Search News


Browse Archives

News

Community College Surge

March 18, 2009

Share This Story

FREE Daily News Alerts

Advertisement

RENO -- In economic downturns, community college enrollments go up, as those who lose jobs (or fear losing them) seek to add skills or training, and as some students who might otherwise have gone away for college look to save money by living at home while attending classes. As the economic downturn hit hard last year, this trend was immediately evident, with many community colleges reporting a flood of students.

A survey released Tuesday here at a meeting of the League for Innovation in the Community College suggests that the early anecdotal reports of increased enrollment are in fact correct. Further, community colleges are reporting increases in just about every major type of program they offer -- with notable increases online.

At the same time, the colleges are reporting that they face the kinds of budget cuts that make it difficult to cope with enrollment booms. The survey was conducted by the League and also the Campus Computing Project, whose director, Kenneth C. Green, led the effort and presented the results.

In many respects, Green said, the data suggest that community colleges are keeping their long pattern of "doing more with less" by accepting more students even as they are being hit with steep budget cuts. But while this is in the best tradition of community colleges' commitment to serving students and communities, Green warned of a looming problem in what he called the "infrastructure" of colleges. The survey suggests that colleges are avoiding enrollment caps and hiring faculty members, but reducing the number of positions for academic counselors and others who help students. In one example, he noted that colleges have expanded -- and plan further expansions -- of online offerings.

But while praising this in theory, he raised the question of "how you expand online if you don't expand help desks."

The Enrollment Data

The survey comes from 120 community college and district presidents or chancellors. And while much enrollment and budget data in higher education tends to be a bit dated, these figures were collected less than a month ago, and focused on January of this year compared to January of last year.

Most of the colleges are reporting increases in enrollment by any number of measures -- full-time students, part-time, transfer students, and "reverse transfers": those going from a four-year institution to a community college.

Community Colleges With 1-Year Enrollment Gains, January 2009

  +1-4% +5-10% +>10%
Head count 21% 43% 28%
Full-time 26% 44% 16%
Part-time 26% 38% 18%
Transfer 29% 27% 18%
Reverse transfer 40% 16% 6%

Online education is an area where community colleges appear to be responding quickly to student demand, Green said, but not necessarily with complete programs. The survey found that more than 71 percent of community colleges are reporting increases in online enrollments of 5 percent or greater. But there is a gap between enrollment in individual courses vs. in online degree or certificate programs.

The survey found that 40 percent of community colleges were reporting online course enrollment increases of 5-10 percent, and 31 percent were reporting gains of greater than 10 percent. But when asked about increases in online degree programs, only 20 percent reported increases in the 5-10 percent range and 10 percent in the greater than 10 percent range. The numbers reflect the fact that it is much easier for a college to add a course online than an entire program, Green noted.

Further, the presidents' answers to other questions suggest an evolution in thinking about online education. Asked why they were adding online programs, 89 percent of presidents said that they were aiming to meet student demand. Only 39 percent reported hoping that online offerings would help reduce the cost of education. Green said that the presidents clearly have learned that online education -- done right -- is not inexpensive.

"It's not easy money," he said.

Budget and Staffing -- and Competition

The survey also looked at how presidents see the budget and staffing picture. To the surprise of no one in the room where Green presented, most colleges are experiencing budget cuts -- and frequently double cuts as midyear reductions are ordered by governors and legislators. Most community colleges are reporting cuts in spending in just about every area, Green said, except one: student aid. Community colleges appear committed to the idea of using institutional funds to make it possible for needy students to enroll.

On the staffing front, many community colleges -- even as some institutions declare hiring freezes -- are hiring. Support staff positions appear to be taking the biggest hits, and more than twice as many institutions plan to reduce their number as plan to increase them. This applies to academic support, clerical support and facilities support. These cuts appear to apply to academic and career advising professionals who may be facing more pressure to serve more students. The one hiring category where a majority of community colleges plan to increase hiring is part-time faculty members.

Green said that he understood the inclination to protect faculty slots, given that community colleges are enrolling students who obviously want courses. But he warned that at a time when the country, in the context of the stimulus bill, is talking about infrastructure, community colleges may be sacrificing theirs. And this may be particularly important given the colleges' competition. More than half of the presidents in the survey feel increased competition from the for-profit sector.

For-profit higher education tends to be quite efficient at responding to students' information requests, processing forms, guiding people through programs and responding to inquiries, Green noted. And when for-profit colleges offer good service, he suggested, they set a standard that community colleges may have difficulty meeting -- at least if they continue to cut positions outside the classroom.

These days, Green said, students have the view of "if I have one lousy experience with your college, to hell with you, I'll go to [the University of] Phoenix."

See all postings »
Advertisement
Advertisement

Matching Jobs

Comments on Community College Surge

  • Outsource
  • Posted by Daneil Bennett at Center for College Affordability & Productivity on March 18, 2009 at 10:45am EDT
  • "how you expand online if you don't expand help desks."

    A pragmatic solution would be to outsource to a service provider that has expertise in development, implementation, and customer service. This would reduce the cost and risk of developing and maintaining online courses.

  • Online Enrollment Success
  • Posted by Bob Barker , President at Barker Educational Services Team, LLC on March 18, 2009 at 12:15pm EDT
  • The challenge facing many non-profits is that most of the student service employees do not appreciate the fact the student is the reason that they have a job. As a student at a large public college, the advisors and other service employees made me feel as if they were doing me a favor when performing tasks on my behalf. Additionally, most non-profit financial and student service employees are reactive as opposed to anticipating and addressing student needs in a proactive manner.

    The non-profits that are succeeding in today's competitve market realize that their online learners demand and deserve effective and timely support services. They are couragous enough to assess their students and candidate students to find out how they perform relative to their competitors and their students expectations. Then, armed with the findings they make changes that allow them to improve. Most importantly, they recognize and promote their employees based on performance expectations that include service goals.

  • This is important, but not new
  • Posted by Steve Katsinas , Professor and Director, Education Policy Center at University of Alabama on March 18, 2009 at 12:45pm EDT
  • This is important very information. That new students are coming into the nation's community colleges is hardly news; the late Clark Kerr predicted an enrollment boom in 1994 for the California Higher Education Policy Center, the precursor to today's National Center for Public Policy and Higher Education.

    In an article entitled "Tidal Wave II, Community Colleges, and Student Financial Aid" (see Enrollment Management Journal, Winter 2007, Volume 1, Number 1, pp. 23-48), David E. Hardy, V. Barbara Bush, and I document the addition of 2.3 million new community college students between the 2000-2001 and 2005-2006 academic years. Of these, over 1 million were at rural community colleges, using the classifications of Associate's Colleges released in February 2006 by the Carnegie Foundation for the Advancement of Teaching. Put differently, enrollment at all US Associate's Colleges increased by 30% in just five years. Of course, as those familiar with statistics on minorities in higher education know very well, sometimes small percentage increases can mask large enrollment increases, and sometimes large percentage increases can mask very small enrollment increases.

    In the case of suburban and urban community colleges, smaller percentage increases in enrollment can produce enrollment increases of a half a million in new students (in other words, whole new rural community college campuses). This is the reality for many of our nation's large urban and suburban multi-campus community college districts. It is also important to note that these enrollment data typically do not include the undocumented students, hundreds of thousands of whom might attend if Illinois Senator Dick Durbin's DREAM Act were to pass the Congress. This is an issue of particular importance to urban and suburban community college campuses and districts (nearly all of the members of the Board of the League are from urban and suburban multi-district community colleges---as Bill Priest, the founding chancellor of the Dallas County Community College District, once told me that League when orginally formed, it was in part to provide a forum for large multi campus colleges to talk about common issues anda problems).

    The Education Policy Center, in conjunction with our colleagues at East Tennessee State University, and our partners at the National Council of State Directors of Community Colleges and the American Association of Community Colleges published the 2007 survey of state directors of community colleges. The special section last year was on facilities; we found that there are serious concerns about capacity and investment in physical plant infrastructure. We have also found that some large states are seeing enrollment caps at their flagship and regional universities, which "push" enrollments toward community colleges. Our 2008 summary survey reports serious concerns about inadquate investment in state student financial aid for community college students (the complete results will be presented at the 2009 AACC convention), as most state directors report increases in state student aid are not occurring alongside the tuition increases in recent years.

    Will online education make up the difference? Here are some questions to consider:

    1. Can federal direct grant student aid (Pell and SEOG) be used to purchase internet providers at home?

    2. Do poor kids and families have personal computers that can access the internet in their homes?

    3. Do poor kids and families even have access to the internet provider in their homes?

    4. Do the colleges have the professional staffing needed to deliver quality online education programs?

    These are four vital questions that must be addressed if online education is to assist in the capacity stretched, facilities poor reality community colleges find themselves in today. As I see it, the answers to the four questions are likely "No, probably not, no, and perhaps, especially in larger college districts such as League board member colleges."

    The regrettably simplistic response of "outsourcing the management to an internet provider" offered by Mr. Bennett ignores the fact that the colleges are required as part of their public commitment to their regional accreditors and through them, to the public and the federal government, to assure the quality of their offerings. No outsourcing firm can take that responsibility away from the colleges. The colleges must invest in human infrastructure to train their faculties as to how to do online well; even if they outsource some functions, this is still a necessity.

    I therefore applaud the Mr. Green and his colleagues at the League for Innovation in the Community College for supporting this important survey, and hope that next year's survey will disaggregate results using the new Carnegie classifications, to identify any spatial differentials that might exist.