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Consumption and Happiness

February 26, 2009

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Hoping to use the unstable landscape of a recession as a timely ground for learning, some colleges have begun either requiring or seriously suggesting that their students take courses in basic financial literacy.

One Amherst College professor, however, is teaching a course this semester that takes his students a giant philosophical step further. Instead of teaching them to balance their checkbooks or maintain a monthly budget, he wants them to understand the nuanced and prudent link between their economic consumption and their personal happiness.

Daniel P. Barbezat’s “Consumption and the Pursuit of Happiness” is not your average economics course. There are, of course, the requisite reading assignments, lengthy papers and regularly scheduled quizzes. It is likely, however, that few economics students expected mandatory weekly meditation-like exercises led by a Buddhist instructor at the college’s chapel.

“I have them do an exercise where I ask them to be aware and sit in a sense of satisfaction” Barbezat said, adding that he would then ask them to rate this sensation on a fixed scale. “After a time, I then ask them to the sit in a sense of happiness. Afterwards, I had them jot down the things they noted. What they report is a large difference between their satisfaction and happiness.”

There are a number of lessons to learn from this admittedly “unorthodox” exercise, he said. For example, he noted that a number of his students are often surprised that they can enter his class and generate a sense of happiness, seemingly on command. This is especially important for some students to realize, he said, considering that some associate “going to get a Coke” or consuming something tangible with being happy.

In addition, he argues this exercise can help students relate to sometimes distant and impersonal economic data sets. In surveys of consumption, such data sets will often show a group's self-reported “happiness” or “satisfaction” from having participated in a specific activity, such as purchasing an item. He said this out-of-class exercise helps his students appreciate the definition of these terms and the effects of a surveyor’s questioning on a respondent’s answers.

“During those times outside of class, they’re practicing mindfulness in developing the skill of recognition,” Barbezat said. “It allows them to start becoming more aware of their own preferences and consumption. We don’t have a lot of skills for doing that. As they practice that, they become more aware of what they’re doing when they’re doing it. When responding to, say, budget constraints or consumption in general, they need these awareness skills."

Barbezat insists his course is not about teaching students how or what they should consume but rather about teaching them to become aware of their personal consumption in relation to their happiness. Though he said there is no “mechanical” or direct link between consumption and happiness, there is evidence to suggest that consumption is a significant influence on happiness. For example, those with greater wealth often report greater happiness than those with less wealth. An awareness of this connection between consumption and happiness, he argues, is essential lesson for students alongside general financial literacy.

“Whatever rules Finance 101 gives you – what you can afford and what you can’t afford – probably isn’t going to be sufficient,” Barbezat said. “Sometimes you go into debt and sometimes you don’t. How do you directly apply that rule, and when are you willing to bump up against the edges of it? If these kids have a better sense of where they are personally, then they will be more mindful of their consumption. It’s an interesting moment for them to become aware of this, especially at the outset of their lives.”

The lessons of the course, worthwhile though they may be, aren't necessarily sinking in for the iPhone-generation students who've enrolled. Though, as a number of Barbezat’s students have said, it may simply be too early into the semester to tell whether their consumption habits have been influenced. For some, even the recent economic turmoil has not affected their outlook on and defense of their possessions.

“I don’t think about the things I buy to become happy,” said Nathaniel Hopkins, a junior economics major who is enrolled in the course. “Certainly, technology plays a role in the consumption of my generation. I mean, computers have always bee around for me. In a way, having an iPhone or a computer is more ordinary. Still, I wouldn’t say that spending for spending’s sake is a part of my generation.”

Hopkins also noted that the recession has not significantly altered the way students at the college talk about money. Though some have reported that the discussion of spending and saving habits has become in vogue in this drear economy, he said this was not the case among his friends. Still, he said he is open to discovering if and when his consumption might affect his happiness through his coursework. Barbezat’s students are also required to rate their happiness three times a day. Hopkins said he has noted sometimes that his rating has been higher near moments of consumption, such as eating a meal or receiving a package.

Others in the course echoed the suggestion that their consumption habits were healthy, while still defending their peers against the mistaken preconceptions of others.

“As a general matter, I don’t feel like I have to consume to be happy,” said Charlie Quigg, a senior majoring in law, jurisprudence, and social thought. “But that may be a fair statement about certain members of my generation. Still, is this generation any different than those in the past? It’s hard to say. People’s priorities change. So, to older people, this might be a consumption generation. But, given the changes that have happened in the world, I think that might be overstated.”

Quigg, however, admitted that his position at an institution like Amherst might preclude him from seeing inequalities between personal happiness and consumption. This, he said, was the value of the course.

“I come from a nice place, and Amherst is a very nice area, too,” Quigg said. “I’m surrounded day-to-day by lots of my classmates from New York and Boston who have a private school education. It’s hard to get a sense of, even with the issues that surround us, the disparities between happiness in a place like this. I think during these times – and I act like I’m talking from experience – people have to focus more on what’s important and what makes them happy. Among the general population there’s a commonly held belief that consumption is critical to happiness, and there are lots of hackneyed statements about how that’s not true. It’s just interested to see how economics deals with those types of things.”

Learning lessons about consumption on a personal level are important in any economy, Barbezat said. Still, he believes they hold special merit now and could possibly influence public policy.

“Take a look at what’s being proposed,” Barbezat said of new federal regulations. “There’s a proposal to change the credit markets to preclude people from taking on contracts that may harm them. That implication is that there are a number of people who aren’t rational actors and that there is another group of people who know better who, through imposition, will make the others better. We live in an opulent world. The question for some is, does consumption make you happy or doesn’t it, when the answer is much more nuanced. We’d better really take care.”

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Comments on Consumption and Happiness

  • Not generational at all
  • Posted by T on February 26, 2009 at 9:15am EST
  • Interesting that these students put these lessons into generational terms - as if they are somehow being tagged as a consumerist generation. In fact, the accumulation of wealth as a means to happiness is as ancient as the Bible. The Jewish prophets harangued their people constantly about their over-accumulation of wealth and over-consumption - and the resulting effect on the poor among them. Its also interesting that the professor is using Buddhism as part of the class, yet no one raises a stink about "religion in the classroom." What if the professor used passages from Isaiah to illustrate that this is not a new phenomenon? I imagine he would have been fired immediately.

  • re: Buddhist pass?
  • Posted by Ji on February 26, 2009 at 9:15am EST
  • I find the idea of having students participate in Buddhist "like" meditation as a part of a class ridiculous. How is this not a blantant and outrageous violation of church and state separation? Does Buddhism get a pass where theistic religions would not? Whouldn't the ACLU being parachuting its folks into this if the students had mandatory Christian or Jewish "like" practices as a MANDATORY weekly assignment taught by a rabbi or priest?

    By the way, I don't care nearly as much if this prof or Amherst allows this sort of stuff to go on for all religions. I really only object to the free pass for just one and the class requirement for that one.

  • Consumption and happines.
  • Posted by Dr. Frank Bonkowski at BH2 Associates on February 26, 2009 at 10:15am EST
  • I applaud Prof. Barbezat's initiative in introducing students to one of the world's great spiritual traditions and its potential value in our secular society. In writing about money and happiness at http://www.happiness-after-midlife.com, I refer to Joe Dominguez and Vicki Robin’s "Your Money or Your Life: Transforming your relationship with money and achieving financial independence." I like their notion of “The Fulfillment Curve.” It’s a simple graph that shows the relationship between the experience of fulfillment and the amount of money you spend. The authors describe four different levels of fulfillment: survival, comforts, luxuries and over-consumption. The horizontal line at the bottom of the graph represents money spent and the vertical line fulfillment. As you spend more money you go from just surviving, to attaining comforts and then having luxuries. The authors argue that you reach your peak fulfillment level when you have just “enough.” After that point you overspend, clutter your life and reduce your level of fulfillment. They preach the unpopular notion that bigger or more is not better, but rather more is less..

  • Close Reading?
  • Posted by cts on February 26, 2009 at 1:30pm EST
  • Unless something is known to some posters beynd what is stated in the article, there is no reson to think that religious instruction is part of this course. Rather, the students practice meditation techniques and are taught these techniques by a Buddhist practioner who happens to be associated with the college. I'm sure a well-trained meditation teacher who was a member of a theistitic religion would have been equally acceptable - had there been one handy. Of course, learning about traditional conceptions of happiness from any number of thinkers and 'religions' could also be part of such a course. WHen I teach about Epicurus, I am not prosletyzing for Epicureanism. It is not teaching about religious views that is ever problematic; it is preaching a relgious view that is problematic.

  • Relgion in the Classroom
  • Posted by Dale Larson , Assistant Professor at Ohio Wesleyan University on February 26, 2009 at 3:45pm EST
  • CTS is quite right. I teach History of Economic Thought, and devote the first week to ancient thought. In this I include Greece, pre-Christian Rome, the Hebrews, and early Christians. For the latter two I quote the Old and New Testaments, Jesus specifically, and St. Augustine. Later I include St. Thomas, John Calvin, and Martin Luther. Religiously motivated thinkers are only a small part of the course, but they were influential enough to warrant inclusion.

  • NOT church and state
  • Posted by Michael on February 26, 2009 at 9:30pm EST
  • The policy of separation of church and state has nothing to do with this situation for one important reason: Amherst College is a private college and, as such, is not bound by this restriction.