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College Sports and Spending

California State University at Fresno has developed a reputation as something of a Title IX renegade. A $19.1 million jury verdict last week in favor of a fired women’s basketball coach who alleged sex discrimination and retaliation for her efforts to achieve equitable resources for players under Title IX was the latest in a string of three similar and successful multi-million dollar lawsuits citing the landmark 1972 federal law barring sex discrimination in institutions that receive federal funds.

So it’s not surprising that when asked about perceptions of the state of women in Fresno State athletics, Thomas Boeh, the athletic director since 2005, responded with frustration. Fresno has a questionable past when it comes to allegations of overt discrimination (the celebration of an “Ugly Women’s Athletes Day” in an athletics department office several years ago the most notorious example), and Title IX compliance (a government review in the 1990s found the institution out of compliance in 11 areas).

But on nearly every barometer of gender equity today, “Fresno State generally falls somewhere in the middle or upper half of the country among Division I-A institutions,” Boeh said. “We’re not perfect yet, but we also somehow have become considered the worst-case scenario with Title IX and that’s just not accurate.”

Boeh’s got a point. That’s not to say that resource disparities within the Fresno State athletics program don’t exist — but they largely mirror disparities nationally that, to some degree, are outside the reach of Title IX. Accusations of inequities at Fresno State raised in the three lawsuits point to larger issues about spending disparities in athletics, issues that are often overshadowed in discussions of Title IX. While the law regulates participation numbers (which are supposed to be roughly proportional to student enrollment), and scholarship distribution (which should be roughly proportional to participation numbers), it does not require that overall expenditures be proportional.

As a search comparing Fresno’s athletic expenditures to that of 123 Division I-A institutions in a U.S. Department of Education database shows, on average, the I-A universities spend a little less than 30 percent of their athletics budget on women’s sports — a proportion slightly lower than Fresno’s. (The disparity in coaching salaries at Fresno, however, is greater than for Division I-A as a whole: In 2005, the difference in average salary between men’s and women’s teams’ head coaches at Fresno was $224,582, compared to $180,892 for the Division I-A comparison group).

From 2003 to 2007, total per-athlete expenditures for female athletes at Fresno State fell from $15,598 to $15,361, while they rose per male athlete from $42,713 to $45,397, according to data reported to the Education Department under the Equity in Athletics Disclosure Act. And an analysis of internal budget numbers compiled by Diane Milutinovich — a former Fresno State associate athletics director who settled her discrimination case with the university for $3.5 million this fall — is starker. The analysis, covering a slightly different time frame and involving different numbers from those reported to the Education Department as expenditures, shows sports budgets rising by $17,279 per male athlete from 2002-3 to 2005-6 (as male participation declined by nearly 100 athletes), compared to an increase of about $8 per female athlete (as female participation rose slightly).

At Fresno in 2006-7, expenditures for men’s teams totaled about $10.03 million, compared to $4.96 million — or about a third of the budget — spent on women’s sports (which in total involve 59 percent of Fresno’s athletes), according to the department data. Football and basketball receive the overwhelming brunt of those expenditures: Take out those sports and the balance shifts, to $1.76 million for men and $3.56 million for women. And on the flip side, football at Fresno produces the most revenue, which, at $7.9 million, more than offsets the $5.9 million cost. All women’s teams combined brought in $279,831.

“Do I think the number should be 59 percent, no, but I do think it should be above 30 percent, yes,” Milutinovich said of expenditures on women’s sports at Fresno. “I’m not unreasonable; I understand that football costs more. But then don’t use the budget as an excuse” for failing to provide appropriate resources to other sports, she said.

“Like the equestrian program, why do they have to buy their own helmets when those are just as expensive as the football helmets?” she asked.

The idea that “there’s an industry standard for discrimination,” she said, “is wholly unpopular.”

Qualitative and Quantitative

Title IX’s participation standard requires that a college comply under one of three standards: that the ratio of male to female athletes corresponds to the ratio of male to female undergraduates (known as proportionality); that it demonstrates a commitment to expanding athletic opportunities for the underrepresented sex, or that it shows it is meeting current demand. At Fresno State, where the university is attempting to comply under the proportionality prong, athletics participation is nearly identical to overall institutional enrollment. And leaders expect to announce new women’s sports within the next month in order to bring the number of scholarships for women’s sports to representative levels (Fresno State is currently at the National Collegiate Athletic Association maximum for scholarships in all its women’s sports programs).

But scholarship distribution aside, which at Fresno in 2006-7 was split 55/45 for men’s and women’s sports, respectively, Title IX does not require equal or proportional expenditures for men’s and women’s sports. It instead requires that the athlete experience — in terms of access to facilities and equipment, mode of travel, etc. — does not differ qualitatively by gender. So that means if the football team flies to a game 500 miles away, so should the field hockey team. If the baseball stadium has lights and an electronic scoreboard, softball players should have the same and shouldn’t be relegated to a dirt field.

Nationally, experts say that the proportion of athletics budgets allocated to female athletes stays fairly stable as budgets grow. Citing data from a forthcoming study, Marj Snyder, co-CEO of the Women’s Sports Foundation, said that while, on average, Division I operating budgets have increased from $10.2 million in 1995-6 to $18.4 million in 2004-5, the proportion allocated for women’s sports increased in that time from 31.2 to 34.2 percent. The proportion devoted to football fell by 0.1 percentage point, from 33.8 to 33.7. And for men’s basketball, the proportion climbed by 0.1 percent, from 15 to 15.1.

Advocates like Snyder say they don’t expect proportional expenditures for men’s and women’s sports, given the cost of football. But Snyder did say that while she doesn’t know the magic number, the current average spending level for Division I women’s sports, at around a third of total sports costs, is generally considered too low to foster the same sorts of qualitative conditions for male and female athletes. “There is no equalizing thing in women’s sports where women’s athletes are spending the night in a hotel for a home game, which is what football teams do,” said Snyder. “It hasn’t been difficult to point out where the experiential differences are, and those experiential differences translate into money at some point.”

One reason the disparities in expenditures may typically get such little attention, Snyder said, is the difficulty colleges have had in reaching the basic proportionality threshold required by the law (assuming they attempt to satisfy Title IX under the proportionality prong, which critics argue is the only sure-fire way to satisfy the Education Department’s Office of Civil Rights). “The reason why people haven’t really gotten into the nitty-gritty on the money thing is that we’re still dealing with the proportionality issue,” said Snyder.

But Jessica Gavora, vice president for policy at the College Sports Council, an organization that advocates on behalf of men’s sports teams, said she feared that scrutinizing expenditures would only lead to further backlash against Title IX, which she supports. “It is a way to rationalize some of the other activities, to rationalize the strict application of proportionality, to say, ‘Oh, there isn’t equity today, look at this spending, it’s all unequal therefore we have to bring in the gender equity police,’ ” she said. With no female sport equivalent to football, “The expenditure does not reflect the equality of the experience or any measure of equity, and I think more importantly it is beyond the scope of Title IX.”

Plus, added Eric Pearson, chairman of the College Sports Council, “You also have to take into account revenues, and sources of revenues. You have additional sources of revenue and benefits that come from a high-profile football team or basketball team that the school benefits from” like licensing fees and free media exposure, he said.

“I don’t think that college women’s sports should be looked down upon because they don’t bring in revenues. They’re not professional teams. Their purpose is not to bring in revenue. But it should be part of the discussion when you talk about, ‘Are they being discriminated against?’ ” Pearson said.

Fresno Athletics

Back at Fresno, Boeh, the athletics director, said he couldn’t comment on earlier budget and Department of Education numbers because they were compiled before his tenure at Fresno began, and he’s uncertain of how they were calculated. (Such reports, as Boeh pointed out, are inexact, with different colleges calculating their answers in different ways.)

But moving forward, he said members of the university’s gender equity plan task force, established this summer, are charged with identifying any inequities in the qualitative experiences of athletes across sports, keeping in mind the different requirements and characteristics of each team. “What we want to try to do is focus on the experience of the student athletes, and the quality of their equipment, and their academic services and training and strength and conditioning and their gear and their locker rooms,” said Boeh.

As part of an effort to restrain past overspending, the athletics department has put in place a policy, applying to all sports other than men’s and women’s basketball, that coaches should aim to recruit about three-quarters of their athletes from California. The department also asked teams to set up their schedules so the majority of contests are in California or contiguous states. “We’re trying to create consistency in those basic policies of what every sports program is expected to do,” Boeh said.

Asked about the equity of the student athlete experience at Fresno now, and if there are any particular problem areas, Boeh, like Milutinovich, pointed to the women’s equestrian program. The squad size, once at around 100 and now in the 60s, will be reduced to around 40 under the new gender equity plan, while the amount of resources will be slightly enhanced to improve the experience of individual athletes. “A lot of this has to do with how much time an individual has on a horse during the week,” he said.

Asked about the helmet issue raised by Milutinovich, Boeh said that while there are helmets available, many women choose to use their own and the challenge is for athletics staff to determine what they can reasonably provide. “The challenge is to do that when there’s not an immediate sport that you can measure against, if you will,” he said. “The use of helmets and gear in baseball, how do you take that culture and apply it to another sport... the use of tack and helmets and gear in the sport of equestrian?”

“As long as you have football on just the men’s side, that trend will probably continue because it just is a very expensive sport,” Boeh said of funding disparities. But he expects that with the pending addition of new women’s sports and reductions in the size of the equestrian team (but not resources), the proportion of Fresno’s athletics budget that goes toward women’s sports will rise.

For her part, Milutinovich said she agrees that the size of expenditure should be tied to the nature of the sport, that a volleyball team might need several uniforms as athletes change during tournaments while another team might need one. But she pointed out that if you accept the premise that football players receive preferential treatment, then just under half of Fresno’s male athletes are the beneficiaries.

Can the same, she asked, be said of half the women?

Elizabeth Redden

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Comments

College Sports and Spending

The fact that they state right in the article that Fresno St. is in the middle or half of all colleges in the United States when it comes to gender equivalency is kind of preposterous. To say that one women’s basketball coach getting fired is an act of sexual discrimination is a very loose stretch. The coach complained that male athletes receive more benefits and money towards their athletic programs. The fact is women’s sports have not come far enough professionally to be spending ridiculous amounts of money on their development in college. It’s very sad to say it like that but it is the god honest truth. I am not sexist or biased on this situation because I was a Division 1 soccer player my freshman year of college. I have seen the amount of time spent recruiting not only male but female players. There is no doubt in my mind that male players are given slightly more attention. But that is not to say that female athletes do not get the same opportunities and financial support in their schools. When it all boils down it comes down to the fact that there is a much wider fan base for male collegiate athletes then there is for women. Unfortunately for female collegiate athletes, college football and basketball players are glorified to the point of celebrity status while they are still in college. It’s the way things work and until female professional sports begin to bring in the exposure, TV ratings, and ticket sales as even the less popular men sports they will continue to receive slightly less attention and support.

Robert Merritt, at 8:05 am EST on December 13, 2007

The premise underlying Mr. Merritt’s comment is that collegiate sports should mirror the priorities of professional sports, thus further modeling higher education as a business enterprise dedicated to serving the needs of our capitalist society. Is this a good way to look at the role of higher education in this country? I think not. As for equity, I would be interested in comparisons between expenditures on men and women in a sport like swimming (my own in college) where they use a common facility, have almost exactly the same needs (women’s swim suits are probably slightly more expensive than men’s), and have no future possibilities for professional participation in the sport beyond college.

Sandy Thatcher, at 8:59 am EST on December 13, 2007

One factor that hurts female sports is that, generally, women themselves prefer watching male sports. It’s just the way it is. And I see no sign that this will be changing anytime soon.

Some accommodation within Title IX in Div. 1A needs to be made for the financial impact of college football. At my alma mater (Texas A&M), football is the primary funding source for the school’s women’s sports...and this is the case at many of these institutions.

Once you go below 1A, however, the case for Title IX becomes stronger.

It would help the womens sports immensely if they were more popular with the fans. Until that day, it will be a struggle...even with Title IX as a backdrop.

Steve insor, at 9:10 am EST on December 13, 2007

Women and Athletics

Steve Insor is absolutely correct.

If we matched the WNBA’s all-star team of professional women basketball players against the boys’ high schoool all-American team, wonder who would win?

Women athletes are wonderful to watch and should be supported. But no one ever imagines — outside of academic feminists — that their skill and endurance levels ever come near those of men.

Chuck, at 10:40 am EST on December 13, 2007

psychology (very very old PhD)

My doctorate is so very old that I actually took a class called Individual Differences. The text included topics on male-female differences (how Incorrect today)! The conclusion was that women are (who knew?) not simply shorter men with softer fronts. However, we are not allowed these days to learn, study, or believe that. Haha, except for my grandma. I love to watch both men’s and women’s sports at the college in my town, at which I teach, but NO ONE would consider them to be the same.

bystander, at 11:15 am EST on December 13, 2007

As someone who wouldn’t mind seeing Division 1 sports dismantled and who also enjoys minor league baseball far more than college sports: if these programs must continue then I’d like to see disparities increased with the athletes in the money making sports being paid and/or having stronger opportunities to increase their chances to graduate (additional scholarship years).

As far as monetary parity goes I’d use the swim team idea as a guiding light and limit it to sports where profits/donors are not skewing the picture.

Russ, at 11:40 am EST on December 13, 2007

College Sports and Spending

Listen up, Steve and Chuck: To say that women prefer to watch men’s sports is ridiculous because there are so little professional women’s teams that get exposure on TV, radio, etc. The whole point of title IX was equalize the playing field. It’s sad to think that it’s been 35 years since this idea was made law since so little has happened in response.

Aw, Come on, at 11:40 am EST on December 13, 2007

Get the facts straight...

My comment to Insor and Chuck is that no one is denying the outstanding cost of Div. I Football. Insor, a bit of information for you: There are very FEW college football teams in this country that actually generate spendable revenue in this country. Fresno State is not one of them and I’m sorry to inform you that A&M isn’t one of them either. That is how much football costs! I have been involved in Div. I athletics as a recruit, an Fresno State female athlete, and a coach at 3 different universities (winning conference championships 3 out of 4 years). I lived this article! Part of the argument in this article is creating an equal experience. As a college swimmer, I understood that Football cost more. Female athletes understand that there are sports with fans! As swimmers, we didn’t expect more fans at our meets than our parents and our boyfriends...if we were lucky. But how is it fair that 30 female swimmers share 4 shower heads in a locker room that is available to the Physical Education Department when each male sport has their own locker facility? Is it fair for female athletes to be kicked out of study hall so that the men’s basketball team can use then entire room for tutorials? Why is it that female athletes bus 5-8 hours to competitions when Football and Basketball fly to competitions that are 2.5 hours away? There has to be some established standard for these kinds of things. As glorified as College Football and Men’s basketball have become, these are still amateur college athletes. You guys have got to quit making professional-college comparisions. There are NCAA rules that regulate this. Until these athletes go professional they need to be treated as amateurs whether they are men or women. The majority of athletes at any Division I institution will not go “pro” regardless of sport. These institutions must protect the experience of the athlete because, quite frankly, that is all that the athlete is going to graduate with.Chuck, you’ve got the endurance and skill thing all wrong. Men may be stronger and faster...but as far as endurance and skill, the girls got you beat.

I lived the Article, at 12:50 pm EST on December 13, 2007

All God’s Children.........

Couple of quick comments....

To “Aw Come On".....the playing field is equalized. It is the sporting outcomes that are not and likely never will be for a variety of socio-cultural, physiological, temperamental and genetic differences between men and women that many folks stubbornly refuse to see or consider.

And to “I Lived the Article".... there are 100s of different kinds of athletic competition out in the world.....but men beat women all the time in the skill and endurance necessary to win nearly every single one.

Running marathons, bicycling across the country, hitting a fast ball, swimming, ice hockey, golf, billiards, basketball, lacrosse, soccer, bowling, darts, decathlons, formula one racing, blitzing a quarterback, and so on ad infinitum.

Facts is facts.

But I totally agree with George Bernard Shaw who once noted that “a tranquil woman can go on sewing longer than an angry man can go on fuming.”

Chuck, at 1:25 pm EST on December 13, 2007

Oh, Chuck. If women’s collegiate and professional sports had as much time, money and support that men’s sports have had to develop over the past century, I believe that there would be equal footing and interest in seeing women compete. I agree with you that this may never happen but it has nothing to do with temperment and all that other irrelevant stuff you mentioned.

Aw come on, at 2:05 pm EST on December 13, 2007

Sorry, ‘Aw Come On’, but women do generally prefer to watch men’s sports. I have two daughters who played soccer and basketball, and one played baskeyball in college. I would love to think that women would be interested in women’s sports...but they (generally) aren’t.

I’ve talked to many women about this. They just like watching the guys play. Nothing any sociologist or feminist can do about it...it’s just the way it is. Football...brutish football...is amazingly attractive to many women. Go figure.

Title IX cannot equalize the playing field for women’s sports by itself. Only actual, real-world interest by fans in general will do that. Even my two daughters (high school teachers both and athletes) prefer watching men’s sports.

If men’s sports disappeared entirely (an unintentional side-effect of Title IX?..see men’s wrestling), women’s sports would certainly become prime time.

Steve Winsor, at 2:20 pm EST on December 13, 2007

College Sports and Spending

Sorry, Steve. I don’t buy your assumptions.

Aw come on, at 6:20 pm EST on December 13, 2007

Fresno State BS

To Steve and Chuck — you two are pinheads but entitled to your opinions. Unless you have worked or competed in Divison I college athletics you only have half the facts. It is another world and there is inequality when you look at how male and female athletes and coaches are treated. There are very few exceptions to this when it comes to Universities. I attended Texas and coached there. This is one university that properly supports both men’s and women’s sports. Maybe the fact they have two separate athletic departments with two separate athletic directors has something to do with it. I also coached at Fresno State for four years and there is even inequity among the female sports hence ‘Tier 1 and Tier 2′. This too is garbage and one of the reasons I left. I had first hand experience of witnessing a hand written letter from a male coach to a female coach that threatened that if she ever spoke up at a staff meeting she would be sorry. Without the threat of a lawsuit this conduct was tolerated by the administration and other male coaches. Fresno State has an arrogant attitude and deserved to lose all these recent law suits. They still don’t ‘get it’ either. They should have settled all of these so the reputation of the university overall would not be tarnished. Recruiting not just for athletics but also for academics has been harmed for the long term. This is due to the arrogance of the administration. Welty needs to leave. He hired Scott Johnson all on his own. The hiring committee did NOT recommend his hiring. I personally removed rust from lockers and repainted them as a Division I coach! What male sport coach would EVER have to do this?? NONE! So regardless of who the audience is at events there is some need of a level playing field when it comes to how both athletes, coaches, and administrators are treated.

Professor Moriarty, at 6:05 am EST on December 26, 2007

I agree with my fellow swimmer

I went to CSUF and heard about Title 9 during my years there. I defended my position to so many people. Some listened and some laughed.

No matter who brings in money...it should be shared in the interest of future athletes. For example: not wasted on athletes staying in hotels the night before HOME games...when their scholarship is already paying for their apartment! To protect the kids who love to play sports and grow up to strive in their sport at college...share the money.

It sucks to see a sport get cut. Guys or girls! I would hope that anyone with a passion for sports would understand that others have the same passion even if it isn’t a popular sport. It’s not all about who will get the most fans out to cheer for a particular sport...those sports shouldn’t get more money. Sports should get money for the needs that the individual sport has. If there was a better way to share the money for the needs of the sport and keep more sports on colleges across America...we would have more kids interested in going to college. Our society is so sports crazy. We support our children in spending years of sweat, tears, and joy for practices and games but fight over money and cut sports that we don’t think are that important. I wish everyone could understand the passion of a swimmer. I say ’swimmer’ because it isn’t a popular sport and it’s what I know. Even parents don’t understand the passion for it but they support their children. I really wish I could explain to you how much I love to swim.

Personally I was not thinking of attending college until I was a junior in High School. I was able to get a swimming scholarship and ultimately a college degree. I am so thankful to have squeezed my swimming experience at Fresno State before that opportunity was closed. It’s cool to say “Oh my records are there forever"...then immediately sad to think that there will never be future swimmers on that campus striving to be fast and proud bulldog athletes.

Wow I haven’t thought of this topic in years and how quickly it fired up those feelings I had back in college and the years that followed.

I wish our country was not so money hungry and more generous with sharing. Education is important. More sports offered in college equal more athletes going and getting an education.

I agree with my fellow swimmer when she said that college athletes are not professional athletes ... all athletes in college should be treated that way to grow in appreciation for the actual opportunity to attend college for the amount of scholarship and not greedy for what esle can our sport get.

I know it was a struggle to keep the swim team at Fresno State and I’m so grateful to Dan and all the other coaches/people involved with keeping our team alive for as long as possible. Thank you!

ps...about “women liking male sports more” ... I’m not even sure where to start except sharing this. I’m an athlete. I know the time it takes to master the sport I love so much. I understand others feel that way too. I enjoy watching sports because I know they have to work hard at it. Guys or girls...I like to watch people compete for something they work so hard at! So I’m just letting you know that not all women prefer watching male sports.

I lived it too!, I gree with my fellow swimmer, at 3:05 pm EST on December 31, 2007

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