News, Views and Careers for All of Higher Education
April 30, 2007
Corporate sponsorship is pretty common these days — walk around campus, tour an art museum, listen to NPR, and you’ll quickly encounter the name of some benefactor. But should Education Department meetings about the future of higher education have corporate sponsors?
That’s the question some academics have been asking since invitations went out to the summit that will take place in June in Atlanta to discuss the Secretary of Education’s Commission on the Future of Higher Education. The invitations indicate that they are coming from Margaret Spellings, the secretary, but that the event is “hosted by the Coca-Cola Company at the Hilton Atlanta.” A similar reference to Coke as the host of the meeting appears on the department’s Web site. The Atlanta meeting is one of a series of regional conclaves the department is holding to follow up on a national summit it held in March.
One reason the apparent corporate sponsorship of the Atlanta meeting is drawing snickers is that the national meeting was held at the Willard Intercontinental — a landmark Washington hotel known for its exclusivity and luxury, not the transparency and frugality of the sort the secretary advocates for higher education.
Several people who have been attending Education Department forums in various places around the country through several administrations said that they could not remember seeing a department event that appeared to have a corporate sponsor like the Atlanta meeting (or one with hors d’oeuvres as nice as those served at the Willard).
While the Atlanta meeting is the only one identified as having a corporate host in a sponsorship style, the Boston regional meeting will take place at the headquarters of the EMC2 Corporation, a company whose software and services are used to secure and store information; the Kansas City meeting will take place at the headquarters of H&R Block; and the Seattle meeting will take place at Microsoft. No setting has been identified yet for the Phoenix meeting.
Coke is of course both an economic and philanthropic giant in Atlanta, but it is also a controversial company to some in higher education. Questions about the company’s labor practices have led a number of American colleges to boycott Coke and many other colleges are facing student pressure for boycotts, although the company says that its labor record is a good one and many colleges welcome ties to the beverage powerhouse. Microsoft — another corporate host — featured prominently in one of the drafting controversies surrounding the Spellings Commission report. The commission — after members thought they had agreed on all substantive changes in the report — watered down an endorsement of open source technologies, when a commission member who is a Microsoft executive objected.
Asked a series of questions about Coke’s role in the Atlanta meeting (including specific questions about how much money was involved and what it was paying for), the department’s press office responded by sending a copy of a portion of the U.S. Code that says: “The Secretary is authorized to accept, hold, administer, and utilize gifts, bequests and devises of property, both real and personal, and to accept donations of services, for the purpose of aiding or facilitating the work of the Department. Gifts, bequests, and devises of money and proceeds from sales of other property received as gifts, bequests, or devises shall be deposited in the Treasury and shall be available for disbursement upon the order of the Secretary.”
Pressed for details, Chad Colby said that he believed Coke was paying for food for the Atlanta meeting and that the department was paying other expenses. Arrangements for the other regional meetings would each be different, he said.
Critics — most of whom did not want to be quoted by name — said that they viewed the invitations noting Coke’s role as host as further evidence of a corporate tilt by the department. They noted that the invitations were not generally available to rank and file professors and that the Spellings Commission report had a strong business orientation, but has been criticized for ignoring the liberal arts.
“The emphasis in the department’s consultations seems to be primarily on colleges and universities as training grounds for corporate America, rather than as a place for students to explore a variety of perspectives and learn to think critically for themselves,” said John W. Curtis, director of research and public policy for the American Association of University Professors, via e-mail. “This was reflected in the inclusion of corporate representatives on the secretary’s commission while faculty were largely excluded. The fact that these follow-up ’summit’ meetings are by invitation only, and appear to have some level of corporate sponsorship, only strengthens this impression.”
Charles Miller, chair of the Spellings Commission, said that the arrangements for the regional meetings were set up to make it relatively easy for people to attend and that many businesses can be helpful in this area.
Miller suggested that some academics “seem to have a problem with the word corporation” and suggested that professors should welcome more business involvement. He said that most business leaders are strong supporters of higher education. “They pay the taxes, they are on the boards, they use the graduates, they know about foreign competition,” he said.
In this context, it makes sense to look for ways to involve business leaders, he said. “It’s wrong-headed to think that the only people who can talk about the academy are the people who are in it.”
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Like it or not, the United States is a capitalistic country. Large corporations will always want to sponsor events in venues where they need a little positive PR.
Members of the Higher Education Industry like to pretend that Corporate America is a bad thing. Reality is quite different.
Craig C, political pundit at http://blogresponder.blogspot.com, at 7:35 am EDT on April 30, 2007
So Craig, what is the reality of “corporate America,” both in terms of getting involved in higher education and in general?
Joseph C, at 8:10 am EDT on April 30, 2007
Are we upset with colleges and universities for taking student loan incentives? Sounds like Coke, the face of childhood obesity and diabetes, is working to get corporate preference from education officials through this conference. I wonder if spellings is a shareholder…
research guy, at 8:50 am EDT on April 30, 2007
The possible conflict-of-interest problems with arms-length corporate sponsorship differ categorically from the kinds of structural conflicts inherent in the present system of regional accreditation.
In fact, you could say that the downside of the current scheme of monopolistic self-regulation in American higher education dwarfs any of these other potential conflicts.
The inner workings of the accrediting guilds have long prompted florid speculation about cabals and vendettas; and the courts have even faulted SACS, the regional association of the South, for “conflict of interest.”
There is, as well, the lack of objectivity of mandatory reaffirmation self-study, and the so-called peer review which is just another form of self-review. All these represent self-interest and conflict-of-interest at the highest level. This is the reason that these monopolies are characterized as “accrediting guilds.”
The first step in dismantling these higher education guilds is to break them up into smaller organizations that are able to put the public interests first, replacing the institutional foci of the present guilds.
Critics have long lamented the inefficiencies of supersized accrediting guilds. Next, potential areas of conflict-of-interest must be excised, neutralized, and replaced with healthier processes.
The argument that the federalization of accreditation is a threat to educational diversity misses the obvious: the present bloated guild-bureaucracies are far too removed from the schools and public that they serve, and have already effectively eliminated diversity. It is time to downsize and downshift.
Glen S. McGhee, Dir., at Florida Higher Education Accountability Project, at 9:05 am EDT on April 30, 2007
Gee....maybe Senator’s Kennedy’s office needs to investigate this. Sounds like education is behaving like a business again. After all, lendors can’t sponsor anything for their clients (colleges and universities) anymore. So why should a Cola company (and others) be allowed to sponsor events? Maybe all of our students will be influenced to start drinking Coke (!!!).
See, doesn’t this all sound stupid? To what extreme are we as a nation going to go? Education has become a big business. People who get “greedy” and do not play by the rules, need to be “punish” but instead we will as a nation (after all Congress is by the people and for the people) will regulate and mandate rules that can’t be enforced.
So, Secretary Spelling’s you need to get your house in order before Congress comes after you....good luck with that.
Jim, at 9:05 am EDT on April 30, 2007
It is interesting how right wingers who are in favor of small government, and are against Stalinist centralized control think that the federal government should be telling educators what to do. Of course its true that the federal government holds the purse strings, and like the right wingers, I am asking whose money it is to begin with. Its hard to say though who has the least credibility when it comes to higher education, the Bush administration, CocaCola, or 1000 other people who haven’t been inside a college classroom in 20 or 30 years.
Jerry, at 10:10 am EDT on April 30, 2007
I find it odd that Chairman Miller says the regional meeting locations were chosen for ease of access. For example, the Boston regional meeting is at EMC’s headquarters, which is an hour’s drive from Boston — as well as being an hour’s drive from the two nearest airports (Logan in Boston and T.F. Green in Providence). Furthermore, the only public transit to EMC is the commuter rail to Hopkinton, then a shuttle bus from the rail station to EMC. Is the Chairman really suggesting that this is easier to access than a location in downtown Boston?
Tim S., at 11:30 am EDT on April 30, 2007
I love that Charles Miller defends corporate overrepresentation on the committee by noting that corporations are “THE taxpayers” who foot the bill for higher education. I too am a taxpayer...and an college educator, a citizen, an occasional Coke-drinker, a consumer of various corporate-provided products and services, among other things. And though I’ve not been able to find or pay for any loopholes or tax shelters for my admittedly meagre contributions to the federal till, I still think I too should have a say in how those precious dollars are spent. At the very least, I’d like to be represented by people, like myself, who actually educate college students.
It’s not that I think corporations should be excluded from such policy-making bodies, since they do have a legitimate, vested interest in a well-educated populace—though I wonder how much they invest in educating their overseas workers—and they have some useful knowledge to contribute, if not nearly as much as Miller et al would like to believe. But to hand over the problems of higher education largely to private industry that does not, and cannot, know how to teach—-not job-train, but teach—students to make their way in the world, often from one career to another to another, is like allowing Kenneth Lay to help set energy policy. And we know how well that turned out.
Angela Green, at 11:50 am EDT on April 30, 2007
I am glad to see the story to keep DOE on check. However, let’s don’t get too excited. If DOE is going to do something illegal, it will face its consequences.
On the other hand, I wouldn’t drink one more cup of Coke just because they support DOE. If companies are willing to support the government without string attached, why not? What we have to lose?
The influences corporations should have on our higher education is a separate issue.
Duncan, at 1:55 pm EDT on April 30, 2007
I assume its perfectly legal. But it is interesting that Coke selected this cause to donate rather than some other cause.
Jerry, at 4:10 pm EDT on April 30, 2007
Charles Miller’s openness to corporate attendance and sponsorship stands in stark contrast to how he has shut out faculty, i.e., the people who teach and research, from the deliberations of this panel.
Peter C. Herman, Professor at San Diego State University, at 4:30 pm EDT on April 30, 2007
If the DOE is going to hold their meetings in such fancy places as the Willard Intercontinental, or the Paradise Point Resort and Spa (http://www.paradisepoint.com/default.aspx?pageid=phototours), the site of the Commission’s meeting in San Diego last year, I’d almost rather that a corporation help pay for it than that the taxpayers foot the whole bill. Almost.
The real question is, why do these meetings have to be such high-class affairs? They ought to be held on college campuses, or at airport hotels.
Edith, at 7:55 pm EDT on April 30, 2007
Higher education in the United States forces its students to take out $85 billion in student loans every year on top of routinely cleaning out the family bank account.
What do we get for that? 20% of our population with an undergraduate degree and 30% dropping out of high school. Capacity is so limited at prestigious institutions routinely reject 7 out of 8 qualified applicants. Insufficent capacity to meet the demand.
Does anyone think that having an undereducated educated workforce in America is a good thing?
Left to its own devices, the current system has failed us and there are no prospects of it being fixed without external stimuli.
One suspects if Coca Cola were running the system capacity would indeed be sufficient for the demand.
John Mayberry, VP at Emmaco, at 8:20 pm EDT on April 30, 2007
I do agree with Edith and folks that there are better way to use those money and improve their PR... And maybe if we keep talking and sending message to those companies they may change their mind.
Duncan, at 8:35 am EDT on May 1, 2007
I’ve seen these desparaging comments about the ‘accreditation guilds’ for a while, and wondered what the official-sounding Florida Higher Education Accountability Project is. The nice thing about google is that you can find out. Two minutes later I’m ROFL. (hint: being linked to theories about “impartial, accurate and timely information about apocalyptic and millenarian manifestations” doesn’t help your credibility.)
I actually deal with SACS (regional accreditor) and have to answer to the standards they set. It’s no joke. It’s sometimes arbitrary and always difficult, but in my experience the accreditation process improves the institution. To imagine that the Feds, through direct intervention, can do anything except screw up higher education is risable.
Annoy Mous, St., at 6:10 am EDT on May 6, 2007
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Conflict of Interest or Lack of Prudence?
I’ve been curious for some time about conflict of interest issues that may lurk in the investments of appointees to NACIQI and the Secretary’s Commission on the Future of Higher Education. Most members are not seasoned civil servants, some are entrepreneurs with investments (current or past) in proprietary institutions and all are human beings, not angels.
So today’s report in InsideHighered.com on Coca Cola (and other) corporate sponsorship of the Secretary’s “education summit” has raised some eyebrows.
Before jumping to conclusions, consider that the companies themselves do not directly benefit from sponsorship of this sort; none are testing companies. And, various govt. programs have always sought private sector support when appropriate. So this report raises the question of whether the decision to seeking corporate underwriting is prudent.
And,is there an appearance of a conflict of interest? Why the upscale accoutrements that appear to run counter to the Secretary’s concern about affordability of education?
Charles Miller who chairs the Secretary’s Commission is key to these types of conflict of interest questions and he is the proponent of national testing. His comments in this report suggest that he is also clueless when it comes to the prupose of “higher education” as opposed to “training.”
In the Reagan era fellas like Miller used to purchase machine guns for Jonas Savimbi or donate to the Contras. That cohort of conservative entrepreneurs is gone, and in this era Texas businessmen by the dozens like Miller now serve on blue ribbon presidential panels and volunteer for government service while writing big checks to their political patrons.
But their inclinations are as big as Texas, and as bold, and likely to betray conflicts of interests.
Curious George, at 6:50 am EDT on April 30, 2007