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Doing the Right Thing – and Thriving

Talk to many a college admissions dean or president of a college with competitive admissions, and ask them about certain policies and the refrain is common. “We know it’s not really the right thing to do, and I’d love to cut back, but I can’t – since other colleges do it, if I don’t keep up, I’ll lose my best students, and then my SAT average will go down, and my rankings will drop….”

The hesitation about acting individually to curb the awarding of merit aid to financially well off students, among other practices, has led to talk of seeking broader antitrust exemptions to allow colleges to act in concert. The conventional wisdom is that unless you are Harvard or a few other institutions, you can’t act alone without taking a hit.

Maybe not.

In the last few years, some colleges have pulled back from the policies everyone else says they’d like to pull back from. Notably the sky hasn’t fallen (and neither have their admissions numbers). Consider the cases of Hamilton College, which completely eliminated merit aid to spend more on need-based aid, and of Tufts University, which imposed a limit on its use of early decision. Both colleges are competitive in admissions, with excellent academic reputations – but neither has even close to the endowment or admissions clout of Harvard or the other institutions at the top of the admissions pecking order.

Hamilton last year announced that it would stop making any merit awards (it didn’t take away those awarded to students admitted previously) and would add the money to need-based aid. Like many colleges, Hamilton has used merit aid to go after students who were at the top of its academic profile – students who might turn down Hamilton without some extra incentive. About 50 applicants a year who had no financial need were offered half-tuition scholarships, while another 50 who were determined to have some financial need were offered the equivalent as funds on top of their demonstrated need. The idea was to get another 10 students in each group – the students with absolutely top credentials who would raise the bar for the entire class (of 460).

Admissions experts — especially those who support the use of merit aid — say that if you give up those students whom you are enrolling because of merit aid, traditional measures of academic quality will drop. At Hamilton this year, however, the opposite is true. Average math and verbal SAT scores are up for the class that will enter this fall by 12 points, to 1368. The percentage of students in the top 10 percent of their high school class is up to 78 percent, from 74 percent. While yield (the percentage of admitted applicants who accepted the offer) dropped slightly (to 33 percent from 34 percent), that’s modest, especially in a year that so many colleges added to their aid budgets.

Monica Inzer, dean of admissions and financial aid at Hamilton, said that about 5 percent of Hamilton’s $21 million aid budget has previously been spent on merit aid, and that while that’s not a huge percentage, “$1 million is $1 million.”

Inzer said that she didn’t think all merit aid was bad, and that it had helped Hamilton in the years prior to her arrival there. She said that she didn’t see Hamilton’s experience as demonstrating that one should never use merit aid, but that one shouldn’t assume merit aid – once started – should stay.

“The problem is that schools get used to merit and it’s working for them and it’s hard to back off — you don’t ever get a chance to freeze things in time and say ‘is this still working and needed,” she said. “The rest of the world has changed and so has our pool.”

In Hamilton’s case, she said, the college was doing a better job of attracting the kinds of applicants it wanted without merit aid offers, and her greater concern was the problem of growing percentages of the potential student body who need aid to be able to enroll. Looking at the demographics 5 or 10 years out, she said, it’s clear that colleges need to increase their aid budgets for low-income students. Hamilton isn’t need-blind, she said, “and to be not admitting somebody because they couldn’t pay and to give merit aid to someone else didn’t feel right,” she said.

This year, only 7 percent of decisions were “need sensitive,” meaning that only students without need were admitted, a percentage that is down from previous years.

While Hamilton completely eliminated a policy, Tufts opted not to eliminate but to decrease the share of its class admitted through early decision. Over the last 10 years, early decision has shifted from a practice used to admit relatively small shares of classes to close to half of students at some highly competitive colleges. While Harvard and Princeton Universities and a few public flagships have eliminated it, most colleges say that early decision is wonderful for institutions in that it gives them more control over their class pools, and makes them more competitive as they reject larger shares of the students who apply on the regular schedule.

In turn, many high school students have felt increasing pressure to apply early – even if they aren’t entirely sure of where they want to enroll – because they believe that their odds are more secure that way. Because such admissions savvy is more present in wealthy suburbs or private schools, many have questioned whether it is fair to admit large portions of a class that way.

Lee Coffin, dean of undergraduate admissions, said he was at a meeting of the National Association for College Admission Counseling a few years ago, and at a session in which admissions deans were explaining to high school counselors how they see early decision, and the image he had in his mind was of facing “the villagers with pitchforks.”

High school counselors were saying – loudly – that early decision was out of control in a way that was encouraging students to make poor decisions.

Coffin said that he sees value in early decision, but also the down side, especially since he has found those admitted early are less diverse and more wealthy than the applicant pool as a whole. Tufts was at the time filling 42 percent of its class with early decision applicants – and decided to impose a cap of one-third of the class. By imposing discipline on the process, Coffin said that Tufts doesn’t even go up to its cap and this year admitted only 31 percent of its class through early decision.

As at Hamilton, adopting a policy that conventional wisdom says will hurt admissions numbers has not done so. The four admissions cycles that have taken place with the cap have seen applications increase to 15,643 from 13,700 and SAT averages go up to 1405, a 100-point gain.

Coffin said that reducing early decision results in better decision making. When the admissions committee is reviewing early decision applicants, he said, “it has given us more discipline. I can push back and say, ‘you’ve only got x number of seats,’” he said. “When you are unchecked, they all look good, and you say ‘what’s 5 more students, what’s 10 more?’”

While Coffin said he has no doubts the change resulted in a better class, there was an initial – tiny – drop in selectivity, as the university went from admitting 27 percent of applicants to 27.5 percent. But that’s now down to 25 percent. But he suggested that colleges shouldn’t be afraid of such changes – as long as they are for a good reason. “You are talking about tiny fractions of selectivity, and that doesn’t seem consequential.”

Scott Jaschik

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Comments

Merit-based

I don’t understand why MERIT is not the big factor. First of all, why are people GETTING into college if they have little merit, bad grades etc.?

Secondly, there are students that are merit-based and need-based. At the New School University, even though I was on the dean’s list every semester except one — I was told my scholarship would stay low because there were people above 96th Street who were needier. SO much wrong with that — AND a lie. THOSE students lived with parents, didn’t pay rent. I was an “older” student who couldn’t find work and spent my whole three years in and out of court being almost evicted and finally was immediately after graduation. So who is NEEDIER?

When colleges, the work force, the arts, etc. FORGET about MERIT, the society goes in the toilet.

The mediocre and less-than mediocre are inheriting the earth.

Nanette Rayman Rivera, Writer, at 9:55 am EDT on July 3, 2008

Seeing red

I just see red when institutions start to take away merit based financial aid. My daughter excelled in high school and earned high ACT scores. Her instition did give her merit aid and rightly so. Why not reward high achievers with aid whether the family needs it or not? I support merit based aid to all students.

MMW, at 10:00 am EDT on July 3, 2008

This is misleading and somewhat disingenuous

Tufts has a $1.4 billion endowment, ranked 28 in national universities, with a 25% accept rate.

Hamilton has a $700 million endowment (serving only 2,000 undergrads), ranked 17 in liberal arts colleges, with a 30% accept rate.

These are not “typical” institutions. These are still powerhouse institutions. And this article addresses minor changes to their policies that they are strategically making up for in other ways.

These are 2 of the MOST EXPENSIVE colleges in the country and it’s really disingenuous to utilize such elite institutions to moralize about merit aid that is most frequently awarded by colleges that serve far more low-income students and offer a much less expensive education.

Tufts’ and Hamilton’s decisions may be for reasons they deem to be worthy, but framing this entire article in a way that implies aid to families that don’t qualify for need-based aid is really uninformed and simplistic. Picture a 2-income family with 2 kids earning a combined $150,000. They likely won’t qualify for need-based aid in most calculations. After taxes, mortgage, food and expenses — does anyone out there that can do middle school level arithmetic believe they have the $50,000 per year to attend Tufts or Hamilton?

This comes from an incomplete understanding of the reality of the interaction of cost and aid over the spectrum of higher education selectivity.

Recruitment Data Analyst, at 10:15 am EDT on July 3, 2008

My Comments

I, too, saw some red when I read this article. The statement, “curbing merit aid to financially well-off students” begs the question, “how do you define ‘financially well-off’ students?” I strongly believe that most people who are not college administrators would disagree with the realism of the formulas used by FAFSA and CSS-Profile to determine those who are “financially well-off.” When there are discussions about how expensive higher education is, a common metric used is the percentage of graduates who have debt and what that average debt is — that is indeed a good metric, but in many, many cases the debt that the graduates incur is far dwarfed by the debt that their parents incurred.

I also saw red when I read the statement that “it’s clear that colleges need to increase their aid budgets for low income students.” That may be so, but where will that aid come from? In probably only a miniscule amount of cases do colleges and universities do some serious cost-cutting in order to provide aid for lower income students; what they generally do is to increase the tuition price — meaning that those “financially well off” students (i.e., their parents) will pay more (and borrow more) so that others can pay less.

What I would really love to see is for Tufts and Hamilton, and other like-minded colleges, to stop the practice of giving tuition aid on a non-financial-need basis to the children of their professors and administrators. After all, what’s good for the goose should be good for the gander — and it would be more socially just, right? And for those who would say that free or reduced tuition is part of the expected compensation package, well then, if that is so, why shouldn’t it be taxed?

Doug, at 11:00 am EDT on July 3, 2008

Analyst, the expectation is that those people will end up head-over-heels in debt with student loans.

My daughter is going into her senior year at a small state university. Due to her merit-based scholarships, we’ll be paying in less than $2000 per semester for tuition and fees, room and board. It’s not a prestigious school, (although it routinely makes the Kiplinger’s and US News and World Report lists,) but she’s getting an excellent education. It’s a tradeoff we consciously made.

Laura, at 11:00 am EDT on July 3, 2008

Smoke and Mirrors

This article touts rising SAT scores at Hamilton College as evidence that the College is thriving despite the abolition of merit scholarships.

But the author of the article and Hamilton’s dean of admissions neglect to point out that in a related move to promote “diversity” Hamilton has become SAT optional. Check the SAT website and you’ll learn that only 59% of admitted students now submit their scores. That number is slightly down from previous years.

More smoke and mirrors from the school that brought us Susan Rosenberg, Ward Churchill, and Annie Sprinkle.

Send your kid to SUNY-Geneseo. Its better and much cheaper.

Hamilton Alumnus, at 1:30 pm EDT on July 3, 2008

The problem with moving away from merit and toward need based aid is how do you determine need? There are many many many programs available for need based aid. Merit aid can be very hard to come by. I know students who get need based aid and have so much that they end up not being allowed to use it all. I am scraping to get by because we don’t officially need the money.

M, at 2:05 pm EDT on July 3, 2008

I talked about this phenomenon on my blog. SAT Optional isn’t just about snubbing the SAT. It’s also about filtering out kids who have scored poorly.

http://www.omniaceducation.com/bl...forest-gets-the-best-of-both-worlds/

Mark Truman, SAT Scores us at SAT optional Schools at Omniac Education, at 3:15 pm EDT on July 3, 2008

Only on the day that athletes no longer get scholarships, and not before that day, will any discussion of reducing merit based aid even approach being legitimate. Even then, there are reasonable arguments aginst reducing merit schalarships. If the athletes, by way of school pride, recruitment, and alumni loyalty, receive consideration for aid, then how much more worthwhile is any merit aid that might contribute to the future thinkers and leaders?

Cheryl Blake, at 7:05 am EDT on July 4, 2008

Lots of well-considered comments here. I’m sure most realize the less well-represented (in this line of commentary) arguments for increasing diverse access to college—low income students (the lowest of which are largely students of color in the US) encounter a number of major hurdles to high GPA and SAT scores/college aspiration and prep and therefore, though some of them have excellent potential, they may need a helping hand. While need-based financial aid is only a starting point for these folks, it is important. My personal hope is that many who are able to take advantage of these opportunities return to their communities with the understanding and will necessary to support better education, less violence, and greater/better participation in our struggling economy. I, too, would like to believe in meritocracy in America, but “merit-aid” really plays into the hands of an aristocracy, and sometimes, granted, the upper-middle class who could also use the dollars.

Let’s separate the issues, though. The high cost of college is a major problem. The high costs of our welfare state is quite another, for which increased need-based aid, necessitating decreased merit aid, is a potential contributory solution.

Also, no one has yet mentioned the role of rankings. As has been said, Hamilton and Tufts are elite schools. Their brands transcend US News fame. Others are not so well-endowed, if you pardon the pun. That many selective, mildly selective, and non-selective (about 70-80% of all higher ed—Bok) institutions feel beholden to US News is a travesty. I am all for simplifying and summarizing info for applicants, but when it restricts the actions of what I would characterize as a majority of non-profit colleges, we have a major problem. The good of the invested students and the good of the invested public must be made to prevail.

Wossamotta U., at 11:55 am EDT on July 4, 2008

Aid???

I think of the story of the “Three Little Pigs” when I think about both merit and need-based aid. Those people who saved end up paying for everybody else. My wife and I both worked and began saving for our kids’ college educations when they were born. Our kids both made conscious decisions to go to Canadian universities (the most expensive of which are priced at the level of our public universities).My guess on this issue is that people’s positions are largely dictated by which group they fall into. Well-off people probably feel it’s unfair to pay for anyone else but they’ll suck it up if they can get their kids into prestigious schools. Middle class people think their kids achievements have earned them merit aid. The poorest folks feel entitled as well.

Patrick Mattimore, Teacher, at 5:35 pm EDT on July 4, 2008

With two kids in college this September and a combined annual tuition bill of $60,000+, and a gross income of approx $85,000 the only “need” based aid we received is a $1,000 subsidized loan. The formula used to determine “need” needs to be reworked. I know people with equal or higher incomes that qualify for much more “need” than we do because rather than invest in savings, etc. they spend what they earn. They drive nicer and newer cars, wear more expensive clothes, eat out more often and have all the latest high tech gadgets. The formula doesn’t take into account that both my husband and I drive vehicles which are more than 10 years old with more than 100,000 miles each, nor the fact that we brown bag lunches and shop at discount stores. Instead, I am penalized because I invested in real estate (which is my retirement investment) rather than IRAs. I made a choice to invest in real estate. In order to afford the investment, we chose not to have cable t.v., restaurant meals, designer clothes, etc. I am penalized because we limited our family size and spaced our children 3 years apart. My kids both worked their butts off taking AP and honors classes and earning top grades in them in order to EARN merit scholarships. Once earned, they are harder to retain than need based aid becausae they require much higher GPAs to renew them each year. They will still graduate with a substantial amount of student loan debt and must work thru college if they want any spending money. So, yes, I am annoyed that “merit” aid is considered as being wrong and unreasonable. Meanwhile we continue to “reward” those in our society who make poor decisions, overspend, undersave, and expect that their needs should be society’s responsibility.

Linda, at 6:20 am EDT on July 5, 2008

merit aid

1. Merit aid is fine, for the true purpose of what college is supposed to be for: HIGHER LEARNING. Athletics does not qualify as higher learning. Eliminate sports scholarships. 2. What is wrong with merit/financial combo? The Wall St. J. reported that families with incomes between $60K and $80K got screwed big time this year! Care to see our expected contribution & loan ratio?? At the low end of this bracket??! 3. Govt screws up the only true merit aid it designated (high school high curriculum award & SMART grant for college juniors & seniors) by attaching 3.0 gpa in select, valued majors to the Pell Grant! Kid is only as smart as parents are poor! Does that make sense? Whole system stinks, but hey, it is all geared to make the white middle class suffer, as usual. The rich take care of themselves, the “poor” get all the freebies. The legacies waltz in, the athletes get free rides before they even enter high school now. The minorities get to play the diversity card.....Who gets caught up short: white middle class.

kathy, at 12:45 pm EDT on July 5, 2008

Gapping, need-based aid, and merit scholarships

I’m surprised that the topic of “gapping” has not been raised. Much of the dissatisfaction with “need-based” aid awards may be due to the widespread practice of gapping, that is, the deliberate under funding of middle-income students on whatever basis need is determined.

The flip side of “merit-based” awarding to more affluent students to get them to enroll (it saves the institution money and tends to raise mean SATs) is the under funding of needy middle-income students who may be more likely to enroll anyway (they may have lower SATs and fewer offers from other schools).

Unless a college meets full need for four (or five) years, as fewer than 100 colleges are able to guarantee, then students may have to drop out, or students and parents will be forced to borrow more than they should. Empirical studies (Baum) show that most students shouldn’t be borrowing more than $25,000 over four years. Middle-income parents should probably not be borrowing over four years more than 10-15% of their income during that period. For example, parents an annual income of $100K with average assets and one child in college should typically borrow less than $15,000 per year for any private or public college (many state universities may also leave large gaps in funding).

Because of gapping, many students and middle-class families may be choosing colleges that they cannot afford and that may lead to debt levels that are excessive. The alternative is that these families should select lower-priced colleges or select colleges that meet closer to full need. The first is often a difficult decision about educational environment, and the second may be available to only highly-competitive middle-income students.

Need-based aid would likely be more acceptable to middle-class families if fewer colleges gapped. Merit aid at colleges that gap takes money that might have been available to middle-income families so that aid may be redistributed to finance low-income students (federal and state has not kept up). The problem then is that institutions cannot afford to meet all of their enrollment goals for enrolling middle-income students, and discounting cost to the more affluent is a way to offer opportunity to top low-income students who could plainly not afford to attend otherwise.

The result of the rising high cost of colleges is that few colleges can afford to avoid gapping, and most must use no-need merit awards in order to be able to finance talented low-income students with need-based merit awards. Middle-income families have to face limited choices among lower-cost alternatives or risk amassing crippling debt. Not a pretty public policy picture for families in this country, but one that is a clear result of escalating college costs without the matching resources to support need-blind admission and equal opportunity for all based upon the talent to excel in college.

Bob, at 4:35 pm EDT on July 6, 2008

What I find troubling are the blatant contradictions of it all. Need-based versus merit-based should be done on an individual basis. There are plenty of need-based (minority students) who make GOOD DECISIONS, STAY IN SCHOOL and WANT TO ATTEND COLLEGE but cannot afford it. Society has been operating with it’s eyes closed for too long after the landmark Brown vs. Board of Education of the fifties to desegregate schools and provide equal education to minority students. The ramifications of the ruling is still evident today in a sense that the low-income/minority students are still and will continue playing catch up to their counterparts. Factor in the income and education levels of the parents of the need-based students and the problems continue to multiply. The ELITIST/CAPITALISTIC attitudes is one of the biggest barriers to any arena of achievement AND WILL PROBABLY BE THE DOWNFALL OF THIS COUNTRY!!!! Where is the humility???? As a parent, when my children are ready to transition to college, HOPEFULLY I will be able to afford their tuitions so that part of “their share” can go to students who otherwise would not attend college AT ALL versus a student whose family can afford to contribute but does not have to because their child is smart or talented(merit-based). The overall message that the kids hear and their perceptions of all of this would be really interesting to hear as well. How does the need-based student view the merit-based student and vice versa. Eventually these are the two groups that will graduate from college and take over the workforce. Will these issues then follow the student turned adult into their professions and impact how they THRIVE.

Faith Harrison-Villegas, at 10:50 am EDT on July 8, 2008

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