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Growing Popularity of E-Learning

November 10, 2006

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More students are taking online college courses than ever before, yet the majority of faculty still aren't warming up to the concept of e-learning, according to a national survey from the country's largest association of organizations and institutions focused on online education.

Roughly 3.2 million students took at least one online course from a degree-granting institution during the fall 2005 term, the Sloan Consortium said. That's double the number who reported doing so in 2002, the first year the group collected data, and more than 800,000 above the 2004 total. While the number of online course participants has increased each year, the rate of growth slowed from 2003 to 2004.

The report, a joint partnership between the group and the College Board, defines online courses as those in which 80 percent of the content is delivered via the Internet.

The Sloan Survey of Online Learning, "Making the Grade: Online Education in the United States, 2006," shows that 62 percent of chief academic officers say that the learning outcomes in online education are now "as good as or superior to face-to-face instruction," and nearly 6 in 10 agree that e-learning is "critical to the long-term strategy of their institution." Both numbers are up from a year ago.

Researchers at the Sloan Consortium, which is administered through Babson College and Franklin W. Olin College of Engineering, received responses from officials at more than 2,200 colleges and universities across the country. (The report makes few references to for-profit colleges, a force in the online market, in part because of a lack of survey responses from those institutions.)

Much of the report is hardly surprising. The bulk of online students are adult or "nontraditional" learners, and more than 70 percent of those surveyed said online education reaches students not served by face-to-face programs.

What stands out is the number of faculty who still don't see e-learning as a valuable tool. Only about one in four academic leaders said that their faculty members "accept the value and legitimacy of online education," the survey shows. That number has remained steady throughout the four surveys. Private nonprofit colleges were the least accepting -- about one in five faculty members reported seeing value in the programs.

Elaine Allen, co-author of the report and a Babson associate professor of statistics and entrepreneurship, said those numbers are striking.

"As a faculty member, I read that response as, 'We didn't become faculty to sit in front of a computer screen,' " Allen said. "It's a very hard adjustment. We sat in lectures for an hour when we were students, but there's a paradigm shift in how people learn."

Barbara Macaulay, chief academic officer at UMass Online, which offers programs through the University of Massachusetts, said nearly all faculty members teaching the online classes there also teach face-to-face courses, enabling them to see where an online class could fill in the gap (for instance, serving a student who is hesitant to speak up in class).

She said she isn't surprised to see data illustrating the growing popularity of online courses with students, because her program has seen rapid growth in the last year. Roughly 24,000 students are enrolled in online degree and certificate courses through the university this fall -- a 23 percent increase from a year ago, she said.

"Undergraduates see it as a way to complete their degrees -- it gives them more flexibility," Macaulay said.

The Sloan report shows that about 80 percent of students taking online courses are at the undergraduate level. About half are taking online courses through community colleges and 13 percent through doctoral and research universities, according to the survey.

Nearly all institutions with total enrollments exceeding 15,000 students have some online offerings, and about two-thirds of them have fully online programs, compared with about one in six at the smallest institutions (those with 1,500 students or fewer), the report notes. Allen said private nonprofit colleges are often set in enrollment totals and not looking to expand into the online market.
 
The report indicates that two-year colleges are particularly willing to be involved in online learning.

"Our institutions tend to embrace changes a little more readily and try different pedagogical styles," said Kent Phillippe, a senior research associate at the American Association of Community Colleges. The report cites a few barriers to what it calls the "widespread adoption of online learning," chief among them the concern among college officials that some of their students lack the discipline to succeed in an online setting. Nearly two-thirds of survey respondents defined that as a barrier.

Allen, the report's co-author, said she thinks that issue arises mostly in classes in which work can be turned in at any time and lectures can be accessed at all hours. "If you are holding class in real time, there tends to be less attrition," she said. The report doesn't differentiate between the live and non-live online courses, but Allen said she plans to include that in next year's edition.

Few survey respondents said acceptance of online degrees by potential employers was a critical barrier -- although liberal arts college officials were more apt to see it as an issue.

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Comments on Growing Popularity of E-Learning

  • Skeptical Faculty
  • Posted by Daryl Close on October 28, 2007 at 12:20am EDT
  • 1. If nothing else, faculty members understand teaching and learning, just as physicians understand the human body. When your physician says that she's very skeptical about your copper bracelet relieving your carpal tunnel pain, you should listen. When experienced faculty say that they are skeptical about the general quality of Internet-based education, we should listen. Some faculty remember the hype regarding interactive cable TV delivery systems in the 70s and 80s. So, yes, they’re skeptical. Safe-guarding the standards of practice is an obligation of every profession, whether it is medicine, law, teaching, or engineering.

    Despite Russell's "No Significant Difference" literature survey, I know of no controlled studies that compare face-to-face vs. distance education where course content and instructors are held constant across large numbers of randomly selected students. Instead, what we find are after-the-fact studies of students who self-selected into distance education courses. This delivery medium is text-intensive, both in reading and writing, two skill areas in which many of our high school graduates are deficient. As the Sloan Report also notes, colleges recognize that many of their students are not academically engaged to the degree necessary to successfully complete a distance education course, so students who self-select into an online course and succeed could have been predicted to succeed. (That’s why marathon races have very high completion rates.) Randomly distribute students into online courses across all disciplines in both introductory and advanced courses (no watering down allowed) and my crystal ball says you’d have very different results—and very high failure rates.

    2. Although usually well-motivated, the nontraditional student population is not very tolerant of inconvenience, at least in my experience. Courses that have "too much" homework, "too many" books, or “too many” papers will not pass muster. Nontraditional students are not bashful about complaining to the Dean about Professor X's "unrealistic" demands on their time. If Professor X is an adjunct, she won't get a telephone call for the next semester. Instead, the Dean will likely insist that the department find an instructor who "understands the unique characteristics of the online student." A relatively high failure rate is simply not available to the nontenured instructor.

    So, the goal is to find an instructor that is willing to produce General Chemistry Lite rather than the real General Chem that the pre-med students in a face-to-face course will get. Do we have any hard data that this "watering down" is or is not happening? Probably not, since it is not something that institutions are eager to share with the public. But, faculty see what happens in their own institutions and draw their conclusions on the evidence that is available. That is, they're skeptical--as well they should be. Note that this issue can't be resolved by 10 (or a thousand) anecdotal reports from online students who learned everything they should have learned. That's been happening in distance education for centuries. A bright, motivated student will learn, regardless of the most difficult circumstances, and faculty are very happy that they do.

    3. There's little doubt that much of the enthusiasm for distance education in the 1990s was the belief that Internet-based education was "a paradigm shift," "transformational technology," "revolutionary," and--here's the subtext--guaranteed to reduce headcount. After all, that's what happens in a factory when you introduce a new machine, right? You get to “reduce” your labor force. But there is no paradigm shift here at all, just a minor variation on a correspondence course with conference calls, or something like that. A brain implant a la Asimov (“Education Day?”) that instantly delivers knowledge to the recipient . . . now that would be revolutionary.

    Imagine any profession—medicine, engineering, teaching, law-- in which one could replace human beings with machines. That would be revolutionary. But alas, as the Sloan report notes, distance education is just as expensive as face-to-face instruction, if not more expensive. To the great puzzlement of business people on university governing boards, the introduction of technology in teaching does not lower costs. Worse—at least from a market perspective—online courses don’t appear to make great contributions to net revenue. This is especially true for small institutions. The Sloan report indicates that the majority of distance education courses are provided by large universities, but still there have been no enthusiastic stories in the Wall Street Journal about the fabulous net return on investment in distance education at those institutions. Like valet parking at a restaurant, online courses are arguably a valuable service to certain students, but it’s likely to be provided as a service, not as a money-maker.

  • Welcome to the 21st Century
  • Posted by Edward Winslow , a "Tired" retired Business Professor on November 10, 2006 at 9:50am EST
  • Well, the printing press came to us in c1450 after the Chinese invented movable type in c1041 and the circle is about to be completed with online learning cycling back through China. Isn't it interesting how we will educate the new world population growth without the magnificent physical facilities that house the six-sided boxes (classrooms) in which we used to capture our freshmen and guard them jealously.

    Forgive my cynicism as a glance past my desktop this morning and reminise over the battered leather case that holds my well-used slide rule manufactured by a company that went out of business shortly after the handheld calculator came on the scene because it coldn't change its thinking... Hhmmmm!

  • Online Eduaction vs Traditional Eduaction
  • Posted by Greg Harris on November 10, 2006 at 9:55am EST
  • As a graduate of two online based colleges and former attendee of at least eight brick & mortar colleges and universities any online based learning discussion seems to always catch my eye. People who are receiving degrees from online schools do so most times after their efforts to get one the traditional way has fail. The key word in the last sentence is tradition and tradition has gone to the wayside with online education However, it seems there is a social morale or group think from traditional schools that online is reserved only for the gifted or highly intellectual individual and people who want an education this way are suspect to possibly being lackadaisical in motivation or ability. Furthermore the idea of not being able to see touch and feel the student’s non-educational actions are very controversial to the traditional professor who is traditionally known as the sage on the stage where as in online they are the guide on the side. Education is a far encompassing ever developing world that should be perpetually open to newer and better ways of addressing the needs of learners and focused on competition academically to ensure results are the final product. Many online based schools are more suited to change where as brick & mortar maintaining the status quo; familiarity breeds content and since change always is controversial in America, online schools, colleges and universities are running onto a general group think of lets reevaluate this concept because change might hurt our status quo. Education has always found controversy with synchronous vs. asynchronous delivery and it’s as old as traditional colleges and universities. Many people who maintain professional licenses such as Real Estate, Insurance and Securities do so via asynchronous learning and strictly deal with company based schools or for-profit based educational concepts that yield excellent results...shown in passing state based exams. Also synchronous delivery is being offered from online based universities such as American Intercontinental University Online with IT applications such as Macromedia’s Breeze and the like. Furthermore many a asynchronous learner have an industry based designation behind their name such as CFP, LUTCF and CRS that adds further legitimacies to their ability to be productive members of the American dream economically. Online has changed the world and those real learners who are only trying earned a honest living relate to this; but then again more and more younger learners, handicapped learner and socially disadvantaged learner will continue to benefit from asynchronous delivery in spite of the big box theory of bigger is better and one must see, feel and touch your response in order to maintain that social superiority that coming from the traditional brick & mortar non for profit institution produces from it graduates so often…not all however mine you...but a lot.

  • More Tools, Better Outcomes
  • Posted by Karen Hughes Miller PhD , Program Director/Instructor at University of Louisville on November 10, 2006 at 10:55am EST
  • I teach and research in the areas of online and blended postsecondary education, and many of us are finding that designing and delivering courses online actually improves our traditional teaching. It makes us organize course in advance, refine assessments, and figure out multiple ways of communicating with students.

    The unfortunate side is that is more labor intensive. We are faced with the tug of war -efficiency vs effectiveness.

    Here is an informal case study I published last year:

    http://www.elearnmag.org/subpage.cfm?section=case_studies&article=34-1

  • breaking paradigms
  • Posted by K Hamilton on November 10, 2006 at 10:55am EST
  • I work for an e-learning firm that spun off from a research 1 university to help other schools build capacity to expand into online courses/degree programs. Some of our courses are enabled for the IPod, so I was issued one when I was hired (!)--and it's allowed me to discover the pleasures of podcasts. One of my fave podcasts features a prof at NYU (I think) teaching a geography course called "Colonialism and Capitalism." It's wonderful listening to the content--a way for me to do a little "lifelong learning" of my own. But what's truly a pleasure is listening to this prof as he embarks on his own personal voyage of discovery with the new technology. I'm fascinated by his reactions how the podcasts are changing student behavior ("are you coming to lecture or skipping them and just downloading? just send me an email and let me know so I can decide what I want to do next semester". I'm fascinated to hear him discuss feedback from his TAs that suggests the podcasts and other new technology are enriching the discussion sections. It lets me imagine a world, in the not-to-distant future, where universities wouldn't need gigantic lecture halls, profs wouldn't need to lecture, and students wouldn't need to suffer the horrific boredom--and freed from that necessity, colleges and universities would be able to engage students in ways that perhaps they've for years dreamed of doing but that would have never been practical or practicable before...

  • Associate, Batchelor or Master?
  • Posted by Fran on November 10, 2006 at 11:45am EST
  • I think there needs to be a distinction made between degrees...

    I feel that at the AA/AS and BA/BSc level on-line is shortchanging the student. Where is the added-value that the instructor puts in? The interaction and Q&A that adds so much more to a face-to-face lecture?

    At higher levels on-line may be a way to allow full-time professionals to add to their educational experience, and that's ok although still not as enriching as face-to-face in my opinion.

    I still feel that on-line is little more than giving the student the book and saying "here, learn and come back for your exam".

    I confess that as an employer I still look at where the applicant graduated from, and on-line degrees get less "points" than so called traditional degrees in my book unless the person shows that they were studying while holding a full time job. The dual occupation: student/worker gives them enough "points" for effort to bring them back to par.

    In my experience at our Higher Education institution the administration feel that on-line is just as good as face-to-face, the faculty either refuse to do it or see it as a way to get an easy wage with little or no work: e-Packs and tests that are graded for them.

    For the students it's havoc! I still see them not logging into their online class until mid-term or finals are due!

  • E Learning
  • Posted by Kim Deimling on November 10, 2006 at 12:10pm EST
  • I read the article with great interest. I am an adult student who will complete my degree in 4 years while working full time. I would not have been able to do this without online classes simply from the time constraints. I will say that I took classes at the university and on-line. I found I enjoyed the interaction with other students. I also found that on-line classes were much harder and required more discipline to get the work done. Without the added value of class questions and other insights, the work is harder - to me. Having said that, I would not have changed a thing. It would have taken me eight years to get my degree in the traditional way. Also, I recently had to move from my University when I had only six classes to go. There is always the danger that the new University will not accept your credits when you transfer. I don't have to worry about that as I am finishing my last six classes online and will graduate in May as planned.

    I hope to continue in this manner to get my Master's and finally teach online classes to help other adults who are trying to achieve a degree.

    Kim Deimling

  • AA, BA , BS or Higher
  • Posted by Greg Harris on November 10, 2006 at 1:25pm EST
  • Fran I needed to reply to clarify a couple of issues. Online does present problems directly regarding social issues related to the instructor/ student relationship and some do want that security of knowing that a instructor is pro or con for them base on the external looking features…I believe in some schools of thought its called racism or pre-judging a person not the content of one’s academic character. Moreover the input of the professor is not taken away from online learning because discussion boards and live classroom chats plus presentations via white boards or power point’s are apart of the virtual process. Furthermore basic e-mail offers a vase pyridine of opportunity for Q & A between instructor & student to receive the instructors personalized touch.

    In-addition online offers a keen opportunity to hone in on ones English and Grammar skills because written communication is so paramount to any higher based academic environment, no matter if AA, BA, BS or Graduate level. However has you stated the student who does not want to learn and keep it mind it makes no difference if its brick & mortar or online they will not come to class and online schools have protocols in place for that….The University of Phoenix for example requires a multi weekly log–in concept to a Blog/Discussion board to monitor those type of students and a quick follow-up to them…. to get to class. Also cheating concepts are presented too from those same types of students and hence giving online more tech related issues that we programmers do solve; and professors are aware of too called intellectual property copyrights or the brick & mortar concepts called plagiarized work.

    Finally your comment about pre-judging a person based on what university they come from or are a graduate of only makes my point; the world is going to see more and more online grads and people like yourself who are traditional graduates will be our biggest problem because you will not hire us or even give us a look at because we represent change or the future…..which is here and now.

  • E-Learning
  • Posted by readeverything on November 10, 2006 at 3:35pm EST
  • I keep thinking about the revolutions in technology occuring before the internet - the train, the automobile, television, telephones, calculators, the printing press, and on and on. Each of these replaced an existing technology - the horse as a means of transportation, the theatre, slide rules, hand printed books. Why is the idea that knowledge can be available to everyone so foreign? Why can't faculty accept online learning like they accept books? Seems to me the ones having trouble adjusting are the vaudvillians, curriers, wranglers, monks, and town criers of the future.
    Kudos to those collecting the data, it gives us who are looking to the possibilites of the future of elearning a great deal of encouragement.

  • E-learning growing from infancy to industrial strenght
  • Posted by Guillermo P Montes , Managing Director - Southern USA Region at IE Business School on November 10, 2006 at 4:20pm EST
  • It is great to read the content of the article, to realize that the progress of E-Learning has come to a stage where we can debate the quality and effectiveness of on-line and blended programs vs the tradictional presential formats. It is also enriching to read the experiences displayed by other readers of this site.
    Fortunately, in the last 5 years we had the largest leap in PC technology and telecom imaginable, and we now realize that we are close to a point that we may equate the "experience" gained at presential learning vs the virtual world now available to many more parties interested than before.
    I can speak from the high level of advancement of many students of a "new-almost-completely-on-line-mba-program" that our international Business School in Spain started last year. The students (located in far reaching places around the world from Hawaii to east, to Singapore) now gather a specified time for class, and their level of interaction with faculty (thru the videoconferencing platform with individual and group discussions, whiteborading and forum boards)is much stronger that it used to be in the presential sessions due to class time restrictions, and every student leaves each class with a stronger sense of participation.
    After all, this is the more common way most large and small companies work today, conecting, discussing and collaborating with remore colleagues and suppliers far away.
    It is now up to the task of the intelligent groups of alma-matter, faculty and alumni to turn the programs, format and supporting platforms that make this happen in a pervasive and far reaching way. Having spent the last 25 years around the IT/Telecom world, I can smell and sense that we are allmost there which is great news.

  • Training Issue in Higher Ed
  • Posted by Joe Fournier , Chief Learning Architect at Rapid e-Learning, LLC on November 11, 2006 at 7:30am EST
  • As I read this article with great interest, I have to wonder if there is not, ironically, a training issue that needs to be addressed here.

    Years ago, I headed up a technology training program at the University of Arkansas, where I found an equal mix of technological Luddites and enthusiasts among the faculty ranks. Due to the nature of the program, however, learning to use the associated tools and processes was not an option. In a few cases, those who were most apprehensive became strong advocates once the barriers were overcome and system capabilities were apparent.

    Fast-forward 15 years, and I find myself focused on helping people learn to successfully leverage rapid e-learning tools and technologies (http://www.rapide-learning.com). We have found that success is not so much swayed by mastery of the tools as it is by understanding their capabilities against the larger canvas; the training issues are seldom around mastery, which is achieved by desire, but more frequently, related to mind-shift, which is achieved through understanding.

    While we are focused more on business and industry, I can imagine tremendous benefits to using "rapid e-learning" in the university setting and would love to hear some success stories.

  • Posted by onlinembadegrees on November 11, 2006 at 9:25am EST
  • I agree with Joe. When traditional universities think of faculty development, they normally think of faculty development in field, not teaching and learning. The world is changing - George Siemens, Dan Pink, and Thomas Friedman have all shown how knowledge is relative. It seems when faculty consider knowledge as their bread and butter, they dismiss e-learning because it does not have the value added element of themselves. You can have an exciting and engaging professor online, just as you can have a boring professor in the classroom. Students actually should be making the choice based on their preference. Schools should understand that college aged students are consumers and given the recent growth in online education, I'd say they want to pay for it.

  • Posted by John Russial , Associate professor at University of Oregon on November 11, 2006 at 6:10pm EST
  • If the choices are a 300-seat "traditional" lecture (two tests and a final) or an online experience, it isn't difficult to see that online has advantages that might even outweigh the benefit of being in the same room at the same time. If the cholice is between a "traditional" seminar of 15 students and an online course, it's difficult to see how the online experience can beat being there, interacting with the group when a point arises, not sometime later. Maybe things will be different when the technology exists to truly create a virtual classroom, but until then, dinosaurs will probably continue to roam the earth.

  • Posted by Mo Dickson at Southern Cross University on November 15, 2006 at 4:45pm EST
  • Online lends itself to interaction in a far more egalitarian way than face-to-face in many cases. With online tutorial software there can be direct interaction with your lecturer - you don't have to be sitting at the front of the class, you don't have to live close by, and it doesn't matter if you're in a wheelchair. You can also speak through a microphone or use the keyboard (great if you're a bit shy). Traditional lectures can also be recorded and distributed online for the benefit of those that couldn't get there. To add to the interactive options, lecturers can be available by 'chat' or email. On top of all this online is cheaper for student and educator - no wonder it is poplular!

  • Advanced Degrees Online
  • Posted by Rebecca La Vallee on November 23, 2006 at 7:10am EST
  • As both an instructor at a 2-year college and a doctoral candidate, I teach online as well as in the classroom. I completed my Master's degree totally online and will do so with the doctoral degree as well. I would hold my education up to evaluation against any degree received by a person attending a tradtional institution. My co-worker is attending a tradtional brick and mortar university and has been an ABD now for over a year, with no signs of progress in the near future. He simply has lost interest and has let other activities take precedence over his dissertation. My online university is very supportive of its students and has a better success rate than most traditional institutions for completion of the doctoral degree. We meet via residencies (I attended the University of Madrid in August) and although it will be next August before I finish the classwork, I have already begun my dissertation prospectus. I personally feel that in many ways my education is superior to any that I could have received sitting in a classroom. Every learner is different; some do need the traditional classroom, especially undergrads who are less disciplined and need constant reassurance. One would assume that those who pursue higher degrees, though, would have learned self discipline and enough critical thinking skills to achieve academic success without having to be in an actual classroom. Perhaps the traditional settings act as enablers for those who cling to the physical classroom as a way to avoid responsibility? I find that most of my own online students are more mature, motivated, and able to work independently...let's see, would that carry over to working in the real world? The future of education will continue to be in online learning; the younger generation who has grown up using computers will continue to seek an education more suited to their lifestyle. In higher education and perhaps also in grades 9-12, traditional learning may be replaced with hybrid classes, a mix of online and in classroom experiences. I don't believe that E-Learning is ever going away and eventually, will gain the credibility that it rightfully deserves.