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More for Less

January 15, 2009

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Most college students are carrying a greater share of the cost of their education, even as institutions spend less on teaching them, according to a report released today.

The report, published by the Delta Project on Postsecondary Education Costs, Productivity, and Accountability, gives a potentially troubling picture of spending and revenue trends in higher education. Spanning from 2002 to 2006, the report indicates that tuition hikes have resulted in little if any new spending on classroom instruction at public research universities.

“The public’s got it exactly right,” said Jane Wellman, head of the Delta Project. “They are jacking up tuition, and they’re not re-investing it in quality.”

There’s plenty of blame to go around, however, for this predicament. With state support waning for public colleges, rising tuition dollars are merely being used to make up for lost revenue -- not for hiring more faculty or taking other steps that would arguably improve classroom instruction, the report asserts. On the other hand, the Delta Project suggests that colleges haven’t made the hard choices required for adapting to lower subsidies, as evidenced by relatively small changes in spending levels.

“The data tell us that the spending patterns are not changing, we’re just shifting revenue sources,” Wellman said. “So what this tells us is we’re not dealing with our cost structures, we’re just shifting revenues.”

There’s not much evidence to suggest that students at public universities are getting more for paying more. Between 2002 and 2006, average tuition at public research universities increased by nearly 27 percent or $1,419, but the spending on each student only went up by 1 percent, or $149. In calculating “education and related” spending -- the dollars spent directly on students -- the Delta Project included expenses on instruction and student services. Also included in that figure is the per-student share of administrative functions tied to academics, academic support and operations and maintenance.

Tuition increases outpaced per-student spending even more dramatically at public master's institutions and community colleges.

Private institutions, on the other hand, are charging students more and putting more money into instruction at the same time, according to the report. At private research institutions, for instance, tuition went up by $985, but per-student spending actually rose by $1,453. Whether that spending translated into a higher quality education, however, remains to be seen.

“This [report] tells us how we spend our money, but it doesn’t tell us about effectiveness,” Wellman said.

The report does note that community colleges, for instance, are able to spend less money per student on the path toward graduation. Wellman concedes, however, that there's no way to determine whether what's gained in savings isn't lost in quality.

Richard Vedder, a professor of economics at Ohio University, applauded the report for shining a light on how universities do business. At the same time, Vedder lamented that no one has been able to demonstrate effectively whether spending increases are helping colleges to better educate students.

“What they have not done [in the report], because it’s almost impossible to do, is measure performance, measure outcomes,” said Vedder, director of the Center for College Affordability and Productivity. “Are the students learning? We have very limited -- almost no -- measure of outcomes.”

So where is all the money going? At most types of institutions, an increasing share of “education and related” spending goes toward administrative support and student services, while instruction -- including faculty salaries -- is falling as a percentage of those expenses. Administrative expenses made up the most significant share of “education and related” expenses at private bachelor’s institutions, where 44.2 percent of the cost of educating students was devoted to administration in 2006, according to the report.

Data Brings Sunshine

The greatest value of the Delta Project’s report may yet to be realized. Leaders of the project, which is funded by the Lumina Foundation for Education, plan to create a Web-based function that will allow users to look at the spending and revenue data of individual institutions. While the raw data is already public through the federal data clearinghouse for higher education, known as the Integrated Postsecondary Education Data System (IPEDS), the Delta Project hopes to create a function that adds context and meaning to the often dizzying IPEDS numbers.

Charles Miller, who chaired the U.S. Secretary of Education’s Commission on the Future of Higher Education, said he welcomes the greater sunshine that the Delta Project is bringing to postsecondary education.

“Unless you have data that’s in this kind of form, it’s very hard to make decisions and policy judgments that are objective,” he said.

After reviewing the report, Miller said the Delta Project had made a data-driven case for reform, without having to use the sometimes tough language that’s found in many such reports, including the one Miller’s own commission presented.

“It doesn’t say ‘Here are the failings of the system,’ and a lot of the report is going to avoid doing that, but [Wellman] implies it,” he said.

In an interview with Inside Higher Ed, Wellman noted that the lack of transparency in higher education is a problem in and of itself. Institutions are reluctant to engage in much introspection about costs, because it raises “uncomfortable questions,” she said. At a time when state support and private giving are sure to keep declining, however, it would behoove college leaders to closely examine exactly where they’re getting money and spending money, Wellman said.

“We’re robbing Peter to pay Paul,” she said. “We better find out who Peter and Paul are.”

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Comments on More for Less

  • Costs
  • Posted by Greyer on January 15, 2009 at 7:50am EST
  • Insiders within academic administration know that increased costs to students have not gone to fund teaching and learning, and that faculty have rarely seen the benefit of these steep rises in tuition. Higher education has long hidden under cover of self regulation and it is perhaps time for this to cease.

    As an individual attached to a very elite liberal arts institution in the north east, my colleagues and I have witnessed the pitfalls of self-regulation first hand. A new president's arrival a few years ago saw steep excesses in expenditures in his office, renovations of his house costing nearly 4 million, the hiring of executive coaches for administrators, hiring of a wardrobe coach for the president, an official and exorbitant salary for his spouse along with an office with staff and a generous expense budget. These steep increases had to be funded somehow, and how was that done? All new restricted funds that arrived were deflected into general budget rather than their specified use. Tuition hikes were set without a first look at existing needs and justified as necessary to keep perceptions of the college as elite and similar to its peers. The president publicly acknowledged this goal. Students studying abroad are charged full tuition, room, and board, even when their actual costs, arranged through third parties, is significantly lower. At the same time, in order to make some extra funds through empty beds created by students studying abroad in the Spring, a new cohort of students is admitted each Spring. In other words, students studying abroad pay the college their room dues while away and the college fills these same rooms with new students! In any other industry or business, price fixing and charging twice for the same entity would be illegal, but higher education gets away with it because of its not-for-profit status!

    While admissions officers and staff in the college travel business class overseas and take expensive trips (the VP for Admissions always with a spouse), sometimes to countries from which they recruit a single student at most, faculty are held to a strict and paltry limit on travel funds.

    Increased scrutiny of all such activities --study abroad, admissions practices, presidential expenses, use of restricted funds, generation of auxilliary revenues, etc. etc. -- is surely long overdue!!!! Not everybody is abusing freedom from oversight, of course, but certainly, some unethically-inclined leaders are using the cover of self-reporting to fatten their pockets and increase their privileged status.

  • Posted by adjunct on January 15, 2009 at 9:20am EST
  • Tuition at SUNY is being raised, but the money will not go back to SUNY. Tough luck, kids. Yet our administration spent big dollars converting ordinary classrooms to computer-sophisticated "smart" classrooms. However, the teachers in many of these rooms are part time adjuncts like me who have little training in how to use that sophisticated equipment, for which even the light switches are hard to find. I finally brought my own markers for the whiteboards because the college-supplied markers were dried up. However, administration refused to repair the blinds in my room (too expensive) so the students had to sit in the glare of the afternoon sun. They could not actually see very much on the fancy computer projection screen. I suppose it was okay for morning or evening classes, though, for adjuncts who brought their own whiteboard markers.

  • wrong conclusion
  • Posted by Marty on January 15, 2009 at 9:20am EST
  • In my state, the reason we have higher tuitions without more spending per student is that public funding was slashed. University spending patterns stayed about the same so, yes, students pay more, the state subsidizes less for about the same education.

    It is wrong to conclude that the tuition increases were going to administration or research. They were going to offset cuts in public funding for education.

  • Posted by Richard on January 15, 2009 at 9:26am EST
  • I guess Greyer's personal agenda caused him/her to miss the paragraph in the article that says: "Private institutions, on the other hand, are charging students more and putting more money into instruction at the same time, according to the report. At private research institutions, for instance, tuition went up by $985, but per-student spending actually rose by $1,453. Whether that spending translated into a higher quality education, however, remains to be seen."

    My anecdotal sense is that part of the issue is that faculty are paid more and more to teach less and less, particularly at elite research universities. At the same time, students expect more amenities, and responding to that expectation drives up non-instructional expenses.

  • Posted by IHE Reader on January 15, 2009 at 9:50am EST
  • At institutions with stable or decreasing enrollment, one of the only ways to generate more revenue is through tuition increases. Since the cost of educating students -- the lion's share of which is composed of faculty compensation -- doesn't increase at as fast a rate as physical plant maintenance, utilities, technology, etc., it isn't surprising that increases in educational spending aren't equal to tuition increases.

  • cost shifting
  • Posted by Steve Katsinas , Director, Educaiton Policy Center at University of Alabama on January 15, 2009 at 9:50am EST
  • Jane Wellman is right, but we actually DO know who the cuplrits are: state government leaders.

    Their policies of state disinvestment are forcing flagship institutions in particular to find alternative revenue streams. They essentially force the institutions to either raise tuition and fees, cut programs or services, or both.

    And best of all, responsibility for raising tuition is passed from legislators and governors to boards of trustees and college presidents, who take the blame.

    Governors know that it's politically much easier to obtain increased revenue by adding a tax on defenseless students--by raising tuition and taxing opportunity--than to honestly ask legislators to raise taxes. The rise of the Americans for Tax Reform and the referenda and supermajorities required in many states to raise taxes reinforces this point.

    Of course, the federal government is not without significant blame. Medicaid is now between 22 and 23 percent of all state expenditures, up from under 10 percent in 1970. Public higher education was just under 20 percent in 1970, and is now in the neighborhood of 10 percent of all state expenditures. Does anyone remember how the federal government increased its cost estimates for Medicaid Part D by $60 billion within weeks after its passage in 2003? (would any of the faculty reading this not flunk a student off by $60 billion in cost estimates?) Since Medicaid is a 3 to 1 federal/state matching program, if the federal government cannot control its cost increases, which can rise at 15 percent in a single year, how can states do so? This is the double whammy states find themselves in today.

    Several years ago at an American Council on Education meeting, I asked Congressman John Boehner, then Chair of the House Education and Workforce Committee (now House Republican Minority Leader) wasn't it a bit disingenuous for one set of federal officials to blame higher education for increasing tuition while another hand of the federal government through Medicaid is creating a situation of uncontrollable costs? There was no good answer to this question then, and there isn't today.

    So what are we left with?

    Today we see the first generation of undergraduate students asked to pay through substantial loan indebtedness for the privilege of having the knowledge base of the prior generation passed on to it.

    This is why if we want to help public higher education, we need to fix health care.

    Steve Katsinas

  • Financial aid?
  • Posted by Curious on January 15, 2009 at 11:20am EST
  • I'm wondering where financial aid fits in this equation? Is it an "administrative" cost, or is it an "education or related" cost? I'm at a public institution. We have substantially increased the amount of financial aid we give to students, so I'm curious as to how that increase would be reflected in this report.

  • The answer is...D
  • Posted by Mark Mastalski on January 15, 2009 at 11:20am EST
  • As with most difficult issues I think everyone is on the right track. It comes down to prioritization and turning the big ship around is going to require a lot of focused energy and leadership. Each of us probably has a different experience coming from different institutions. For seven years I worked at an "elite" public research institution and I had incredible colleagues on both the faculty and staff side. The staff were just as committed to "teaching" as the faculty, sometimes even more as the focus on research was so great. Administration pushed for an increase called "differential" tuition and sold it as a way to increase the services and educational offerings provided to students. A lack of transparency brought difficulty in getting many of the students (and staff and faculty) on board with the idea. I now work at a small public liberal arts institution and the focus on teaching and learning is completely different. In short it is all that is talked about from the president of the institution on down and it is a very welcoming and reassuring feeling. As budgets continue to get squeezed and tuition and student fees increase, I think we all need to be part of the conversation to explore the desired (required?) changes to be implemented to make an undergraduate degree a sustainable and widespread option for everyone.

  • Posted by Richard M. Romano , Research Associate at Institute for Community College Development- Cornell University on January 15, 2009 at 12:00pm EST
  • Not only has less spending on instruction taken place, as the Delta data show, but it seems likely that public 4-year colleges are spending relatively less on lower-division undergraduate students than on upper-division undergraduates and graduate students. Using national Delta Project data, I and a colleague have calculated that the cost (as measured by expenditures) of educating a student at a public 2-year college is actually higher than educating the same student for the first two years of a bachelors degree at a public masters level college. Subsidies are also higher at the public 2-year college. This is not a recent phenomenon, as costs, excluding capital costs, and subsidies per FTE, and after adjusting the 4-year data for lower-division students only, have been higher at the 2-year colleges than the 4-year colleges at least since 1987. Those interested in my calculations and caveats can look at my Working Paper #116 at the Cornell Higher Education Research Institute (Google CHERI).

  • Tuition and per-student spending
  • Posted by Bob Best , Professor & Faculty Senate Chair on January 15, 2009 at 12:10pm EST
  • For public institutions, states have been in a mode of reducing appropriations in recent years. For operating costs and faculty salaries, there are primarily just two funding sources: state appropriations and tuition. If the state cuts appropriations, the university needs to raise tuition to maintain the same level of service to the students (or could reduce services). I think that the meager increase in per student spending is directly derived from the fact that universities are already raising tuition just to cover costs and are therefore loathe to increase tuition further by tacking on additional new spending. As states mandate raises for faculty, but fund only a portion of those raises, or worse still, mandate raises and cut funding, it falls to the student (& family) to bear the costs. It is bad enough that legislators often act as though they have taken the moral high ground in criticizing universities for raising tuition when it is the result of their own withdrawal of support that has created the burden to families. It is disappointing that the author contributes to this wrong impression and seems not to recognize this as a failure of state legislators to provide adequately for the public education of their constituencies.

  • More for less - One school is doing it
  • Posted by Don Kassner , President at Andrew Jackson University on January 15, 2009 at 12:35pm EST
  • Great article. More schools need to look at everything they are doing and figure out how to deliver better education for less.

    I am a Silicon Valley veteran and a professor of economics at San Jose State University. I took over a small online University in Alabama three years ago and I brought the lessons that Silicon Valley taught, with me. In the tech industry – it’s all about better performance for less...

    That's what I've done at Andrew Jackson University and I invite the industry to explore how we've done it. We deliver high quality education at the lowest possible price.

    Andrew Jackson University is accredited by the Distance Education and Training Council, the only accrediting association approved by the US Department of Education solely for the purpose of distance education accreditation - it is the gold standard of distance education accreditation.

    Don Kassner
    President
    Andrew Jackson University

  • Anecdotal or Not? You Decide
  • Posted by Kevin , Lecturer at The University of Illinois at Urbana-Champaign on January 15, 2009 at 1:45pm EST
  • In a meeting this week on our campus related to more efficient use of classrooms, it was revealed that approximately 3% of the square footage on our main campus is classroom space. Remember, we are a State University with three "missions": Research, Teaching and Public Engagement. No one asked what percentage of square footage was devoted to administration. As for salary, I welcome comparison of mine as a full time instructor to that of any assistant or associate provost or vice chancellor, assistant vice president, or similar administrative official. Top heavy? Just a thought.

  • Please Consider...
  • Posted by "Poor" Administrator on January 15, 2009 at 4:00pm EST
  • Don't forget that not all "administration" are the allegedly well-paid presidents, deans, and provosts that seem to be inspiring so much ire. I'm an academic advisor at a public flagship university and work in a department where there are close to 25 "administrators" mostly advisors). I guarantee that maybe one or two of them make as much as the lowest-paid faculty member in the college. Yet I advise over 400 students as well as run multiple programs for the college. Not all administrators are walking around with their pockets full of tuition dollars.

  • re:
  • Posted by PS on January 16, 2009 at 5:00am EST
  • I think there is plenty of blame to go around, from the professor who teaches only two classes a semester (very common at selective universities; much less most colleges) to the president who spends millions remodeling his/her home. I suspect the real culprits, however, are:

    *The fact that while other areas of the economy have been able to implement efficiencies (lowering prices in general), the production nature of higher education has largely been the same for thousands of years (except for online ed).
    *Market approaches to the problem by the government that focus on choice over access. Financial aid, after all, is just a voucher students can *choose* to spend at any college they like. The government has chosen to make paying for college like buying a car - there is a posted sticker price with thousands paying different amounts based on their income.
    *Shared governance takes more time and money. Although faculty have a greatly reduced role in governance than years before, many decisions still have to be brought to them. This takes time, energy, and money.
    *An arms race where research is more important than learning. Despite the self-importance instructors place on the research they do, it has minimal impact on actual practice.
    *Decreases in state aid.

    Blaming administration and/or faculty is a symptom, not a cause. By implementing a market approach to a public problem, the government got what it deserved - rising prices and 'out of control' costs. It seems silly now, but those policy makers thought infusing market principles in the higher education marketplace would actually keep prices low because colleges would have to 'compete' for students!

  • Much More for Less
  • Posted by RBG on January 16, 2009 at 5:00am EST
  • Once again we are missing the boat. We need some faculty member to conduct exhaustive research on how to get a lot more for a lot less. Call it the Free Lunch College Education For All. A free ride through the AB [or even the PhD] for every citizen, no tuition, immense increases in faculty salaries, no administration, and the most attractive feature part, no federal or state taxes to support higher education. Of course, we should begin by insisting that the researcher conduct the entire project on his/her own time -- no research funds.

  • Here we go again
  • Posted by Jerry in LA on January 16, 2009 at 12:15pm EST
  • No less than 4 commentors to this story have whined about the 'lack of state funding'. Its getting ridiculous. Everytime an IHE story hits about tuition increases, budgets, costs, etc., the inevitable cries of "public funding was slashed", or "policies of state disinvestment" are announced. Even better, the blantant false statements of "states have been in a mode of reducing appropriations in recent years", or "no federal or state taxes to support higher education" are thrown about.

    But let's not let these facts get in the way of your arguement:
    * State appropriations for Higher Ed have increased 8 of the past 9 years.
    * During the past 9 years, the average annual INCREASE has been 4.6% (higher than inflation, I believe).
    * For the past 3 years, state appropriations have gone up 6.0% (2006), 7.1% (2007), and 7.5% (2008).
    * State spending on higher ed is up over 40% this decade.

    If your state has truly cut higher spending over the past few years, then you are in a very small minority, and you need to go see your state leaders.
    Otherwise, you have no argument.

    Your colleges are getting state money (not to mention the bucket loads of new money from the feds the past few years).

    Unless you are losing students, it seems obvious there is a SPENDING problem on campus, not a revenue problem. Look at the books at your school, and compare them to past years and find out where the money is going, before you keep asking for more money.

    Thank you.

  • Trends in College Spending
  • Posted by David Shulenburger , Vice President, Academic Affairs at NASULGC on January 16, 2009 at 4:30pm EST
  • The Delta Cost Project’s Trends in College Spending report leaves the impression that the revenue from tuition increases during the years 2002-2005 at public universities was used for expenses other than instruction. Nothing could be further from the truth.

    In fact, the funds available to public higher education for instructional activity, the sum of net tuition revenue and state appropriations, actually decreased by $344 per student at public research universities, $119 at public masters and $208 at community colleges. States and localities reduced per student appropriations more than net tuition increased during the period. Keep in mind that state governments and public universities were dealing with budgetary woes in the aftermath of the 2001 economic collapse. Public higher education institutions increased tuition and then reallocated additional money from other budget areas to maintain instructional expenditures.

    Data to support this position appears in the appendix of the report. We only wish they had been highlighted as the public deserves to understand that tuition increases in the public sector are directly linked to state budget cuts.

  • Trends
  • Posted by Jerry in LA on January 16, 2009 at 6:05pm EST
  • "tuition increases in the public sector are directly linked to state budget cuts"

    I guess I just don't get it.
    For the same period of this study, 2002-2006, state appropriations to higher ed went UP, not down, for all but one of those years.
    I get this data from the same sources that IHE used for previous stories on this.

  • Time to rethink a lot of things!
  • Posted by Joel Arrington on January 16, 2009 at 8:50pm EST
  • I think we need to re-examine a lot of things in higher education today. For one the days of free rides and abundant scholarships need to be looked at. We need to take a look at the types of services our universities are providing and why they are so expensive. Finally we need to take a look at the tenure system in higher education and re-vamp the way it is being used.

    We can no longer afford to educate or provide education for athletes at the expense of more deserving students. I know that sports programs bring in revenue but to what degree do we have to sacrifice the well being of students for the bloated purse strings of the professional athlete. Why is it not mandatory that professional athletes repay the universities that have borne the cost of their education after they get these multimillion dollar salaries? We have students repaying loans for medical school, and business school and so many other disciplines but how many athletes wind up paying back loans for 10 years after graduation? I know the number of athletes that get the big contracts are small but I think some sort of repayment plan for monies spent on them should be instituted to make it a bit fairer.

    The days of full service campuses also need to be looked at. No longer can universities afford to subsidize the living environment of students. The days of bowling alleys, student pubs and other such services need to be re-evaluated. with the great liberal push against drinking I think all bars and pubs on campuses should be closed even though i might not agree with it. the point is that services provided need to be run as true businesses and if they do not make a profit for the college they should be closed and others just simply should be left for the surrounding community to provide.

    Lastly the tenure system in the US needs revamping. Teachers make far too little as it is but teachers who have lost their passion or drive or desire to tech need to be eliminated from the system. teachers who know they can not be touched often build their little empires and forget about educating but become more obstacle to students than they are helpful.

    I will agree that state budgets need to be looked at too but the people who run our universities need to be more business oriented and less academically endowed. In business CEOs are hired for their business savvy not their associations. We need to look at separating the running of the institutions from the academia involved. We need to demand the same kind of excellence and accountability from our educational institutions as we do from our local government.