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When It’s OK to Copy

There are few circumstances in which it’s legal to copy a DVD and screen it in its entirety to an audience without paying royalties. One of them is in the classroom.

That exception and others make up a patchwork of laws and rulings on the use of media for educational purposes that some professors have attempted to navigate but many others ignore altogether. What constitutes “fair use” in classes that rely on films, television shows and assorted media clips? In some ways, it’s still an open question. Copyright law and court precedent set the limits, but within those limits, colleges, scholars, studios and lawyers have struggled to define when exactly it’s permissible to use artistic works in the classroom and in students’ assignments.

One scholarly group, the Society for Cinema and Media Studies, seeks to clarify the boundaries with a new set of best-practices guidelines for fair use. Its creators hope that it will give professors a tool for interpreting existing law as well as provide a unified set of standards to eliminate confusion between instructors and college administrations.

“Our basic philosophy is that fair use is a muscle that has to be exercised; otherwise it will atrophy,” said Jason Mittell, an assistant professor of American studies and film & media culture at Middlebury College who is on the society’s public policy committee that crafted the document.

Some legal questions have yet to be put to the test, especially as students and professors gain greater access to free (but not necessarily authorized) materials online. A sampling of only a few major cases outlines the potential legal minefield confronting those seeking to define fair use for visual media, and the often unpredictable criteria used by courts to set the boundaries:

  • A federal court found that a 75-second clip from a 72-minute Charlie Chaplin movie featured in a news piece after his death violated fair use — because of the segment’s length and the judgment that it comprised the “heart” of the movie.
  • A biographical movie about Muhammad Ali, however, was allowed to use a 41-second boxing clip — because it was deemed a small portion of the source film and used in an “informational” context.
  • In the landmark Betamax case, the Supreme Court ruled that recording even entire shows from television was legal for home use — because, it argued, the purpose was “time shifting” rather than “library building” and posed no threat to copyright owners’ royalties.

For professors who frequently rely on film clips or other media to teach their material, however, there’s still a good deal of leeway: the exceptions for “face to face” and online distance education, in addition to the fair use doctrine’s general protection for nonprofit educational use. Despite the broad latitude given to instructors for those purposes, however, there are always potential gray areas.

“It is important to note that neither the educational exceptions nor the statute’s definition of fair use delineate specific permissible uses,” the document states. “As a result, it is somewhat unclear exactly which uses they protect and every use is subject to individual analysis. Thus, this statement does not attempt to establish specific practices that would be protected under current copyright law. Instead, it outlines basic copyright principles regarding educational use. It also describes prevalent practices in the community of film and media educators that are believed to be fair uses or otherwise permissible without copyright holder authorization.”

The guidelines were created alongside a survey of film and media scholars on fair use. “There’s a ton of confusion, and that was one of the main things that came out of this survey,” Mittell said. The cinema society found that 88 percent of those who responded screen works in their entirety, but only 50 percent of those in the United States said their institutions were supportive of their screening practices. Instead, they “do it undercover,” he said. Five percent of respondents said they secure formal permission rights for everything they screen or display in class.

To add to that confusion, colleges and universities often adopt internal rules for faculty that allow less freedom to display films and videos than is probably allowed by the law. Due to widespread confusion, as well as a lack of clarity in legal doctrine, the guidelines state, “it is unsurprising that academic gate keepers (libraries, university general counsels, IT staffs, etc.) frequently choose to adopt overly cautious and conservative copyright policies that sometimes result in a diminished educational experience for film and media students.”

Other institutions, meanwhile, don’t distinguish between print and visual materials. Columbia University’s statement on the use of copyrighted works by faculty and staff explicitly discusses only written documents. But even faculty at institutions that do have such guidelines — such as the University of California at Los Angeles, which has a well-regarded film school — might not be aware of the rules.

“I’m sure they have some kind of guidelines, but I haven’t seen them. I wouldn’t doubt it,” said Jan-Christopher Horak, a visiting professor at UCLA’s School of Theater, Film and Television and a distinguished film curator.

For now, Mittell is focusing on two issues that are still far from settled:

  • Cinema and media scholars were able to win an exception last year to the Digital Millennium Copyright Act of 1998 that allows instructors to legally violate copy protection “for the purpose of making compilations of portions of those works for educational use in the classroom,” according to the film society’s guidelines. That would allow a professor to copy scenes from DVDs, for example, and screen them in a montage for a class. The exception expires in 2009, however, and Mittell sees it as an opportunity to lobby for a clarification that would allow scholars to use source materials from the main university library, for example, instead of only “the educational library of a college or university’s film or media studies department,” as currently mandated.
  • Educational allowances for fair use currently only apply to instructors, but for students who may increasingly find themselves needing to use film or media clips for class presentations, copyright protections still apply. The result, Mittell has found, is that much of the class period is often spent cuing DVDs to specific scenes instead of using a mixtape-style disc with the needed clips in the right order. “What you effectively have to do is run over some time [in the class period] in order to cue it up to the place where you want,” he said.

The society’s next policy document will tackle another issue that has caused confusion among media researchers: what limits fair use imposes on publishing clips in online journals, DVDs enclosed with published articles, Web sites and other digital scholarly venues.

Andy Guess

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Comments

It seems to me that the questions of copyright are raised only as it applies to educational institutions. There does not appear to be much argument for non educational use. That being the case then, why not establish a clearing house( such as BMI is for the music industry) which can “license” educational institutions for the use of all media for in-class use only. For example, why not charge each subscribing instituition a per student charge each year-much like a subscription. This would allow all educational institutions the opportunity to use all media legally, for which they have paid a subscription fee. That charge must be reasonable and on a sliding scale. For example there sould be one level for elementary and high schools and another for higher educational institutions. This license would only permit use in class and would not allow students to use any materials for projects or personal use (no downloading of music for their own personal use). This proposal allows educational institutions to use materials in a reasonable manner and still reward those who created these materials for their efforts. It seems a plan that could work out for everyone.

Dr. Robert Brown, Dean, at 8:20 am EST on November 16, 2007

But what about the students?

The above comment is not a bad suggestion, but it doesn’t fully cover the way that the digital material needs to be used in an academic setting.

We are in the business of educating students. More and more classes are relying on projects created from multimedia material to facilitate kinesthetic and visual learning, such as making iMovie documentaries. Writing papers and power point aren’t going to cut it anymore. We must prepare our students for the digital world, but we can’t because that would violate copyright. Even though the student projects are not taking money away from the studios, nor making the material available for download use.

Current copyright law is ridiculous. I understand the need and the desire to protect your intellectual property from infringement, but now we’re just crossing over into greed, which is never compatible with the common good of educating students.

Elizabeth, at 8:50 am EST on November 16, 2007

Copyright & Motion Pictures

The Motion Picture Licensing Corporation (mplc.org)has options for permission to show a wide range of films for educational purposes in return for paying an annual licensing fee.

Judith, at 11:45 am EST on November 16, 2007

First off, thanks to IHE for highlighting what SCMS is trying to do. We encourage other scholarly organizations to build on what we’ve done to adopt their own best practices — feel free to contact me or SCMS about such efforts.

To respond to the licensing proposal mentioned in the comments, that might be a good solution for file sharing issues, but it is completely unnecessary for educators to use media in the classroom. The legal framework is already in place for educational usage without paying beyond purchasing a copy of the DVD — as educators, we should not agree to pay for something that we can use for free. Instead, we need to actively assert our fair use and other rights to resist the content industries’ attempts to demanding payment & permissions beyond their own legal rights.

Jason Mittell, Middlebury College, at 11:55 am EST on November 16, 2007

Fair Use & Education

The individual who proposed a licensing scheme seems to have missed the nature of fair use, which allows for use without permission or fee conditional upon a balance of four factors. The SCMS guidelines were clearly written with that balance in mind. Many institutions pay unnecessary use fees for materials they could use under fair use because they are unwilling to apply a fair use analysis to the use of that material, or because they are afraid that if they are sued and win it would still be a very time-consuming and costly process. A fear that is exploited by many publishers, trade associations, and licensing groups.

Fair use is important not as a way to save educational institutions money but as a means of allowing scholars and creators to build upon and reference the work of others. Not only scholarship, but good art, literature, film, etc. is often distinguished by its allusions to other works and its veiled or explicit commentary on those works. Without fair use this would be much more difficult, if not impossible.

Shelly Warwick, Library Director at Touro-Harlem Medical Library, at 1:05 pm EST on November 16, 2007

Licensing fees

Why have the college or university pay a flat comprehensive license fee when only some instructors or departments use video or DVD media in the classroom?

Films, Inc., MGM/UA Public Performance, and other outlets for such media are usually quite liberal in negotiating royalty payments for individual students, student organizations, student unions, or faculty who would like to show entire works on film/video.

Thus, it is quite economical for a department with ligitimate needs, to have a line in their budget from which to pay $40 — $80 for full public performance rights to copyrighted works (to potentially hundreds of students in a lecture hall).

At a small institution a few years back, we were charged a reasonable fee (something on the order of $.50 per student) to show recent releases at summer orientation parties in the student union.

Sometimes the Films, Inc./MGM/UAs of the world don’t advertise beyond the student union, student government, or the residence hall councils, but it is quite easy to contact them and to model legal, ethical behavior.

Dr. F. Gump, at 9:40 pm EST on November 16, 2007

Use In Student Affairs

I am a student affairs professional at a small college and I have found that many companies are willing to allow the use of clips or montages with minimal resistance. The difficulty comes when trying to get the person on the phone who can rightfully give permission. Our students are increasingly requesting media-heavy educational and social programming. The lack of a clearinghouse system makes the process of obtaining rights very difficult even when funding is available.

Tom Bottoms, at 5:15 pm EST on November 19, 2007

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