alumnae will not accept that, NO, it is NOT feasably possible for RMWC to survive as a women’s college. There is NOT evidence that indicates otherwise. That is an incorrect statement.
As the family-member of a trustee, you have no idea how frustrating it is to see these individuals accused of making a hasty and unresearched decision. I assure you, if there was a way for the college to remain single-sex, the trustees would not have made this decision. Why do so many alumnae think that the trustees WANTED the school to go co-ed? The Board of Trustees is made up of ALUMNAE (get that, just like all the angry alumnae out there sending hate mail- yes, hate mail), parents, and spouses of alumnae. All individuals who care immensely about the college and the choice that so many of them made to attend and invest in a woman’s college. This heart-wrenching decision was made with many tears, many hours of deliberation, and made this an emotionally trying time even before the response of the alumnae.
It is unthinkable for anyone to say that the alumnae have not been given a chance to speak to the trustees when on almost every occasion, they have literally not let the trustees uttered words. They have shouted over any answers they’ve requested, and verbally abused the individuals who are willingly subjecting themselves to attack. Fortunately, saying “thousands” of alumnae are against the decision is an exaggeration. However, those who fall into that category should be ashamed of themselves. They have been hateful, irrational, immature, and out of line. There certainly needs to be some kind of change at Randolph-Macons Woman’s College if these are the kind of young women it is producing.
(There are many other valid points brought up by the article about which I have strong opinions, but, for me, this has been the most upsetting aspect of the decision.)
Frustrated, at 11:01 am EST on October 30, 2006
From the perpsective of the parent of a first year student at R-MWC: You spend 18 years raising a child — sending them to school, volunteering in their classroom, helping with homework, chaperoning field trips, driving to lessons and practices, saving for college tuition — all the things that experts and educators recommend you do to help your child prepare for adulthood. The last two years are spent pouring over college literature, visiting schools, meeting with admissions counselors, taking SATs, filling out applications for admission and scholarships and finally agonizing over the choices once acceptances are received. The emotional and financial investment in the process for parent and child is huge. Two weeks before your are scheduled to take your child to their first semester of school, the Board of Trustees of this school announce that the school will be changing from a Woman’s college to coed and will also be changing its name. The college you and your child spent two years carefully selecting will be markedly different from what you thought you had chosen. The Board and administration had been studying this option for the entire time you had been considering the school and the possibility of such a drastic change was never mentioned by anyone in any of the literature, during any of the visits or by any school official. Your daughters first month at school is filled with protests, sit-ins, strikes, and rallys. Thoughts and talk of transfer and a yet another college search add to the distraction from classwork. School officials and the Board, talk of financial difficulties leading to this decision. The junior year, study abroad program which attracted your daughter to the school may not be there for her junior year, yet the school continues to use it their literature and at campus visits. There is talk of selling some of the schools valuable art collection. A lawsuit is filed. Many of the schools alumnae are angry and saddened at the path the school is taking. Parents are also frustrated.
M Henderson, at 1:10 pm EST on October 31, 2006
I just want to tell the students how much RMWC means to me, and how much they mean to me. We will always be sisters whether our school exists or not. I just hope it does! Good things are worth fighting for— especially when you are right. RMWC changed my life for the better and enriched it in so many ways— something marketing stats can’t measure (and yes, I also have a Master’s in Business).
I see choice as life’s greatest luxury and greatest freedom; it’s an essential part of a good life (aka abundant life). Education is where choice begins. No RMWC means less choice for more people— a lose/lose situation.
While Global Honors sounds good now, in reality, it is only a marketing catch phrase— like “seamless software” in the late 90s, “communication problems” of the 80s... Sounds good, even catchy, but virtually meaningless in its application or lasting appeal. Meaningless — not time-honored, proven, and life-changing. Soon the world will be on to the next greatest thing. The real RMWC isn’t about trendy marketing; it’s about real lives.
I would also like to point out what should be obvious to the BOT but isn’t. Some marketing studies are just flat wrong. Even the best companies get studies absolutely wrong— Diet Coke, the Chevrolet Nova in Mexico (no go), the recent soft drink called Cocaine that has just entered the market only to be dropped like a hot potato. Big expensive international marketing companies screw up all the time. The one that did the Global Honors study is in good (or is that bad) company. It’s just flat wrong.
Count me in the fight for what is right. Let’s save RMWC as a woman’s college.
I N Clark, at 5:55 am EST on November 1, 2006
To the “family member” of a trustee (yeah right, more like a trustee herself)
The trustees deserve everything they have coming and then some. I’m going to laugh with glee when their D&O liability policies refuse to cover them and all the rich ladies on the board have to scramble for money from their husbands to pay for their legal bills.
alum, at 5:55 am EST on November 16, 2006
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Who Is Suing?
There always has to be somebody who thinks they were damaged somehow by decisions made by those higher up. Suing the school is not a good idea. Transfering to another all women’s university is much more appropriate. Lawsuits for damages require actual damages to be viable. The most damage I can see here is perhaps someone’s time, if by transfering they have to spend maybe another semester in attendance because of graduation requirements.
Craig C, political pundit at http://blogresponder.blogspot.com, at 6:35 am EDT on October 27, 2006