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Bad Moon Rising

December 19, 2008

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Only a small percentage of private colleges have already seen enrollment “significantly affected” during the economic downturn, but leaders at many institutions have substantial concerns about those numbers dwindling in the future, according to a report released Thursday by the National Association of Independent Colleges and Universities.

NAICU’s survey, which was completed by about 370 institutions, is the latest in a series of efforts by the association to assess the financial stability of its membership. As was the case with its most recent survey, NAICU found that college leaders are still relatively uncertain and pessimistic about the future.

Despite fears about what lies ahead, fewer than 7 percent of respondents said they’d already seen enrollment significantly affected, when asked as late as December 12. But the specter of enrollment declines is a chief concern, and fears of such dips were pronounced in the surveyed group.

“For [a] tuition-driven institution with 86 percent of its revenue tied to enrollment-based measures, a decline in enrollment is our greatest financial concern,” one respondent commented.

Nearly 57 percent of colleges surveyed expect some level of enrollment decline as early as spring. But the range of expected decline varies greatly. Just under half of the institutions expect “a slight decrease,” but that category ranged from 1 percent -- slight to the point of negligible -- to 10 percent -- not necessarily so slight.

Despite a barrage of news stories about student loan availability tightening up, only about 7 percent of the responding colleges said loan availability for their students was “significantly affected" at this point. Nearly 31 percent said they’d seen no effect at all.

Not surprisingly, given the well-publicized free fall in the stock and other investment markets, there was great consensus among college leaders that endowments are suffering. Of those surveyed, nearly 68 percent said their endowments were significantly affected.

Faced with endowment losses, one respondent gave this gloomy prediction: “We have taken years to build [the endowment] with gifts and careful investment; to see it decline so quickly and put us back five years is a hazard which puts significant pressure on raising tuition when families can afford it least -- this trend will make education available [only] to the affluent.”

A number of institutions have employed cost-cutting measures, but it's unclear whether those colleges have already seen resources depleted significantly or are merely taking prudent steps in uncertain times. Here are some of the steps the surveyed colleges have already taken:

  • 4.6 percent have frozen tuition.
  • 8.4 percent have frozen or cut student aid budgets.
  • 49.9 percent have frozen hiring.
  • 7.3 have cut academic programs.
  • 15.6 percent have laid off staff.
  • 10.5 percent have laid off faculty.
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Comments on Bad Moon Rising

  • Wake Up Call
  • Posted by Bob Barker , President at BEST LLC on December 19, 2008 at 12:35pm EST
  • Interesting how colleges feel that their enrollments will decline at a time when many of the for-profit colleges are posting record enrollments. This should be a wake up call for college presidents. If you have even a remote concern about declining enrollments, you need to take action now. Review your past and present practices. Look at what the competition is doing. Fix any gaps in the enrollment process that are causing your college conversion failures. Make sure someone is accountable to repair those gaps. oftentimes when I work with colleges that have enrollment issues, the failures are readily identifiable and easily repaired. The key is to make sure all involved recognize that there are no sacred cows when it comes to addressing an institution's enrollment health.

  • An opportunity for public colleges
  • Posted by R.J. O'Hara at The Collegiate Way on December 19, 2008 at 4:10pm EST
  • If I were the president of a small public college at this juncture, I'd be moving vigorously to drive the private liberal arts colleges in my region out of business.

    Don't misunderstand: As an *educator* I think small private colleges are among the most glorious places on earth. I wish I had been able to spend my whole life in one. But as an institutional strategist, it's hard not to see a remarkably clear path open to imaginative presidents of small public colleges, especially small public colleges with a strong residential component. By emphasizing their liberal arts core and their residential environment, they can capture talented students who had once planned to go to private (and expensive) colleges.

    I can see the whole campaign in my head, and the programs and curricular materials to support it. The message would be clear: "On the small and friendly campus Western South Virginia State you can study exactly what you'd planned to study at Fernwood College or Our Lady of the Books." (The kicker doesn't even need to be mentioned because it's obvious: "You can do it for one-third the price.") "Join us to study the civilizations of the world." "Join Newton and Einstein to discover the mathematical foundations of the universe." "The world's great writers live in our classrooms." "Study military strategy with the greatest generals in history (Caesar and Washington)." "Help build our country's future by understanding its past." "A sharp mind is the best preparation for a changing world." (Etc., etc.) The purpose is not to change the whole character of the institution; it is to emphasize and strengthen the existing elements that are often sought by prospective students who choose instead to go to private colleges.

    Because the residential component of private colleges is often a draw, if I were leading a small public college with an existing residential component -- such as one of the many institutions that grew out of the Normal School tradition -- I'd also put in place a "house system" or "residential college system" to revitalize campus life and create the kind of strong student-faculty connections that are the hallmark of the best private colleges. This is already a major international trend, and it can be done much less expensively than people often think.

    "But this isn't our vision, it isn't our population, it's elitist, and our students don't want it!" Yes, that's what the critics will say, and that's why most public colleges will stay right where they are (and places that charge three times as much will continue to thrive). But for a small number of imaginative publics with smart leaders, the circumstances of the times will permit them to make remarkable and lasting advances.

  • Fall Out in the Fall
  • Posted by SG , Dir. of IR on December 19, 2008 at 6:20pm EST
  • Enrollment declines remain to be seen in the fall. Families who actually saved money for college in investment accounts (the bread & butter of most colleges, who enable need-based aid for those less fortunate) may have liquidated to pay for the year ahead, but probably not for next fall. It will sting to liquidate investments at a loss. Increased loans even for those with good credit ratings won't be too attractive to people who responsibly and frugally saved (and had the means to do so). Even these relatively better off people may seek other options. Where does that leave those with lesser means? Borrowing off inflated housing values is no longer an option for anyone. We're bracing ourselves for fall, and being proactive just in case. Most colleges forecast fall enrollment as a matter of routine, bad economy or not. No one can be sure of the fall-out in the fall.