News, Views and Careers for All of Higher Education
July 9, 2007
College students are taking out private or “alternative” loans at a clip that alarms many policy makers. The main reason why is clear and widely acknowledged: College tuitions are rising at a rate that has outpaced the availability of federal grant and government-subsidized loan funds, and students are turning to the higher-cost private loans, in many cases, to fill the gap.
But as the wide-ranging inquiry into the student loan industry has unfolded in recent months, policy makers have also begun exploring another possible factor in the explosion of private loans: how colleges market the loans to their students. Lawmakers, researchers and commentators have expressed concern that college financial aid offices, in letters laying out students’ aid awards, “sometimes fail to distinguish between need-based loans and non-need-based loans,” as Mark Kantrowitz, publisher of FinAid.org, wrote in an essay for Inside Higher Ed last month.
In other words, the colleges, through this sort of “pre-packaging,” appear to be telling students that the non-federal loans are part of their financial aid packages, as if they are part of the institutions’ offerings instead of something the students will need to line up (at potentially significant cost) from a private provider.
“Incorporating these loans into the financial aid package without clearly distinguishing them can mask gapping, where the college fails to meet the student’s full demonstrated financial need, and be misleading,” Kantrowitz wrote. “For example, when a private student loan is branded as a college loan, a practice that has been criticized by Congress, it suggests that it is a low-cost loan, when in reality it is one of the more expensive forms of education financing.”
The underlying suggestion that college financial aid officials (as a group) excessively encourage students to take out expensive private loans when they have other, better options has, like many of the practices they’ve being criticized for in the unfolding student loan controversy, made them bristle. On Sunday, the National Association of Student Financial Aid Administrators released a survey — which was also the basis of a standing-room-only discussion Sunday afternoon at the group’s annual meeting — that offers some insights into just how widespread the marketing practices that Kantrowitz and others criticize are.
The survey, by the association’s research committee, finds that 101 of the 1,273 respondents, or nearly 8 percent, reported that their institutions “pre-package” private loans when crafting their students’ financial aid award letters. But a significantly higher number of respondents, 59 percent, said that they make information about alternative loans available to prospective borrowers, and 51.5 percent said they “market (promulgate information on behalf of) specific lenders” to their students.
Apart from their marketing tactics, do colleges do enough to inform prospective borrowers about the pros and cons of alternative loans, and the financial risk such loans could put them at? The survey also sheds light on that set of questions.
Nearly 6 in 10 respondents said that they help students with financial planning and debt management counseling. But just 35.5 percent of them said that guidance specifically mentions alternative loans, and just a quarter of college aid officials said that students at their institutions “receive in-depth loan counseling about alternative loans prior to borrowing.”
Based on those findings, the report of the NASFAA survey says, “it can be reasonably inferred that many alternative loan borrowers may not fully understand to what they are committing.”
Is that a problem? The NASFAA committee’s report offers a divided assessment: “[M]embers of the Research Committee questioned whether student aid administrators should be expected to offer detailed personal financial planning advice… Most felt that aid administrators should stay within their area of expertise, focusing solely on options and choices for financing one’s education. However, the committee members recognized that … financial literacy may become part of the everyday work of the student aid administrator through Congressional action or assignment of that responsibility on campus.”
At the panel session based on the survey, financial aid officers expressed a great deal of ambivalence about their role in informing students about private or alternative loans. Far fewer of them acknowledged marketing the loans aggressively (only one or two hands went up when asked if they pre-package loans, far below the 8 percent of respondents who answered that way in the survey), and most said they found it very difficult to intelligently advise students about private loans when they don’t know very much about the students’ financial situations.
“I usually don’t know a student’s credit score, and that does make advising difficult,” said one financial aid officer who participated in the discussion at Sunday’s session.
Given that alternative loans are “a transaction between a borrower and a lender” and that there are so many lenders competing for this business, said another aid officer, “there’s not really a significant way for a financial aid officer [to help students figure out what a loan might cost them] for any but a small number of products. Yet students very heavily rely on the advice of our offices to choose a product.”
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A loan is a loan is a loan.....
How much more information must colleges and universities supply to their “customers"When does it become the responsibility of the family (PARENT) to become involved, educated, etc in the process of a student going off to higher education.
When seeking a car loan, a home loan, a boat loan, etc....consumers seek out information...this is no different, except it is higher education...something that is not viewed as a commodity.....but it should be.....unless the government is going to say
“hey 100% free MANDATORY College education for all”
By the way, a lot of students think that their college education is free...until they get here and face the reality of having a bill.........is that the college’s fault?Or society?
The financial aid offices and folks that I am aware of go out of their way to inform parents, students, etc of their financing options...but you know we don’t get to talk to the people that need it...these are the people who have been making ignoring the information that has been sent to them by mail, email, text message from the school of their choice. What they do, is see an ad on TV for “educational loans” and they call the 800 number and then start the blame game: no one told me, I didn’t know, it is not my fault...etc......
Ignorance is bliss.........and to blame someone else is the greatest gift a person can have.......sorry......
Jim, at 9:05 am EDT on July 9, 2007
Higher education is probably the second most prevalent example of successful implementation of the microeconomic principle of capturing “consumer surplus.” The first would be, of course, buying a car. Consumer surplus is loosely defined as the extra value that wealthier consumers receive from their purchases that they would have been perfectly happy to do without.
Unfortunately, the higher education implementation suffers from the need to appear benevolent as the goal of financial aid is to help the financially needy, yet qualified, students get into college. Right? Or is it merely a means to capture just a little more consumer surplus?
Ten years ago, private or “alternative” loans were just making their debut and were used by predominately middle class borrowers to fill a gap for between federally available aid and the cost of attendance at higher priced institutions and overall outstanding debt was manageable. They were seen as an “alternative” to using home equity loans, liquidating investments, or making other less-than-desirable financial decisions to finance education. It made sense for some with the means to finance a “Mercedes” or “Rolls Royce” education and pay for it over time. This was a reasonable model for capturing consumer surplus as according to research, big name schools yielded higher salary offers in graduates’ first jobs out of college. Graduates would make more and be able to afford the payments on the loans and those unwilling to sign up for the added debt would simply choose a “cheaper car” and attend a more affordable institution.
Today, in addition to their ubiquity at private schools, they have infiltrated the ranks of four-year public schools and community colleges as costs of attendance have risen, widening the gap between financial need and federal aid (gift aid and antiquated loan limits) that has not kept pace with massive tuition increases. This has put an entirely different economic class of borrower in line to borrow a private loan. A loan that could become impossible to repay as the amount of consumer surplus captured exceeds, over time, the amount of discretionary income generated by the consumer. Now, the “cheaper car” once chosen in lieu of private loan debt has become too expensive for many consumers, who, now choose to stay home.
Mark, at 10:50 am EDT on July 9, 2007
In working with families of high school students who are in the process of applying for college, I have been stunned by the lack of financial planning and preparation that most have in place. So many seem to have bought into the myth that there is an endless supply of scholarships “out there” that no one ever applies for, and they are confident that their student will be able to finance his or her education (at a top school, of course) by completing a few scholarship applications. Most of these families are already financially overextended and have a lifestyle that is beyond their means. In California we have a system of state schools that are an outstanding educational bargain. For the truly needy student there are entitlements, grants and loans that can make college very affordable, and I see those students working very hard to make higher education a reality. It is the families that can and should be able to financially support their students who are the most shocked when they are faced with the fact that the system is not going to do it for them. The option of attending a less expensive or less prestigious school where their student might indeed be eligible for some merit aid is often viewed as not acceptable. As we can witness from the ongoing mortgage debacle, fiscal responsibility is in short supply across a wide swath of the adult population. I am afraid the expectation that financial aid officers can somehow fill that gap is unrealistic.
Jan, at 12:45 pm EDT on July 9, 2007
We have a society that does not plan for higher education. Students and parents can find the best cell phone option, best car loan or home mortgage. However, when planning for college, they never look at the real price tag until the bill arrives after registration. Then the shock hits. The drive to attend the “Best” colleges, compete with neighbors and feel that someone owes them something overrides good practical decisions. Who pays, how much, should I attend a public college, attend the low cost community college at home or should I go the the private college or to a public away from home with dorms are decisions that are not discussed or evaluated.
Little support for increasing aid levesl comes from Congress because they are too busy getting re-elected or giving tax breaks to the ultra wealthy.
We need to re-evaluate, as a society, how we fund higher education. Do we really understand needs analysis? Do we want a merit based set of programs? Are we willing to put our money into access to college for all students? Our future and their future depends on it.
mike, at 2:55 pm EDT on July 9, 2007
Over the past two decades, the political class has legislated higher education into a becoming a debt mill, an albatross around the necks of a whole generation of students. Now, it is commonplace to hear commercials telling students they can get $40,000 in ten minutes...and that pays for all of one year of school. Students are graduating into careers where they’ll never be paid more than $45,000 a year and they start careers owing over $90,000! That debt level stretched out over 30 years is the equivalent of a $700 a month mortgage.
Some solutions: 1) Reduce student loan interest rates back to about 3.5%, with a maximum rate of 6.0%. 2) Require all postsecondary schools to disclose their Cost of Attendance, in addition to their tuition and fees. 3) Eliminate or severely curtail the amount of loan debt avaliable under these alternative loan programs. We limit FFELP loans, we can limit alternative loans. 4) Eliminate executive compensation stock options or bonus plans from all student lending institutions. Same for postsecondary institutions. Education is simply too important to society to be left completely in the hands of capitalism.5) Force colleges to keep rate increases within or lower than the rate of inflation.
That’ll be good start to getting higher ed costs back under control. It really comes down to controlling greed, plain and simple.
feudi pandola, at 9:00 am EDT on July 10, 2007
“Nearly 6 in 10 respondents said that they help students with financial planning and debt management counseling. But just 35.5 percent of them said that guidance specifically mentions alternative loans, and just a quarter of college aid officials said that students at their institutions “receive in-depth loan counseling about alternative loans prior to borrowing.” Macdonalds makes available nutrition brochures regarding their products but I wouldn’t call it counseling.
To call it financial planning and debt management counseling is comical. Ask any student who has taken out a few loans what their payments will be upon graduation and what per centage their loans represent of their total expected income. The likely answer will be “alot” Ask parents what impact paying for college will have on their retirement and the likely answer will be “I don’t know or I’ll deal with that later.
Parents and students have no idea about college costs and less about how they will pay for it.
I agree with the statement that people spend more time comparing cell phone plans and planning their vacations than they do planning to pay for college.
Jack Girvan, Founder at Educational Funding Consultants, at 11:10 am EDT on July 10, 2007
Your analogy is flawed; “consumer surplus” is the difference between the amount that consumers are willing to pay and the amount that consumers actually pay (the market price). I’m not sure what that has to do with what you’re talking about re: financing via private loans.
Helen, at 12:50 pm EDT on July 10, 2007
Other comments aside, this is a real problem.
Loan-to-Learn, Laurel Collegiate, and Astrive are doing full-bore marketing blitzes to gain market share this year.
And with their “100% financing” marketing pitches, they are actively steering families away from federal aid programs.
They say “no federal forms to fill out,” as if that were a great benefit.
The solution is simple.
The DOE should mandate Private Loan Entrance Counseling the same way they do for Federal Stafford Loans.
All private loan borrowers should be made aware that:
a.) Federal loans are available, b.) Federal loans come with more attractive interest rates and fees, c.) If your parent is a co-signer, he or she should consider the Parent PLUS Loan first, d.) If you are a grad student, you should consider the Graduate PLUS Loan first, ande.) All federal programs should be exhausted before accepting a private loan.
Schools would require that all students indicate that they understand and accept these facts before the private loan could be certified by the school.
Non-certified private loans for undergrads (where a school certification is not required, and funds go straight to the student) should be illegal.
School certification is a necessary check and balance against over-borrowing.
Jim Andrews, at 3:30 pm EDT on August 15, 2007
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alt loans are only a symptom
Can anyone name a purchase where more disclosure is required of the buyer than securing a college education? The seller (that’s colleges, folks, not evil banks) knows trailing income of the borrower, and his/her parents; assets and debts; and myriad individual mitigating circumstances surrounding their financial means.
This knowledge permits the crafting of a financial aid package that maximizes the shakedown quotient per borrower, without scaring the sap off to some other school. All with the CYA Federal Methodology in case of any objections. Any methodology is only as good as the price tag that goes in up front. If a private loan is required to fill the gap, so be it.
Aid professionals won’t earn any brownie points by being disingenuous. It’s pretty hard to swallow the explanation that it’s ‘...difficult to intelligently advise students about private loans when they don’t know very much about the students’ financial situations’.
The paucity of hands-up at NASFAA speaks for itself. The community is realizing that it’s been used, for years. Used by the lenders, yes, but even worse so by their own administrations. Colleges have seats to fill, and financial budgets to meet. The price is the price, and the aid office is just following orders when collecting the tab.
There are a lot of genuinely shocked aid professionals out there that have been working quietly and competently for years, and the scales are falling from their eyes. Be angry, yes—but it’s time to direct that anger where it belongs: upstairs.
finaidfollies, at 5:55 am EDT on July 9, 2007