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College Sports' $4 Million Man

January 11, 2007

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Last Friday, on the first day of the National Collegiate Athletic Association’s annual convention, the biggest college sports story of the day was the University of Alabama’s hiring of Nick Saban to a record-breaking $32 million, eight-year contract.  

You couldn't help but appreciate -- or, in some cases, lament --the timing of the announcement. The next evening, Myles Brand, the NCAA's president, would say in his annual  state of the association speech that athletics departments should try to control spending. And late last year, Brand found himself largely on the defensive as he responded to a letter from the U.S. House of Representatives Committee on Ways and Means that called into question, among other things, why taxpayers should help support "escalating coach's salaries."

Sen. Charles E. Grassley (R-Iowa), former chairman of the U.S. Senate Finance Committee, spent a good part of 2006 scrutinizing executive compensation and perceived abuses by nonprofit entities, and he mentioned million dollar presidential salaries during a December hearing on tax exemptions and incentives for higher education.

Washington has grabbed hold of the compensation issue in higher education, and nowhere are the salaries more mind-boggling than in the upper echelons of Division I football and men's basketball. A  USA Today report last fall showed that at least 35 coaches were due to make $1 million last year in college football, and a Knight Commission survey found that four in five Americans are concerned that many assistant football coaches earn more than senior professors at their universities.

The Minnesota Legislature, upset that the University of Minnesota will spend millions of dollars to buy out the contracts of its ousted men's basketball and football coaches, is considering a bill that would ensure that tax money isn't used in buyouts in the future. (A university spokesman has said that the athletics department will cover the costs out of its annual budget.)  

With increasing scrutiny of athletics spending, how will all of this play in Congress and on campus?  

“They couldn’t have picked a worse time to get these issues in front of people -- in the middle of bowl season, before the NCAA convention and as the new Congress starts," said James J. Duderstadt, a former University of Michigan president and member of the Secretary of Education’s Commission on the Future of Higher Education. He voiced his concern over escalating coaches' pay in testimony during the December Senate hearing.

Duderstadt said that when the flagship university in Alabama, ranked near the bottom in state spending on higher education -- the state's entire budget for need-based aid in 2004-5 was $3.35 million, according to the National Association of State Student Grant and Aid Programs -- offers a coach $32 million, it sends the wrong message about priorities. (In a nod, perhaps, to perceptions, Saban donated $100,000 this week to a scholarship fund at the university.) 

Worse still, Duderstadt said, is the possibility that the enormity of the contract is the last straw for lawmakers looking to take aim at not just the nonprofit status of college sports but of higher education as a whole.

"My experience is that things push you over the edge," he said. “I think it’s going to come to the table, and it would be a tragedy if it does because of intercollegiate athletics."

Nathan Tublitz, a professor of biology at the University of Oregon and a co-chair of the Coalition on Intercollegiate Athletics, a faculty group that tracks sports issues, said the timing of Saban's hire should have no bearing on whether Congress pushes ahead with its college sports inquiries. He expects lawmakers to focus on the big picture --college sports' tax exempt status -- rather than single out the salary issue.

"That has to be addressed by the leadership of a university," Tublitz said. "It starts with presidents. They have to put their [feet] down, say enough is enough, and they can't do it without faculty."

The faculty coalition has taken aim at faculty senates to try to gain support for limiting spending on coaches' salaries. But, as Tublitz has discovered, there's often disinterest in championing a cause that can be quite unpopular on a campus. 

Duderstadt said he is "appalled" that university boards and presidents haven't taken a greater stand. He said while the NCAA has taken a hands-off approach on the question of coaches' pay, largely out of concerns of violating antitrust laws, Brand must be under increasing pressure from some Division I institutions to take action.  

Walter Harrison, president of the University of Hartford and chairman of the NCAA's executive committee, said that members of the Division I Board of Directors recently expressed dissatisfaction over the rising cost of hiring coaches. 

"It's clearly of concern, but there's very little the NCAA can or would do about it," he said. "Beyond the antitrust issues, there's a firm principle in the NCAA that institutions have autonomy. The only answer is self-restraint by individual universities."

Harrison added that at most institutions, the cost of expanding or renovating facilities to keep up with competitors is of more concern than the cost of paying a coach's salary.

Brand drew criticism among some academics for a line in his Ways and Means Committee response letter that stated: “Coaches’ compensation packages, especially those with seven-figure packages, include institutional salaries commensurate with other highly paid and highly recruited faculty and staff.” (The average salary for a full professor at the University of Alabama in 2005-6 was $97,800; for an instructor, it was $36,600.) 

Brand argues that the majority of the total income of high-paid coaches comes not from an institution’s tax-exempt dollars but from outside revenue. “This is exactly the same method that colleges and universities use to compete for top academicians in selected disciplines,” he said in the letter.

That's been the justification coming from the University of Alabama. Saban's contract, according to a university spokeswoman, is derived from ticket sales and a licensing agreement rather than from taxpayer money. The university's athletic department is self-supporting, no state funds are used in its budget and football generates more than 80 percent of the department's annual budget, she said. 

So, if the football coach brings in the most money for the institution, why shouldn't he be compensated accordingly? Grant Teaff, executive director of the American Football Coaches Association, told Inside Higher Ed this fall that a coach's high salary is a product of his financial value to an institution. He added that only a small percentage of coaches are earning top dollar.

But Tublitz, the COIA co-chair, said that the top-paid coaches are taking away money from other parts of the university. "If (the academic side) wasn't directly or indirectly affected in these cases, that's fine," he said. "But it is. Money that goes to athletics is money that could have gone to academics."

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Comments on College Sports' $4 Million Man

  • Let's stop pretending
  • Posted by Merit Scholar on January 11, 2007 at 8:35am EST
  • There are many in the education industry -- and make no mistake it IS an industry -- who lament the profit-driven motives of for-profit educational institutions.

    But who are we kidding when athletic coaches (not to mention their programs) at ostensibly "non-profit" schools are funded at such ridiculously exorbinant levels?

    Yes, some will argue that NCAA Division I sport programs are what pull in the money to ALLOW academic programs at the universities to flourish. But when the highest paid academic doesn't break six figures, but the football coach makes multi-millions, certainly doesn't sound like the pie is being sliced anywhere NEAR equitably.

    Can sports be a valuable component of a student's life? Sure. But ask that of the player on a Division III team who knows his/her chances of going pro are pretty much zero. They play because they love the game.
    Division I athletics are, and have been for a long time, little more than a semi-pro farm team system for big leagues sports.

    Truly, what does it say about the relative value in our culture when a college professor whose job it is to impart knowledge as part of a student's ability to succeed in life is paid a fraction of the salary of the coach whose job it is to teach a student how to win a game which, by definition, the student probably cannot play for more than 10 years?

    Rah!

  • Develop a plan
  • Posted by Don Francis on January 11, 2007 at 9:10am EST
  • I have devoted considerable time to defending and preserving the tax exemption of colleges and universities, but the current practices in Division I athletics are indefensible. Representatives for colleges and universities in Division I should begin to figure out how to separate their revenue-producing sports programs from the non-revenue producing sports and how to fairly pay taxes on this "business." If they don't, Congress will ultimately figure it out for them and will not do as precise and appropriate a job.

    Don

  • Congress will have its day
  • Posted by Hoosier Prof on January 11, 2007 at 9:26am EST
  • I also think that these salaries are a sign of misplaced university priorities (and this despite a very promising season so far by our new IU basketball coach!), but U. of Alabama and other schools are right in defending the size of the salary on the basis of its origins. If the U. of A. football program is self-supporting, there is very little justification for keeping a coach's salary in line with those of faculty.

    The solution will come from Congress: there is a larger movement afoot to reform tax laws to provide fewer public subsidies to nonprofits with largely commercial activities. If college athletic programs are considered under future laws to be commercial enterprises (and I think they are), they will eventually pay much more corporate income tax on revenues. Those nonprofits depending largely on gift income will continue to enjoy the enormous tax advantages of exemption and deductibility. This reform is way overdue -- you would be surprised to see how level the playing field currently is in terms of tax benefits for nonprofits across the spectrum.

    The outcome for athletic departments will not be pretty -- but given their disingenuous defense of these outlandish salaries, they have it coming.

  • Posted by Aitatxua on January 11, 2007 at 9:55am EST
  • Set no ceiling on coaches' salaries. Rather, tie them into the university rubric: head coach salary at the median salary of full professors, assistant coaches at the associate and assistant professor level.

  • Question for clarification
  • Posted by Rachel on January 11, 2007 at 10:35am EST
  • The article above cites the average salary for professors and instructors. How does this average compare to the TOP salary of professors? The argument by those supporting Mr. Saban's contract is that it is in line with what the top academic stars are being paid, not what the average professor is making. Are they on target with that assertion?

  • Market salaries
  • Posted by ap on January 11, 2007 at 10:41am EST
  • There are important organizational reasons for treating employees equitably and fairly. Just because a totally artificial market might exist is no reason to pay wildly diverging salaries for members of the same family. The "market" for coaches is no market at all: students pay involuntarily into it; taxpayers support facilities and other activities in a major way through the tax exempt provisions; coaches get money by trading on the university name, which is not theirs. This is not a traditional market.

  • Posted by Jim on January 11, 2007 at 10:45am EST
  • What this will do is cause a "ripple" effect. I'm not talking about other coaches wanting more money, I'm talking about students seeing this and figuring that all colleges have that kind of money to spend. In other words, why are the cost of going to college so expensive? Use college money to cut tuition cost and give more financial aid dollars. This article reminds me of the articles that come out whenever a college states that they will cover "this group of students for financial aid" then the calls that all other colleges get "are you going to do like so and so college and cover our cost?" When in fact, just like Alabama, these colleges can afford to do it ( they could even do more and it is seems to be really nothing more then a marketing ploy), they have a large donor base that results in a large endowment and therefore have the ability to do it. It is a case of the rich get richer, nothing wrong with that (?), I think that is the American way, competition is good. Yes education is a business, a very big business.

  • Ridiculous!
  • Posted by Dave on January 11, 2007 at 4:01pm EST
  • It is ridiculous the amount of money that some people are paid for the jobs they do! It is ridiculous to think that they few people who are putting money into a head football coach at a major state University would otherwise be giving that money to state education. It doesn't seem priorities are correct, but we already know they are not, there are plenty of other larger issues out there, but since this is Alabama, everyone wants to bash away!

  • Posted by UA Communication Alum on January 11, 2007 at 4:50pm EST
  • Elite college sports programs like Alabama's are self-supporting. UA athletics will bring in $70 million or so every year. Part of this money will go to coaches' salaries, but a lot of it will go to support non-revenue-producing sports, such as women's sports. At UA and other universities, men's football and basketball pay for women's basketball, gymnastics, softball, swimming, etc. Without the success that a top-level coach brings the football program, the other programs would have to be dropped because no funding would be forthcoming from the taxpayers or the academic side of the university. Does the NCAA or Congress want to kill women's (and some men's) sports by constraining the revenue-producing sports? Coach Saban can get 92,000+ people (stadium capacity) to pay $60 each to watch him do his job several times each year. If I could get that many people to come to my lectures on communication theory, then I would expect our salaries to be similar. Society has prioritized his value over mine. I may wish it were otherwise, but that's life.

  • Posted by Michael on January 11, 2007 at 6:55pm EST
  • There are some unfortunate comparisons in that story, especially comparing an average salary to a top earner's. And, there are professors with 7 figure salaries in this country, especially in medical schools. But Saban's hiring is problematic for far more than the amount of money UA is paying him.

    The university's firing of a coach who saw them successfully through a period of punishment for numerous violations is unsavory. Shula's record reflects nothing more than paying for the university's earlier sins, not any ineptitude on his part. What message is this teaching Alabama's student athletes?

    The university's pursuit of a coach under contract elsewhere makes one wonder what the school does teach in the area of ethics. What message is this teaching Alabama's student athletes?

    Saban's flagrant lies about his interest in the Alabama job show him to be someone of questionable character at best. What message is this teaching his student athletes?

    The administration and Nick Saban have both destroyed any semblance of an educational mission for intercollegiate athletics at the University of Alabama. What message are they teaching, anyway?

  • Posted by The Truth , Wake up and smell the cash on January 11, 2007 at 10:10pm EST
  • Please stop already with the "D3 athletes are in it for the love of the game."

    Get real. If these slow-poke shrimps were good enough to play D1 they would. Period.

    Ever see a 6-11 center in D3? Ever see a 6-7 350lb. NAIA right guard?

    Sure there are FEW exceptions, but rare. Love of the game.... Ha.

    Oh, and the the fact that, yes, football subsidizes just about every other sport on campus as a justification is a joke. How does D3 survive? Staying in Motel 6's and having bake sales.

  • Presidential and Faculty "Superstar" Salaries
  • Posted by Saranna Thornton , Professor at Hampden-Sydney College on January 12, 2007 at 4:35am EST
  • According to the Chronicle of Higher Education data base only one continuing college president earned over 1 million last year -- at Vanderbilt with a salary of $1.2 million.

    According to the AAUP faculty salary survey: last year the 1% of highest paid full professors (outside of medical schools) earned salaries in the $230,000-$234,000 range.

    Compensation for both presidential and faculty "superstars" is substantially below the salaries paid to the "superstars" in collegiate coaching.

  • Posted by Bob on January 12, 2007 at 4:35am EST
  • The comments on this page reek of academic ENVY for the financial success of "mere" athletics.

    The ultimate in Ivery Tower Thinking is Tublitz's comment, "Money that goes to athletics is money that could have gone to academics.” Oh, are they selling thousands of tickets to the next physics contest? Are the boosters lining up to throw money at the English Department?

    The public really LIKES sports. They support it financially. To my fellow teachers and administrators, I say... GET OVER IT!

  • Bob
  • Posted by B. David Ridpath on January 12, 2007 at 11:30am EST
  • Sadly you are substantially correct, and as one poster said, schools like Alabama (albiet very few) do make a profit, give money to other sports, and even in some instances give subsides back to the university. In this case does Nick Saban deserve 4 million??

    Well it depends on how you look at it. Personally--as I former Divsion I coach, I feel no coach deserves that much, nor does he/she bring to comprehensive value to the entire university that many claim.

    The worry for me are the hundreds of other schools who have no hope at a profit, no hope of the holy grail that a school like Florida can attain--who are doing the same misguided things such as participating in the facilities arms race and escalating coaches salaries. My experience is clear--these things are taking away from the academic mission while state and university subsidies are being used to stay in race there simply is no prayer of winning.

    We are theoretically non-profit, and a salary like this is out of line and does nothing to support the argument that big time commercialized sports should retain this exemption. Or as mentioned above, at least separate revenue from non revenue and tax them. It would at the very least prompt college and universites to manage resources better and not continue to spend, spend, spend with no end in sight.

    One day this spending will catch up to the 10-20 big boys that can afford it, and right now it is crippling higher education for the mid majors. We need a new direction and the tax exemption and an anti trust exemption to cap salaries at a "reasonable level" are the best ways for us to get our fiscal priorites straight, and more important bring back some type of academic sanity and integrity with regard to the enterprise. College sports won't die--frankly it will thrive.

  • College Sports: Need for a Focused Congressional Hearing
  • Posted by Frank G. Splitt , Member at The Drake Group on January 12, 2007 at 7:25pm EST
  • Scandals and multimillion dollar coaching contracts make for attention-getting headlines and stories. However, the core of the issue surrounding the tax-exempt status of the NCAA cartel and so-called ‘student-athletes,’ is this: lacking tangible and verifiable evidence, the government must presently take the word of “autonomous” school administrators that the athletes working for celebrity, ‘million-dollar’ coaches are really students on track to receive a bona fide, rather than a “pretend” college education.

    Course tracks for many athletes that must pretend to be students are usually engineered by academic support center staff members who work at the behest of the school’s athletic department. This is a blatant conflict of interest and a surefire recipe for academic corruption since the primary motivation for the athletic department is not education, but winning and revenue generation. As Walter Byers, who served as NCAA executive director from 1951 to 1987, said when speaking of a college’s reporting on the necessary progress that has been made on the rehabilitation of at-risk high school graduates: Believe me, there is a course, a grade, and a degree out there for everyone. The following excerpt from a Dec. 20, 2006, New York Times editorial, “Top Grades, Without the Classes,” makes the point:
    “The House Ways and Means Committee sent shock waves through college sports when it asked the National Collegiate Athletic Association to justify its federal tax exemption by explaining how cash-consuming, win-at-all-cost athletics departments serve educational purposes. The short answer is that they don’t. Indeed, they often undermine the mission of higher education by recruiting athletes who aren’t prepared, then encouraging grade-padding and preferential treatment to keep them eligible for sports.
    That process has been on vivid display at Auburn University, which is embroiled in a scandal involving athletes who are said to have padded their grades and remained eligible to play by taking courses that required no attendance and little if any work…. The deeper and more alarming lesson is that the unethical behavior often associated with big-time college sports doesn’t always end with athletes. It can easily seep outward, undermining academic standards and corrupting behavior in the university as a whole.”

    As incredible as it may seem, without transparency, oversight and accountability mechanisms, the government is in a position where it must trust schools that, in many instances, give every appearance of not only being secretive, but untrustworthy as well. Most, likely, Auburn is simply representative of what’s going on in big-time college sports – the tip of an iceberg of widespread academic corruption. Besides the potential loss of big-money, there is a compelling need for some schools to report very high graduation rates to justify/rationalize their high-profile programs and their extraordinary investments in staff and facilities for alternative education programs for their athletes.

    The above, combined with self assessment and reporting, as well as weak enforcement, and even weaker penalties for infractions, provide an enormous incentive for these and other less conflicted schools to scheme and cheat. After all, the schools apparently believe that it’s only wrong if they get caught. But, who’s going to catch them and what’s to lose if they do get caught?

    A compelling argument can be made for a focused congressional hearing on intercollegiate athletics. Such a hearing would fully expose the NCAA and its secretive ways to the light of day – revealing the true professional nature of big-time college sports, its tight connection to the entertainment business, and its marginal relevance to the educational, tax-exempt mission of its member institutions, as well as its negative impact on America’s K-16 education system.

    It should be clear that just as it would be unwise for the Congress to micromanage intercollegiate athletics; it would be even more unwise for the Congress not to be managing them at all. Without government intervention and oversight there will be no serious reform, only a veil of secrecy shrouding a continuing national scandal that is characterized by a distortion of the mission of our institutions of higher education … institutions that are now beholden to the out-of-control college sports entertainment business.

    Priorities need to be set right at our nation’s colleges and universities. Addressing the perverse government subsidization of the NCAA and big-time intercollegiate athletics would be a good start, as it would not only help flip the apparent athletics-over-academics priority at many schools – reconnecting athletics with the academic objectives of the schools – but also provide substantial incremental tax revenues that could help to finance a boost in the federal investment in basic research, recruitment of future Science, technology, engineering, and mathematics teachers, and scholarships for undergraduate students that want to go to college to learn.

    Congress could begin by taking steps to hold the NCAA cartel accountable for the substantial financial support it receives from America’s taxpayers – giving serious consideration to conditioning the continuation of the NCAA's tax-exempt status on the NCAA meeting specific requirements aimed at increasing the transparency, accountability and oversight of its operations and that of its member institutions. It can also take a hard look at tax policies governing seat licenses, luxury skyboxes, corporate sponsorships and other unrelated business income. Furthermore, the NCAA should be required to take steps that will permit athletes to function as real students – providing tangible evidence that the athletes in its member institutions attend regular classes on accredited degree tracks and that they are maintained as an integral part of the institution’s student body where academic standards of performance for athletes are the same as for all other students.

    America’s higher education enterprise should be focused on academics not athletics – meaning tax code benefits with emphasis on learning and research, not on commercialized sports entertainment and health-spa-like facilities. For more, go to URL http://thedrakegroup.org/Splitt_Montana_Professor.pdf

  • Cut all college spending
  • Posted by Bart on January 16, 2007 at 8:00am EST
  • Well, heck -- if "The Drake Group" wants to do something about waste in public colleges -- why doesn't it support Vedder (Ohio U.) and his campaign to reduced fixed costs? That have financially crippled a generation?

    That effort would have a generalized effect, rather than a narrow one.

  • Why separate the parts?
  • Posted by X-"scholarship" athlete on January 18, 2007 at 12:50pm EST
  • As a former "scholarship" athlete, I can tell you that most athletes are not scholars! As I see it, if the athletic department wants to be part of the institution and enjoy the benefits of the institution's special status, then it should be completely integrated into the institution, or it should be cut out of the institution entirely. This means all of the athletes should have to carry a course load similar to that of the “average degree seeking student.” As a previous comment suggested, no coach should be paid more than an equivalently experienced professor or instructor. All revenue generated should be put back into the improvement of the institution’s academic pursuits, for after all that is the cornerstone upon which all of this is built. Currently the athletic departments are wearing the finest high-tech-super-warming-million-dollar winter boots, (developed by the smart guys at the university), while the rest of the body goes almost naked.

  • The ground truth in Tuscaloosa
  • Posted by Inside opinion on April 12, 2007 at 12:00pm EDT
  • From a guy who grew up in Tuscaloosa, AL, went to school there, and even studied Higher Education Administration there, let me tell you about the importance of football there.

    First, as mentioned in previous comments above, the football program is a huge money maker. It pay for every other athletic program. The football program covers its own bills, provides the scholarships for its players, the players of other sports, scholarships for all student support personnel ranging from the football trainers to the cheerleaders and mascot. When the bills are paid, the football program steps in and provided millions of dollars to the University to cover what the students can not and what the taxpayers will not. The football program, not the taxpayers, is the financial safety net for higher education in the state of Alabama. Those that say that football diverts money that would otherwise go to the academic elements of the University do not know what is going on there.

    The immeasurable part of this argument is the benefit that comes from having a big name athletic program at your school. It may not be the ideal way for our world to work, but it is none the less. Ask any University President what happens when they win a major championship and they will tell you. Donations to the school go up. Enrollment applications go up. National exposure goes up. How does one measure the benefit from that? Case in point, for several years the University of Alabama has been in a neck-and-neck battle with Harvard for having the most Academic All-American Scholars. Chances are that virtually none of the posters here knew this. And what do you figure is the benefit to the University for this performance off the football field? Effectively nothing that helps the University in the areas where it actually has issues.

    But wait, there's more. A top notch coach increases the chance for success. Success on the field puts butts in the stands. Butts in the stands sit on wallets that drop many millions of dollars into the local economy. If Georgia Tech is successful or not likely has little impact on the economy of Atlanta, GA where it is located. Lack of success on the football field at Alabama will put a dent in the Tuscaloosa City Budget the following year (population est. 100,000). I point this out to stress that the impact of my old Political Science professor at Bama can not realistically be compared to that of the Head Football Coach.

    If Congress wants to revoke the tax exempt status, they certainly can. But know this, the result will only be the collection of more taxes. Elite programs like Alabama's will still make a profit. They will still be the Elite. And, the University of Alabama will still be dealing with the same issues it deal with toady, and the football program will still be bailing them out of it.